You dream of see your brand supported by a celebrity but you think it's inaccessible?
Think again! With Cameo, you can get promotional videos from celebrities like Ice-T or Mike Tyson for a fraction of the usual price.
This growth hack literally goes Change the game for your reputation !
In this tutorial, we show you how to exploit the full potential of Cameo to Make your brand buzzing without breaking the bank.
No more overpaid and overrated influencers, make way for real celebrities who will propel your visibility into a new dimension.
What Cameo will change for your influence strategy
Before moving on to practice, let's summarize the benefits of Cameo to boost your reputation:
- Promote your brand by stars for a low cost compared to the usual rates
- Reach an ultra-large audience in the blink of an eye thanks to the extraordinary reach of celebrities
- Gain credibility and inspire confidence by associating yourself with well-known and loved personalities
By integrating Cameo into your strategy, you're getting your brand on steroids in no time.
Your competitors just have to be careful!
Detailed step-by-step guide
1. Register on Cameo in a few clicks
Before you can find the ideal celebrity to promote your brand, you need to create your Cameo account.
Don't worry, it's very quick and easy.
Here's how to do it:
- Go to the site of Cameo and click on the button”Sign Up“at the top right of the home page.
- You then have two options to register:
- Click on”Continue with Facebook“to create your account in one click via Facebook Login.
- Or enter your name, first name, email and password in the form for a classic registration.
- If you have chosen manual enrollment, click on”Create Account“to validate.
- A confirmation email is sent to the address provided. Click on”Verify my email“in the body of the email to activate your account.
- You are then redirected to a page to complete your profile: photo, description, social networks...
- Fill in the required fields and click on”Save & Continue“at the bottom of the page.
- That's it, your account is created and functional! You can immediately start exploring the celebrity catalog to find the rare gem that will put your brand in the spotlight.
With this express registration, you are at a few clicks to be able to order your first celebrity video on Cameo.
Keep in mind the identifiers chosen, they will be used to manage your requests and download the videos received.
2. Find the perfect celebrity for your brand
The first step is to find the rare pearl: the celebrity that fits your brand and your audience perfectly.
Here's how to do it on Cameo:
- Go to the site of Cameo and click on”Browse Talent“at the top
- Use the filters on the left to refine your search by category (actor, singer, athlete...), price, response time...
- Browse celebrity profiles and see examples of videos they've made
- Make a short list of stars that best fit your brand image and budget
The unbeatable trick : target stars that are less in the media or are less well known to the general public, but who have a huge love rating with your audience.
Here are some examples of stars by niche:
- Tech : Steve Wozniak, Apple Co-Founder
- R&B : Christina Milian, Artist
- Fitness/BodyBuilding : Ronnie Coleman, 8 x Winner of Mister Olympia
- Electro : Deadmau5, Producer and DJ
- Soccer : Marquinhos, PSG and Brazil national team player
You'll pay less for a stronger impact!
3. Order your Promotional Video
Once you've chosen your celebrity, get started and order your first promotional message.
Nothing could be simpler:
- Click on the star's profile and choose the type of video (personal message, pro, birthday, live...)
- Complete the brief with as much detail as possible about your brand and what you expect.
- Specify who the message is intended for and add language elements to integrate if necessary
- Validate your order and proceed to payment securely via the platform
Crucial point not to be overlooked : take care of your brief! Give the celebrity enough information so they understand your brand and can deliver an impactful message.
I just want to advise you to pay for additional characters to make sure you give as much detail as possible so that it meets your expectations.
Do not hesitate to suggest language elements.
4. Receive and broadcast your video
A few days after your order (the delay depends on the star), you will receive your video.
All you have to do is share it for maximum impact!
On the program:
- Receive your video via the link sent by Cameo
- Download it on your computer
- If you want to remove the Cameo watermark, Have it withdrawn on Fiverr for a few euros
- Broadcast the video en masse on your social networks, your site, your advertising campaigns...
- Also send it to your customers, prospects and partners to impress them
- Integrate it into your next events (webinars, keynotes...)
For a guaranteed effect, think outside the box!
Picture the heads of your prospects receiving a personalized video from Mike Tyson praising the merits of your product.
It is this kind of staging that we remember.
5. Analyze the impact and start again
Now that your video is launched, closely monitor its impact on your reputation.
Here are the metrics to look out for:
- Number of views, likes, comments and shares on social networks
- Traffic generated to your website and evolution of the time spent per visitor
- Number of leads collected (newsletter subscriptions, demo requests...)
- Influence on your sales and turnover (use dedicated promo codes)
- Press coverage and brand quotations on influential sites
If the results are there, capitalize on the buzz by ordering new videos from other stars.
You can also encourage your happy customers to share the video on their side to increase the reach.
And think about reuse! One Cameo video, it's used for life. Book it regularly for your communications and campaigns, history of make the investment profitable and to hammer out your message.
Checklist for successful Cameo videos
We summarize the key points to use Cameo like a pro:
✅ Target stars who are in line with your core audience, not necessarily the most famous
✅ Establish a precise and personalized brief to guide the celebrity
✅ Subtly distill your brand name and value proposition into the message
✅ Broadcast en masse across all your touchpoints for viral impact
✅ Integrate your Cameo videos into your communication strategy over the long term
✅ Track and analyze the impact to measure ROI and adjust the situation
By applying these best practices, you are ready to build a great brand image.
The credibility and trust inspired by the stars will rub off on you in no time!
FAQs
How do I track the status of my custom video?
You can check the status of your video using the link provided in the confirmation email you will receive after your order.
What happens if my request is not accepted or completed on time?
If a celebrity doesn't accept or make a video on time, Cameo will let you know and you'll get a full refund.
Do I own the rights to my Cameo video once I receive it?
Absolutely! Once you have received your Cameo video, you have the right to download it to your device and it remains accessible in your Cameo account.
Conclusion
As you can see, with Cameo, influencer marketing has never been easier and more affordable.
Exit low-end influencers and make way for the stars who will propel your fame to the top step of the podium.
So don't wait any longer and go for the best celebrity promotion opportunities on Cameo.
Your customers, your employees and even your investors will not believe their eyes when Ice-T himself praises the merits of your company!
One last piece of advice before you start: despite the fun and quirky aspect of Cameo videos, think carefully about your brand image. Choose personalities in accordance with your values and your positioning, consistent with your other communication actions. The key to a winning influence strategy over time!
Ready to see your brand's love ratings explode? With Cameo in your arsenal, success and fame are waiting for you.
