Taplio : Full Review, Testing, and Presentation (2024)

What is Taplio?

Taplio is a complete software for social media management specially designed to improve professional presence on LinkedIn.

Launched in 2020 by the founder of Tweethunter, it is positioned as an integrated solution for professionals, entrepreneurs and marketing teams who want to get the most out of LinkedIn.

At the heart of Taplio is AI technology boosted by GPT-4. This artificial intelligence analyzes:

• The current trends on LinkedIn for creating content
• User behavior
• The platform's effective practices for creating posts that create maximum engagement

These analyses allow Taplio to generate quality, adapted and relevant content for each user on Linkedin.

This AI tool goes beyond simply creating content by adjusting it to increase engagement and visibility on the platform.

Taplio features: Complete tool to optimize your presence on LinkedIn

1. Content Scheduling and Publishing

Taplio simplifies the management of your presence on the professional social network LinkedIn thanks to its advanced planning features.

Key points:

• Editorial calendar to schedule your posts based on your interests
• Synchronization with corporate events or product launches
• Analyzing audience behavior to determine the best publishing times
• Management of recurring publications
• A chrome extension to facilitate your productivity in creating content for social networks

This feature makes it possible to maintain a regular presence on the platform, but it is important not to fall into an approach that is too mechanical at the expense of authentic interactions.

2. Personalized Content Suggestions

Taplio's artificial intelligence generates content suggestions tailored to your profile and LinkedIn trends.

The tool offers:

• Varied post ideas
• Questions to stimulate interactions
• Surveys and carousels to diversify your content

While practical, it's crucial not to rely too much on these automated suggestions to maintain the uniqueness of your voice on the platform.

3. Performance Analysis

Taplio provides detailed analytics on your LinkedIn performance:

• Engagement rate and reach of your posts
• Best publishing hours
• Visual dashboards for quick understanding
• Monitoring the growth of your network
• Comparison with your competitors

This information is valuable for refining your strategy, but be careful not to sacrifice content quality for pure metrics.

4. Multi-Account Management

The platform allows you to manage several LinkedIn profiles from a single interface, a major asset for agencies and professionals managing different brands.

This feature, while practical, requires special attention to avoid publication errors between accounts.

5. Integrated Visual Creation

Taplio integrates visual creation tools directly into the platform:

• Templates for your posts to strengthen your personal brand on LinkedIn
• Creating carousels
• Design of visuals adapted to LinkedIn
• Image and icon library

This feature makes it easy to create visual content, but it's important to personalize your creations enough to stand out.

6. Hashtag and Trend Tracking

Taplio allows you to follow popular hashtags and trends on LinkedIn to adapt your content strategy.

Advantages:

• Remain relevant in your sector
• Identify current topics
• Adjust your content based on the current interests of your audience
• Discover new engagement opportunities

While useful for staying relevant, this feature could encourage excessive use of trends at the expense of more original content.

7. Team Collaboration

The tool offers collaboration features for teams:

• Calendar sharing
• Assigning tasks
• Managing content approvals
• Internal communication on projects

This feature is valuable for larger teams, but could unnecessarily complicate the process for smaller organizations or individual users.

8. Integration with Other Platforms

Taplio integrates with other popular tools:

• Canva for graphic design
• Unsplash for royalty-free images
• Various content management platforms

It also has a Chrome extension for quick access to features.

9. Carousels Generation

Taplio makes it possible to generate LinkedIn carousels from YouTube videos or other content. You can customize them with specific themes and visuals.

Carousels can increase engagement, but creating them can be time-consuming and require attention to detail to avoid repeating patterns.

Step-by-Step Guide to Publishing Your First Post with Taplio

1. Create a Taplio account

To start your Taplio journey, you first need to create an account. Go to the official Taplio website (taplio.com) and click on the button “Register” at the top right of the home page.

Complete the registration form with the following information:

• Your name
• Your email address
• A secure password

Once the form is completed, click on “Create an account”. You will receive a confirmation email. Click the link in this email to verify your account.

2. Connect your LinkedIn account

Once your Taplio account is created, the next step is to connect it to your LinkedIn profile. This step is crucial because it allows Taplio to access the data needed to optimize your content strategy.

In your Taplio dashboard, look for the option “Connect LinkedIn”. Click on it and follow the instructions to authorize Taplio to access your LinkedIn account. You will be redirected to LinkedIn to confirm this authorization.

Tip: Make sure your LinkedIn profile is up to date and optimized before connecting it to Taplio. This will allow the tool to generate more relevant suggestions.

3. Explore the dashboard

Get familiar with the Taplio interface. The dashboard is your control center for all LinkedIn activities. There you will find several sections:

• Analytics: To monitor your performance
• Content: To create and manage your posts
• Kalender: To plan your publications
• Settings: To adjust your preferences

Take the time to explore each section to understand the features that Taplio offers.

4. Create your first post

To create your first post, click on the button “New post” usually located at the top right of your screen. This will open the Taplio content editor.

In the editor, you'll see a text field where you can enter the content of your post. Taplio offers several tools to enrich your content:

• Text formatting (bold, italics, lists)
• Adding emojis
• Inserting links
• Uploading images or videos

Advice: For your first post, consider introducing yourself and explaining what your network can expect from your future content.

5. Use content suggestions

Taplio offers AI-based suggestions to help you create engaging posts without a headache, here's how to do it:

1. Click on the tab “AI suggestions” in the post editor of this tool.
2. Choose a type of post (for example, “How-to post,” “Inspirational quote,” etc.)
3. Taplio will generate a suggestion that you can modify according to your needs and inspiration

Feel free to personalize these suggestions to match your voice and personal brand.

6. Plan your post

Once your post is written, you have the choice between publishing it immediately or scheduling it for later. To plan:

1. Click on the button “Schedule” at the bottom of the editor.
2. Choose the date and time you want to publish.
3. Confirm your choice to put the post in the queue

Taplio will show you the best times to post based on your audience's activity. Use this information to maximize the visibility of your post.

7. Analyzing performance

After publishing your post, it is important to monitor its performance. In the tab “Analytics” from Taplio, you will be able to see:

• The number of views
• Interactions (likes, comments, shares)
• The engagement rate

Use this data to understand what's working well and adjust your content strategy accordingly.

By following these steps, you'll be in a position to publish your first post with Taplio and start taking advantage of its features to optimize your LinkedIn presence. Remember that the key to success on social media is consistency and authenticity. Use Taplio as a tool to amplify your voice, but always keep your personal touch in your content.

Pricing

All plans are billed monthly, with an annual payment option offering 20% off. Taplio offers a 7-day free trial for all plans.

Starter plan (29€/month) Beginners on LinkedIn

• 1 LinkedIn account
• Content planning and 100 posts generated per month
• Basic analyses
• AI content suggestions

This plan is suitable for independent professionals and small businesses starting out on LinkedIn. It offers a good entry point, but limitations can hold back an intensive content strategy.

Pro Plan (59€/month) Growing entrepreneurs

• 3 LinkedIn accounts and Team Collaboration (up to 3 members)
• 300 posts generated per month
• Advanced Analytics and Hashtag Management
• All the features of the Starter plan

Ideal for entrepreneurs and mid-sized marketing teams looking to develop their personal brand on LinkedIn. This plan offers a good balance, but the 3-account limit may not be sufficient for some structures.

Business Plan (119€/month) Experienced professionals

• 10 LinkedIn accounts
• Unlimited posts
• Custom analytics
• API access
• Unlimited team collaboration
• Priority support
• All Pro plan features

Intended for large companies, marketing agencies and LinkedIn influencers with high activity. This plan offers maximum flexibility, but its price can be a deterrent for smaller structures.

Final notice

After an in-depth analysis, Taplio asserts itself as a revolutionary tool for professionals determined to optimize their presence on LinkedIn.

By harnessing the power of AI for content creation, planning, and management, this platform offers a complete solution for those who aim to increase their stats on the professional network par excellence.

Strengths

1. Exponential time savings : Intelligent automation frees up valuable hours on your agenda.
2. High quality content : AI-based suggestions increase the relevance and engagement of your posts.
3. Strategic insights : Real-time analysis allows continuous adjustment of your strategy.
4. Amplified networking : Easy identification and engagement with your target audience.
5. Accessibility : An intuitive interface that democratizes digital marketing state of the art.

Points of vigilance

1. AI-authenticity balance : Be sure to maintain your unique voice in AI-generated content.
2. Financial investment : Premium features can represent a significant cost for small structures.
3. Risk of standardization : The popularity of the tool can lead to a standardization of publications if used without personalization.
4. The need for a thoughtful approach : Automation should complement, not replace, authentic interactions.

Taplio is positioned as an essential ally to optimize your time, your energy, your results and your personal brand on LinkedIn.

However, its maximum effectiveness is based on strategic use, in synergy with your business expertise and your unique professional identity.

Particularly suitable for entrepreneurs, marketers and professionals aiming for a constant LinkedIn presence, this tool shines for its ability to combine efficiency and personalization. To take full advantage of its functionalities:

1. Personalize AI suggestions consistently
2. Use analytics to continuously refine your professional social media strategy
3. Maintain a balance between AI-generated content and personal interactions.
4. Align the use of the tool with your long-term brand goals.

In conclusion, Taplio is a powerful lever to propel your personal or professional brand on LinkedIn.