What is BrandMentions?
Regardless of the niche in which you operate or the type of business, whether it's consulting, e-commerce, blogging, agency management, etc., the competition is extremely fierce in online business.
It is imperative that you be on the alert at all times, otherwise the list of competitors who are pouncing on you to overtake you is long.
However, the web is a vast space and it's virtually impossible to verify all the feedback your brand and business receives from users across a variety of channels.
That's exactly the problem BrandMentions aims to solve for business owners and agencies serving multiple customers.
Features
1. Monitoring Mentions
Businesses can effectively monitor all mentions of their brand, products, or competitors on a variety of platforms, including social media, forums, and blogs. This extensive monitoring tool ensures complete coverage of your online presence.
- Multi-channel monitoring: Real-time monitoring of mentions on various platforms.
- Instant alerts: Get immediate notifications to stay on top of important mentions.
This extensive intelligence capability is crucial for managing online reputation and responding quickly to relevant discussions.
2. Sentimental analysis
BrandMentions assesses the tone of mentions and conversations online, allowing businesses to understand the public opinion about them.
- Sentiment measurement: Automatic identification of positive, negative, or neutral feelings.
- Trend Analysis: Track changes in feeling over time to assess the impact of marketing campaigns.
Sentimental analysis helps businesses adjust their communication strategy based on public perception.
3. Reporting and Analytics
Detailed reports and in-depth analysis provide valuable insights into brand performance and market trends.
- Customizable reports: Creation of tailor-made reports adapted to the specific needs of the company.
- Intuitive dashboards: Easy data visualization with interactive charts and tables.
These reports and analyses are essential for strategic decisions and the optimization of marketing campaigns.
4. Competitor Tracking
BrandMentions allows businesses to track and analyze the strategies and performances of their competitors.
- Competitive intelligence: Monitoring the mentions and activities of competitors.
- Comparison and Benchmarking: Comparing performance against competitors to identify opportunities for improvement.
Monitoring competitors is vital to remain competitive and anticipate market trends.
5. Keyword Research
Keyword research features help identify the most relevant and frequently mentioned terms associated with your brand.
- Identification of Key Keywords: Discover the terms that are frequently used in discussions about your brand.
- SEO optimization: Use of insights to improve content and SEO strategy.
Keyword analysis helps optimize content for better online visibility.
6. Integrations
BrandMentions offers seamless integration with various tools and platforms, increasing efficiency and productivity.
- Compatibility with Other Tools: Easy integration with CRMs, marketing tools, and analytics platforms.
- Workflow automation: Simplifying processes through automation and integrations.
Integrations improve operational efficiency and help better manage online reputation.
7. Crisis Management
Brandmentions's ability to provide instant alerts and detailed analysis is crucial for the effective management of potential crises.
- Rapid Crisis Detection: Immediate identification of negative spikes in mentions or feelings.
- Response Strategy: Enables crisis response strategies to be quickly planned and executed.
This feature is essential to protect brand reputation in the event of a crisis.
8. Engagement Analysis
BrandMentions measures the engagement generated by mentions and discussions around your brand, providing a perspective on the effectiveness of campaigns.
- Commitment monitoring: Assessing the impact of mentions on audience engagement.
- Audience Insights: Understanding the audience and their behavior towards the brand.
Analyze the
engagement helps refine marketing strategies and strengthen customer relationships.
9. Notifications and Alerts
Real-time notifications ensure that businesses never miss an important mention or opportunity.
- Custom alerts: Set up alerts based on specific criteria.
- Proactive monitoring: Fast response to mentions and PR opportunities.
Notifications and alerts help businesses remain proactive and responsive in managing their online reputation.
10. Intuitive user interface
Brandmentions's user interface is designed to be user-friendly and easy to navigate, making data analysis accessible to everyone.
- Ease of Use: User friendly interface for easy navigation and use.
- Training and Support: Training resources and customer support for easy integration.
An intuitive interface allows efficient use of the tool, even for less tech-savvy users.
Pricing
Like many SaaS platforms, BrandMentions offers varying levels of service, with the list of features increasing as the price increases.
Unlike others, the top-tier plan is still incredibly affordable and within reach of any business, regardless of size.
The company offers a free trial, but a credit card is required for registration. You are not charged until the end of the 14-day trial period.
- New Business, $49/month - A user can set up a project, following two keywords for a maximum of 3,000 historical mentions. These mentions will only be two months ago and you will receive daily email alerts.
- Growing Business, $79/month - 2 users, 3 projects, 15 keywords, 100,000 instant mentions, 10,000 historical mentions dating back less than a year. You also get priority email support, website traffic tracking, feeling analysis, filters and analytics, customizable reports, and data export.
- Business, $299/month - 10 users, 10 projects, 50 keywords, 50 keywords, 50,000 instant mentions, 50,000 historical mentions dating back to 5 years maximum. Everything that's part of the “Growing Business” plan, plus: sources of personalized mentions, white label reports, and phone support.
It should also be noted that real-time tracking and white labeling of reports are only available in the business plan.
Team members can only be added as part of business growth and business plan.
Alternatives to BrandMentions
1. Mention
Mention is a social media and web monitoring tool designed to track and analyze online mentions of your brand, products, or competitors.
Features
- Real-time monitoring: Tracking mentions across various platforms, including social media and forums.
- Instant alerts: Get notified as soon as your brand is mentioned online.
- Sentimental analysis: Evaluate the tone of the mentions to understand public opinion.
Pricing
- Free: Limited access with some basic features.
- Essential: Starting at €29/month, for basic features and some integrations.
- Pro: Starting at €99/month, for advanced features and more advanced integrations.
Mention is ideal for small and medium-sized businesses looking for a social media monitoring tool with emotional analysis and detailed reporting capabilities.
2. Awario
Awario is a social intelligence and brand analytics tool that allows businesses to monitor mentions and online conversations about their brand.
Features
- Global Oversight: Tracking mentions on social networks, news sites, and forums.
- Real Time Alerts: Immediate notifications for important mentions.
- Competitor Analysis: Benchmarking functionality to monitor the performance of competitors.
Pricing
- Starter: Starting at $24/month for basic monitoring.
- Pro: Starting at $74/month for advanced features and increased mentions.
- Company: Starting at $249/month for in-depth analysis and reports.
Awario is a solid option for businesses that want in-depth mention analysis and effective competitive comparison.
3. Talkwalker
Talkwalker is a social media listening and analysis tool, offering a wide range of features to monitor brand reputation and market trends.
Features
- Extensive media coverage: Tracking mentions on social media, blogs, forums, and online media.
- Sentiment and Image Analysis: Ability to detect feelings and brand images in mentions.
- Customizable dashboards: Creation of reports and dashboards adapted to your specific needs.
Pricing
- Basic: Pricing on request, adapted to small businesses.
- Corporate: Pricing on request, for more advanced features and a greater number of mentions.
- Company: Pricing on request, for a complete solution with all available features.
Talkwalker is ideal for large businesses and agencies that require comprehensive social media monitoring with advanced analytics and customizable reports.
Customer Support
Live chat support is available on the website, but not in the app itself. Response times are really fast and it's easy to get in touch directly with the founder for any important questions.
The help center documentation is fairly comprehensive and covers all features in detail.
FAQs
What is BrandMentions?
BrandMentions is a reputation management solution that allows entrepreneurs and small and large businesses to monitor and protect their brand. It also provides you with tools to measure the success of your marketing campaigns and to analyze the strategies of your competitors.
How much does BrandMentions cost?
BrandMentions prices range from $99.00 to $499.00 per month, depending on the size of your business and your individual needs.
Is there a trial version of BrandMentions?
Yes, BrandMentions offers a free 14-day trial. You will need to provide some personal details to access the trial.
Final Verdict
To conclude, is it a good tool? Well, definitely yes.
However, will it be useful for all types of businesses? This is not certain, as a small business or a fledgling business with little or no brand recognition may not find this data very useful for growing their business.
That said, I think the best use case is agencies that manage multiple clients of varying sizes. The automatic scheduling of reports and the reports themselves, which contain numerous measurements and information, are sure to create a positive impression on customers.
