PartnerStack : Full Review, Testing, and Presentation (2024)

What is PartnerStack?

PartnerStack (formerly GrowSumo) is one of the most reputable affiliate marketplaces for SAAS products and growing businesses in recent years. It connects brands with editors/affiliates, allowing them to develop their brands.

PartnerStack makes it easy for businesses to launch and develop affiliate marketing programs. If you don't have to deal with technology issues, you can start promoting right away. As an affiliate manager, you need a collection of tools tailored to your needs that are simple and easy to use. That's what PartnerStack offers.

The software allows founders and marketers to train, engage, recruit, and reward customers by helping them promote their brand. It works well with all affiliate programs and creates a fully customized, management-free influencer program.

If you're a business, you just need to promote your brand to customers and PartnerStack takes care of the onboarding by creating current campaigns and creating more awareness.

PartnerStacks is a trustworthy marketplace and has been used by brands like Evernote, Crowdfire, and Freshbooks.

Features

With PartnerStack, you can develop an influencer marketing program tailored to your specific needs and those of your influencers, all without the need for managerial supervision. Your customers can start advertising your brand as soon as you encourage them to join your PartnerStack program.

It is possible to set up programs that pay influencers according to their activity. Partnerstack's Shopify app makes it possible to instantly integrate Evernote and e-commerce retailers like Shopify.

Unlike other marketplaces like ShareASale, Impact, and Clickbank, it focuses only on digital software.

Smart segments

Create segmentation for customers and partners. This allows you to analyze in depth and see which partner brings you the most conversions.

Identify and create filters for partners based on their performance as well as how they perform with a specific program.

You can also experiment with segment-specific rewards and messages as well as other factors that can really help you improve.

Follow-up and analysis

If you run an affiliate program, it is vital that you monitor and analyze your affiliate programs. PartnerStack keeps track of your dashboard and tracks analytics that are important for success.

PartnerStack gives you live updates on your program activity and also tracks the link for each individual partner. You can export it in CSV format to show it to your customers, if necessary.

The dashboard can be customized and you can define the parameters or metrics that matter most to you.

Automatically generated partner profile

Before proceeding, you should be well aware of your partner's social media performance or their performance as a partner.

PartnerStack automatically generates your partner's profile for you so you can track their history. With PartnerStack, you can provide your partner with content to share and tag it for your program. You can also see where your partners are sharing their program.

Offer your customers specific pages to push their recommendations and also control the messaging for them using a single dashboard.

Email campaign editor

Create email campaigns for your customers and start driving sales with automated email campaigns. The automated email campaign editor is fully customizable and allows you to track and automate your individual emails for each of your customers.

Whether you're sending a recording or welcoming messages to customers, you can do all of that using the message tab. In the message tab, you can easily change the automation campaigns.

With PartnerStack, you can track specific customer actions and manage your responses using the single message tab. After creating the messages, launch them in a few minutes.

Customer follow-up

It's one of the best features I've seen in an affiliate market. You can see what brings in sales and where they're coming from.

You can track your partners as well as customer activity in the meantime. You can easily follow the links and see where they are shared. You can easily track the global reach of your partners and reach them through a live map.

You can find and locate which links are generating the most sales and where.

Rewards

Do you want to reward your partners for participating in an offline event? You certainly want the right partners to remain loyal to your business.

Your partners can be rewarded for talking about your business using blog posts or social media. Track the performance of your partners using the customer dashboard and follow their activities live to see where they are shared. Reward your partners accordingly.

Promotional offers and campaigns

Set up timed campaigns for your partners and promote products using timed campaigns. Track each activity using the dashboard and reward them accordingly.

Design your custom program registration page and upload your logo, choose your color, or even create your own programs and start inviting your partners.

Integrations

PartnerStack integrates seamlessly with numerous platforms such as payment gateways or CRM.

• Stripe (payment gateway)
• HubSpot (CRM)
• Salesforce (CRM)
• Zapier
• Recurly
• Chargify
• Branch
• PayPal (payment gateway)
• ChargeBee
• Braintree
• Shopify
• Unbounce
• SquareSpace
• woocommerce

It is possible to evolve several channels at the same time.

Whether you're looking to close more deals, generate more leads, or attract visitors to your next campaign, PartnerStack is designed to manage all types of partnerships at once.

• Tracking your partners' links, leads, and transactions is easy with PartnerStack.
• Your product should incorporate consumer loyalty programs.
• If you use the PartnerStack API, you can sell directly to distributors.

It is possible to maximize the performance of your partners.

Promoting programs that encourage participation leads to higher benefits. To quickly turn new partners into high-performing affiliates, use PartnerStack to develop tailored experiences for each of your partner channels.

You can develop your own rewards programs and content for your partners to motivate them to participate in your PartnerStack groups. Streamline the onboarding process for new partners by creating custom forms and email flows.

Affiliate dashboard

Most of affiliate management software (AMS) and partner relationship management (PRM) software are cumbersome and often difficult to use.

And you know what's funny?

If an AMS is robust and has a lot of features, it's not easy to navigate - and it looks like a static one-page website from the 2000s.

And while they're easy to navigate, with decent UX, they're not robust at all.

Let me give you two examples:

• Impact and ambassador.
• ShareASale and Rewardful.

Check out the pairs above before continuing and you'll have a better idea of what I'm talking about.

The robustness and quality of the user interface are rarely in equal proportion when it comes to an AMS.

However, PartnerStack is nearly perfect in both cases. It is acquiring new features every quarter, development is fast, and the user interface is constantly improving.

It's good for you and for your affiliate.

You can track, manage, and communicate with your affiliates effectively. Your affiliates can track their sales, access promotional resources/important messages, communicate with you when needed, analyze their performance, and they will get paid without delay or difficulty.

Pay your affiliates automatically using software.

Many organizations use PartnerStack because they are tired of wasting time researching and paying for their monthly partners. Paying your partners is easy with PartnerStack because it manages everything for you. Payments can be made by credit card, ACH, or PayPal using Stripe or PayPal, and rewards can be withdrawn by partners. To comply with global rules and give finance teams greater transparency, PartnerStack is a valuable piece of software.

PartnerStack for affiliate marketers

There is a constant need to find high-quality products to sell through affiliate marketing channels by affiliate marketers. With B2B software, PartnerStack is an absolute necessity. It is possible to advertise software using a wide range of marketing techniques including sales, marketing, accounting, development, productivity, and social media.

A variety of options are available to you as soon as you sign in to your PartnerStack affiliate account and create your affiliate account.

There is a minimum withdrawal threshold of $25.00 before your earnings can be withdrawn from the platform.

How does PartnerStack work?

PartnerStack, as we said before, is a great affiliate marketing platform to use. In the SaaS industry, affiliation is commonplace, but you wouldn't want to bother with too much technical jargon.

That's why we suggest using this platform to create affiliate programs. But first, let's see how you can start using this platform.

You can focus on the partner experience using PartnerStack. Additionally, the platform's homepage provides an interface for both the company and its partners, so you can start doing some of the things you wanted to do with an affiliate marketing tool right away.

You should know that the platform automates the process and allows you to manage your partners, referrers, affiliates and advocates through a multi-channel partnership program.

A marketplace to recruit the best affiliates

One way to control affiliate quality is by using the application process. When you activate the application process, affiliates will need to request to join your affiliate programs by completing an application form that your affiliate manager will review manually.

This way, you can accept or reject a request and control the number and quality of affiliates for your business.

By listing your product on the PartnerStack marketplace, you benefit from greater visibility. More affiliates find your business and join your affiliate program, which results in greater brand recognition.

You think it's an automated marketing channel. That is not the case.

Affiliates are tricky — they come in all shapes and sizes. Some are good affiliates, others are bad.

You need to make sure that most of your affiliate partners fall into the right category. Those who don't spam, bid on your behalf, don't make fake purchases, don't use false claims, don't offer sales incentives, etc.

By using PartnerStack, you significantly reduce the risks of recruiting affiliates that could harm your brand.

Pricing

PartnerStack offers a free demo for affiliate marketers. It does not offer a free trial but you can start by using the free demo.

PartnerStack offers personalized pricing based on the size of your business and your partnership needs, as well as an additional 15% charge on partner payments.

All plans include

• Access to B2B partners: Promote your program to over 800,000 affiliate partners, referrals, and resellers on the PartnerStack marketplace.
• Automated partner payments: Partners are paid monthly through automatic billing on the method of your choice and self-service partner withdrawals.
• Partner journey automation: evolve your program to an unlimited number of partners, with automated onboarding and content for each partner.
• Partner analysis: track the success of your partners at the individual and collective level to optimize the performance of your program.

Alternatives to PartnerStack

1. Tapfiliate.

In minutes, consumers can set up their own affiliate programs with Tapfiliate, a platform for tracking affiliate programs. It uses incentives and follow-up to encourage users to work with affiliates of their choice. Its advanced social media sharing capabilities make it ideal for e-commerce and software as a service businesses. E-commerce tools like Woocommerce, Shopify, WordPress, and over 30 other platforms can be quickly linked to the app.

Affiliate links can be added manually or automatically by recruiters using an invite URL or an SSO or API. Marketers have the option of sending emails directly using Tapfiliate or using their current marketing platforms to develop drip-by-drop campaigns. If you want to add information or content to your affiliates before it's shared, you can. Thanks to this, users have total control over their brand image. Other useful tools include Affiliate Autopilot, beautiful tracking links, customizable affiliate codes, and more.

2. Sharpen.

As a referral marketing platform, Affise allows businesses to evolve and automate their referral relationships through various performance marketing channels such as traditional referrals, affiliate marketing, influencer marketing, and partnerships with third-party networks and agencies. When technology and expertise work together, Affise customers are in a position to monitor and predict the profitability of their marketing collaborations.

3. Post Affiliate Pro.

Post Affiliate Pro is software that manages every aspect of your affiliate program, from referrals to payments and everything in between. It's easy to use, fast, and effective, and can be expanded and resized endlessly. Your affiliates will also have access to the affiliate panel, where they can view their statistics and control what promotional materials they use. This access will be provided to you by the system. Post Affiliate Pro will fully automate your referral and affiliate program from start to finish.

How do I get started with PartnerStack?

Start by creating your account with the PartnerStack referral program. You can try a demo or sign up and start your campaign.

1. Create your PartnerStack account
2. After creating the account, go to the PartnerStack Marketplace and find the products you want to promote as a partner.
3. After you sign in, a number of brands will appear on your screen. The marketplace has a number of products to promote. Select the product you want to promote and join their affiliate program.
4. After joining the program, go to the dashboard and on the left hand side, go to the link to access your unique referral links.
5. You can also retrieve marketing materials by clicking on the Assets section. This section contains marketing ideas that are not present in the other dashboards.
6. In the “Payments” section of the dashboard, you can receive your commission payments using the PayPal system and keep an eye on the status of each payment.

The dashboard is navigable and really easy to manage with all the functions offered. However, payment is not automatic and you must request it. The minimum payout is $25.

PartnerStack's “Challenges” feature is a great way to gamify your pricing. The logical implementation would be to set a goal - sales goal, new customer signup, etc. - beyond the standard programs you've established, so affiliates who complete these tasks will be rewarded when they reach them! You can also use challenges as incentives that motivate partners such as bloggers or survey respondents to provide feedback on how they are improving their partnership initiatives, on their own behalf and that of their customers, using this powerful tool at your fingertips.

PartnerStacks challenges allow you to engage your partners in a way that is both fun and educational. Integrating with SAP Litmos makes it even easier by giving them the ability to create their own training courses for those who want more information about current programs, how best to participate, or how best to complete tasks assigned by a partner station, while earning points for prizes!

PartnerStack offers a number of tools that make it easy for affiliates to promote your business. One of these tools is the partner portal, which allows partners to access and monitor their own progress, as well as create custom links added by you or even simply reassign clicks from referral URLs like signup @votreentreprise to the referral URL specified in the parameters (for example: ignup.yourbusiness.com/myownpersonallink). Affiliate parameters are automatically integrated into these redirected requests so that they can be measured against the goals set during the integration.

The partner portal also provides them with detailed information about the results of their sponsorships, the links people click on, and the number of conversions obtained. This allows partners to better understand their monthly results and what they need to do to improve. The email module is a great way to keep all communication between you and your partners organized in one place, so that important messages aren't missed.

All the email campaigns you have set up for mass mailing to your partners will also appear here. PartnerStack offers all the features you'd expect from an affiliate marketing platform (plus a few extras), and the same goes for its affiliates.

FAQs

Does PartnerStack charge fees on partner payments?

PartnerStack takes a percentage (known as a cashing commission) from your partner's total rewards bill so you can adapt their program support as they grow, and to share a mutually aligned incentive to bring new partners into the program through their marketplace.

How do partner payments work in PartnerStack?

Your partners earn rewards between the first and last days of the month. They are entitled to cash out these rewards the following month, on the 13th. Your partners' rewards bill must be paid by the 8th of each month in order for your partners to be paid on the 13th.

Can I merge an existing program with PartnerStack?

You can merge your existing program with PartnerStack by importing historical data into it. You can import data such as customer records, transactions, etc. and merge them with your current program.

Final Verdict

SaaS-based organizations and marketing agencies can benefit from PartnerStack's cloud-based partner relationship management (PRM) platform to develop and manage partner programs. PartnerStack provides a single platform for all of your partner marketing, sponsorship/affiliate, and reseller channel needs. In addition to real-time analytics, payment administration, group formation, group formation, order fulfillment, license management, event-based emails with automatic triggers, lead forms, affiliate links, PartnerStack provides all of these features and more.

To streamline partner management, PartnerStack automates onboarding, awareness and engagement, compensation, and compliance processes. Channel metrics such as the number of partners, clicks, and total revenue can all be viewed in real time with real-time reporting for all channel programs. For partners, PartnerStack enhances the experience by making it easier to submit leads, record deals, and close deals.

PartnerStack has over 30 third-party integrations, including Salesforce, Stripe, HubSpot, and Zapier. Over half a million collaborations are supported by PartnerStack's network of B2B partners.

It integrates well with various useful platforms such as Stripe, Paypal, Zapier, and Hubspot. You can send the automated email and edit it all at once.