Justuno : Full Review, Testing, and Presentation (2025)

Maximize e-commerce conversions with Justuno, an optimization platform offering AI personalization and targeting. Enhance customer engagement

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Full review of Justuno

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Summary: What you need to know

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What is Justuno?

Justuno is an advanced marketing solution that offers cutting-edge intelligence on your customers' conversion journeys. This conversion optimization suite gives you all the resources you need to personalize every stage of a customer's journey, from awareness to purchase.

If you are looking to create one of the best e-commerce stores possible for your customers, Justuno is there to help you.

Why?

Because you'll learn exactly what your customers need to convince them to go from “visitor” to “repeat customer.”

Ready to find out more?

Here is your guide to Justuno.

Features

justuno homepage

Justuno is an analytics and conversion marketing platform designed to give you better insight into the journeys of your target market.

According to “The Economist,” Data is more valuable than oil nowadays.

The more information you have about your audience, the easier it will be to create promotional campaigns that directly meet their needs.

So how can Justuno help you?

Simple, it allows you to create pop-ups, lead conversion solutions, and email strategies that capture the attention of your customers at every touchpoint available. Plus, it collects data at the same time, allowing you to segment your traffic and increase your conversions!

Features include:

  • Audience segmentation
  • Upselling and cross-selling
  • Integrations with your CRM
  • Enrollment bars
  • Exiting pop-up windows
  • Messages on site

1. Smart visitor profiles and data

Justuno's most compelling feature is its pioneering visitor intelligence technology.

The Justuno platform is built with artificial intelligence that analyzes billions of data points every second to create immersive visitor profiles for each person who lands on your website.

With a huge amount of data to tap into, the Justuno AI suite of conversion tools ensures that you can create highly refined and targeted customer journey strategies that convert and capture leads with ease.

Justuno's intelligent visitor profiles work by marrying session behavioral data with transactional and product data, so they can identify visitors, provide powerful insights, and more. The profile tracking technology built into the system allows you to get an in-depth look at each unique visitor to your site.

You can:

  • Track shopping habits
  • Evaluate buying behavior
  • Segmenting audiences
  • Access to strategic recommendations

Justuno even promises to help you find hidden segments and sales opportunities that you may not have considered before.

2. Selling and upselling

Ensure that you get as many sales as possible from each opportunity with Justuno's sales strategies. You can use simple upselling recommendations to offer additional services to your audience, or simply stop abandoned carts by offering exit offers before your customers hit the back button.

Sales features include:

  • Cross-selling : Use corner pop-ups, message bars, full-screen pop-ups, and more to let your audience know about complementary items that go with the products your customers already have in their cart. You can also offer complementary services such as service plans, warranties, and more.
  • Upselling : Enhance your sales opportunities with relevant messages designed to increase order value. You can show pop-ups with alternative buying options, offer unique offers to different segments, and target specific behavior for upselling opportunities.
  • Exit Pop-ups : Prevent users from leaving your site without making a purchase with exit pop-ups that remind them of the value of your offer. You also have the option of including discounts and offers in your exit messages.
justuno sales conversion

All of the sales improvement features provided by Justuno provide access to omnichannel messaging features that allow you to push SMS conversations to Facebook messenger, advanced behavioral targeting, and more. You also have the option of integrating your e-commerce platforms for more contextual sales conversations.

3. Personalized messaging

Nowadays, the relationships you build with your target audience are more important than ever. Foster one-on-one relationships with your target audience by creating a highly immersive buying journey across multiple devices and sessions.

How does Justuno help you provide a more compelling email environment?

  • Age verification popups : Ensure your site remains compliant with industry and government regulations with age verification pop-ups.
  • Banners : Present universal offers as soon as your customers visit your website with banners that feature offers like free shipping or back-up offers.
  • GDPR and cookie consent : Make sure you are protected when sending messages to your audience with GDPR and cookie consent banners.
  • Rich pop-ups: Easily communicate with your website visitors by offering suggestions, navigation shortcuts, and special offers through pop-ups.
  • Push notifications : Continue to communicate with visitors to your website long after they leave with push notifications.

Because today's customers are using more platforms and channels than ever to connect with brands, Justuno also comes with access to omnichannel messaging features. SMS updates and Facebook messenger conversations can ensure that you always have new opportunities to build relationships with your visitors. Plus, with audience segmentation, you can ensure that you're always sending the right content to the right people.

justuno-editor

4. Lead capture

Capture leads whenever and wherever you can with Justuno.

Whether you're engaging customers through one-on-one messaging on Facebook, or you want to build a comprehensive email list for future correspondence, Justuno can help.

How?

With features such as:

  • Lead Generation : Email capture, with customizable form templates and pop-ups that you can use to grow your marketing database.
  • Marketing automation : Automated marketing through Facebook messenger, with welcome messages, cart reminders, product updates, and more.
  • Spin-to-win and gamification : Appeal to the natural curiosity and requirements of your target audience with “spin-to-win” promotions.

The most important thing is that with Justuno, you're not targeting just anyone.

Instead, Justuno gives you access to billions of smart data points, so you can use advanced behavioral targeting to ensure that you're only capturing the most qualified leads. You can target customer segments based on things like past buying behavior, location, or website behavior. You can even adapt your campaigns based on the device your audience is using.

Try-Shopify

With comprehensive audience segmentation, you can ensure that every lead capture effort you use is tailored to the specific customer you're trying to attract.

justuno audience segmentation

5. Reports and analyses

One of the most essential things a marketing tool can offer.

Access to data you can actually use.

Justuno offers a fantastic online reporting and analysis service that helps businesses measure the failure or success of their promotions.

justuno-reporting

You can find all the basic data on things like click-through rates and conversion rates, so you can check which of your pop-ups and campaigns are having the best effect on your audience.

Additionally, to ensure that you get the most out of each campaign, an A/B testing solution is built in. All you need to do is change a basic element on a pop-up template, and JustUno will track your conversion rates to tell you what strategy to use in the future.

6. Justuno Plus

Do you want to benefit from all Justuno's audience targeting and data management functionalities in a single product?

No problem.

Justuno Plus can help you do that.

Designed for medium to large businesses, this service gives businesses exclusive access to the latest artificial intelligence features offered by Justuno, as well as their vast array of additional services.

Above all, you get an artificial intelligence platform for lead capture and analysis, combined with an account strategist who will help you get the most out of your tools.

Features include:

  • Exclusive AI-powered product recommendation engine
  • Intelligent automated upsell and cross-sell promotions
  • Customized onboarding and strategy solution
  • A dedicated account manager to set up your campaign.
  • Access to a vast knowledge base

7. Integrations

One of the advantages of Justuno is that it works hand in hand with a range of other tools.

You can use Justuno as a valuable addition to your Shopify store, and take your data from your CRM to inform your email strategies. You can also integrate it into your CMS, shopping cart, and even some email marketing campaigns.

The more integrations you have, the more data you have. That means more insightful audience segmentation and targeting strategies.

justuno integrations

Depending on what you need for a specific promotion, you can also determine which of your integrations you want to use.

Pricing

Justuno is available with a free 14-day trial to get you started. There are no obligations, credit card fees, or activation fees. Once you decide the service is right for you, prices start at around $25 per month.

Justuno review

According to Justuno, the proposed pricing is based on your website traffic.

You'll need to sign up and install the Justuno trial to find out what type of plan you depend on. The good news is that you don't have to buy anything if the price is too high.

Even better?

You also get a 30-day money-back guarantee.

Customer Support

Justuno's customer service is a bit limited compared to other businesses because it doesn't offer instant messaging or calls. All you can do is submit a ticket and wait for the support team to respond.

However, if you want to benefit from a high level support, you can always subscribe to one of the company's “Professional Services” packages.

How are these services useful?

They allow you to have access to a series of professional aids in areas such as:

  • Conception : Make your promotions and pop-ups look amazing with an expert designer.
  • Strategy : Benefit from step-by-step support from a team that perfectly masters the analysis of data and the maturation of prospects.
  • Setting up : Use custom integrations to create your first basic promotions with a dedicated account manager.
  • Technical assistance : Access a development team so you can quickly solve your technical problems.

FAQs

Does Justuno offer a free plan?

No, Justuno does not offer a free plan.

How do I cancel my Justuno account?

You can cancel at any time on Justuno by going to the “My Account” section.

Final Verdict

If you want to use pop-ups, segmentation, and personalized messages to attract and convert leads, Justuno is the tool for you.

With easy-to-use models, a great artificial intelligence framework for behavioral targeting, and more, Justuno ensures that you'll get the best possible results from your campaigns.

Justuno can help you increase your number of repeat customers, attract new customers, and even discover segments to target that you never considered before.

photo stephen mesnildrey
Stephen MESNILDREY
Digital & MarTech Innovator

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