Kapwing : Full Review, Testing, and Presentation (2024)

Full review of Kapwing

Create beautiful videos from any device with Kapwing, the creative software company enabling easy video production. Elevate your content using Kapwing.

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4.8

/5 | 271 reviews ⭐️

Starting from

16

$

/month 💰

United States (San Francisco)

logo Kapwing

Kapwing is an online platform designed to streamline video editing, image creation, and content collaboration, ideal for marketers, content creators, educators, and teams.

✅ Highlights

  • User-Friendly Interface with drag-and-drop functionality for easy editing
  • AI-Powered Tools for automatic subtitling, background removal, and voice cloning
  • Collaboration Features including shared workspaces and centralized asset management
  • Versatile Export Options supporting various aspect ratios and resolutions up to 4K
  • Multi-Format Support for videos, images, and GIFs

⚠️ Limitations

  • Some users report difficulties with audio editing features
  • Advanced features require the paid plan at $24/month

Pricing:

  • Free Plan: Basic features with watermarked exports
  • Pro Plan: $24/month for advanced features, 4K video, and no watermarks

Kapwing offers an efficient solution for creating high-quality multimedia content without advanced technical skills. Its strengths in user-friendliness and AI-powered tools make it valuable for quick content production and team collaboration. However, users should consider the limitations in audio editing and the necessity of the paid plan for more advanced features

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What is Kapwing?

Kapwing is a platform for editing images, GIFs and videos powerful online, especially since the last 2023 update.

By definition, Kapwing allows people to create and share their stories on the Internet.

Their free online media editing suite includes the most popular meme-maker on the web.

It allows you to subtitle, cut videos, loop them, add filters, and much more!

You can stop motions, share highlights or resize a post for your Instagram Story. It's free and always will be.

In addition, video editing is very intuitive and accessible.

Kapwing provides people with the tools, content, and inspiration they need to express a creative vision digitally.

Moreover, it is useful for people who share a video with their friends, for content marketers who need to edit a video in an effective manner.

Not to mention the people who want to edit a GIF for a Slack channel, and the creators who entertain the world.

Who is Kapwing for?

Kapwing is an online tool for creating multimedia content, it is aimed at any user who wants to create, edit or adapt videos, images and GIFs for social networks, websites, presentations, presentations, online courses, online courses, social networks or any other use.

It is often used for the needs of marketing content creation, online course production, education, education, businesses, freelancers, content creators, and individuals looking to easily create professional quality media without the need for technical knowledge or expensive software.

History

Kapwing is an American company that was founded in 2017 in San Francisco by Julia Enthoven and Eric Lu.

Fondateurs de Kapwing
Founders of Kapwing (Julia Enthoven and Eric Lu)

They launched their online tool for creating multimedia content with the aim of making the creation of video and image content more accessible and easier for everyone.

At first, their platform was mostly used for editing videos and photos, but over the years, they've added features for GIFs, creating collages, memes, subtitles, filters, etc. Kapwing has also collaborated with numerous content creators, businesses, and brands to help them create professional quality videos and images for their online marketing and campaigns.

Over the years, Kapwing has become one of the most popular and reliable online content creation tools on the market. Users particularly appreciate the ease of use, flexibility, and advanced features of the platform. The company is also proud of its commitment to accessibility, ethics, and transparency.

Features

Fonctionnalités - kapwing kapwing

Kapwing video maker is also capable of making slideshows and making it easier for professional teachers and students.

The Kapwing app is mostly preferred by everyone because of its usability and ease of use.

Kapwing has a lot of features that amaze hobbyists and professionals and help them with their projects.

Later on, Kapwing video maker is effective enough to offer an option to share your videos after working on them.

The Kapwing application further facilitates its availability by installing itself effortlessly on your phones to allow everyone to perform their tasks in a few clicks. Besides, it's handy on Android and iOS mobile devices for portability and on computers as well. Take a look at some of its unique features:

1. Sharing on social networks

Partage sur les médias sociaux
Sharing on social media
Partage sur les réseaux sociaux
Sharing on social networks

Nowadays, what is considered important in an application for editing or creating videos is that the application should offer enough freedom to allow sharing on other social media platforms (or by email)

This technique allows them to gain even more followers and convince the user to try again.

2. Audio tools

The incredible audio toolkit that Kapwing offers is second to none. It offers a wide variety of features, which is amazing when you get it for free.

The option to cut the video is very useful, but the option to add audio adds a different audio track of your choice. Plus, when you're free to download music from your device or web references like YouTube and SoundCloud, that adds to its benefits.

Kapwing kapwing video editor audio

3. Media library

Kapwing review

The media libraries you create for your project can be easily uploaded to the Kapwing video editor and then posted to social media.

You can also download them directly by simply pasting the URL into the tab and dragging and dropping the images or media you want. You can create a separate folder to find all related items if needed.

4. Video speed controller

Kapwing review

The video speed control feature allows you to quickly advance your video or even turn it into slow motion or convert it at the speed you prefer. This works for slow motion, promos, and other elements in a video.

5. Split and merge videos

Kapwing review

Your imported videos may need to be cut and furnished.

It is therefore very convenient to do it with the Kapwing application rather than doing it with another software and then uploading it to the real video. Kapwing's reversal feature also adds to the competition.

Merge and split is not something new for a video creation application, but Kapwing offers this feature as well.

She is also known as Kapwing Meme Maker (creating memes)

édition sur appareils mobiles
Kapwing - mobile publishing

6. Text effects and animations

Add text to your videos in any font style you want and any special effects.

Then, the animations can be applied to the text to make the video more engaging. The overlay text feature trumps all the others when you can play your video by only listening to the audio and having the text appear on the screen.

text effects of kapwing

Templates

Modèles - Kapwing

Kapwing offers several predefined templates for its video, image and GIF creation features. Templates are designed to make it easier for users to create content, offering them a starting point for their project. The main types of templates offered by Kapwing are the following:

1. Videos

Kapwing offers a variety of video templates for various types of content, such as marketing videos, explainer videos, presentation videos, and slideshow videos.

2. Images

It also offers image templates for ads, social media, emails, and other forms of image creation.

3. GIF

Kapwing offers a selection of GIF templates to create GIFs for social networks, emails, and websites.

4. Collages

Users can create image/video collages using collage templates that are already predefined for various types of projects.

By using these templates, users can save time and energy in creating content while still having a professional result.

Kapwing is also possible to customize these models using the editing tools offered by Kapwing to adapt to the project or to specific needs.

How do I use the Kapwing video editor to edit videos?

The video editor Kapwing is fairly easy to use, set up, navigate, and work with. You can explore it on your own, even if you're a beginner, and you won't be disappointed with the great features it offers at a layman's level. However, the layman must at least know some basic computer concepts to find their way around.

Follow these instructions to edit videos with the Kapwing video editor:

edit videos using kapwing
  1. Download your content by pasting the link or by searching using the Explore with the Web option. Using the latter, you can skilfully drag and drop videos onto the Canvas or workspace.
  2. You can also download content from your device using a file browser.
  3. Then click on the Start option, then on the New Project option, and finally on Start with the studio.
  4. You can download your content either by pasting it in or by downloading it afterwards.
  5. Then, on the right-hand side, you can see a number of options for editing your project according to your preferences.
  6. You can then add audio to your project using the add audio option on the toolbar.
  7. The option to add scenes allows you to add GIFs and videos to your project.
  8. Add text with the text option in the toolbar, then edit it with multiple colors and fonts.
add text using kapwing

Pricing

Kapwing offers a free version for everyone and will remain free forever.

However, it leaves a small watermark on your clips when you save them.

If someone wants their video to be free of this watermark and to look like it was originally created, the makers will charge you $6 for removing the watermark from a single video. In this way the price will be added.

And if you have videos in bulk, it's a good idea to opt for their $20/month or $200/year options that will work for you. So download Kapwing and take advantage of its free services until you want to get rid of the watermark.

The Kapwing app uses Stripe to process its payments, so you can use your card to pay and have a pleasant experience with Kapwing.

Tarifs - Kapwing

If you edit a lot of videos, it's wise to choose the $16/month option, which allows you to remove the watermark from all the videos you produce in a specific month or an entire year.

Customer Support

Support - kapwing

Kapwing offers several ways of support, users can use the platform and solve any problems they may encounter.

The types of support offered include:

  1. Help center : Kapwing has an online help center where users can find articles and tutorials on the various features of the platform, as well as solutions to common problems.
  2. FAQS : Kapwing has an FAQ section on its website where users can find answers to common questions about accounts, billing, limitations, and other topics.
  3. Email support : Users can email the Kapwing support team for help with specific issues or feature requests.
  4. Social networks : Kapwing is present on social networks (Facebook, Twitter, Instagram...) and is committed to responding to users via these media with questions/complaints.

In general, Kapwing strives to provide fast and effective support to its users so that they can resolve issues quickly and continue to create quality content.

Alternatives

1. InVideo.

invideo montage vidéo

InVideo is a solid alternative to the Kapwing application with an easy to learn user experience for creating videos.

Kapwing reviews often highlight the similarities between the two software programs. InVideo makes it easy to create engaging videos with predefined templates and a feature to convert text articles into videos.

Features

  • Predefined templates for easy video creation
  • Ability to convert text articles into videos
  • Personalized comments to optimize videos
  • Extensive choice of music and media
  • Free version

InVideo is a great Kapwing alternative for users looking for an easy to use tool to create engaging videos.

The predefined templates and the function of converting text articles to videos provide a smooth user experience. Plus, personalized comments and a vast selection of music and media make InVideo a versatile video creation tool for all levels of experience.

Link to the website: InVideo

2. iMyfone Movies.

filme video editor

iMyFone Filme, an alternative video creation software to Kapwing.

Features

  • Easy to use
  • Unique color masking feature to select locations in your video
  • Interactive and engaging interface
  • Video preview function
  • Built-in voice function to record your voice
  • Ability to create and edit amazing content
  • Suitable for professional applications
  • Sharing on social media or by email

iMyFone Filme is a great choice for people looking for an all-in-one video editing software with unique features like color masking.

The interface is easy to use and the built-in voice and video preview features are very useful for content creators. Overall, Filme offers good production quality for professional and personal applications.

Link to the website: iMyFone Filme.

3. Clideo.

clideo montage vidéo

Clideo Video Maker is a simple but practical tool for beginners who want to create videos without prior knowledge.

Features

  • Easy to use
  • Easily combine videos and images to create a video
  • Independent tools for cropping, rotating, compressing, and trimming video files
  • Cheap monthly plan and one-time payment option
  • Sharing on social media or by email
  • Free version available

Clideo Video Maker is a great choice for beginners looking to create videos quickly and easily without having to learn complicated new software. The additional tools are also handy for those looking to further manipulate their video files.

Link to the website: Clideo Video Maker

4. ClipChamp.

clipchamp montage vidéo

Clipchamp allows creating customizable online videos for personal and professional users.

The features for transforming videos in a wide variety of aspect ratios, as well as the unique and valuable privacy protection, make it a great choice for creating amazing videos. Clipchamp is easy to use and offers advanced features to motivate beginners to learn.

Features

  • Amazing video templates for all uses
  • Transforming videos in a wide variety of aspect ratios
  • Unique and valuable privacy protection
  • Adaptable products for both personal and professional users
  • Significantly improved user experience compared to Adobe Premiere
  • Relatively simple video creation tools that are not too intimidating for the user
  • Sharing on social media or by email

Clipchamp is a great alternative to Kapwing for users looking for an online video editor that is customizable and easy to use, with unique privacy protection and video templates for all uses. Beginners can learn easily thanks to its advanced features, and professional users can also use it to create amazing and engaging videos.

Link to the website: Clipchamp

5. Animoto.

clipchamp montage vidéo

Animoto offers an amazing drag-and-drop user interface that eliminates all video editing experience requirements and simplifies the user's task of creating videos.

Features

  • Easy to use for its video editing features
  • Drag-and-drop user interface for easy video editing
  • Easy customization of content according to the brand without a tedious procedure
  • Ability to add voiceovers, mute videos, and more
  • Used to boost sales, increase traffic, and engage with audiences through impressive content
  • Suitable for marketers with no video editing experience
  • Free version

Animoto is a great choice for marketers looking to create impressive video content without the need for video editing experience.

Overall, Animoto is a powerful tool for marketers looking to boost sales, increase traffic, and engage their audience.

Link to the website: Animoto

FAQs

Is Kapwing video trimmer free?

Yes. Like any web-based tool, Kapwing works on almost any browser, allowing you to use the tool's service for free. However, you need to create an account and upgrade to Premium to access advanced features.

Does Kapwing decrease video quality?

Unfortunately, yes. Let's say you want to edit or cut high-quality videos, such as 4K UHD. In this case, you can expect the same output as it only supports a standard resolution. Also, there is only one format option for the video, which is MP4.

Define the workspace

A workspace is a place where all the projects you create are stored. Just like Google Drive, it is also a drive for storage. Users can have more than one workspace, they can create new ones, collaborate with other team members, and do so much with the workspaces.

Is Kapwing Pro a good choice to make?

If you upgrade to Kapwing Pro, you'll get a lot of benefits. Any projects you create will be stored for as long as you want them to be stored.

Besides, they can also remain private, depending on how you want people to see them.

Is it possible to cancel my subscription?

Yes, you can cancel your subscription at any time. Simply go to Account Settings > Manage Plan > Click here to cancel your PRO subscription.

Final Verdict

kapwing is #1 on social media

Kapwing Is something that a content creator or designer should try to witness its amazing features (social media #1)

With regard to the question “Is Kapwing safe?” , we can attest to its usability and the pleasant experience it offers with all its features.

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Stephen MESNILDREY
Digital & MarTech Innovator

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