Google's global dominance
You may already know that Google is the largest search engine in the world, but did you know that compared to other search engines, it accounts for 76% of global Internet searches? To get an idea of Google's global reach, know that it's completely uncensored in every country except Crimea, Cuba, Iran, North Korea, Sudan, and Syria, where it's either banned or censored.
1. Market share of the main search engines in the world
Google dominates the search engine field with a market share of over 90%. The second most popular search engine on the market is Bing with 2.78% and other businesses have even lower percentages:
- yahoo 1.6%,
- Baidu 0.92%,
- yandex 0.85% and
- DuckDuckGo 0.5%.
(Source: GS.statcounter.com)
2. Google search query growth: 1999 - 2019
The growth rate of Internet users worldwide is 8.2% per year. Google searches per year grew by around 10% per year between 2009 and 2012.
Based on these numbers and a historical graph showing statistics from 1999 to 2012, we can estimate that Google search queries per year grew by around 10%.
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To put things in perspective, take a look at statistics from the early days of Google.
Shortly after its creation in 1998, Google processed only 10,000 Internet searches per day. While that number seems insignificant today, it was huge at the time. Just one year later, that figure has risen to 3.5 million search queries per day. This represents a 17,000% increase in searches year over year. You're talking about growth!
Less than a year later, 18 million Google searches were performed every day.
In the years that followed, statistics show that Google searches continued to increase at lightning speed, allowing it to achieve global dominance of Internet search engines. While Google will certainly never have the same exponential growth rate as at the beginning (since almost everyone is already using it), it will certainly continue to be a research force to be reckoned with.
(Source: Internetlivestats.com)
3. There are 40,000 Google searches every second
Hardly a second goes by without Google having some 40,000 requests to process.
This means that globally, Google processes over 3.7 billion searches every day and 1.2 trillion searches every year.
(Source: Internetlivestats.com)
4. Google annual revenue growth: 2002 - 2019
Google isn't just a search engine, it's also a huge business owner. It has many different online services and sits alongside digital giants such as Apple, amazon, facebook and Microsoft. The combination of the activities of these companies explains most of the widespread Internet activity.
Because of its marketing potential, Google is also a driving force in the business world.
As it is the most popular search engine, different industries benefit from Google ads. This has grown to such an extent that its advertising revenue reached $95,000,000,000 in 2017.
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(Source: Statista.com)
5. Top 10 global Google searches in 2021
Here are the most searched words on Google globally in 2021:
Globally, the most searched words on Google in 2021 were “India vs Australia” and “England vs India” referring to the very popular cricket world cup, especially in India.
(Source: Google.com)
6. 92.26% of all global searches take place on Google.
The popularity of the Google search engine is incredible. It dominates the global research market, with 76% of all research conducted in its field. Baidu is second with 15%, while Yahoo, Yandex, Ask, DuckDuckGo, Naver, AOL, and Dogpile hold a collective 9% share.
(Source: Internetlivestats.com)
7. The 5 domains that received the most visits
As the top domain, Google has 82.6 billion visits, followed by YouTube with 32.1 billion visits, Facebook with 18.8 billion visits, Twitter with 6.5 billion visits and Instagram with 4 billion visits.
(Source: Similarweb.com)
8. Google's search index contains over 100,000,000 GB.
The size of Google's search index is huge - over 100,000,000 GB. This size may seem shocking, but Google's crawlers have indexed hundreds of billions of web pages.
(Source: Google.com)
9. Google has the largest share of the search market in Brazil at 95%.
Brazil has the highest popularity of Google searches, with a market share of 95%. It is the least popular in China, with a market share of only 8.04%.
(Source: Statista.com)
Consumer search habits on Google
What is quite fascinating is that the percentage of new searches has not changed since 2013. Google search statistics show that 25% of all searches were completely new in 2007, never seen by Google before.
In addition to the constant search for news, Internet users are increasingly searching on Google using natural language. This means that they type in their queries using the same wording as if they were talking to a real person. There are more and more conversational search queries that help people find more specific answers to their questions.
Likewise, users are increasingly using voice search to find their answers more effectively.
The increasing impatience of Internet users is another change that is affecting the search habits of Google consumers. They add words like “nearby,” “near me,” “open,” and “now” to their queries in order to quickly find the various services they want for immediate engagement. Finding a specific restaurant, for example, is no longer enough. They want a restaurant where they can immediately go or order.
These Google search statistics require many businesses to invest in local SEO on Google, making it easier for consumers to find them.
Since Google is by far the largest search engine in the world, it's natural for users to develop different search habits. Google statistics show that the search habits of Google users vary enormously, with an impressive 15% of all searches being the first of their kind. This strangely high percentage is partly explained by spelling mistakes, mistakes, and mistakes in the search query. Google indexes all sorts of things, whether it's industries, hobbies, or other services. All of these contribute to the massive popularity of Google search and the diversity of its user base.
10. 23.98% of Google searches contain at least two words.
People generally use two words (23.98%), one word (27.71%), and three words (19.60%) in their Google searches. Fewer people are using 4 (13.89%), 5 (8.70%), or 6+ words (12.12%) in their Google searches.
(Source: Moz.com)
11. Between 16% and 20% of all annual Google searches are new.
Google processes between 16% and 20% of completely new searches every year. These are search queries that no one has used before.
(Source: Internetlivestats.com)
12. Over 60% of total Google searches come from mobile devices.
Mobile usage is still on the rise, it is therefore natural that Google searches carried out on mobile devices (over 60%, according to estimates in 2019) will also continue to increase.
(Source: KnowYourMobile.com)
13. In 2019, mobile devices accounted for 69% of all paid Google ad clicks in the United States.
In the second quarter of 2019, 69% of Google paid ad clicks in the United States came from mobile. This figure is significantly higher than Bing's mobile clicks, where only 34% of clicks came from mobile sources.
(Source:eMarketer.com)
14. Google has more than 1 billion users of its products and services.
Google products and services have more than 1 billion users worldwide, and that number continues to grow. With 250.5 million users, Google Sites has the largest customer base.
(Source: Popularscience.com)
15. Google's “near me” mobile searches grew by more than 250%.
46% of searches on Google are local. And with a huge 250% increase in local (near me) mobile searches between 2017-2019, businesses should invest more effort in the SEO local and mobile optimization.
(Source: Google.com)
16. For every dollar a business invests in Google Ads, it makes 8 dollars in profits thanks to Google Search.
If you Are you the owner of a blog, from a website to a small business, investing in Google Ads can be very lucrative - turning every dollar into 8 dollars. In 2018, Google Search boosted the American economy by $335 billion.
(Source: Google.com)
17. Google random search statistics
Consumers are rapidly adopting voice search technology because it helps them find answers to burning questions quickly. This is only natural since we speak much faster than we type. According to many experts, 30% of all searches will be done by voice in 2020. The volume of voice searches should therefore continue to increase in the coming years.
When it comes to Google Images, they represent 22.6% of all Internet searches, but in fact make up 62.6% of all Google Web Search searches. This great interest in images should encourage businesses to invest more in visual content.
Google statistics show that voice search (with 20%) and Google image search (with 22.6%) are on the rise.
Another interesting fact is that an average Google search session lasts no more than a minute.
Google Trends
Google Trends is a free Google search service that allows you to find a multitude of different of the most frequent Google searches. You can find Google trends by state or country, trends by year, the number of people using Google per day, and much more.
With Google Trends, you can discover daily and real-time search trends, find niches and niche topics, discover seasonal trends in various sectors, use it for Google keyword trends, and even compare competitors' market positions. You can also compare different queries made over specific time periods and display graphs to better visualize search volume data.
It's pretty easy to find the top Google searches using Google Trends. All you need to do is type a search term or a subject into the search bar and watch the magic happen before your eyes.
The site has a search bar at the top of the screen as well as a trending search function. It also has a search function for the year, with lots of different categories to explore, such as news, people, athletes, diets, movies, home style searches, and more.
With Google Trends, you can instantly see the latest stories and insights, recent Google searches from around the world, the most searched words on Google, and all data visualization charts.
Conclusion
These Google search statistics show us that Google has been growing steadily since its inception and seems to show no signs of slowing down. Few websites can claim to have reached Google's numbers.
Search engines will continue to play a crucial role in our daily lives. So we can assume that Google is not about to disappear.
