What are the dimensions of the videos on the various social networks?
Facebook video dimensions
Facebook video ads appear in a variety of formats. This is due to Facebook's commitment to making video ads visible across as many formats as possible (think mobile and desktop devices).
However, this is a major challenge for marketers. You need to produce content that is optimized for different platforms. Here is an overview of the different dimensions of Facebook videos.
Facebook: Video in the news feed
- Recommended size: 1280 x 720 pixels
- Minimum width: 600 pixels
Supported reports:
- 16:9 (horizontal),
- 9:16 (full portrait),
- 2:3 (vertical),
- 4:5 (vertical),
- square (1:1)
Recommended specifications
Videos should also use H.264 compression, fixed frame rate, progressive scan, and 128 kbps+ AAC stereo audio compression.
Your videos can be up to 240 minutes long, weigh up to 4GB, and have a maximum frame rate of 30 frames per second.
Tips
To get the best quality for your video posts, Facebook recommends downloading videos in.MOV and.MP4 formats, but most video file types are accepted. See the complete list of file formats.
Facebook: 360° video
Facebook 360° videos have been around for quite some time now.
It is a way of creating immersive videos that a user can explore by turning their device or sliding their fingers through the content.
If you're planning on creating a 360 video, here's what you need to know to optimize it for your target audience.
- Maximum size: 4096 x 2048 pixels, aspect ratio 2:1
- Minimum size: 600 pixels wide
Recommended specifications
.MP4 format, maximum file size 1.75 GB, maximum length 40 minutes, maximum frame rate 60 frames per second.
Tips
The 360° format can be included in your video if the camera used to record your video automatically includes metadata.
If that's not the case, when you upload your video, go to the “Advanced” tab and then use the Facebook “360 Controls” tab to convert an unformatted footage into a 360 video.
What is 360 video metadata?
360° metadata is used to help discover and identify relevant information in order to organize digital resources.
This makes it possible to improve the usefulness of a video. When used in a video, they help Facebook gather information that can be used to offer your video to users using relevant search terms.
Facebook: In-Stream Video Ads
- Recommended size: 1280 x 720 pixels
- Minimum size, landscape video: 600 x 315 pixels (aspect ratio 1. 9:1)
- Minimum size, square video: 600 x 600 pixels (aspect ratio 1:1)
Recommended specifications
.MP4 or.MOV format, maximum file size 4 GB, maximum duration 120 minutes, maximum frame rate of 30 frames per second. See the full list of file formats.
Tips
When using streaming ads, Facebook recommends downloading the highest resolution source video available - without letters or pillars.
Streaming ads last 5 to 15 seconds. Therefore, make sure you produce strong, engaging content to catch the attention of your audience.
Facebook: Messenger Stories ads
- Recommended size: 1280 x 720 pixels
Supported aspect ratios:
- 16:9 to 1, 91:1
Recommended specifications
Videos can be up to 240 minutes long, have a maximum size of 4GB, and a maximum frame rate of 30 frames per second.
Tips
For quality video ads, Facebook recommends downloading your video at the highest resolution available (which respects file size and ratio limits) - without a mailbox or pillar.
Facebook: Carousel ads
- Recommended size: 1080 x 1080 pixels (aspect ratio 1:1)
- Minimum size, landscape video: 600 x 315 pixels (aspect ratio 1. 9:1)
- Minimum size, square video: 600 x 600 pixels (aspect ratio 1:1)
Recommended specifications
You can use.MP4 or.MOV formats. See the full list of file formats.
Video length cannot exceed 240 minutes, the maximum frame rate allowed is 30 frames per second, and the maximum file size is 4GB.
Tips
Carousels are handy for creating episodic content. They allow you to use up to 10 images or videos in a single ad, making it easier for your audience to get the message without having to click to visit a new page. For best results, use a square video that is 1080 by 1080 pixels (1:1).
Facebook: Collection
- Recommended size: 1200 x 628 pixels
- Minimum size, landscape video: 600 x 315 pixels (aspect ratio 1. 9:1)
- Minimum size, square video: 600 x 600 pixels (aspect ratio 1:1)
Recommended specifications
.MP4 or.MOV format, maximum file size 4 GB, maximum duration 120 minutes, maximum frame rate of 30 frames per second. See the full list of file formats.
Tips
Collections are a new type of advertising designed for mobile users. It helps them discover, browse, and buy products and services from their phones, in a way that Facebook describes as “immersive.”
You've most likely seen an ad for a clothing collection, like the one below.
When you set up your collection ad, you have the option to schedule your video to automatically play when a user scrolls through your collection. This makes it possible to attract the user's attention. When users click on your ad, it opens in full screen (using Facebook Experience, formerly Canvas), creating a more immersive experience.
Facebook: Instant Experience
- Recommended size: 1200 x 628 pixels
- Minimum size, landscape video: 600 x 315 pixels (aspect ratio 1. 9:1)
- Minimum size, square video: 600 x 600 pixels (aspect ratio 1:1)
Recommended specifications
.MP4 or.MOV format, maximum file size 4 GB, maximum duration 120 minutes, maximum frame rate of 30 frames per second. See the full list of file formats.
Tips
Facebook Experience Ads turn into a full-screen experience. To boost engagement, you can add buttons and include carousels, photos, and text with your video. Make sure your videos are engaging and include clear calls to action to generate positive results.
Facebook: Slideshow
Recommended size: 1200 x 720 pixels
Recommended specifications
.MP4 or.MOV format, maximum file size 4 GB, maximum duration 120 minutes, maximum frame rate of 30 frames per second. See the full list of file formats.
Tips
Slideshows are designed to meet the needs of users with slow Internet access. To do this, slideshow ads allow you to use a collection of 3 to 10 images, as well as a sound file (supported formats: WAV, MP3, M4A, FLAC, and OGG) and turn them into a video ad.
While internet speed is a factor, for the best user experience, Facebook recommends using images that are of the highest quality possible.
Your images should have the same dimensions (Facebook recommends 1280 x 720 pixels or an aspect ratio of 16:9, 1:1, or 2:3). If you use images that are different in size, your slideshow will be cropped, which could cause items or topics to be removed from the images.
Instagram video dimensions
Instagram supports square, vertical, and horizontal videos. You've probably seen Instagrammers using horizontal video, but it can be tricky to produce.
If you're not interested in additional editing work, go for square videos. They are easier to produce and work well for desktop and mobile phone users.
Instagram: Video and News Feed Ads
- Square video: 600 x 600 pixels (aspect ratio 1:1)
- Horizontal video: 600 x 315 pixels (1. 9:1 aspect ratio)
- Vertical video: 600 x 750 pixels (aspect ratio 4:5)
Recommended specifications
.MP4 or.MOV format. See the full list of file formats. The maximum file size is 4 GB, the maximum duration is 60 seconds, the maximum frame rate is 30 frames per second.
Your video should be no larger than 4GB, within the ratio limits, have H.264 compression, square pixels, fixed frame rate, progressive scan, and 128 kbps+ AAC stereo audio compression.
Tips
Like Facebook, Instagram's recommendations are similar and it's strongly recommended to use the highest possible video resolution.
Instagram: Carousel Video Ads
- Recommended size: 1080 x 1080 pixels
- Minimum size: 600 x 600 pixels
Recommended specifications
.MP4 or.MOV format, maximum duration 60 seconds, maximum frame rate of 30 frames per second. See the full list of file formats
Tips
Like Facebook carousels, Instagram allows you to present 2 to 10 images or videos in a side-scrolling ad. This allows marketers to be creative with different media formats and to drive engagement.
Instagram: Stories Video Ads
- Recommended size: 1080 x 1920 pixels
- Minimum size: 600 x 1067 pixels
Supported reports:
- 16:9 to 4:5
- 9:16
Recommended specifications
.MP4 or.MOV format, maximum duration 15 seconds, maximum file size 4 GB. See the full list of file formats
Tips
Instagram story videos are short videos, up to 15 seconds in length, that appear between stories on profiles that users follow.
As with Facebook's recommendations, it's good to use the highest resolution video possible.
Video dimensions can be tricky to set up because some devices have smaller screens. This leaves little room for viewers to see the entire ad or click on the “more” links to see the rest of the text without clicking on the call to action. To work around this issue, try leaving the top and bottom 14% (approximately 250 pixels) empty.
Twitter video dimensions
As a mobile platform, Twitter video is naturally optimized for videos captured by mobile devices. That doesn't mean you can't download videos in other ways, though. To find out how to download videos recorded on other devices, Check out Twitter's video dimension recommendations and best practices.
Twitter: Horizontal videos
- Recommended size: 1280 x 1024 pixels
- Minimum size: 32 x 32 pixels
- Maximum size: 1920 x 1200 pixels
Supported reports:
- between 1:2.39 - 2. 39:1
Recommended sizes per flow:
- Has a bit rate of 256K: 320 x 180 pixels
- Has a bit rate of 768K: 640 x 360 pixels
- Has a bit rate of 2048K: 1280 x 720 pixels
Recommended specifications
Use the.MP4 format for the web, .MOV format for the mobile, the video cannot exceed 140 seconds, however, we have seen longer videos like the ones shown above.
The maximum file size is 512 MB with a maximum frame rate of 40 frames per second. Videos should use progressive scan, have a pixel ratio of 1:1, audio should be mono or stereo and not 5.1 or higher.
Twitter: Vertical videos
- Recommended size: 1200 x 1900 pixels
- Minimum size: 32 x 32 pixels
- Recommended size at 256K bit rate: 240 x 240 pixels
- Recommended size at a bit rate of 768K: 480 x 480 pixels
- Recommended size at 2048K bit rate: 640 x 640 pixels
Recommended specifications
Use the.MP4 format for the web, .MOV format for the mobile, the video cannot exceed 140 seconds, however, we have seen longer videos like the ones shown above.
The maximum file size is 512 MB with a maximum frame rate of 40 frames per second. Videos should use progressive scan, have a pixel ratio of 1:1, audio should be mono or stereo and not 5.1 or higher.
Snapchat video dimensions
Snapchat: 10-second video ads
- Recommended size: 1080 by 1920 pixels (aspect ratio 9:16)
Recommended specifications
.MP4 or MOV, H.264 encoded, lasting between 3 and 10 seconds, maximum file size 32MB
Audio specifications: 2 channels, PCM or AAC codec, minimum 192 kbps, 16 or 24 bits only, 48 kHz sample rate
Tips
Snapchat videos can be used to drive traffic to other resources, such as long-form videos and articles, and landing pages. But when creating your video, like on Instagram, leave a bit of space at the top and bottom of your video. Around 15% will suffice and this will prevent important content from being automatically cropped due to the reduced size of the screens of users' devices.
Snapchat: Long Format Video Ads
- Recommended size: 1080 by 1920 pixels
Supported reports:
- 9:16 or 16:9
Recommended specifications
.MP4 or MOV, minimum duration 15 seconds (no maximum length), maximum file size 1 GB.
Audio specifications: 2 channels, PCM or AAC codec, minimum 192 kbps, 16 or 24 bits only, 48 kHz sample rate
Tips
Long format videos should contain “live videos and/or animated graphics” (no “mute or still videos”). While horizontal videos are allowed, Snapchat recommends vertical videos.
Snapchat video ads also come with 16 restrictions that cover everything from the use of letterboxing and one-line call-to-action text to promotion and Snapcodes. Make sure to review the 16 restrictions before planning your video content.
SnapChat: Sponsored Geofilter
Snapchat geofilters are special overlays that are only accessible in certain locations.
- Recommended size: 1080 by 1920 pixels
- Overlay format: .PNG with transparent background, 250kb maximum
YouTube video dimensions
YouTube video player sizes
Recommended sizes:
- 426 x 240 pixels (240p)
- 640 x 360 pixels (360p)
- 854 x 480 pixels (480p)
- 1280 x 720 pixels (720p)
- 1920 x 1080 pixels (1080p)
- 2560 x 1440 pixels (1440p)
- 3840 x 2160 pixels (2160p)
Minimum size: 426 x 240 pixels
Maximum size: 3840 x 2160 pixels
Supported aspect ratios: 16:9 and 4:3
Recommended specifications
.MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum length 12 hours.
Tips
As the world's second largest search engine, YouTube reaches audiences with varying Internet speeds. To ensure that your video can be enjoyed by as many people as possible, YouTube recommends that videos be uploaded at the highest possible resolution.
Use native aspect ratios. Letterboxing or pillarboxing should be avoided because YouTube automatically frames videos to display them optimally in its video player. Check out this Full list of YouTube video encoding settings.
YouTube: Video ads
- Skippable video ads: maximum duration of 12 hours, skippable after 5 seconds.
- Elusive video ads: maximum duration of 15, 20, or 30 seconds.
- Mid-roll video ads: minimum 30 seconds
Video bumper: maximum length of 6 seconds
Important: In 2017, YouTube announced that it would remove annoying 30-second ads in 2018. However, you can use TrueView ads that are up to 30 seconds long.
Tips
Try to make your ads as compelling as possible by using call-to-action texts and interactive elements.
LinkedIn video dimensions
Linkedin: Videos
- Maximum size: 4,096 x 2,304 pixels
- Minimum size: 256 x 144 pixels
- Supported aspect ratios: 1:2:4 to 2:4:1
Recommended specifications
.ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and.WebM, maximum file size 5 GB, maximum duration 10 minutes, maximum frame rate 60 frames per second.
LinkedIn: Video ads
- Maximum size: 1080p (1440 x 1080; wide 1920 x 1080)
- Minimum size: 360p (480 x 360; wide 640 x 360)
- Audio format: AAC or MPEG4
- Audio size: Less than 64kHz
Aspect Ratios: Video ads created with a 1:1 aspect ratio should have a minimum resolution of 600 x 600px, and a maximum resolution of 1080 x 1080px.
Recommended specifications
.MP4, file size between 75KB and 200MB, maximum duration 30 minutes, maximum frame rate of 30 frames per second.
Tip: LinkedIn recommends limiting the length of your video ads to 15 seconds or less, based on the statistics it has collected over time. However, it's possible to use longer video ads if your social media marketing strategy includes running a series of native ads or if you've created a collection of ads as part of an episodic content campaign.
LinkedIn has a set of specifications for sponsored content. See all dimensions.
Pinterest video dimensions
Pinterest: Video ads
Minimum size: 240p
Recommended size:
- Square videos: 600 x 600 pixels (aspect ratio 1:1)
- Vertical videos: 600 x 900 pixels (aspect ratio 9:16)
Recommended specifications
.MP4 or.MOV, 2 GB maximum file size, 30 minutes maximum duration, 25 frames per second maximum frame rate.
consultancy
By nature, Pinterest is a network of pins and boards. A smart way to show all of your ads in one place is to create a board. This works especially well for content like how-to videos or promotions that you plan to run for an extended period of time.
Summary
The use of video on social networks, but also the optimization of yours. The comprehensive list of social media video dimensions covers everything you need to produce videos that can be enjoyed by your audience across multiple devices.
Other recommended reading:
FAQS
Is the video attracting a lot of interest on social networks?
According to a study conducted by TheeWord, it is certain that video is attracting more interest on all major social platforms. For example, on Facebook, videos get up to 135% more organic reach, six times more retweets on Twitter, and 75% of executives say they watch videos related to the world on LinkedIn every day.
What are the dimensions of YouTube videos?
The minimum size is 426 by 240 pixels, while the maximum size is 3840 by 2160 pixels. Supported image formats are 16:9 and 4:3. The maximum file size is 128GB and video length cannot exceed 12 hours. To ensure that your YouTube video can be enjoyed by as many people as possible, the platform recommends that you download videos using the highest possible resolution. Finally, since YouTube automatically frames videos, it's not recommended to use native aspect ratios, letterboxing, or pillarboxing.
What are the tips for creating videos for Instagram?
It's best to use square videos (600 by 600 pixels) if you don't want to have to do additional editing work. These videos are easier to produce and are suitable for both mobile phone users and desktop computers. You can use the.MOV or.MP4 format, but your file should not exceed 4 GB in size and should not exceed one minute in duration. It's also best to use the highest possible video resolution.
What are the tips for creating video ads in Instagram Stories?
Instagram Story videos are short videos that are up to 15 seconds in length. Because some devices have smaller screens, it's best to leave the top and bottom 14% (plus or minus 250 pixels) empty. That way, your viewers will most likely see the full ad and can easily click on the “more” links to see the rest of the text without clicking the CTA button. It's also a good idea to use the highest resolution video possible.
What is the ideal length of a LinkedIn video ad?
While the maximum length of LinkedIn video ads is 30 minutes, LinkedIn recommends making videos much shorter and limiting the length of your video ads to 15 seconds or less, based on the statistics it has gathered over time. However, it's possible to use longer video ads if your social media marketing strategy includes a series of native ads or if you've created a collection of ads.
