BreakCold : Full Review, Testing, and Presentation (2024)

What is BreakCold?

BreakCold is an innovative CRM (Customer Relationship Management) tool focused on integrating social networks to optimize sales prospecting.

This CRM is primarily aimed at agencies, startups, consultants, and small businesses looking to:

• Effectively manage their contacts and sales pipeline
• Manage their interactions with prospects on social media (LinkedIn, Twitter)
• Centralize email and LinkedIn conversations within the same platform
• Automate tasks to save time and improve efficiency

BreakCold distinguishes itself by aggregating social media data, enabling users to track prospect activity, engage in relevant conversations, and personalize their sales approach. It also integrates with other tools for smoother and more consistent management. The goal is to build strong B2B relationships, speed up the sales cycle, and close deals faster.

Trusted by over 1,000 companies, BreakCold is positioned as a unified social selling and CRM solution to optimize prospecting and customer relationship management, thereby increasing revenues.

Who is BreakCold for?

BreakCold is ideal for businesses and professionals looking to optimize their sales prospecting by combining CRM with social media engagement.

This CRM software is primarily aimed at:

• Sales Managers and Representatives: Looking to prospect effectively on social networks, personalize messages using social media information, and save time by centralizing prospecting actions. It also improves productivity.
• Agencies and Consultants: Need to manage customer relationships on behalf of their clients, collaborate effectively on prospecting actions, and precisely monitor campaign performance. This facilitates collaboration.
• SMEs and Startups: Seeking an intuitive and quick-to-use tool to manage their prospecting, an affordable and scalable solution to support their growth, and a way to automate time-consuming tasks.

CRM software is perfectly suited to structures that place social selling at the heart of their commercial strategy and want to maximize their effectiveness by using a unique and powerful tool.

BreakCold Features

BreakCold stands out for its innovative features that combine customer relationship management and engagement on social networks.

1. Managing contacts and sales pipelines: Organize your prospecting effectively

BreakCold offers comprehensive tools to manage your contacts and track your sales opportunities in a structured way. You can:

• Create lead lists and custom tags to segment your database
• Set up unlimited sales pipelines adapted to your processes
• Add custom fields for tailor-made management of your contacts

❤️ Critical review : The contact management and pipeline is intuitive and flexible. However, some advanced segmentation or automation features may be lacking for businesses with more complex needs.

2. Social media data aggregation: Track the activity of your prospects

No more hours spent sifting through the profiles of your prospects on LinkedIn and Twitter. The CRM software automatically aggregates their social data to allow you to:

• Track their posts, tweets, and corporate news at the same time
• Create personalized news feeds to stay in the know
• Use this information to personalize each message

❤️ Critical review : The aggregation of social data is a real asset. It saves valuable time for salespeople by centralizing key information. However, you must remain vigilant in the use of this data and respect the privacy of prospects.

3. Social selling and lead engagement: Interact without leaving BreakCold

Transform BreakCold into an engagement hub to interact with your prospects directly from the software:

• Like, comment, and message on LinkedIn and Twitter
• Use news to personalize your messages
• Collaborate with your team using their social accounts

❤️ Critical review : The social selling features are impressive and greatly facilitate engagement with prospects. The ability to interact from a single location increases efficiency. However, it is important to train teams in good social selling practices to avoid any drift.

4. Unified CRM for LinkedIn emails and messages: Centralize your conversations

Stop wasting time juggling between your email box and LinkedIn, this CRM centralizes all your conversations to allow you to:

• Manage your LinkedIn emails and messages in one place
• Track positive responses to your email campaigns
• Create response templates and schedule your shipments

❤️ Critical review : Unified CRM is a real plus for increasing productivity. Centralized management of conversations allows better monitoring of exchanges with prospects. However, be careful not to automate excessively and to maintain a touch of humanity in interactions.

5. Extensive features for sales workflows: Boost your sales performance

BreakCold offers advanced features to optimize your sales workflows, including:

• Emailing campaigns with detailed statistics
• Chrome extension for more productive work and better management of interactions (Magic by BreakCold)
• An email assistant to personalize your messages on a case-by-case basis
• A mobile/desktop preview to visualize the rendering of your emails
• Email address verification to improve deliverability

❤️ Critical review : Email tools are particularly useful for running successful campaigns. The email verification option is a great addition to maximizing open and response rates.

Customer Support

BreakCold makes a point of offering responsive and effective support to its users. The team is available via:

• Online Help Center: Articles, guides, and FAQs.
• Email Support: Response within 24 hours (working days).
• Live Chat: Available 24/7.
• Phone Support: Monday to Friday, 9 AM to 6 PM.

BreakCold is committed to supporting its customers continuously, from getting started with the tool to optimizing their sales workflows.

Educational resources and personalized advice are offered to help users get the most out of the platform.

Pricing

BreakCold offers two subscription plans with a free 14-day trial to test the software.

1. CRM Essentials ($29/month)

• Ideal for agencies and consultants
• Key features: unified CRM, unlimited pipelines, multi-platform management, multi-platform management, engagement feed, unlimited contacts, Linkedin/Twitter messaging

2. CRM Pro ($59/month)

• Great for solid sales workflows
• Advanced features: Email campaigns, email verification, statistics, email assistant, mobile/desktop preview

Prices remain very competitive in the range of CRM tools, each plan offers robust options that provide real added value to optimize customer relationship and lead management.

Alternatives to Breakcold

BreakCold has several alternatives to manage your prospects and customers if this software is not able to meet your needs:

1. HubSpot Sales Hub: Essential Marketing and Sales Software

HubSpot Sales CRM is a comprehensive customer relationship management solution that integrates seamlessly with the marketing functions of the HubSpot platform.

• Advanced automation features
• Broad ecosystem of integrations with third party tools
• Generous free version, but more expensive paid plans
• Less specialized in social selling

❤️ Comparative opinion : HubSpot Sales CRM is a solid choice for businesses looking for a comprehensive, scalable solution with powerful automation features. However, it may lack depth in social selling features compared to BreakCold. Plus, paid plans can quickly become expensive for smaller teams.

2. Pipedrive: Visual and intuitive CRM software

Pipedrive is a CRM appreciated for its visual and intuitive interface, which makes it easy to manage their sales pipeline.

• Kanban view of deals for visual monitoring of opportunities
• Large integration marketplace (more than 150 applications)
• Affordable rates, starting at $15 per user/month
• Less advanced social selling features

❤️ Comparative opinion : Pipedrive CRM is a great option for those who value an intuitive pipeline interface. Its affordable price and its ease of handling are undeniable assets. However, social selling is less developed than those of BreakCold, which is still more suitable for companies wishing to focus on managing leads via social networks.

3. Freshsales: CRM and Sales Automation Software

Freshsales is a CRM which stands out for its automations to optimize the productivity of salespeople at all stages of the sales cycle:

• Automating repetitive tasks (emails, calls, tasks)
• AI-based lead scoring to prioritize actions
• 4 pricing plans, starting at $29 per user/month
• No native integration with use with LinkedIn, unlike BreakCold

❤️ Comparative opinion : Freshsales is a powerful CRM featuring deal automation. Its AI-based lead scoring system is particularly useful for optimizing deal management efforts. However, the lack of native integration with LinkedIn can be a barrier for those who want to focus on social selling, an area where BreakCold excels.

FAQs

Does BreakCold support integration with popular CRMs?

Yes, BreakCold integrates with many popular CRM platforms such as Salesforce, HubSpot, and Pipedrive.

Is it easy to import my contact lists into BreakCold?

Yes, BreakCold allows you to easily import your contact lists from CSV files or directly from your CRM.

Final Critical Review

BreakCold revolutionizes lead generation by combining CRM with social media engagement.

Its key features, such as social data aggregation and unified conversation management, make it a valuable sales ally.

While it requires some adaptation and training, BreakCold remains an efficient and affordable solution, particularly for SMEs and startups aiming to make social selling a growth driver.