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Livestreaming market
Rapid growth and economic impact
By 2027, the live streaming market will be valued at $184.27 billion, according to Tech Jury.
Live streaming is becoming more and more popular, whether it's video games or concerts.
The expected valuation of this sector in a few years is huge and only shows how big live streaming will become.
Using exclusive coverage to attract viewers
The need for exclusivity is driving more and more people to watch live events.
- According to a recent study, 67% of sports viewers said that live sports events were the main reason they watched live television. (Source: Statista, 2022)
- The most watched live event in 2021 was the boxing match between Floyd Mayweather and Logan Paul, which generated over 1 million ticket purchases. (Source: Forbes, 2021)
- Live concerts have also seen an increase in popularity, with a 50% increase of the number of live viewers in 2021 compared to 2020. (Source: Pollstar, 2021)
Data shows that the need for exclusivity is an important factor in choosing to watch an event live. Whether it's for a sports match, concert, or other event, people are willing to pay for something they can't get otherwise.
Facebook Live and its influence on video marketing
Facebook Live and the importance of video content for marketingFacebook Live has ushered in a new era of live streaming for businesses, which has led to a significant increase in the importance of video content for marketing strategies.
- Facebook Live has increased The importance of video content by 32% for businesses (source: Wyzowl).
- Facebook Live Videos gave businesses the opportunity to make themselves known in real time.
- The Facebook algorithm favors businesses that manage to captivate their audience with their content.
- Livestreaming has become a great way for businesses to attract organic internet traffic since facebook.
Facebook Live has transformed the way businesses use video content for their online marketing strategies, offering them a unique opportunity to connect with their audience in real time.
Businesses that incorporate live content into their marketing strategy have the opportunity to capture the attention of their audience and take advantage of Facebook's algorithm to increase their visibility.
Viewing by age group
Behavioral differences between generations
The way people consume content has changed dramatically over the years, and this is especially true when it comes to the difference between generations.
Important points:
- Millennials and Gen Z are more likely to stream content, while Boomers and Gen Xers prefer to watch TV. (GlobalWebIndex)
- Younger generations stream more content on their mobile devices and have fewer televisions than older generations.
It's obvious that the way people consume content has changed dramatically, with younger generations opting for streaming over traditional television.
Attractiveness of social platforms for Generation Z
Live streaming is growing in popularity among younger generations, especially Generation Z. Social platforms are increasingly being used for livestreaming.
- A third of Generation Z uses social media for livestreaming.
- 34% of Generation Z mainly use social networks because of their livestream capabilities (GlobalWebIndex).
- Younger generations prefer social platforms that allow them to post photos and live live.
- The ability to live live on social platforms has become increasingly important for Generation Z.
Livestreaming is becoming more and more important for Gen Z, so social platforms that offer these features are becoming more and more popular among this generation.
Millennials as the main users
Live streaming is becoming more and more popular and many people are drawn to it for a variety of reasons. This has an impact on how content is consumed and what age groups prefer live streaming platforms.
- Millennials represent 63% of the people who stream the most live content (Neil Patel).
- Live streaming platforms offer the ability to connect in real time, a feature that attracts millennials (Neil Patel).
- Social platforms appeal to Generation Z, who primarily use social media for livestreaming capabilities (GlobalWebIndex).
- The possibility of living live on platforms like TikTok, instagram and Facebook has become increasingly important for Generation Z (GlobalWebIndex).
Live streaming platforms offer features that appeal to millennials and Generation Z, who prefer to watch streaming content over traditional TV programs. These trends have implications for how content is created and distributed to different age groups.
Viewing by device
Live streaming is becoming increasingly popular and it is expected that by 2023, 79% of mobile phone use will be spent on live streaming (Cisco, 2021).
Nowadays, most people own a smartphone and more and more smart devices are available, such as TVs, cars, and smartwatches, allowing individuals to access live content wherever they are.
Live streaming is replacing the traditional use of mobile devices to call and text.
Comparison of viewing on different devices.
The average length of livestream sessions is 26.4 minutes, according to Streaming Media.
Livestream sessions get more audience attention because viewers can connect to live broadcasts in an authentic way and experience every detail as it happens.
This increases the likelihood that people will stay in tune for longer, which is a great opportunity for businesses that are considering doing publicity during a live broadcast.
Average viewing time on desktop and mobile
Video viewing habits have changed dramatically in recent years, with the rise of mobile devices and live streaming platforms.
Here are some recent stats about video viewing time on desktop and mobile devices.
- The average video viewing time on a desktop computer is 7 minutes. (Statista, 2019)
- The average video viewing time on a mobile device is 16 minutes. (Statista, 2019)
- Mobile devices are becoming more and more popular for watching videos because they offer greater portability and improved capabilities.
It's clear that video viewing habits have changed over time, with a growing preference for mobile devices and live streaming platforms.
Data shows that people tend to watch longer videos on their phones, which may be related to their portability and accessibility.
Using the livestream to get attention
Better retention of user attention with livestreams
Livestreams are becoming more and more popular with users and businesses.
Businesses are using livestream services to attract more traffic and to broadcast live events.
According to a Forrester study, livestreams are more effective than other types of videos in capturing and holding users' attention.
- Livestreams keep users' attention 10 to 20 times longer than other types of video content. (Forrester)
- People are 10 to 20 times more likely to watch a livestream than other types of videos. (Forrester)
Livestreams are increasingly being used by businesses to attract traffic and to broadcast live events. Livestreams are more effective than other types of videos in capturing and holding users' attention.
Live stream consumption habits
Live streaming services have grown exponentially in recent years, offering viewers the ability to watch events in real time and connect with others all over the world.
- According to the Interactive Advertising Bureau, 70% of people who watch live streams do so every day.
- Viewers seem to be getting addicted and becoming daily viewers.
- The repeat audience of live streaming is unparalleled, making livestreams very effective in attracting repeat viewers.
This data shows that live streaming services have become an integral part of our daily lives and that they offer unique opportunities for brands and businesses to connect with their target audience in an authentic way and in real time.
Comparison of streaming quality between livestream and video on demand.
Livestream quality has improved and is now preferred over on-demand videos in terms of buffering and video start times.
- Livestream buffering and startup times have been significantly improved compared to the early days of live streaming. (Streaming Media)
- The improvements allowed the livestream to be faster and of better quality than on-demand videos. (Streaming Media)
- This makes the viewing experience more enjoyable for simultaneous viewers, especially for live sports events or other time-sensitive content.
With the constant improvements in technology, livestreaming is becoming more and more popular due to its higher quality and its ability to provide a more enjoyable viewing experience.
Live streaming challenges
Main challenges
Live streaming is becoming more and more popular, but it's not without its challenges. Haivision identified the main challenges that live broadcasters face.
- 41% of live broadcasters have trouble keeping employees from listening to live streams.
- 39% have difficulty broadcasting live from a remote location or during a conference.
- 36% of live broadcasters have difficulty understanding bandwidth needs and the impact on broadcast quality.
Live streaming can be challenging for broadcasters, but by overcoming these challenges, they can provide a high-quality live viewing experience for viewers.
Live stream startup failures
Live streaming has become a popular method for streaming content in real time. Here's some recent data on live stream startup failures:
- Only 1.6% of live streams don't start on Facebook Live. (Livestreaming Platform)
- The failure rate for starting live streams on Twitch is less than 0.2%. (Twitch)
- YouTube says that over 70% of live stream issues are related to Internet connectivity. (YouTube)
This data shows that failures to start live streams are rare and that most streaming platforms have succeeded in improving their reliability.
This reinforces the growing popularity of live streaming for businesses and individuals.
Impact of broadcast quality on OTT revenue
Live streaming needs to be of high quality to maintain viewers' interest and maintain broadcasters' revenue.
- Les OTT platforms must guarantee the quality of their live streaming to avoid a significant drop in the number of viewers.
- Degrading the quality of a live stream can lead to a reduction in revenue of up to 25%.
- Quality is one of the top priorities for live broadcasters because it impacts the viewer experience.
Live broadcasters need to ensure a quality experience for viewers in order to maintain their interest and revenue.
Impact of load time
User experience is critical for live streaming platforms. Statistics on video abandonment and broadcast quality are important to understand the importance of quality for live streaming platforms.
- If videos take more than two seconds to load, the abandonment rate increases by 6% for every additional second. (Akamai, 2023)
- The quality of the user experience is essential for live streaming platforms.
- People are impatient when they watch videos online, giving them only a few seconds to load before deciding if it's worth watching.
- Live streaming has become popular due to the need for instant gratification and the urge for immediate consumption.
Live streaming platforms need to ensure that their broadcast quality is optimal to provide a satisfactory user experience, as any delay in broadcasting can cause a significant dropout rate. Viewers need immediate consumption and instant gratification, which is why a seamless user experience is important.
Advantages and Popularity
Live streaming is growing in popularity, offering an authentic and seamless experience for viewers. In this context, live broadcasters need to provide quality information and a real-time connection to attract and retain their audience.
- Transparency and authenticity are key elements that make a live stream attractive to the public.
- Live broadcasters often provide information about upcoming events in real time, even before traditional media does.
- Sports fans are an example of an audience that uses streaming channels to get live information about the lineups of their favorite teams.
- Live broadcasters need to provide accurate information and a quality connection in real time to attract and retain their audience.
Live streaming is an effective way to provide a seamless and authentic experience for the audience. Live broadcasters need to provide accurate information and a quality connection in real time to attract and retain their audience, while offering content that engages and informs them in real time. Other media can take inspiration from the success of streaming channels to develop their own marketing strategies.
Customer service benefits
Businesses have discovered that they can save money by reducing the number of customer support calls through online video streaming.
- Online videos have reduced customer service calls by 43%. (Wyzowl)
- Customer support costs can be high, so reducing requests in other ways can save businesses money.
- Online videos can show people exactly how to use a product or service and how it works in daily life.
Online videos are a great way for businesses to save money and reduce customer support calls, while providing customers with effective and easy to understand help with using products or services.
Impact on engagement
Live streaming has allowed influencers and content creators to better engage their audience. In this text, we'll look at how streaming has improved the engagement of influencers and content creators.
- The engagement is more than twice as high for influencers and content creators who use streaming videos. (RhythmOne)
- Influencer marketing has become popular because it allows brands to reach their target in a natural and relevant way.
- Live videos allow influencers to present more natural and relevant product demonstrations, increasing the engagement of their audience.
- Live streaming encourages transparency and reality, which encourages audiences to watch and even engage with influencers.
Live streaming has changed the way influencers and content creators engage their audiences. With more natural and relevant product demonstrations, influencers saw their engagement increase by more than twice, making influencer marketing more popular than ever.
Record audience
Live streaming continues to grow in popularity and many live events are increasingly being streamed.
- The 2019 Coachella event was the most streamed event of all time, with 82.9 million live views. (Variety)
- This highlights the growing popularity of live streaming and how different live events are being broadcast online.
Data indicates that live streaming is becoming more and more popular and that live events are being widely broadcast online, showing the growing demand from users for live events.
Livestream VS V.O.D (Video On Demand)
The streaming market is constantly evolving and offers a wide variety of options, from on-demand video streaming to livestreaming.
- Livestreaming allows users to enjoy content in real time from the recording device.
- On-demand videos are pre-recorded and can be edited to improve the viewing experience.
- On-demand videos offer additional features like multitasking and rewind on some channels.
- SVOD, or video on demand subscription, is a type of content that is only available to paid subscribers.
The choice between livestreaming and video on demand depends on the user's preference for real-time viewing or the flexibility of playback. The additional features and paid subscriptions also offer benefits to users.
Viewers
Live streaming is becoming more and more popular, especially for users who prefer real-time news. Quality and affordable equipment also contributes to this popularity.
- Viewers prefer real-time news over news that happened several hours or days ago.
- Users are looking for alternatives to traditional television, and the Internet is the ideal channel for that.
- Millennials, baby boomers, traditionalists, and the Silent Age are generations that are also learning to navigate livestream channels.
- Encouraged by quality and affordable equipment, users can only expect more and better livestream options for them to enjoy.
Live streaming has become popular among different age groups because it offers real-time news and alternatives to traditional television. Quality and affordable equipment has also contributed to this popularity. Livestream options continue to expand to meet user needs.
Social networks
Livestreaming is a live streaming method that is growing in popularity, with numerous platforms that have been developed to meet demand. It started with Facebook, but other platforms followed and improved this feature.
- Facebook was one of the first platforms to introduce livestreaming to allow users to share what they are doing live at any time.
- Many other social media platforms have introduced their own version of livestreaming, which is better than the original.
- Livestreaming is easily accessible through mobile devices, with the option to choose who can participate in the live chat, by adding specific friends, or by choosing the entire community.
- Livestreaming statistics for social media suggest that it's the best way to engage with an audience.
The livestreaming market is constantly evolving, with numerous platforms offering improved livestreaming capabilities and features. Statistics show that livestreaming is a great way to engage with the audience, making it increasingly popular.
Video games
Live game streams have exploded in popularity over the past few years, especially with the global eSports market.
The Covid-19 pandemic has also reinforced the need for the right streaming platform live for the games.
While games on Facebook attract diverse players, many users of Twitch have started broadcasting games live for their audiences during the coronavirus situation.
Thanks to the various applications available in this market, broadcasting live content via a mobile device or a dedicated application has become much easier.
Conclusion
In conclusion, recent statistics show that live streaming continues to grow in popularity as a means of entertainment and communication.
Social media has played an important role in this trend, making it easy for fans to connect with their celebrities and favorite channels.
Livestreams have also become a way for celebrities to share their talent with the world.
However, on-demand videos also remain popular, offering users the ability to watch pre-recorded content at their own pace.
Whatever your preference, it's clear that video streaming is here to stay.
To go further: Here are the best online video platforms of the moment that allow you to create and share your videos with others.
In addition, if you are looking for Alternatives to YouTube to monetize your videos, there are several platforms to consider that will meet all your needs.
