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What is BigCommerce?
BigCommerce, it is an ultra-powerful e-commerce platform that helps startups as well as big companies launch and grow their online store.
Since 2009, it has proven its worth: an interface that is easy to learn, advanced features integrated, and crazy growth in the market.
Today, more than 90,000 stores in 65 countries use it — from young entrepreneurs to giants like Toyota or Martha Stewart.
Founded by Eddie Machaalani and Mitchell Harper, BigCommerce serves thousands of retailers from its offices in San Francisco, Austin, and Sydney.
BigCommerce Features
Add-ins and integrations to sell better
Did you know that there are a multitude ofThird-party applications designed to integrate seamlessly with BigCommerce? These smart tools turn your online store into a autonomous management system, able to meet all your needs. Whether you want to optimize your sales, manage your stocks or pamper your customers, everything is possible!
See you in the BigCommerce apps section : more than 200 additional modules are waiting for you. Practical and organized by categories, they are there to simplify your daily life and boost your business. Here's what you can find there:
- Accounting and taxation : Manage your finances and taxes without stress.
- Analyses and reports : Understand your data to make better decisions.
- B2B wholesale : Master wholesale like a pro.
- Catalog and order management : Keep an eye on your stocks and orders.
- CRM and customer service : Make your customers unconditional fans.
- Data transfer/migration services : Migrate without losing any info.
- ERP (Enterprise Resources Planning) : Organize your resources effectively.
- Marketing : Launch campaigns that attract people.
- Merchandising : Put your products in the spotlight.
- Mobile : Ensure a smooth experience on all screens.
- Payments and security : Protect your transactions and your customers.
- Product search : Facilitate the treasure hunt for your visitors.
- Sales channels : Sell on every platform where your customers are.
- Shipping and order processing : Ship quickly and without a hitch.
- Site tools : Create a store that suits you.
With these applications, your e-commerce takes your e-commerce to the next level. Ready to explore these tools and propel your business? Head to the applications section of BigCommerce!
Payment processing
With BigCommerce as a cash register engine, your customers will love their payment options! The platform integrates with up to 45 gateways suchlike PayPal, Amazon Pay, Stripe or Authorize.net. Whether you are an entrepreneur starting out or a large company that is scaling up, it is very easy to set up — even without technical skills. Your buyers can choose their preferred method, and you see your sales increase. You can even explore the gateways by country to stick to local habits. Easy, no?
Security and compliance
BigCommerce also allows you to accept in-store payments via Square on your terminal — perfect if you have a physical store. Everything is synchronized in the cloud, whether online or in store, to save you time (SMEs or dev', you will love it).
On the security side, it's serious: the platform follows the standard PCI-DSS, with a 256-bit SSL encryption. The standard plan offers a shared certificate, but higher plans unlock dedicated encryption — ideal for larger businesses. Your customers buy with confidence, and so do you!
Templates and design
Whether you're a savvy web designer or someone who doesn't have the skills to write code for your online store, BigCommerce has design features for everyone.
Unqualified online retailers don't need to code to create their online store because there are hundreds of pre-established templates to choose from.
Have a store in a few minutes
You can create your online store in minutes using the drag and drop tool. These templates are responsive and will allow you to design great shops that appeal to shoppers on any device.
The best part is that the Setup Wizard shows you previews of the model you've chosen on your PC or smartphone, allowing you to visualize your window and make the necessary adjustments and changes.
Development options available
If you are an experienced web designer or are considering hiring a professional to create your online store, BigCommerce offers a comprehensive HTML editor.
It also provides full access to raw CSS files for those who want to make even more extensive custom layout changes. The WYSIWYG editor clearly shows how your text will look, including font type, color, and size.
BigCommerce allows coders to access underlying files, offering granular customization options.
Marketing tools
Blogging and SEO: boost your visibility without breaking the bank
BigCommerce gives you a major advantage with its integrated blog function — no need to spend a lot of money on a premium CMS to get started! Whether you're a beginner or a dev who wants to control everything, the admin panel lets you play with metadata, header tags, titles, and URLs. It's up to you to customize your blog and pages so that they climb the search engines. It's simple, but be careful: a great SEO requires time and well-chosen keywords. No magic here, just a job well done!
Coupons, reviews and chat: get your customers hooked
Do you want to motivate your buyers? BigCommerce has you covered with built-in coupons and discount options. Let yourself be tempted by daily deals or special offers — perfect for encouraging people to buy. You can even offer gift vouchers, a little extra that hits the mark when it comes to gifts. And for customer feedback, product evaluation tools are great: positive reviews are free advertising for your site!
But the real gem islive chat support, available on all levels. Unlike a lot of competitors (even e-commerce stars), BigCommerce gives you that edge. Your customers can chat with your team while shopping — a boost to keep them coming back. It's up to you to play to make it an asset!
Email marketing: target and get your customers back
Email is the star of e-commerce, and BigCommerce knows it! You can connect your store to pros like MailChimp, HubSpot, iContact or Constant Contact to build lists of smart customers. The idea? Segmenting like a pro: purchase history, location, order amount... It's all there.
And the best are the messages on abandoned carts. A small reminder, and you save sales that were spinning through your fingers. For SMEs or large companies, it is a powerful lever — but remain relevant, otherwise you risk annoying!
Social networks: turn your fans into buyers
BigCommerce makes your life on social networks easier with buttons “Buy now” upon Pinterest, facebook and twitter. Whether you're just starting out or you're a scaling dev, it's child's play to convert your followers into customers. Your social platform is becoming a real online sales engine — a must in 2025!
But one piece of advice: don't rely on that. Combine that with engaging content to really engage your audience. It works when it lives!
SKU and inventory management: BigCommerce makes it super easy!
Product variant processing: fully customise
Manage your stock with BigCommerce, it's almost child's play — even if you're a beginner entrepreneur or a growing SME! Thanks to its product download options, you can offer hundreds of variants for each item: size, color, material, and more. Each variant has its own SKU, its price, and even its photo — perfect for your customers to find exactly what they want. Whether you are a novice or a dev who wants to control everything, this tool simplifies your life while offering a professional experience to your buyers.
No product limits: enjoy yourself!
BigCommerce means total freedom for your catalog! No limits on the number of products or bandwidth — a real pleasure for large companies or those who want a catalog massive. Whether you're just getting started or ready to scale, you can upload everything with no questions asked.
The big pluses:
- Create a pro store in the blink of an eye, even without technical skills.
- Also sell on amazon, ebay, instagram, or facebook to reach even more customers.
For entrepreneurs or SMEs who want to grow without constraints, it is a platform that ticks all the boxes. So, ready to fill up your catalog and sell everywhere?
Best Practices for Your E-Commerce Store
To succeed in B2B e-commerce, it is crucial to follow some best practices to optimize your online store. Here are some essential tips:
- Create a personalized user experience : Adapt your site to the specific needs of your B2B customers. Use features like customer accounts, custom pricing, and private catalogs to provide a tailored experience.
- Offer flexible payment and delivery options : Offer multiple payment methods and delivery options adapted to the preferences of your customers. This includes credit card payments, bank transfers, and credit terms.
- Use marketing tools : Leverage the marketing tools available on BigCommerce to promote your products and services. Email campaigns, promotions, and loyalty programs can help attract and retain your customers.
- Track the performance of your sales : Use BigCommerce analytics tools to monitor your store's performance. Analyze sales data, customer behaviors, and market trends to adjust your e-commerce strategy accordingly.
By applying these best practices, you can maximize the performance of your online store and effectively meet the needs of your B2B customers.
Customer Support with BigCommerce
BigCommerce sets the bar for support — way above most e-commerce competitors!
Whether you are a newbie, a growing SME or a demanding dev, you will love the help available. Live chat, email, phone: it's all there. And best of all, they're spoiling you with tons of online resources.
Forums, social pages, YouTube channel, knowledge base, resource center — you have plenty to learn at your own pace!
Resource table and tools: everything you need to master BigCommerce
These tools are a real boost, especially for beginners who want to learn without hassle. For devs or big companies, the design guide and SEO options are major assets. But let's be honest: it requires a bit of effort to make the most of everything. Take the time to explore, and your online store will thank you!
READ MORE: How do I create an e-commerce store with Shopify?
FAQs
Is BigCommerce the right e-commerce solution for your online store? The following questions and answers will help you answer some of the most common questions.
Who is BigCommerce for?
BigCommerce services are ideal for any type of e-commerce/retail store, whether it's an independent, large, medium, small, or startup business. BigCommerce's usability makes it ideal for retailers of all experience levels. BigCommerce has an active YouTube channel that has lots of video tutorials that are suitable for beginners.
What does BigCommerce offer?
BigCommerce is a cloud-based e-commerce platform that offers a set of online store management features (online payment methods, analytics, order processing, etc.) as well as content management features and hosting and security services for your online store.
BigCommerce Critical Conclusion
BigCommerce excels for growing SMEs with advanced product management, top security (PCI DSS Level 1), and modern options (headless, AR/VR).
Users like the absence of transaction fees and the integrations (Salesforce, ShipStation). But the cost increases quickly ($39 to $399/month), customization requires technical know-how, and some features (subscriptions, AR/VR) depend on paid apps. Perfect for ambitious people, less so for novices or small budgets.
