What is CoSchedule?
CoSchedule is an integrated marketing management solution, designed to improve the efficiency and productivity of marketing professionals. It combines various functionalities in a single platform:
- Centralized Management: CoSchedule allows you to plan and visualize all marketing activities on a single calendar.
- Task Automation: The platform automates recurring tasks to increase the effectiveness of marketing campaigns.
- Team Collaboration: CoSchedule facilitates communication and coordination within marketing teams.
- Multiple Integrations: The platform integrates with tools like WordPress and Google Docs, centralizing content management.
- Analysis and Reporting: Analytics features help assess and improve marketing strategies.
Founded in 2013 by Garrett Moon and Justin Walsh, CoSchedule started as a simple blog calendar before evolving into a comprehensive marketing management solution. The objective was to solve the problem of the dispersion of marketing tools by offering an all-in-one solution. Today, CoSchedule is recognized for its innovative approach to managing content and marketing projects.
Features
1. Project Management with “Work Organizer”
CoSchedule's “Work Organizer” tool is a major asset for effectively managing your marketing projects.
- Intuitive Dashboards: Easily visualize project progress and deadlines in CoSchedule
- Allocation of Resources: Adjust workload and reallocate tasks as needed.
This feature provides essential clarity in project management, reinforcing organizational efficiency.
2. Automations
CoSchedule simplifies routines by automating repetitive tasks.
- Importing and Associating Files: Save time by integrating files directly into tasks.
- Content Writing and Planning: Create and schedule your publications for social networks and blogs directly from the application.
CoSchedule automation increases productivity by reducing the time spent on administrative tasks.
3. Editorial calendar
The CoSchedule editorial calendar is a central tool for planning and visualizing marketing activities.
- Business Overview: Manage your tasks while having a global perspective on current projects.
- Timesheets: Track team progress and productivity.
The CoSchedule editorial calendar offers optimal organization, which is essential for content management.
4. Content organizer
The CoSchedule Content Organizer guides you through all stages of content marketing.
- Idea Generation and Planning: Write down and organize your content ideas effectively.
- Project Models and Sharing on Networks: Create and distribute impacting content on various platforms.
This tool offers services and a simplified but powerful approach to creating and promoting content.
5. Asset Organizer
A storage space integrated into CoSchedule to effectively manage your digital assets.
- Storage and Indexing: Keep important documents accessible and organized.
- Sharing and Customizing Catalogs: Easily share files and customize the organization of your resources.
The CoSchedule Asset Organizer is crucial for efficient and fast document management.
6. Optimizing Headlines with Headline Analyzer
An innovative tool to improve the quality and impact of your titles with Headline Analyzer.
- SEO and Impact Assessment: Get tips for creating better performing titles.
- Comparative Analysis: Compare your titles with those of the competition for maximum optimization.
CoSchedule's Headline Analyzer is a valuable asset for increasing the visibility and attractiveness of your content.
7. Collaboration tools
CoSchedule facilitates collaboration thanks to its agile features.
- Differentiated permissions: Manage access to files and calendars securely.
- Read-Only Calendar Sharing: Share critical information while controlling access.
Although there are no chat tools, CoSchedule offers effective ways and services to collaborate on projects.
8. Reporting and Analytics
Although basic, CoSchedule offers tools for evaluating performance.
- Employee Progress Tracker: Get a clear overview of your team's performance.
- Superficial Human Factors Assessments: Basic statistics for informed decisions.
For more advanced analyses, CoSchedule alternatives like Wrike or Monday could be considered.
9. Integrations
CoSchedule is distinguished by its numerous integrations, reinforcing its usefulness.
- WordPress and Blog Management: Publish blog posts easily and effectively.
- Multimedia: Integrate and manage various content (YouTube, content marketing, blog posts) from your computer.
With its integrations, especially with WordPress services and social networks, CoSchedule is positioned as a complete solution for marketing content management.
CoSchedule combines functionality and flexibility, making digital marketing management more intuitive and effective.
Whether for tasks of project management or for content creation, CoSchedule is proving to be a valuable tool for marketing professionals.
Pricing
CoSchedule offers a diverse range of pricing plans to meet the needs of each user, from free to tailor-made.
CoSchedule Free Calendar
- Cost: Free
- Users: 1
- Features: AI social assistant, 20 project templates, drag and drop calendar.
CoSchedule Social Calendar
- Rate: $19/user/month (billed annually)
- Users: Up to 3
- Plus: Unlimited social posts, 500+ project templates, social media automation.
CoSchedule Content CalendaContent Calendar
- Price: On request
- Users: Up to 5
- Specificities: Kanban view, marketing campaign management, project reports.
CoSchedule Marketing Suite
- Rate: Customized
- Personalization: Adjustable user limits and social profiles
- Advanced: Sub-calendars, approval workflows, Single Sign-On (SSO), dedicated account manager.
With options ranging from free to tailor-made, CoSchedule adapts to diverse marketing needs, offering flexibility and customization for individuals and teams.
Customer Support
You can contact CoSchedule customer service through multiple channels.
First, you can submit a ticket via the contact form in the “Support” section if you can't find anything in the documentation.
You can also send a message to the CoSchedule team using the live chat located at the bottom right corner of the website.
If you have a question about the price of the services, you can contact the sales team.
But what sets CoSchedule apart from its competitors is its knowledgebase informative.
The CoSchedule platform offers detailed guidelines on virtually every feature. We were really impressed with the comprehensiveness of this content.
To see if other users shared the same feeling, we looked for CoSchedule software reviews online. We found mostly positive feedback on customer support in general.
But are the CoSchedule representatives fast, knowledgeable, and polite? To verify this, we sent them an email asking if CoSchedule had a mobile app.
The CoSchedule representative who responded was very friendly and professional. He answered yes and explained how we could use the app optimally.
Overall, interacting with CoSchedule support left us with a very positive impression.
Alternatives to CoSchedule
SocialBee, MeetEdgar, and Agorapulse are notable alternatives to CoSchedule, each offering unique marketing and content management features to optimize marketing efforts all in one place.
1. Simplified
Simplified is an integrated solution for managing social networks and creating creative content.
This tool, powered by artificial intelligence, is designed to help brands and marketers produce and manage content efficiently and effectively.
Features
- Automated Content Creation: Produce quality content quickly with the help of AI.
- Social Media Optimization: Ensure a strong and consistent presence on a variety of social platforms.
- Customizable Content Templates: Adapt your content to your brand and message using flexible templates.
Pricing
- Free plan: Access to basic features to start creating content.
- Pro Plan: Starting at $6/month ($9/month with no discount), offering advanced capabilities for creating content.
- Business Plan: Starting at $10/month ($15/month with no discount), designed for enterprise-wide content management.
FREE TRIAL >> Try Simplified for 14 days with no commitment.
Simplified excels at creating dynamic content and managing social networks, offering an agile and AI-centric tool that is particularly suited to the needs of modern brands and content creators.
2. SocialBee
SocialBee offers a unique and simplified approach to social media programming, allowing for effective and organized management of marketing campaigns.
Features
- Easy Scheduling: Organize your publications by categories for simplified planning on multiple platforms.
- Advanced Content Management: Possibility to keep and recycle old posts, thus optimizing online content management.
Pricing
- Basic plans: Competitive pricing, similar to Hootsuite for basic options.
- Higher Tiers: More affordable pricing for advanced features.
FREE TRIAL >> Try SocialBee without obligation.
SocialBee stands out for its ease of use in social media programming and content management.
3. Meet Edgar
MeetEdgar offers a series of innovative features for the continuous management and automation of social networks.
Features
- Content Automation: Automatically generates content, ensuring a constant online presence.
- Continuous publishing: Innovative extensions and tools for smooth and continuous management on social networks.
Pricing
- Price: Slightly higher, justified by unique automation features.
FREE TRIAL >> Discover MeetEdgar for 14 days without commitment.
MeetEdgar is positioned as a powerful tool for the automation and ongoing management of social networks.
What is the difference between Marketing Calendar and Marketing Suite?
CoSchedule's Marketing Calendar and Marketing Suite are two distinct offerings designed to meet a variety of marketing needs.
CoSchedule Marketing Calendar
- Target: Ideal for individuals or small teams looking to organize their social media posts, blog posts, and projects.
- Key Features: Includes an AI-based social assistant, project templates, and a drag-and-drop calendar for easy and effective planning.
CoSchedule Marketing Suite
- Target: Designed for larger marketing teams that require advanced project management and greater coordination.
- Advanced Features: Offers additional features such as approval workflows, integration request management, a team management dashboard, and digital asset management.
In summary, CoSchedule Marketing Calendar is a simpler and more straightforward solution for planning and publishing, while CoSchedule Marketing Suite offers more comprehensive tools for project management and team collaboration on a larger scale.
Final Verdict
With tens of thousands of customers in over 100 countries, CoSchedule is among the most popular marketing management platforms.
CoSchedule offers unique features to streamline your campaign and facilitate coordination.
These include calendar views, social media posts, content organizers, and even some performance tracking tools, among others. Plus, with the mobile version of CoSchedule, you can manage all operations on the go.
That said, there is room for improvement, especially in terms of reporting and budgeting.
Nevertheless, after conducting extensive research and reading numerous reviews about CoSchedule, we can say that its advantages far outweigh its disadvantages.
