You dream of a continuous flow of visitors to your site, without having to spend a fortune on ads ? The solution is found in content aggregators!
These high-traffic platforms allow you to submit your articles, which will be displayed and updated automatically with each new publication. It is a powerful tool to boost your audience for free and permanently.
In this step-by-step tutorial, you will learn how to take full advantage of these aggregators and even how to automate your submissions. Let's go!
Benefits of content aggregators
Before you start, it is essential to fully understand the benefits of submitting your content to aggregators:
- They generate large volumes of qualified traffic
- They automatically republish your new articles
- They create beneficial feedback links for your SEO
By publishing your best articles on these sites in this way, you can quickly multiply your traffic by 2 or 3. And this for free or at a low cost!
Step-by-Step Guide
Step 1: Identify the best free aggregators
There are numerous aggregation sites in all fields. Here is a selection of the essentials to target as a priority:
- Medium (https://medium.com/) - Blogging platform opened to all. Ideal for reaching new readers.
- Flipboard (https://flipboard.com/) - Social magazine with 100 million active users. Perfect for visual and mobile content.
- Feedly (https://feedly.com/i/publisher/contribute) - Leading RSS feed aggregator with 15 million users.
- News360 (publishers@news360.com) - Mobile article aggregation application, available on iOS and Android.
- Pocket (https://getpocket.com/publisher/new) - Service that allows you to save articles for later reading.
- Mix (https://mix.com/publishers) - Formerly StumbleUpon. Very popular in the US.
- Scoop.it (https://www.scoop.it) - Content curation platform with a great community.
- Digg (https://digg.com/submit) - One of the pioneers of social aggregation. Always a reference.
Register on these sites and start by submitting 3-4 of your the most qualitative posts to test your resonance.
Step 2: Leverage paid aggregators
In addition to the free options, there are also powerful platforms for distributing paid content.
Their main advantage: ultra-precise advertising targeting to address an affinity audience.
Here are the major players:
- Outbrain (https://www.outbrain.com/fr/) - Leader in content recommendation solutions. CPC billing.
- Taboola (https://www.taboola.com/) - The main alternative to Outbrain. Rates similar to a click.
- Content.ad (https://content.ad/) - Native advertising platform offering advanced targeting.
- RevContent (https://www.revcontent.com/) - Another major player in native advertising and recommendations.
- Nativo (https://www.nativo.com/) - Platform for promoting “in-feed” content on premium media sites.
With these tools, you can promote your pages to an ultra-targeted audience for €0.20 to €1.50 per click. Ideal for distributing your most engaging content!
Step 3: Automate your Submissions with Make (ex-Integromat)
Submitting manually on all of these sites can quickly become time-consuming. The solution to save time: automate the process with a tool like Make (https://www.make.com/).
Make allows you to easily create scenarios that detect a new publication (on WordPress, Webflow...) and automatically republish it on the aggregators of your choice.
Here's how to do it, using Webflow as an example:
- Create a free account on Make (https://www.make.com/), then a new scenario
- Choose Webflow as a trigger, then “New Item in Collection”
- Select your Webflow site and the collection that contains your articles
- Add a connector to the desired aggregator (ex: Feedly, Flipboard...) and configure the submission with the fields of your item (title, URL, description...)
- Repeat step 4 for each additional aggregator
- Test and activate your scenario!
You can thus easily connect your CMS to a multitude of aggregators and automate the distribution of your content. All in a few clicks and without a line of code!
Step 4: Analyze and Optimize Your Results
Once your automated submissions are in place, it is essential to monitor your performance to optimize your strategy.
Here are some key indicators to look out for:
- The traffic generated by each aggregator in Google Analytics
- The number of impressions and clicks of your articles
- The evolution of your subscribers (on Feedly, Flipboard...)
- The rate of conversion of your articles into leads
From this data, identify the most efficient platforms for your content and focus your efforts on them. Experiment with different titles, images, and angles to see what gets the most engagement.
Step 5: Automate your Submissions with Webflow and Make
To go even further in automation, you can connect your Webflow CMS to Make in order to automatically republish each new article on your favorite aggregators.
Here's how to do it:
- In Webflow, create a collection dedicated to your items with all the necessary fields (title, description, image, date...)
- Create a new scenario in Make by choosing Webflow as the starting application
- Select the trigger”New Item in Collection“and choose your Webflow collection
- Add a connection step to an aggregator (ex: Feedly, Flipboard...)
- Map the fields in your Webflow item with those required by the aggregator
- Repeat steps 4 and 5 for each additional aggregator
- Test and activate your scenario!
You now have a 100% automated process for submitting your content! Each time you publish a new article in Webflow, it will be instantly republished on all your favorite aggregators, without manual intervention.
Enough to fuel your multiple acquisition channels while focusing on content production. All you have to do is analyze your traffic statistics to see your visits soar!
FAQs
Here are answers to the most common questions about submitting content to aggregators:
What types of content should be submitted to aggregators first?
Prioritize your content with higher added value, which is likely to bring real benefit to your target audience. Typically your blog posts, infographics, tutorial videos, case studies, interviews... Avoid overly promotional content.
Do you have to create an account on each aggregator?
For free aggregators, it is often necessary to create an account in order to be able to submit your RSS feed or individual articles. For paid platforms like Outbrain or Taboola, only one advertiser account is enough. The ideal is to automate everything with a tool like Make.
How do I choose the right aggregators for my field?
First, identify the platforms your persona uses the most: where does your persona usually get inspiration and information? Then analyze on each platform the most popular content in your theme. Finally, test different aggregators and use the results to select the best performing ones.
Conclusion
By regularly submitting your content to the right aggregators, you have a powerful lever for generating a continuous flow of qualified traffic. Enough to significantly boost your audience without spending hours!
To obtain the best results, I recommend that you deploy a 3-axis strategy:
- Identify 5 to 10 free and paid aggregators that are best suited to your audience
- Automate your submissions with a tool like Make
- Constantly analyze and optimize your results
Of course, the quality and originality of your content remain the lifeblood. But by broadcasting it in the right place and at the right time, you will greatly increase its impact.
So it's up to you: select your aggregators, automate your publications and watch your traffic soar.