What is Databox?
Databox is an online data analysis platform that brings all of your information together in one place and provides key performance indicators (KPIs) relevant to your business.
Databox is one of Dataviz tools The most popular marketers on the market, with more than 2,000 customers and 20,000 businesses that trust it.
Founded in 2011, the company has grown rapidly over the decade, increasing revenue to $4.8 million in 2022 and currently employing 90 people.
- Bring your data from different marketing platforms and channels together into a single dashboard.
- Track key performance indicators (KPIs) that are relevant to your business.
- Make data-driven decisions to optimize your marketing strategies.
- Customize your dashboards to meet your specific needs.
- Get real-time alerts to monitor performance.
- Databox offers a free plan and paid plans starting at $49 per month.
Databox is a great tool for bringing all of your marketing data together in one place and tracking the KPIs that are relevant to your business.
It's easy to use and offers great flexibility when it comes to customizing dashboards to meet your specific needs. While there are costs associated with paid plans, the additional features they offer are very useful for businesses looking to maximize their marketing performance.
Databox Users
Looking at the sizes and revenues of Databox customers, we can say that it is aimed at all types of businesses, including small businesses and large businesses.
Likewise, digital marketing professionals who want to rely on an effective marketing reporting tool can use the tool, choosing the pricing plan that they can afford.
Is Databox worth it?
Taking into account reviews, reliability, price, pros and cons, and various characteristics, we can say that Databox is worth using for a long time, and if you want to decide whether to use it or not, it's worth trying it out.
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Features
Let's start by looking at the main dashboard. Next, we'll talk about integrations, databoards, and reports.
1. Dashboard
Let's look at the dashboard a bit more. On the right, you'll see Insights Activity, which is actually a list of everything you've done recently:
You can then add your favorite metrics, goals, and Databoards:
When you add your favorite metrics, you can choose from popular metrics from all of your Databoards or you can sort them out by specific Databoard.
Once you've added indicators, you can reorder them in any order you choose.
You can also add your favorite goals (and if you don't already have one, you can create them), as well as your favorite Databoards. Here is my dashboard after adding a few favorites:
In marketing reporting tools, templates and sample dashboards are extremely important because that's where you read your data and track your progress. Fortunately, Databox offers numerous models and examples of dashboards.
Here, you can design and view dashboards for various areas including marketing, project management, sales, customer support, SAAS, software development, finance, ande-commerce.
2. Data cards
Databox is based on Databoards. Each Databoard represents a different one of your data sources. (Tip: When starting out with Databox, use the wizard instead of creating your Databoards from scratch.)
When you add a data source, you can select the parameters you want to follow or use a model.
For LinkedIn (business page, not personal profile), I wanted to select my settings:
For MailChimp, I opted for a model:
Databox is compatible with multiple devices, allowing you to display your Databoards on all sorts of devices: Apple Watch, desktop, mobile, or TV.
What I don't like is that the data sheets are small compared to the size of the page. I was on my laptop and I understand that there is a lot of information to enter, but I still think that the space could be better used. It's hard to see and work with that:
Each Databoard has a Datablocks library, and each Datablock represents a different metric.
You can add and arrange Datablocks to customize your Databoard the way you want. You can then edit the Datablock itself to change the metrics, titles, data range, and how you track performance.
Once you're done, you can share your Databoard via email or with a URL.
3. Objectives
Databox allows you to set goals and monitor them:
While I like this feature, it was a bit difficult to figure out how to enter the right information. Here's what you need to fill out:
After entering everything, I received an error message saying that I was missing information in a field, but I didn't understand what to add. Any advice would have been helpful, even a small sign “?” To give me more information about what they need.
For businesses that have analytics experts to set it all up, that's probably not a problem, but for people who learn on their own and aren't familiar with certain terms or settings, there's a definite learning curve.
That said, there is a way to quickly add goals with very basic information. I accidentally got there on my dashboard when I clicked on “Add Favorite Goals.”
What I like about the “goals” feature is that you can set up alerts when your goals aren't working Steps achieved. You can then change your strategy.
4. Reports
Databox offers over 200 report templates that can be created in one click. There are also tons of metric visualizations so you can visualize your data even if you don't have coding or design experience. I like the Scorecards feature: you can choose the key performance indicators that are most important to you and get updates on progress every day, week, or month. You can get alerts via email, Slack, or push notifications.
After you've gathered all of your data, edited, filtered, and done everything you need to do, your report is ready. Once your report is ready to be shared, you can easily create a shareable link and send it to anyone you choose.
5. Databox user management
Accessing Databox user management is easy. Simply navigate to “Account” and choose the “User Management” page. There you can create a profile, add an email address, photo, name, and any other necessary details.
You can also give different users access to it. These users are different when it comes to their control over the dashboard. Les Administrators Can change all data and add new users. Les Publishers Have control only over the data to which they are invited. Les Users Can only edit the data and work on it if they created it. They can also view the dashboard that they have access to. And finally, viewers can see what's happening in progress but can't change anything about the data. You can find out more about managing users on the Databox website.
6. White Label
You can create custom indicators with Databox because you have the ability to use filters and dimensions.
Without specific technical or engineering knowledge, you can create custom indicators yourself with Query Builder.
Customers Can Also Buy Databox white label, which is a simple buying process. Simply go to the add-ons and buy a white label in the “Branding & White-Label” section. This allows you to do a lot of things, like personalize the mobile brand, edit, or remove particular information from your reports.
As noted earlier, you have the option of bringing together data from different sources and consolidating it into a single dashboard. So you can also mix your data with Databox, which further increases its usefulness for a digital marketing professional looking for a unique solution.
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7. Historical Data and Data Freshness
Until when can Databox have access to your data? To answer this question, you need to know how much data is publicly accessible through your data source API. If there are limitations in the public API, Databox will also have limitations for data synchronization. Apart from that, the number may be different for different tools, up to 2-3 years. Another factor that affects your Historical Data Is your pricing plan. The more expensive you choose a plan, the more historical data you'll have access to.
The freshness of your data may also vary depending on the data source and how often the data is synced. For example, for YouTube, it's every 8 hours. But that could be once a day for many data sources, or every 12 hours, etc.
8. Import/ Export
With over 70 connectors, you can import data from various social media and advertising platforms into a single dashboard. You can also export your reports to Google Sheets, Excel, or CSV files, which you can share with customers and team members.
Mobile app
Unlike most tools on the market, Databox has a mobile application that also offers you mobile solutions. In today's world, adapting your product or service to smaller screens is crucial, and everything is changing so quickly that you may want to change things at the last minute. That is why having a mobile solution is a remarkable characteristic for a marketing reporting tool.
With the Databox mobile app, you can create, edit, and preview templates on your mobile devices. These features are as sophisticated as they are on desktop devices, so you won't feel any difference in usability and options.
Customer service
To contact the Databox team about your concerns, you can fill out a form on their website or contact them by email where you can express your concerns in as much detail as possible so that they can help you.
Integrations
Databox integrates with over 65 common business tools.
If Databox isn't collecting the metrics you need from one of the integrations, you can still get the metrics you're missing with the custom query builder.
No experience is needed - anyone on the team can create custom metrics, even if they don't know query languages or code.
Pricing
The various marketing reporting tools offer at least 4 to 5 Pricing plans, while Databox offers 3. They also offer a free lifetime plan, available in the Databox app, and you need to include your business email address to launch this plan.
In the free plan, you will have these options:
- All Standard Features
- 3 data connectors
- 60 Databox integrations
In addition to the free version, they offer three pricing plans, which are obviously more sophisticated and offer numerous possibilities:
Starter
This plan will cost you $72 per month, which is higher than the industry average start-up costs. However, the price comes with some opportunities that make the service worthwhile. You'll have 4 connections to data sources, a daily data sync frequency, and a maximum of 11 months of historical data. 5 users can access it, and this plan doesn't allow for white-labeling.
Professional
With a price of $135, this plan offers users more options. It allows 3 data source connections and a data sync frequency every hour, and the data history can be up to 24 months. You can also have 7+ SQL integrations and Google Sheet integration with the professional plan. Additionally, 25 users can access the dashboard, and white labeling is available.
Performer
The highest-priced plan is the Performer plan, which will cost you $231 per month and will allow you to expand your options. If you can afford this pricing plan, you'll get hourly updates, unlimited historical data, 20GB warehouse storage, over 1000 metrics to analyze, unlimited users, and single sign-on capabilities. This plan is designed for larger businesses.
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Final Verdict
Overall, I really like Databox.
Setup is easy, there's a lot you can do with the free account even if you just want to play with it before paying for a higher plan, and there are a ton of integrations to test. The more you know about analytics, the less significant the learning curve will be, but you don't need coding or technical experience to set up your Databoards, so you're one step ahead.
There are workarounds for the few details that I didn't like. Data sheets are much easier to read if I use my big screen. For functions that I don't understand how they work (like setting advanced goals), a chat help window pops up on each page, allowing me to search for answers or talk to an agent.
Overall, Databox is for anyone who wants to keep an eye on their stats, from solopreneurs to large businesses, and even personal users who want to see how their Instagram or Twitter is doing.
Remember, as with all analytics tools, collecting data is only the first step in making the changes that are right for your business. Understanding key performance indicators will help you get a bigger picture of what analytics can do for you. Consult the document
