Built With : Full Review, Testing, and Presentation (2025)

What is BuiltWith?

Founded in 2007, BuiltWith is a website profiling, lead generation, competitive analysis, and business intelligence tool that provides data on technology adoption, e-commerce, and internet usage analysis. Finally, it lets you know what the website you're visiting is built with thanks to its web browser extension free. Find out what makes a certain website that you follow work.

Whether it's frameworks, analysis tools, WordPress plugins, fonts, etc. Its free extension is one click away (uploading) to allow you to find the technologies used on any website you visit. Whether it's developer tools, advertising networks, WordPress plugins, or themes. It even detects new technologies, upcoming tools, or even when existing services are being removed as well.

Notably, BuiltWith® technology tracking includes widgets, analytics tools, tools, analytics, frameworks, frameworks, content management systems, advertisers, content delivery networks, web standards, and web servers - to name just a few of the technology categories it covers. You can watch his Screencast demo for more details.

Its main products are business intelligence, lead generation, and market analysis tools for web technologies. As well as an API to automate searches for web technology requests. His team also provides weekly trends on the use of web technologies on the Internet and global e-commerce sales trends.

Features

Users set parameters that determine what information they will receive from the over 192 million active websites that BuiltWith currently tracks.

The technology can be used to populate lists of certain sites for lead generation purposes or to set up weekly updates on customer behaviors, market share increases, or websites that have moved from one competitor to another.

1. Detailed Technology Analysis

Discover the technological core of websites with BuiltWith's detailed analysis. This tool allows you to reveal the secrets of the underlying technologies, from CMS to frameworks, servers and much more.

• Technology discovery: Reveals the tools and technologies used by the sites.
• History of Technologies: Trace the evolution of the technological choices of a site.

BuiltWith excels in providing accurate information, providing users with a deep understanding of the technological practices of websites.

2. Lead Generation and Prospecting

Increase your marketing effectiveness with BuiltWith's lead generation capabilities. This tool turns technological research into business opportunities, offering targeted lists and advanced prospecting tools.

• Prospecting lists: Creation of targeted lists based on the technologies used.
• Advanced filters: Refining prospects according to various criteria.

BuiltWith is positioned as an invaluable partner for targeted marketing strategies, despite the potential for information overload.

3. Integrations and Exports

BuiltWith isn't limited to an isolated platform; it integrates seamlessly into your work ecosystem. Whether it's to enrich your CRM or for personalized analyses, BuiltWith makes data actionable and accessible.

• CRM compatibility: Integrate directly into systems like Salesforce.
• Data export: Export data for a variety of uses.

BuiltWith's versatility in integration and export reinforces its position as an essential tool for marketing professionals and analysts.

4. Reporting and Analytics

Immerse yourself in the world of data with BuiltWith reports and analytics. This part of the tool provides valuable insights, helping to understand market trends and analyze competitive strategies.

• Market reports: Detailed insights into the use of technology.
• Website analytics: Complete assessment of technological profiles.

While powerful, BuiltWith's reports can sometimes be complex, requiring in-depth analysis to get the most out of them.

5. Competitive intelligence

Stay one step ahead in the competitive race with BuiltWith. This tool alerts you to the technological changes of your competitors, helping you adapt and refine your strategy.

• Competitor Tracking: Watch for rivals' technological changes.
• Alerts: Real-time notifications of technology updates.

BuiltWith is a valuable ally in competitive intelligence, although it depends on the accuracy and frequency of its data updates.

6. Using the BuiltWith Extension

The BuiltWith extension enriches the browsing experience by instantly providing information on the technologies of the sites visited and by suggesting similar sites.

• Intuitive Browser Extension: A simple click reveals a wealth of information.
• Anonymous User Community: Contributes to the continuous improvement of the recommendation algorithm.

The BuiltWith extension, while being a powerful tool, respects the privacy of users, requiring permissions to collect anonymous browsing data.

7. Interface

When you log in for the first time, you'll be taken to your dashboard. Choose “Create Report.”

Choose the type of list you want to create. We're going to choose the list based on web technology to tell us what types of technology websites use.

Type a specific technology into the search field. We use Magento. Once you've entered a search term, you'll get a list of choices.

Before finalizing your report, you can add filters to see results by region, traffic rate, or dates. Choose “Finish.”

You can view the information as a list or separate it by market share, business location, and other data.

Market share pie chart:

Customer Support

BuiltWith is committed to offering quality customer support to ensure an optimal user experience. Their support team is dedicated to helping users navigate the use of the tool, resolve technical issues, and answer any questions related to their service.

Responsive and Professional Support

BuiltWith is distinguished by a responsive and competent support service that is ready to respond quickly to all user concerns.

• Email and Live Chat Support: Contact the support team via email or live chat for a quick response.
• Extensive Knowledge Base: Access a vast knowledge base for autonomous answers to common questions.

The BuiltWith team is known for their personalized approach and commitment to solving problems effectively.

Training and Educational Resources

BuiltWith also offers a variety of educational resources to help users get the most out of the tool.

• Guides and Tutorials: Detailed guides and tutorials are available to make it easy to learn the various features of BuiltWith.
• Webinars and Online Trainings: Take advantage of online training sessions for a thorough understanding of the tool.

These resources are especially useful for new users or those looking to explore advanced BuiltWith features.

Community

In addition to official support, BuiltWith has an active community of users who share tips, tricks, and best practices.

• User forums: A space for users to share experiences and solutions.
• Social Networks and User Groups: Interact with other BuiltWith users on a variety of social platforms.

Community support enriches the user experience by providing a peer-to-peer perspective and knowledge sharing.

BuiltWith, through its customer support, training, and community, ensures that users receive comprehensive support and a rewarding experience. Whether you are a beginner or an experienced user, BuiltWith support is designed to meet your needs and facilitate your technology journey.

Pricing

The basic version of BuiltWith costs $295 per month and includes up to two core technology reports and up to two e-commerce categories.

A pro plan, which is BuiltWith's most popular plan, costs $495 per month and covers up to ten core technologies and up to ten e-commerce categories.

For an unlimited plan, businesses will want to upgrade to the enterprise plan, which costs $995 per month.

Alternatives to BuiltWith

1. Hunter TechLookup

Hunter TechLookup is an effective and intuitive solution for identifying technologies used by websites. This tool, based on the famous Hunter platform, stands out for its ease of use and its ability to provide detailed and accurate information on the technology stack of websites.

Features

• Simple user interface: Intuitive navigation with clear categorization of technologies.
• Customizable lists: Possibility to create and export lists of sites according to their technologies.
• Free tool with Premium Options: Free technology search up to 5,000 sites, paid option for more extensive searches.
• Integrating into the Hunter Ecosystem: Take advantage of other Hunter tools for email research and targeted awareness.

Pricing

• Gratuit: Access to the first 5,000 sites.
• Premium: Additional offers for extended lists (rates not specified).

Hunter TechLookup is a tool of choice for prospecting and technology intelligence, combining precision and ease of use.

2. Wappalyzer

Wappalyzer is recognized as a solid alternative to BuiltWith, offering a robust platform for technology analysis and lead generation. It provides comprehensive information on website technologies, as well as additional features for keyword research and site alerts.

Features

• Simple user interface: Ease of access and navigation.
• Website alerts: Real-time monitoring of technological changes on monitored sites.
• Scalability: App integrations and mobile applications for greater convenience.

Pricing

• Gratuit: Basic features with limitations.
• Paying: Starting at $99/month for extended features.

Wappalyzer stands out for its versatility and adaptability, although costs can be a limiting factor for some users.

3. SimilarTech

SimilarTech is a proven business intelligence tool, offering fast and effective search capabilities for technologies and websites. It is particularly useful for technology comparison and market analysis.

Features

• Technology and Website Reports: Easy and quick access to relevant information.
• Technology Comparison: A useful tool for business decision making.
• Extensive Data Scraping: Complete analysis thanks to a broad scan of the internet.

Pricing

• Gratuit: Limited access.
• Paying: Starting at $199/month for 10 reports.

SimilarTech offers a full range of features, but its high cost can be a barrier for some users.

Each of these alternatives to BuiltWith has its own advantages, depending on the specific needs for technology intelligence and lead generation. Hunter TechLookup is particularly distinguished for its accuracy and integration with other Hunter tools, offering a complete and accessible solution.

FAQs

What is BuiltWith generally used for?

BuiltWith is used for website profiling, lead generation, competitive analysis, and business intelligence.

Does BuiltWith offer an API?

Yes, an API is offered.

Does BuiltWith integrate with other applications?

BuiltWith integrates with Salesforce Sales Cloud, Google Drive, Tray.io, HubSpot Sync, Tray.io, HubSpot Sync, Pardot Sync, Salesforce Net New, Salesforce Coupling, Salesforce Alerts, Excel, Google Alerts, Excel, Google Sheets, Excel, Google Sheets, Zapier New Sheets, Zapier New Leads, Zapier New Leads, Zapier New Leads, Zapier New Leads, Zapier New Leads, Close.io New Leads, Close.io New Leads, Pipedrive New Leads, Pipedrive New Leads, SugarCRM New Leads, Salesforce Alerts

Final Verdict

BuiltWith is a robust application that provides transparency to today's technology.

This should revolutionize the way we do business today, as experts get a glimpse of the applications used to power the best websites in the world.

It can also allow major software providers to know which sites are using their technology, which will encourage them to make changes or focus on developing technologies that meet current needs.