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What is the best landing pages builder ?
Here are my choices of software to create a landing page to try this year.
1. Unbounce
Unbounce is one of the best landing page builders on the market today. Used by more than 1,500 brands around the world, it helps you create landing pages that are optimized to convert more leads and sales.
It offers impressive features that allow you to quickly create, publish, and update your own playlists, posts, and sticky bars without the need for special skills.
Among its main features are the editor and the use of drag-and-drop editor, more than 125 pre-existing search engine marketing campaigns (SEM), and dynamic keyword insertion for search engine marketing (SEM) campaigns.
Dynamic keyword insertion is a great feature that allows you to replace keywords on your landing page and replace them based on user search queries.
Unbounce integrates with major marketing applications such as Zapier, ActiveCampaign, HubSpot, Salesforce, Marketo, Campaign Monitor, MailChimp, WordPress, etc.
It also offers a free trial so you can test the product before buying the paid version.
Features
- Easy to use drag and drop functionality
- Over 125 AI and mobile phones
- Dynamic keyword insertion
- There is no more room for the children.
- Sticky bars
- Lead generation
- Inventory management and multi-user management
- Custom domains
Pricing
If you're just starting out, I recommend going with their Essential plan, which probably covers everything you need.
You can start with a free 14-day trial.
Be sure to use my special discount and get 20% off your first three months with Unbounce.
LEARN MORE: Try the landing page builder Unbounce
2. GetResponse
GetResponse is an all-in-one platform that allows you to create Landing Pages and helps with your email marketing and marketing automation efforts.
To start using its landing page creation tool, all you need to do is follow these four simple objective steps:
- Select a model
- Personalize your landing page
- Publish your landing page in one click
- Once published, test your web page and optimize it
Yes, it is as simple as that. Another positive point is that you benefit from several tools at a single price. However, the landing page creation tool is not the main tool, which can have its drawbacks.
Features
- Integrated editor, easy to use
- Ultra-powerful sales funnel functions
- Landing page templates fully adapted to mobiles, with over 5,000 Shutterstock images available
- Great customer service.
- Smart lead list creation
- High-performance landing page analysis and testing
- Countdown functions for Encourage your potential customers to take action.
Pricing
GetResponse has recently offered a free plan and has changed its entire pricing structure.
In the past, the tool was considered expensive for many entrepreneurs, the situation has changed.
The BASIC pricing plan starts at over $12 per month and goes up to plus $81 per month for the Enterprise plan for a minimum of 1000 contacts.
A tailor-made ENTERPRISE plan is also available according to the needs of each business.
LEARN MORE: Try the landing page builder tool GetResponse
3. Instapage
From entrepreneurs to big agencies, Instapage Is a perfect landing page software for anyone looking to create great landing pages.
With over 200 mobile-friendly templates, you don't need to code HTML, CSS, or hire a developer to design your landing page.
It offers an editor simple drag and drop to make it easy to add items to your Landing Pages. You only need a few minutes to complete the setup process and start using this tool.
Their Enterprise account offers integrations with tools such as WordPress, MailChimp, Salesforce, HubSpot, etc.
Features
- A flexible and easy to use editor
- Sustomi Zable Temrlateus
- The Story of the Sustomers
- Widgets Interastviste
- Custom font - Up to 5,000 web fonts that are available
- Vygstosk Image Libraru
- Dynamic keyword insertion
- Custom landing page forms
- Robust conversion analytics
- Unlimited A/B testing
Pricing
The Core plan costs $99 per month and offers standard features like creating a post-click experience, responsive pages for all devices, an analytical suite and a solid integration ecosystem.
The Enterprise formula is based on quotes and has more advanced features, such as the personalization experience manager, enterprise-grade security features, and more
You also get a free 14-day trial that gives you access to all the features of the Core plan.
LEARN MORE: Try the landing page builder tool Instapage
4. Landingi
Landingi is an end-to-end landing page solution for small businesses. The fact that it is used by over 4,000 businesses, including giants like Paypal and Sony Music, Test your credibility.
To create a personalized Landing Page with Landingi, You Don't Need Any Computer Skills.
This automated landing page creation tool makes it easy to create, publish, and optimize your landing pages.
It also offers solid features, such as a drag-and-drop editor, over 100 mobile-friendly templates to increase conversion, marketing support, and more.
Overall, Landingi is very similar to Instapage, but you need a higher-tier plan to match its offerings.
Features
- A/B tests
- A simple drag-and-drop editor
- Integrated Web Analutics Tools
- Monitoring of your visitors, conversion rate
- Organic ranking optimization function
- Paid ranking optimization function
- Integrations with tools like HubSpot, MailChimp, etc.
Pricing
The Core Starter Plan costs $29 per month, the Create Plan costs $45 per month, Automate $59 per month, and the Suite plan costs $209 per month.
All plans come with a 14-day free trial; no credit card required. Each plan includes features like unlimited landing pages, technical support, AWS cloud hosting, a drag-and-drop landing page builder, and more.
Get started with Landingi and get a free 14-day trial.
LEARN MORE: Try the tool to create a landing page Landingi
5. Leadpages
If Cost Is Your Main Concern, Then Leadpages Is a good option for you. However, don't let the inexpensive pricing plans fool you - Leadpages does not ignore its functionalities either..
With dynamic text replacement, customer relationship management, and email integration, Leadpages offers plenty of features. Some of the best include over 160 page templates and the creation of unlimited mobile-friendly pages.
They're not up to scratch when it comes to page design. Their page editor is Harder to use and their finished pages don't look as good as Instapage or Unbounce.
Do you want to learn how to build your email list of prospects? Access this free LeadPages course: Access the Course!
Features
- A/B testing
- WordPress integrations
- Models adapted to mobile telephony
- Upcoming web page
- Social media integration for lead generation
- Offers plugins for creating forms and designing pages
Pricing
The STANDARD plan costs $49 per month, the PRO plan is $99 per month, and the ADVANCED plan is $399 per month.
They also offer 3 free months on annual plans.
All plans include Unlimited landing pages, high page loading speed, Facebook Ad Builder, Unlimited pop-ups, SEO features and responsive landing pages adapted to mobile devices.
FIND OUT MORE >> Try the Leadpages tool
6. Ucraft.
Ucraft is a other user-friendly landing page builder, with a plethora of impressive features, such as a drag-and-drop editor, logo maker, and other design tools.
One downside is that the lowest subscription plans offer limited features and functionality.
Apart from that, the pre-existing models provided by Ucraft are attractive and fully adapted to mobile phones.
E-commerce and blog software is also very easy to use and Offer numerous customization options. You also get a free domain name with all annual plans.
In addition, Ucraft allows the integration of essential software, such as Google Analytics, Zendesk chat, Intercom, etc.
Features
- Drag-and-drop editor
- 24/7 live chat support
- Inbound marketing
- Theme: it allows you to give access to your website to other members of your team and its publishing rights.
- L'Arr: Gvises ouou the bass tools, such as as an addition to the song, the song and the song
- Arr Arr: it allows you to add, remove, and remove the rows on your website
- Download Tool: a free add-on that allows you to customize the themes according to your preferences, in terms of lauoot, turograph, and more
Pricing
The first package offers free landing pages and basic features.
Then, Ucraft offers three paid plans: the Pro Website plan costs $10 per month, the Pro Shop plan costs $21 per month, and the BigCommerce plan costs $39 per month.
You also get a 14-day free trial - no credit card required.
FIND OUT MORE >> Try the Ucraft Tool Today
7. Nub to Rot
Nub to Rot is one of the most reputable names in the world of SaaS and B2B marketing, and with good reason. They offer a variety of marketing services, ranging from a CRM tool to a sales tool and a landing page tool; HubSpot is a one-stop shop.
HubSpot lives up to its reputation by offering landing page creation software that is feature-rich, easy to use, and substantially powerful.
The software meets all requirements and is suitable for a single user as well as for large teams or agencies.
HubSpot is a freemium software that has all the free software you need to run a basic marketing campaign.
You get a landing page builder, a form builder, an email marketing tool, an ad management tool, and a CRM for free.
If you are a small business with a tight budget, these software programs will definitely help you get results without breaking the bank.
If you are a beginner, then you have access to a comprehensive process and hundreds of pre-existing mobile-friendly templates.
However, for more advanced users, this famous landing page tool offers a wide range of tools and technologies, such as advanced analytics software, test software, etc.
Features
- Segmentation of the offer list
- Inbound marketing (downloading a white paper, online conference, setting up sales funnels, etc.)
- The pages are fully responsive on all devices to increase conversions
- Offers personalized landing page content for each visitor
- Strong A/B testing capabilities
- You can create a professional-looking landing page in minutes.
- Capture and convert leads using live chat, pop-up forms, chatbots, and more.
Pricing
Hubspot's free plan includes free pages, thirteen industry models, and basic analytics, and lots of other handy business software.
Then, you have three paid levels: Start, Rovessional, and Enterprise.
It's one of the biggest challenges in the history of the tourism industry, and that's why it's important to tackle it.
- The funding plan costs $50 per month for expenses of up to 1,000 entries.
- The price of Professional Rlan costs $800 per month (annual rate).
- The insurance company costs $2,400 per month (ticket price).
FIND OUT MORE >> Try the HubSpot tool
8. Wishpond.
Wishpond is a rising name in SaaS and marketing, as it was named one of Hubspot's top 14 competitors in 2019 and named a High Performer in the G2's Marketing Automation Software Grid Report.
The Wishpond interface is intuitive and optimized for conversions. All you have to do is use one of their templates and enter the information you want to collect via the forms on the landing page.
The tool is good for beginners and more advanced users. Wishpond's landing page builder can be as easy as spending a few minutes with their drag-and-drop builder.
On the other hand, if you want more flexibility, their advanced software allows you to customize the elements of your page by coding HTML and CSS.
Additionally, the Wishpond team is available for support and assistance with the execution of marketing campaigns or competitions if you need their support or expertise.
Features
- Easy integrations with other major marketing platforms.
- It offers powerful additional marketing automation software to boost marketing efforts.
- The templates are all responsive on all devices.
- Inbound marketing (downloading white papers, setting up sales funnels, etc.)
- The landing page template gallery is aimed at different industries, events, and goals.
- It allows you to create a professional-looking landing page in minutes.
- It makes it easy to add pop-ups and forms, even for non-developers.
- Extensive resources, with a knowledge base and a library of webinars, ebooks, and articles about marketing and the platform.
- Live chat support is available.
Pricing
Wishpond had three pricing plans, which you could choose as a monthly or annual subscription.
The main difference between each was the number of leads, as well as access to some advanced features like the API.
- The STARTER plan was $49/month, with a limit of 1500 leads.
- The “EVERYTHING YOU NEED” plan was $99/month, with a limit of 2500 leads.
- The RAPID GROWTH plan was $199/month, with a limit of 10,000 leads.
Recently, Wishpond no longer offers these plans directly. They invite you to discuss with one of their specialist to obtain a suitable offer.
However, I have still provided you with the previous rates which will allow you to have a good basis for negotiating your subscription.
There's a free, no-obligation, 14-day trial on the annual plans for anyone looking to see if Wishpond is a good tool for you.
Try the tool Wishpond
9. Swipe Pages.
Swipe Pages offers a wide range of landing page templates to choose from, as well as a very user-friendly drag-and-drop interface.
The Responsiveness and Speed of Pages on Mobile Being essential to any landing page you create, Swipe Pages ensures that your users benefit Of an optimal experience Regardless of the type of device they use.
That Reduces the bounce rate of your website and also improves your conversion rate.
Additionally, unique, story-like Mobile Landing Pages allow you to tell your story in a comprehensive browsing environment.
Super-fast, AMP-compatible load times that reduce bounce rates and increase leads.
He's a landing page builder that really knows how to take care of business.
Features
- Smart pages and AMP pages to make your pages load fast on any device.
- A/B testing and analytics allow you to track the performance of your pages and make changes consistently.
- 70+ modern templates to quickly choose what you need and start building your pages.
- Sub-accounts and customer management teams give you the ability to collaborate on projects with ease.
- Popups, countdowns, forms, and more than 25 modules make interactivity on your child's play page.
- The Zapier integration and Webhooks allow integrations and notifications to be sent by third parties.
- Direct integrations with Hubspot, Mailchimp, Active Campaign, Zoho, etc., offer a one-click solution to get started with your favorite marketing automation tool.
- The hosting, CDN, and SSL provided by Swipe Pages ensure that your pages load quickly and securely.
Pricing
Swipe Pages comes with a free 14-day trial that allows you to try it out before you buy it. There is no need to use a credit card for the trial. Then monthly and annual rates are available.
The annual rate is as follows:
- Startup: $29 per month
- Marketer: $59 per month
- Agency: $119 per month
Try the tool Swipe Pages
10. ShortStack
If you're looking for a landing page builder to help you create beautiful landing pages for contests, games, and quizzes, then ShortStack is made for you.
In addition to an easy-to-use editor, it offers email marketing software to track your leads and your conversion rate. ShortStack handles all of this by itself, without having to hire a developer or learn to code yourself.
Features
- Easy to use drag-and-drop editor
- Robust analyses and ROI monitoring
- Models adapted to mobile telephony
- Real-time editing
- Simple customer management
- Detecting fraud and limiting repeat entries
- Monitoring your conversion rate, website visitors, etc.
Pricing
The Starter Plan costs $29 per month and allows 2,000 entries.
The Business Plan is $99 per month with 10,000 entries, and the Agency Plan allows 50,000 entries for $199 per month. You can start with a 10-day free trial.
Try the tool Shortstack
11. Lander.
Lander is a landing page builder with over 1.5 million users and offers over 100 landing page templates.
Their landing page editor uses drag and drop functionality like the other software on this list.
It also offers dynamic text replacement (DTR). This works great for matching PPC ads to your titles in order to improve your score on the AdWords Quality Line (QS).
Features
- Automatic Form Filling to Increase Conversion Rates
- Unlimited landing page creation
- Creating your own domain
- Welcome emails and third party email integrations
- Custom Confirmation and Thank You Pages for Upsells
- Google Maps integration for in-person events
Pricing
Lander offers a free 14-day trial to test its features and two paid plans.
Their basic plan is best for small businesses and offers 5,000 monthly visitors and three custom domains.
This plan is $16/month and 66% off when you pay annually.
Lander's professional plan is the best for marketing teams and offers 25,000 monthly visitors and ten custom domains.
This plan costs $83 per month and is discounted by 15% when paid annually.
Try the tool Lander
12. Elementor.
With over 5 million users, Elementor is the most popular WordPress page builder.
It comes in the form of a WordPress plugin that you add to your WordPress site so you can start creating custom pages.
Elementor Allows you to control every aspect of your page, including layout, design, colors, fonts, forms, and more. As an open-source project, this plugin is extensible and ideal for developers who have added themes, add-ons, and custom products.
Features
- Over 80 design elements such as videos, buttons, buttons, buttons, spaces, image galleries, forms, and more
- A custom pop-up generator that adapts to the look and feel of your website.
- Forms that Integrate with Tons of Software
- WooCommerce Product Page and Archive Builder for E-Commerce Merchants
- Over 300 models designed by designers
- Responsive editing so you can see your page on a desktop, tablet, and mobile device.
Pricing
Elementor offers a free version of its plugin, which includes 30 basic widgets.
If you upgrade to Elementor Pro for $49/year for one site, you get access to all of their features.
This includes over 300 pro templates, 90 custom widgets, their pop-up creator, the WooCommerce creator, and support and updates for one year.
FIND OUT MORE >> Try the Elementor tool for free
13. The Skfunnels
ClickFunnels It is mainly used to create sales funnels.
However, it also offers software and editors to help you create landing pages, membership websites, product launch pages, lead generation systems, squeeze pages, and more.
With ClickFunnels, you can create a variety of sales funnels, including:
- Opt-In Funnels
- Webinar software
- Membership sites, etc.
Besides, if you buy the highest pack, it will also help you launch your own affiliate program.
By using Facebook Ads or PPC, you can send targeted traffic to your first landing page and capture leads to build your email list.
ClickFunnels also increases your conversion rate by guiding your visitors through the sales process. That way, they know where they need to go to make the final purchase or take sufficient action. It also ensures automatic monitoring of your visitors.
Features
- 24/7 customer support
- Simple drag-and-drop landing page editor
- Helps you build sales funnels that convert
- Create high-converting shopping carts with one-click upsells.
- Launch Automated Marketing Campaigns
- Users can manage everything from a single dashboard.
Pricing
ClickFunnels offers two pricing plans.
The starter pack is $97 per month, while the PLATINUM suite package is $297 per month.
You also have access to a free 14-day trial to start creating your landing page right away.
FIND OUT MORE >> Try the ClickFunnels tool
What is a landing page creation tool?
A landing page is a single web page containing a call to action that generally consists of a registration form, offers, or contests. Your landing page is where a visitor arrives through organic traffic or when they click on a Google ad or an advertising campaign on social media platforms like Facebook.
Most often, they are used for Generate Leads For a specific business that purchased the ads.
Landing Page creators are used to make the way a landing page intuitive and user-friendly.
Plus, they help marketers create a targeted, personalized landing page with engaging templates that attract visitors and convert them into leads.
The ultimate goal of a landing page builder is to create optimized landing pages that can focus on driving a customer through the sales funnel toward a purchase. Unlike a landing page, they're designed for quick conversions.
Step-by-Step Guide: How to Create a Landing Page
However, simply using a page builder is far from enough.
The focus should be on the value proposition to gain a competitive advantage over your peers and on using builders to your maximum advantage.
Here are some tips that can help you if you are wondering how to create a landing page:
1. Create a catchy title
A recent study revealed that 80% of people Don't read the content after reading the title. This means that any content you want to sell is likely to lose 80% of the attention right from the start.
Most of the time, a title is all you need to make an impression.
Here are some of the ways you can ensure that Titles of Your Landing pages Attract the attention of your target audience:
In addition to these five proven conversion improvement techniques, make sure your title doesn't exceed 20 words.
2. Mobile landing page templates
According to Recent Mobile Statistics, mobile traffic grew by 222% in the last five years.
This is why it has become essential to optimize your landing page to make it compatible with mobile phones.
The good news is that a lot of page production software, like Unbounce, offer pre-designed and mobile-friendly page templates.
Mobile-responsive landing page templates help your website visitors work seamlessly on smaller mobile screens, provide smooth navigation, and more.
3. Make your page visually appealing
”A picture is worth a thousand words. This traditional adage holds true, especially on the web.
For example, statistics suggest that on Twitter, tweets with images were retweeted 150% more than those without images.
Users tend to scroll through the page rather than read the entire content.
It is therefore necessary to include visually appealing images in any marketing strategy involving Landing Pages.
After all, the brain processes images up to 60,000 times faster than text.
So, your landing pages should be visually appealing and contain large, bold images that are relevant to your content.
The images you add should be able to talk about the business and its product, sell them visually, and hit the mark.
These Landing Pages allow visitors to have fun and learn more about their product. As a result, visitors are likely to remember the product even after leaving the website.
Most web page creation software offers pre-designed and visually appealing templates.
4. Focus on unique points of sale
Competition exists in every industry, and every business has its share of competitors.
That's why you need to show what makes you unique and sets you apart from your peers: your value proposition.
After all, you need to give your potential customers a reason why they should do business with you and not with someone else in the market.
That's why you need to highlight your value proposition and focus on your unique points of sale (USP).
USP is something specific to you and your business, something that defines you and that cannot be replicated by your competitors.
If you state your USP convincingly, you can even convince potential customers to switch brands.
When designing your page, make sure that your strategy includes using and highlighting your universal sales strategy.
Take Moz Pro as an example, a perfect example of how a brand can value their USP on their page.
They promise quality traffic, better rankings and measurable results, and try to draw the attention of Internet users to this point from the start.
You can also create your web page keeping your main services in mind.
Be sure to deliver the perfect message you want to deliver to visitors and potential prospects, something that will catch their attention and encourage them to do business with you.
5. Ensure safety
There is a lot of talk about the vulnerability of websites to malicious crimes such as unauthorized access, data breaches, hacking, etc.
And that's not entirely unwarranted.
With the increase in cybercrime cases, even ordinary Internet users are wary of websites that don't seem to be secure.
Sales are therefore likely to suffer and it may take a long time to reach breakeven.
People are looking for safety and have a constant need for trust.
Your strategy should therefore include securing the Landing Pages you create.
To do this, the first step is to choose a web page builder that offers the highest level of security.
For example, be sure to select the landing page builder that offers automatic SSL encryption to help protect your landing page.
As security standards improve, the number of visitors to your Landing Pages will increase, resulting in increased revenue.
Fortunately, more and more landing page creation software is integrating security measures into their strategy.
FAQs
What is a landing page?
A landing page is a web page specially designed to receive visitors from a marketing or advertising campaign, with the aim of converting these visitors into customers or leads, generally through a data collection form or a call-to-action.
Do you need a website to create a landing page?
No, you don't need a website to create a landing page.
You can use any of the software on this list to create a standalone page without needing to own a website.
Some landing page software even allows you to create a small website with multiple pages.
If you conduct a targeted marketing campaign to something other than a landing page is enough, you can still have a separate web presence independently of each other. secured.
Do landing pages need to be indexed?
While Landing Pages are useful for selling products and converting leads into customers, they should not be indexed by Google and search engines.
If Landing Pages are hosted on your website and you directly paid traffic to them, they should not be indexed by Google, otherwise your indexing rate will slow down.
How do you structure a landing page effectively?
To structure a landing page, follow these steps:
- Start with a strong, values-based title.
- Write clear, benefit-oriented text based on your target audience.
- Include images and content blocks that are easy to read, highlight other pieces of information about your offer, such as a lead magnet (white paper).
- Have a short, high-quality form with a clear call-to-action button. (The more fields your form has, the lower your conversion rates are. Be sure to find a balance between simplicity and the information you need.
- Include images in your landing page when appropriate. Images depicting people are more effective than generic photos of objects.
- Be sure to maintain brand consistency and use color schemes that convert users. For example, red buttons are known to convert more than blue buttons.
Summary
When it comes to increasing your return for clicking on an investment link and increasing your marketing efforts, you can't afford to create low-quality Pages.
Pages are essential to guide your visitors through the funnel, which is why you should choose the one that is best for you.
So choose your landing page creation tool carefully and, before making your choice, be sure to test them to find the one that best suits your business.
Each of the 13 platforms mentioned can help you generate targeted traffic and take your conversion rate to the next level.
