Ausha : Full Review, Testing, and Presentation (2024)

What is Ausha?

Ausha is a complete French platform for the creation, hosting, distribution and monetization of podcasts, designed for creators of audio content wishing to reach a large audience.

Launched in 2018 in France (Lille) by the iCreo group, Ausha offers a suite of intuitive tools to:

• Save and edit easily
• Host and publish on the main listening platforms
• Promote your show through podcast marketing, sharing and optimization features SEO
• Analyzing performance and audience

The platform also includes SEO tools to improve the visibility of podcasts.

At Ausha, podcasters benefit from an all-in-one solution to effectively manage their podcast, from creation to distribution, including monetization.

The platform is distinguished by its ease of use, its personalized support and its powerful integrations with third-party tools (social networks, YouTube, newsletters, etc.).

Praised by numerous media and companies (Le Figaro, L'Équipe, L'Équipe, Décathlon, BNP Paribas...), Ausha is a major player in the French-speaking podcast ecosystem.

Who is Ausha for?

Ausha is a leading platform designed for all audio content creators, regardless of experience level or industry.

In this way, it is aimed in particular at:

• For independent podcasters who want to create and broadcast their show
• For businesses, agencies and brands that want to communicate via a podcast
• For media and journalists seeking to diversify their distribution channels
• For influencers and experts who want to share their knowledge and stories via a podcast

Whether you are a beginner or an experienced content creator, you have everything you need to succeed in your goal.

The platform offers options adapted to each profile, as well as dedicated support with expert advice and tips to help you reach your goals (increase your audiences, monetize your listening, etc.).

With its various price offers, Ausha is suitable for both amateurs and professional programs, according to everyone's needs and budgets.

Features: Propel your podcast to success

Ausha is positioned as the essential platform for podcast creators who want to boost their visibility, engagement and earn money thanks to its numerous integrations.

1. Simplified distribution

One of Ausha's strengths is its ability to automate promotion across multiple channels, maximizing your reach.

• Automating your communication (Instagram, LinkedIn, Facebook, Twitter)
• Unlimited sharing of videos, links, images on social media
• Scheduling releases to coincide with the release of your episodes
• Analysis of the performance of each publication to optimize your strategy

Avis : Multichannel promotion tools are a considerable asset to save time and maximize visibility. However, be sure to maintain authentic communication that is adapted to each platform.

2. AI-based publication generation

With the integration of AI and in particular services ChatGPT, Ausha is revolutionizing this industry; cut the time spent writing posts in half with intelligent support.

• Create complete publications using the metadata of your episodes of any genre
• Suggesting relevant hashtags to increase the reach of your messages
• Writing up to 3x faster with AI

Avis : AI-based publication generation is an innovative feature that makes promotion much easier. However, keep an eye out for AI suggestions to make sure they match your tone and branding.

3. Creating engaging video clips

Turning your podcasts into compelling videos is an effective strategy for attracting a new audience. Did you know that videos get 1200% more shares on social media than images and text combined?

• Intuitive and fast video generation tool
• Automatic transcription to easily add subtitles
• Choose from 3 formats adapted to each social network (square, landscape, story)
• Customizing the appearance of clips to your colors

Avis : Video clips are a great way to boost your presence, so select the most attention-grabbing snippets from your episodes wisely to generate interest and encourage listening.

4. Smartlink: a unique link

Smartlink simplifies access to your podcast by centralizing all your important links:

• Redirecting listeners to any listening platform
• Easy sharing of your episodes by listeners
• Display your social media to expand your online presence
• Smartplayer integration for an optimal listening experience
• Customizing the appearance and order of items

Avis : Smartlink is an indispensable tool to simplify access and encourage sharing by your listeners, personalize it carefully to reflect your brand identity.

5. Integrated newsletter to retain your audience

Retain your audience with regular and engaging communication. Newsletters have an average engagement rate of 22%, an excellent channel for maintaining the link with your listeners.

• Automatic sending of emails when a new episode is released
• Lead collection thanks to the integrated popup
• Export contacts to any CRM
• Compliance with GDPR regulations for responsible data management

Critical review : The Newsletter is an excellent way to maintain a privileged contact with your community and to keep them informed of your news.

6. Website optimized for SEO

Improve visibility with a dedicated website, optimized for search engines:

• Optimizing natural referencing
• Easy navigation between your various shows
• Lead collection via an integrated registration popup
• Addition of call to action buttons to redirect your subscribers to your offer
• Analysis of visits thanks to the integration of Google Analytics and the Facebook pixel
• Customizing the appearance

Avis : The website is an asset for improving SEO and offering a professional showcase. However, be careful to regularly optimize your descriptions and to offer relevant calls-to-actions to get the most out of them.

7. Automatic transcription optimized by AI

Automatic transcription by AI is a powerful feature to make your podcast more accessible in a world where 85% of Internet users watch videos without audio.

• Improvement of the SEO strategy and its accessibility
• Creating new content (descriptions, blog posts, social media posts) from the transcript
• Simplified generation and editing of transcripts (95% accurate in 99 languages, compliant with RGPD standards)

Avis : Automatic transcription by AI is an extremely powerful feature to boost the visibility of your podcast and reach new audiences. Take the opportunity to create additional content and improve the natural referencing of your show.

8. PSO Control Panel to optimize your ranking

Well-ranked podcasts receive an average of 60% more downloads, the promise of the exclusive PSO Control Panel is to optimize your ranking on Apple Podcasts and Spotify.

• Identifying the best keywords through metadata analysis and AI
• Real-time monitoring of the ranking of your keywords and their impact on your visibility
• Keyword performance analysis to adapt your strategy
• Measuring the overall visibility of your show based on its ranking

Avis : It is a revolutionary tool for optimizing SEO, use it regularly to refine your keyword strategy and position yourself at the top of the search results.

9. Monetization made easy

According to experts, podcast revenue could reach $1 billion by 2025, use Ausha's options for your podcast like:

• Creation of premium podcasts accessible by paid subscription
• Dynamic integration of targeted audio ads
• Setting up a donation system to allow your community to financially support your work

Avis : Monetization features offer new revenue opportunities. However, it is important to find the right balance between monetization and the listening experience.

Rates: Formulas adapted to all profiles

Whichever plan you choose, you get dedicated support, various monetization options, access to the Ausha private community, and exclusive resources for create a podcast successfully.

1. Launch package ($15/month)

The Launch package is perfect for podcast creators who want to get their adventure off to a good start. It includes:

• Unlimited storage and unlimited episodes
• 14 listening platforms
• A post generator for Twitter and Facebook
• A dedicated website for your podcast

This affordable package offers all the essential tools to launch and promote your podcast.

2. Boost package ($35/month)

The Boost package is ideal for podcasters who want to take things to the next level and have advanced features. In addition to the benefits of the Launch package, it includes:

• The publication in private link
• Distribution on YouTube and Soundcloud
• A post generator for Instagram and LinkedIn
• Transcripts up to 120 min/month
• Exclusive statistics (PSO Control Panel, unique auditors, etc.)

This complete formula is perfect for boosting the growth of your podcast and having advanced analysis tools.

3. Supersonic package ($83/month)

The Supersonic package is designed for professional podcasters who need high-end features. In addition to the benefits of the Launch and Boost packages, it includes:

• Private playlists with password
• API and Webhooks access
• Advanced options for your website, player and links (CTAs, etc.)
• Transcripts up to 240 min/month
• Expert statistics (completion rate, average listening time, etc.)

This premium package gives you total control over your podcast and advanced optimization tools.

In addition to these three formulas, Ausha offers tailor-made offers for businesses, with personalized support and dedicated functionalities.

How to get started with Ausha: the key steps

Here's a step-by-step guide to creating your account and getting started effectively:

1. Create your account

The first step is to create your account:

• Go to the official site (https://www.ausha.co/)
• Click on “Create an account” and choose your method registration (email or social account by SSO service)
• Fill in the required information and validate your registration

Once your account is created, you will have access to all the functionalities of the platform to start creating your podcast.

2. Configure

Before you release your first episode, it's important to set up your podcast information.

• In your dashboard, click on “Add a podcast”
• Enter title, description, category, and other details
• Upload a cover image

This information will be visible to listeners so take care of them to give a professional image to your podcast.

3. Publish your first episodes

Now that the setup is done, it's time to release your first episodes.

• In your dashboard, click “Add an episode”
• Upload your audio file and fill in the title, description, and episode tags
• Schedule the release date or release your episode right away

Repeat this step for each new episode you want to publish and maintain a regular frequency to build loyalty.

4. Distribute

For your podcast to be easily accessible to your audience, it is essential to distribute it on the main listening platforms.

• In your dashboard, go to the “Distribution” section
• Follow the instructions to submit it to Spotify, Apple Podcasts, Google Podcasts, and more.
• Check that it is well referenced everywhere

Ausha simplifies this process by allowing you to distribute your podcast across multiple platforms in just a few clicks.

5. Earn money

If you want generate revenue with your podcast, Ausha offers several options:

• Study the different possibilities offered by Ausha (advertisements, subscriptions, etc.)
• Configure your preferences in your account settings

Monetization can help you maintain your podcaster business and turn your passion into a source of income.

6. Analyze performance

To understand the listening habits of your audience and optimize your podcast, it is crucial to monitor its performance.

• Regularly consult the statistics provided by Ausha (number of listens, duration of listening, location of listeners, etc.)
• Identify the most popular listens and areas for improvement
• Use this data to adapt your content and publishing strategy

Performance analysis will allow you to continuously improve the quality of your podcast and meet the expectations of your audience.

7. Make yourself known

To attract new listeners, it is essential to actively promote:

• Use sharing options to broadcast your media
• Create visuals and video clips to highlight your episodes
• Collaborate with other podcasters or influencers to reach new audiences

Finally, remember that it is a conversational medium that is based on interacting with your community.

Here is where your Community manager you build lasting relationships with your listeners.

An engaged community will be your best ambassador and will contribute to the sustainable success of your podcast!

Final opinion

Ausha presents herself as a podcast platform comprehensive, with a multitude of features designed to simplify the process for users.

From hosting to distribution, including the promotion and monetization of each listen, Ausha offers solutions available for each use.

Simply one of the best for your next launch.

The educational resources provided are a big plus, offering podcasters a chance to learn and continuously improve by answering any questions in your future strategies.

However, it's always a good idea to consider alternatives and choose a platform that best fits your specific needs and goals.