Brand24 : Full Review, Testing, and Presentation (2024)

What is Brand24?

Brand24 is a social media monitoring and analysis tool designed to help businesses and individuals manage their online reputation.

The platform makes it possible to monitor mentions of their brand, products, or specific keywords on a variety of online sources, including social networks, blogs, forums, and news sites.

Brand24's main goal is to provide a real-time understanding of how a brand is perceived by the public. This makes it possible to react quickly to positive or negative comments, to engage their audience, to measure the impact of

their marketing campaigns and to monitor the competition.

Brand24 is therefore a valuable tool for digital marketing, customer relationship management, and crisis management, providing relevant insights to make informed decisions and improve engagement with the public.

Who is Brand24 for?

Brand24 is a social media monitoring and online reputation analysis solution, designed to meet the needs of a wide range of user conversations, for public relations in any industry from small businesses to large corporations, as well as marketing and communications professionals.

Small and Medium Businesses

• Online Reputation: SMEs can use Brand24 software to monitor their online reputation and respond quickly to negative mentions.
• Public Understanding: It helps small businesses understand the needs and opinions of their customers, providing them with valuable data to improve their products and services.

Large Businesses and Brands

• Competitive Intelligence: Large businesses can use Brand24 to monitor the activities of their competitors and stay up to date with market trends.
• Crisis Management: Brand24 is crucial for crisis management, allowing major brands to quickly monitor and respond to potentially harmful situations.

Marketing and Communication Professionals

• Content Strategy: Marketers can use Brand24 to identify trending topics and create relevant, engaging content.
• Measuring the Impact of Campaigns: The Brand24 tool makes it possible to measure the effectiveness of marketing campaigns and to modify strategies based on feedback from the public.

Influencers and Content Creators

• Personal Brand Monitoring: Influencers can use Brand24 to track their online influence.
• Audience engagement: Brand24 helps identify and interact with the most important mentions, thus strengthening engagement with followers.

Brand24 software is therefore aimed at any entity or individual who wants to get a clear understanding of their online presence and the impact of their brand.

Whether it's for reputation management, competitive intelligence, creating strategic content, or measuring campaign effectiveness, Brand24 offers features adapted to various needs and goals.

Features

Brand24 offers monitoring tools that are constantly updated:

1. Monitoring Mentions

Brand24 software excels at tracking online comments and mentions, offering valuable insights into how your brand is perceived.

• Real-Time Tracking: Immediately detect mentions of your brand on various platforms.
• Sentiment Analysis: Understand if mentions are positive, negative, or neutral.
• Customizable filters: Refine your search with filters such as language, location, or source.

This Brand24 feature is crucial for any business that cares about its online reputation, although it requires constant vigilance to be fully effective.

2. Social Media and Web Analysis

Brand24 software provides comprehensive analysis across social networks and other web platforms.

• Broad Coverage: Watch for mentions on social media, blogs, forums, and news sites.
• Instant Alerts: Set up alerts for specific events or mentions.
• In-depth reports: Receive detailed analytics to assess the impact of your online presence.

While this feature provides a comprehensive overview, its complexity could be daunting for new users.

3. Campaign and Hashtag Tracking

Brand24 software is a powerful tool for analyzing the effectiveness of your products and your campaigns and hashtags.

• Campaign Analysis: Measure the reach and engagement of your marketing campaigns.
• Hashtag tracking: Evaluate the popularity and effectiveness of the hashtags used.
• Trend detection: Quickly identify emerging trends in your industry.

This feature is essential for targeted marketing strategies, but may require some experience for optimal use.

4. Competitive intelligence

Stay informed about the strategies and performances of your competitors with Brand24 software.

• Competitor Monitoring: Track and compare the online activity of your competitors.
• Competitive Alerts: Receive notifications about key movements of your rivals.
• Benchmarking: Compare your results with those of your competitors to assess your position in the market.

Brand24's competitive intelligence is a major asset, but it requires in-depth analysis to fully exploit its data.

5. Mobile app

The Brand24 software mobile application is designed to allow real-time monitoring and management on the internet, even if real-time data is on the move.

• Convenient Mobile Access: Monitor mentions and manage your Brand24 account from your smartphone.
• Push notifications: Get instant alerts on your mobile for critical mentions or events.
• Full Features: Access most of the features of the desktop platform, including mention tracking, sentiment analysis, and reports.

Brand24's mobile app is a must-have addition for professionals who need to stay connected and responsive regardless of location.

6. Availability

Brand24 is available in an extensive list of countries around the world, covering almost every continent and offering global accessibility. Here are some details about its availability in these countries:

Americas

Brand24 is widely accessible in the Americas, covering countries such as the United States, Canada, Canada, Canada, Brazil, Brazil, Argentina, Mexico, Puerto Rico, and several Central American and Caribbean countries such as Antigua and Barbuda. This allows businesses and users in these regions to effectively monitor their online presence and manage their brand reputation on social media.

Europe

In Europe, Brand24 is available in countries such as Germany, Netherlands, France + Saint Martin, United Kingdom, Italy, Spain, Poland, and Russia, among others. Its ability to analyze mentions in various European languages makes it valuable software for businesses operating on this multilingual continent.

Asia and Oceania

Brand24 also extends to Asian and Oceanic countries like China, Japan, Japan, India, Malaysia, Thailand, Australia, and New Zealand. Its presence in these diverse regions underscores its ability to provide valuable insights into emerging and developed markets.

Africa

In Africa, Brand24 is accessible in countries such as South Africa, offering brands tools to monitor mentions and online reputation on this rapidly growing continent.

In summary, Brand24, with its extensive availability in countries across the world, is a versatile and powerful tool for social media monitoring and online reputation analysis, tailored to the needs of businesses and professionals in various regions and sectors.

Pricing

If you want to test the service before investing, you can sign up for Brand24's free trial.

If, however, you want to take out a subscription, the Brand24 software offers four paid packages:

• Individual ($59/month): 2,000 mentions per month, space for one team member, and updates every 12 hours.
• Team ($119/month): 5,000 mentions per month, space for unlimited users, and hourly updates.
• Pro ($179/month): 25,000 mentions, unlimited users, and real-time data. No need to wait for updates.
• Enterprise ($299/month): 100,000 mentions per month, unlimited members, real-time updates, the ability to view podcasts, and more.

Brand24 software offers discounts to NGOs, educational institutions, and other organizations.

Customer Support

Brand24 software customer service support is designed to provide fast and effective support, ensuring an optimal user experience for all of its users.

Responsive and Competent Assistance

Brand24 software focuses on responsive and well-informed customer service to answer questions and resolve issues effectively.

• Diverse Support Channels: Users can contact Brand24 support via email, live chat, or phone for immediate assistance.
• Fast and Accurate Responses: The support team strives to provide quick and accurate responses, minimizing wait times and improving the user experience.

Educational Resources and Online Help

Brand24 software offers a variety of online resources and training options to help users get the most out of the platform.

• Extensive Knowledge Base: Access a comprehensive library of articles, guides, and FAQs for effective self-help.
• Video Tutorials and Webinars: Explore video tutorials and participate in webinars for a thorough understanding of Brand24's features.

Community Assistance

Community support is another important facet of the customer experience at Brand24 software.

• Community Forums: Engage in conversations with others to share tips and tricks.
• Feedback and Suggestions: Brand24 encourages feedback and suggestions to continuously improve its services.

Commitment to Customer Satisfaction

Brand24's commitment to ensuring total customer satisfaction is evident through its dedicated customer support and comprehensive information and resources.

• Customer Orientation: A strong commitment to solving customer problems and improving the user experience.
• Adaptability to User Needs: A flexible approach to respond appropriately to specific user requests.

Brand24 customer support demonstrates a clear commitment to the satisfaction of its users, by providing timely assistance, educational resources, and space for feedback. This approach ensures that users can fully exploit the platform's capabilities while receiving support when needed.

Alternatives to Brand24

If Brand24 doesn't seem to meet your needs, there are other options available on the market:

1. Sprout Social

Sprout Social offers social media management tools that focus on team collaboration and in-depth analysis of data sizes.

Features

• Team Collaboration: Effectively manage your campaigns as a team and your company's image
• Centralized Interaction Management: Track all your social interactions in one place.
• Advanced Analysis: Get detailed insights to optimize your strategies.

Pricing

• Free trial: Test the risk-free platform for managing social networks
• Standard Plan: Approximately $99/month per user for basic features.
• Professional Plan: Approximately $149/month per user for advanced analytics.
• Advanced Plan: Approximately $249/month per user for complete management.

Sprout Social is especially suited for businesses looking for advanced collaboration and analytics capabilities. It's a great choice for larger teams, but its cost can be a limiting factor for small businesses or freelancers.

SEE MORE: Try Srout Social Now

2. Hootsuite

Hootsuite is a comprehensive social media management platform, used by businesses to plan, execute, and track their campaigns across multiple platforms.

Features

• Multi-Platform Management: Centralize the management of multiple social media accounts.
• Post Scheduling: Schedule your posts for automatic distribution.
• Analytics and Reporting: Receive detailed analyses of the performance of your publications.

Pricing

• Professional Plan: Approximately $19/month for 10 social profiles.
• Team Plan: Approximately $99/month for collaboration features.
• Enterprise Plan: Customized pricing for specific needs.

Hootsuite is ideal for businesses looking for an all-in-one social media management solution. Its strength lies in the centralization of multi-platform management, although some users may find its analytics options a bit limited compared to specialized tools.

3. Mention

Mention specializes in listening to and monitoring social media on the Internet, ideal for online reputation monitoring and trend analysis.

Features

• Real Time Keywords: Track mentions of your brand on the Internet.
• Instant alerts: Get notified immediately of important mentions.
• Sentiment Analysis: Assess the tone of discussions around your brand.

Pricing

• Solo plan: Around $25/month for basic follow-up.
• Pro plan: Around $83/month for extended features.
• Enterprise Plan: Customized offers for advanced surveillance.

Mention is a powerful tool for businesses focused on online reputation monitoring and crisis management. While effective for listening and direct monitoring tools, it might not be enough for businesses looking for a more integrated social media management solution.

FAQs

Is there a free version of Brand24?

There's a free trial option that lasts for 14 days (and you don't even need to enter your credit card details to use it). Then, if you want to continue using Brand24's services, you'll need to choose a paid subscription.

What is the monthly price of Brand24?

Brand24 rates start at $49 per month and can go up to $299 per month.

Final Verdict

Brand24 is a sophisticated tool for tracking brand mentions online that can save you valuable hours.

Plus, as Brand24 reviews often point out, their customer service is great.

Overall, the software's simple and user-friendly interface, combined with its comprehensive analytics features, make it one of the best social listening tools available.