SimilarWeb : Full Review, Testing, and Presentation (2024)

What is Similarweb?

Similarweb is a SEO analysis platform and competitive intelligence for websites, launched in 2007, which quickly became an essential tool for digital marketing professionals.

This solution offers web analysis tools to optimize marketing strategies, especially on social networks, and maximizing the revenue generated through websites and mobile applications.

Similarweb collects its data from various sources:

• Web sites
• Mobile applications
• Search engines (like Google)
• Public databases

The platform is particularly suitable for specialists in SEO, to digital agencies, to businesses of all sizes and to experts in digital marketing.

Headquartered in Tel Aviv, Similarweb has expanded its global presence with offices on 6 continents, especially in New York, Kiev, Paris, Paris, Paris, Tokyo, London and São Paulo. This expansion was supported by over $120 million in investments.

Similarweb counts among its users web and commercial giants such as AirBnB, eBay, Walmart, and DHL, testifying to the reliability and effectiveness of its tools.

SimilarWeb Features

Let's discover together the main functionalities of SimilarWeb, an essential tool to strengthen your marketing strategy on all devices:

1. Website Analysis

SimilarWeb offers an in-depth analysis of web traffic with remarkable precision. Traffic measurement is estimated with a margin of error of only ± 10%, offering historical data over 36 months, updated every 48 hours.

Traffic sources are divided into 6 main categories:

• Direct
• Referents
• Research
• Social
• Email
• Display

The tool also provides a detailed analysis of visitor engagement, including the average time spent on the website and the bounce rate.

Visitor demographics is presented accurately, offering a breakdown by age, gender, and geographic location.

2. Keyword analysis

SimilarWeb's keyword analysis is divided into two main categories: organic and paid.

For organic research, the tool provides:

• A ranking of the top 100 keywords
• The associated monthly search volume
• The average position in the search results

Paid search analysis includes the estimate of the CPC and the volume of traffic generated for each keyword.

A particularly useful aspect is the competitive comparison, making it possible to identify untapped opportunities by comparing up to 5 competitors.

3. Industry Analysis

SimilarWeb provides a comprehensive overview of the competitive landscape of each industry. The ranking of sites presents:

• The top 100 sites by category
• Market share as a percentage
• The evolution over 12 months

Analysis of sectoral trends is particularly thorough, with data over 36 months including the distribution of traffic sources and the most effective keywords.

This feature allows users to understand the dynamics of their industry in detail and adjust their strategies accordingly.

4. Competitive Intelligence Tools

SimilarWeb offers powerful tools to monitor and analyze the competition. The tracker system allows you to follow up to 100 competing sites with great precision.

Key tracker features:

• Customizable alerts on 20 different metrics
• Automatically generated weekly reports
• Connection with Google Analytics, Adobe Analytics, and Google Search Console
• Monitoring significant changes in competitors' strategies

La comparison of websites is another essential tool, allowing side-by-side analysis of up to 5 sites. Users can compare up to 50 different metrics, visualized through interactive charts for quick and clear understanding.

This feature is particularly useful for quickly identifying strengths and weaknesses compared to the competition.

5. Mobile Application Analysis

In a market dominated by mobile, SimilarWeb offers valuable application insights. Les usage statistics are estimated with an accuracy of ± 15%, including:

• Monthly downloads
• Daily and monthly active users
• Average time spent in the application per day

The tool also provides information on app rankings :

• Position in App Stores by country and category
• 90-day ranking history
• App Store keyword analysis (top 50)

This data allows developers and marketers to optimize their mobile strategy and better understand their positioning in this crucial market.

6. Export and Integration Tools

SimilarWeb offers robust functionalities for exporting and integrating data, essential for in-depth analysis and use in a variety of business contexts.

Data export: The tool allows flexible data export in several formats:

• CSV
• Excel
• PDF

Users can export up to 10,000 rows of data per export, with a monthly limit of 500 exports. This capability allows for detailed offline analysis and the creation of custom reports.

Powerful API: The SimilarWeb API is designed for smooth and efficient integration:

• 100 API calls per second
• Extensive documentation with over 50 endpoints
• Possibility of integration with 15 third-party analysis tools

This robust API allows businesses to incorporate SimilarWeb data directly into their existing systems and workflows, optimizing the use of the insights provided.

7. Browser extension

The SimilarWeb browser extension is a handy tool for getting quick information on any visited website.

Compatibility and updates:

• Compatible with Chrome, Firefox, Edge, and Opera
• Automatic updates every two weeks

Fast features: The extension provides an instant overview of key metrics:

• 10 essential metrics for each website visited
• Quick comparison with 3 competitors
• Direct access to detailed data in one click

This extension is particularly useful for digital marketing professionals and analysts who need quick information as they navigate daily.

All of these features make SimilarWeb a complete and powerful tool for web traffic analysis, competitive intelligence and the optimization of digital strategies.

SimilarWeb customer support

SimilarWeb offers comprehensive and effective customer support to optimize the use of its web analysis and competitive intelligence platform.

The service is available 24/7 via email and ticket system, with an average response time less than 4 hours for priority requests. A live chat is also offered for pre-sales questions.

For self-help, SimilarWeb offers:

• A help center with over 200 articles
• Weekly training webinars
• A knowledge base that is regularly updated

Business customers benefit from a dedicated account manager, ensuring personalized support.

Support is available in 8 languages, including English, Spanish and French, meeting the needs of an international clientele. This quality of service is reflected in a 95% customer satisfaction rate according to the latest surveys in 2023.

SimilarWeb is thus committed to providing responsive and comprehensive support, adapted to the varied needs of its users.

SimilarWeb pricing

SimilarWeb offers a range of pricing solutions adapted to the varied needs of businesses, from small structures to large groups.

Free Version: For Beginners and Small Businesses

La free version by SimilarWeb is perfect for small businesses or individual marketers who are new to SEO analysis. It offers a limited access to traffic data, sufficient for an initial analysis, and a user-friendly interface allowing a quick handling. It's a great starting point for exploring the performance of a website. However, the absence of real time data can hold back decisions based on the latest trends.

Premium Version: For Professionals and Medium-Sized Businesses

La Premium version by SimilarWeb is designed for professionals who require advanced functionalities. It offers a full access to a wide range of data and analytical tools, as well as a dedicated customer support for personalized assistance. Les advanced integrations with other marketing tools allow for a more coherent strategy. However, the high price can be a significant investment, and the complexity of the features requires a longer learning curve.

Digital Marketing Intelligence: For Advanced Strategies

SimilarWeb offers three pricing options for its tools for: Digital Marketing Intelligence :

Starter plan: Starting at $249 per month

This plan is ideal for businesses looking to conduct traffic analyses and basic competitive studies. It provides the essential tools to understand the performance of your website and your competitors, with detailed reports on traffic sources and keywords. However, the limitations on the number of analyzed websites may restrict analytics for growing businesses.

Professional subscription: On request

Adapted to businesses requiring more in-depth analyses, Similarweb Pro offers advanced features including the analysis of market trends and user behaviors. La customizing reports according to the specific needs of the company is a major asset. However, the requirement to contact SimilarWeb directly to obtain a quote makes the price comparison less transparent.

Enterprise subscription: On request

Intended for large companies and multinationals, this plan offers a unlimited access to data and functionalities, ideal for comprehensive analysis. It includes a priority technical support and personalized training. The potentially very high cost makes it an option justified only for large structures with complex digital marketing needs.

Alternatives to Similarweb

1. SEMrush

SEMrush is positioned as a solid alternative to Similarweb, with some notable differences.

Comparative analysis: SEMrush covers 190 countries, slightly less than Similarweb (210), but offers slightly lower traffic estimation accuracy (20% margin of error compared to 15% for Similarweb). However, SEMrush stands out for its more in-depth SEO analysis, offering more than 50 metrics compared to 30 for Similarweb.

Key differences:

• Greater focus on SEO and PPC analysis
• Website audit and content management tools included
• Real-time position tracking available

Both platforms share similar features in terms of keyword and traffic source analysis, as well as convenient browser extensions.

2. SE Ranking

SE Ranking is distinguished by its approach focused on position monitoring and SEO audit.

Comparative analysis: Although covering fewer countries (170 against 210 for Similarweb), SE Ranking offers daily monitoring of positions with an accuracy of 99.9%, a feature that is absent at Similarweb.

Special features:

• More flexible custom report creation
• Tool of task management Integrated SEO
• Simultaneous comparison of up to 5 competitors (compared to 3 for Similarweb)

Both tools share backlink and keyword analysis features.

3. Ahrefs

Ahrefs stands out for its strong focus on backlink analysis and technical SEO.

Strengths:

• Massive backlink index (30 billion versus 10 billion for Similarweb)
• Crawl of 8 billion pages per day
• Average margin of error of 10% on traffic estimates

Unique features:

• Advanced content analysis tools (e.g. Content Explorer)
• More comprehensive website audit (100+ check points)
• Tracking brand mentions on the web

Ahrefs and Similarweb share keyword and traffic source analysis features, as well as convenient browser extensions.

This comparative analysis highlights the strengths of each alternative, allowing users to choose the tool that best suits their specific web analysis and SEO needs.

FAQS

How accurate is SimilarWeb's traffic data?

SimilarWeb has an average margin of error of 15% for traffic estimates, with better accuracy for high-traffic websites. Data is updated every 48 hours.

Can SimilarWeb analyze mobile applications?

Yes, SimilarWeb provides data on mobile applications, including:

• Download estimates
• Daily and monthly active users
• App store rankings for over 170 countries

How many keywords can SimilarWeb analyze for a website?

SimilarWeb can analyze up to 5000 organic and paid keywords per domain, ranked by traffic volume. Business accounts can access up to 20,000 keywords.

Does SimilarWeb offer an API for data integration?

Yes, SimilarWeb offers a RESTful API with:

• Up to 100 calls per second
• Over 50 different endpoints
• Traffic, keyword, and competitive analysis coverage

This API allows for a smooth integration of SimilarWeb data into existing business systems.

Conclusion

The New York-based software Similarweb has an exceptional tool for websites in digital marketing.

It offers a wide range of tools to gain a competitive advantage over its rivals, their traffic data and rankings.

The software is undoubtedly distinguished by its function of personalized dashboards.

Combine that with the option to track competitors and the ability to manage bulk analytics and you've got a winning formula.

The platform is not flawless, of course.

The accuracy of software data is questionable and its menu bar is slightly obstructive.

Overall, it is a feature-rich solution for business customers who need to stay ahead of the curve that has led it to deploy on 6 continents with an investment of nearly 120 million dollars.