Youtube: Key Statistics and Figures (2024)

Overview of general YouTube statistics

YouTube is one of the most influential and rewarding platforms for marketing, advertising, and video sharing on the Internet. Billions ofInternet users Visit their favorite YouTube channels to discover entertainment, instructional videos, courses, tutorials, and more.

In terms of business, YouTube offers unprecedented advantages and opportunities for developing brand image, awareness, and online presence. If you want to establish your brand as relevant, competitive, and authoritative in your market and beyond, you'll need YouTube to support your video marketing efforts.

With that in mind, let's review some of YouTube's most important general statistics.

Extent of use of YouTube

YouTube is an extremely popular video sharing platform. Here are some recent statistics to remember:

• The platform has around 2.3 billion users worldwide. (Source: Blog.youtube.com)
• Internet users spend over 1 billion hours per day watching video content on YouTube. (Source: Blog.youtube.com)
• YouTube is available in 80 different languages and in over 100 countries around the world. (Source: Blog.youtube.com)
• Children aged 11 and under in the United States use YouTube regularly, according to 35% of parents who said their children use it multiple times a day. (Source: Pewresearch.org)
• The age group using YouTube the most is between 15 and 35, followed by users aged 36 to 45 and 46 to 55. (Source: Statista.com)
• YouTube reaches 95% of adult Internet users (35+) worldwide every month. (Source: Thinkwithgoogle.com)
• 720,000 hours of video content are uploaded to YouTube every day. (Source: Tubefilter)

In sum, these statistics show that YouTube is a very popular and accessible video sharing platform across the world, with a very diverse audience.

YouTube user preferences and habits

YouTube is a popular online video platform and the latest studies have uncovered several interesting facts about users of this platform. Check out the most recent stats on YouTube:

• The gender ratio on YouTube is 56% for men and 44% for women. (Source: Hootsuite.com)
• As of December 2021, the three most viewed YouTube channels in billion views are T-Series, Cocomelon - Children's Rhymes, and SET India. (Source: Statista.com)
• Around 70% of users prefer to consume video content via their mobile devices. (Source: eMarketer.com)
• The three countries with the most YouTube users are the United States, India, and Japan. (Source: Alexa.com)

In conclusion, YouTube is a very popular video platform all over the world, with millions of daily users.

The latest studies show that female users are very active on the platform, despite the male/female ratio in favor of men.

The most popular channels are also very diverse, ranging from nursery rhymes for children to music channels. Users also prefer to consume video content via mobile devices, which shows the importance of mobiles in our daily lives.

YouTube video consumption

Since YouTube is the most popular video sharing platform on the web, billions of people use it daily for a variety of reasons.

Businesses use YouTube to attract more leads, while ordinary Internet users use it to gather followers and share their content.

Music, games, and various tutorials are some of the most popular video channels on YouTube. Let's take a closer look at some of the top statistics about YouTube videos.

History of YouTube

Jawed Karim, one of the creators of YouTube, was the first man to post on the newly created video platform. He posted the first video on the platform, entitled “Me at the zoo,” on April 23, 2005. The video was 19 seconds long. (Source: Wikipedia.org)

Popular videos on YouTube

According to the latest statistics (Source: Statista.com), the 2021 viral YouTube videos that grew the most and received the most views within 24 hours of upload were as follows:

• facebook : Rings - Hidden Camera Prank (200 million views)
• BTS - Butter (108.2 million views)
• BTS - Dynamite (101.1 million views)

With over 10.6 billion views,”Baby Shark Dance“is the most-watched YouTube video since February 11, 2021. The second most popular video is “Despacito” by Luis Fonsi, with 7.7 billion views. (Source: Statista.com)

YouTube viewing trends

The COVID-19 pandemic has changed the viewing habits of YouTube users.

Recent statistics show that recipe videos have doubled their viewing time, while “study techniques” videos have seen their viewing time triple in one year. Additionally, in 2020, over 70% of YouTube users watched exercise videos to stay in shape during the pandemic.

YouTube users are also looking to get informed before they buy, as shopping-related videos have seen their watch time increase fivefold in the United States. Here are other important statistics about YouTube usage:

• Test videos have seen a watch time increase of more than 11 percent over the past two years.
• Gaming videos are very popular, with 48% of YouTube users preferring to watch gaming videos rather than playing themselves.
• Mobile viewing time for driving test videos has increased by more than 70% since the end of 2019.

YouTube is an increasingly popular video content platform for users around the world looking for information, inspiration, and entertainment. Content creators need to consider these trends to effectively reach their audiences and meet their needs. (Source: Thinkwithgoogle.com)

The most popular YouTube channels

Gaming channels are among the most popular video categories on YouTube. Two of the platform's top five gaming content channels have the most subscribers worldwide. (Source: Thinkwithgoogle.com)

Overview of the latest YouTube ad statistics

Businesses regularly turn to YouTube to advertise effectively.

The platform is a perfect hub for creating your own combination of YouTube advertising campaigns, on-platform advertising options, and organic content marketing to get the best results. Naturally, YouTube brings together countless businesses and advertising agencies that seek to attract more Internet users and make a profit.

Businesses are primarily harnessing the power of the platform by combining high-quality video content, eye-catching, Google-friendly video descriptions, and YouTube SEO to create high-end retargeting campaigns.

YouTube is the most popular video platform in the world and offers plenty of monetization opportunities for content creators. Here are some recent statistics that highlight the reach and potential of YouTube advertising.

• YouTube ad revenue surpassed $7 billion in 2021, an increase of 43% over the previous year. (Source: Statista.com)
• The top-rated YouTube channels have amassed over 100 million subscribers worldwide, making YouTube one of the largest global video platforms on the Internet.
• The top three countries with the largest ad audience on YT are India, the United States, and Brazil. (Source: Hootsuite.com)
• YouTube gives businesses access to 2.29 million potential audience members that they can reach using Google ads. (Source: Hootsuite.com)
• YouTube is expected to reach $5.45 billion in advertising revenue from the United States in 2022, representing a 38.7% share of American ad spending. (Source: eMarketer.com)
• YouTube ad campaigns targeted by intent can reach 100% more than ads targeted by demographic data. (Source: Thinkwithgoogle.com)

With a global reach and diverse monetization options for content creators, YouTube offers significant potential for advertising campaigns and is a platform for marketers to consider.

Key YouTube revenue statistics

YouTube has become a very popular platform for content creators to monetize their work.

• YouTube offers plenty of monetization options for content creators to earn a five-figure salary per year.
• YouTube channel revenue depends on the average engagement rate and the number of views per day. A YouTube channel with 600,000 views per month can earn between $10,403 and $17,338 per year. (Source: InfluenceMarketinghub.com)
• The number of high-income channels grew by 50% year over year, while the number of highest-earning channels ($100,000 or more, year-over-year) grew by 40%. (Source: About.YouTube.com)
• Online businesses rely on YouTube ads to reach a wider audience, as around 70% of users have made a purchase after seeing a brand on the platform. (Source: Blog.google.com)
• A YouTube channel can earn up to $18 for 1,000 views per ad, with each additional 1,000 views earning an additional $3 to $5. (Source: InfluenceMarketinghub.com)

YouTube is a very profitable platform for content creators thanks to the various monetization options offered. Current statistics show that more and more high-income channels are created every year, and businesses continue to use the platform to reach a wider audience.

Conclusion

If you believe these statistics, you can say that YouTube is not just a platform for sharing videos on the Internet, but a global force to be reckoned with. Today, it is the essential video platform on the web for both Internet users and businesses, making it a dominant force in the market and in the global digital business landscape.

This huge success is mainly due to the considerable efforts made by the company to offer its ever growing audience the latest and most interesting options, features and possibilities, and to diversify its offerings. These are the most interesting YouTube stats of the moment. Do not hesitate to come back to find out more.