What is Zoho Analytics?
The business world is facing increasing volumes of data: 90% of current data was created in the last two years.
But it's not just about having data, it's also about using and analyzing it effectively to learn from it and make informed business decisions. To Do This, You Need To HaveDataviz tools To obtain valuable information on its market, its customers or its Internet data.
Zoho Analytics meets these needs by offering SMEs and businesses flexible and cost-effective data analysis software.
Zoho Analytics Users
Zoho Analytics' ability to help users effectively monitor their operations and quickly identify key business information to achieve business goals means that the software has a broad application, useful for any business that needs to collect, analyze, and report data.
A sales manager, motivated by incentives and goals, can upload or enter any relevant data into Zoho Analytics in order to measure department performance, update the team, and identify problem areas in campaigns.
A small marketing company, on the other hand, could use Zoho Analytics to share reports and key information with customers to show the evolution of the latest campaign or the leads generated by new content.
Zoho Analytics makes this type of collaborative reporting and business intelligence easy.
Features
Zoho Analytics is a business intelligence (BI) and data analysis tool, transforming data into meaningful metrics and reports. Let's take a closer look at its features:
1. Advanced Data Integration
Zoho Analytics offers easy integration with a variety of sources for effective data consolidation.
- Import automation: Scheduled imports from various sources for constant updating.
- Broad Range of Data Sources: Easy connection to databases, cloud applications, and external files.
- Easy integration: Support for popular sources like Salesforce and Google Analytics.
This feature is essential for businesses dealing with multiple data sources. However, it could be complex for less technically savvy users.
2. Visual Report Creation
Create visual reports that are intuitive and impactful.
- Drag-and-drop: Easy to create reports without coding.
- Customizable Reports and Dashboards: Adaptation of visuals to specific needs.
- Variety of models: Templates for engaging reports and charts.
While this feature offers great flexibility, the learning curve to master customization tools can be steep for some users.
3. Big data analysis
Efficient management and analysis of large amounts of data.
- Fast treatment: Ability to process large data sets quickly.
- Predictive analysis: Advanced techniques for forecasting future trends.
- Actionable Insights: Transforming data into useful metrics.
Zoho Analytics excels at dealing with big data, but predictive analytics might require an advanced understanding of data analytics.
4. Collaboration and Sharing
Enables collaboration and data sharing.
- Secure sharing: Strict access controls for sharing reports.
- Real-Time Collaboration: Simultaneous work on relationships with colleagues.
- Comments and Annotations: Effective communication thanks to annotations.
Collaboration is an asset, but managing access rights could be complex in larger teams.
5. Mobile accessibility
Access to reports and data anywhere through the mobile application.
- Intuitive Mobile App: Mobile access to data and reports.
- Real Time Alerts: Notifications for updates.
- On-the-go analysis: Data-based decision making on the go.
The mobile app improves accessibility, but mobile features may be limited compared to the desktop version.
In conclusion, Zoho Analytics is a comprehensive BI and data analytics tool, with impressive capabilities for integration, visualization, big data processing, collaboration, and mobile accessibility.
However, some features may be complex for new users or those with limited technical skills. Its comprehensive approach makes it a powerful tool for turning data into meaningful insights, but some familiarity with the tool is required to get the most out of it.
Pricing
Zoho Analytics offers a flexible pricing structure, with four price levels, as well as a free plan for those who want to test the software.
Yearly and monthly plans are available, with annual plans offering a 10% savings.
You can also consult the Zoho Analytics team to adapt the software to your particular needs, if you wish.
Additional modules are also available at an additional cost.
Designed for businesses, ISVs (Independent Software Vendors), and partners that need a large number of users and a large volume of data (tens of millions of rows).
- All Professional Plus plan features
- Attractive pricing based on volume to meet your needs
- White labeling options (full rebranding/private labeling) for ISV partners and more.
Alternatives to Zoho Analytics
1. Supermetrics
Supermetrics is a reporting and data analytics platform that specializes in aggregating marketing data from a variety of sources. It's ideal for digital marketers who need to compile data from multiple platforms in one place.
Features
- Marketing Data Aggregation : Data collection from various channels such as Google Ads, Facebook, LinkedIn, etc.
- Various integrations : Compatibility with data analysis and storage tools such as Google Sheets, Excel, BigQuery.
- Report automation : Automatic update of reports to save considerable time.
- Data visualization : Creation of customizable and informative reports.
- In-depth analysis : Access to detailed metrics for accurate insights.
Pricing
- Varied plans : Pricing based on required features and integrations, starting at around $49/month.
Supermetrics is a complementary solution to Zoho Analytics, especially suited to the needs of digital marketing professionals looking to streamline their marketing data reporting and analysis processes.
FIND OUT MORE: Give Supermetrics a try now
2. Table
Table is a leading data visualization and business intelligence (BI) platform, renowned for its ability to transform complex data into actionable and visually engaging insights.
Features
- Advanced data visualization : Creation of interactive and intuitive dashboards.
- Big Data Processing : Management and analysis of large data sets.
- Various integrations : Compatibility with multiple data sources.
- Sharing and collaboration : Ease of sharing insights within teams.
- Mobile BI : Access and interaction with data on mobile devices.
Pricing
- Subscriptions : Various plans, starting at $70/user/month for the professional version.
Tableau is a robust alternative to Zoho Analytics, offering superior data visualization and big data processing capabilities. It is especially suitable for businesses looking for sustainable BI solutions.
3. Microsoft Power BI
Microsoft Power BI is a popular business intelligence tool, known for its tight integration with other Microsoft products and its ease of use, making it ideal for businesses that are already entrenched in the Microsoft ecosystem.
Features
- Integration with Microsoft products : Perfect synergy with Excel, Teams, etc.
- Intuitive data visualization : Easy creation of reports and dashboards.
- Sharing and collaboration capabilities : Data sharing within organizations.
- Accessibility on multiple devices : Use on computer, tablet and smartphone.
- Advanced analytics capabilities : Tools for data exploration and analysis.
Pricing
- Free version available : Limited features.
- Paid subscriptions : Starting at $9.99/user/month.
Microsoft Power BI is an affordable alternative to Zoho Analytics, particularly suitable for SMEs or businesses looking for a BI solution integrated with their existing Microsoft tools.
FAQs
What languages are available in Zoho Analytics?
Zoho Analytics supports these languages: Arabic, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese (Mandarin), Dutch, Chinese
What integrations does Zoho Analytics offer?
Zoho Analytics integrates with: Aline, Amazon RDS, AVANSER, Microsoft Azure, AVANSER, Microsoft Azure, Microsoft Azure, Microsoft Azure, Zendesk Sell, Box, CipherTrust Data Security Platform, Cognito Forms, Cool Tabs, Dataddo, Dataddo, Dataddo, Dataddo, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox, Dropbox Dropbox, Dropbox, Dropbox, Microsoft Excel, Microsoft Excel, ExtendedReach, Facebook, FastField, Google Workspace, Google DriveUBspot CRM, HubSpot Marketing Hub, Insightly, Integrately, LinkedIn, Mailchimp and Mailflow Monitoring and more.
Does Zoho Analytics have a mobile app?
Yes, Zoho Analytics has a mobile app for iPhone, iPad, and Android.
Does Zoho Analytics offer a free trial?
Yes, Zoho Analytics offers a free trial.
Final Verdict
Zoho Analytics is great for individual users, small businesses, and nonprofits that need a few basic BI tools. The large number of extensions and connectors allows for valuable analysis of all aspects of a business, from local files to sales, marketing, finance, finance, finance, finance, project management, and more.
It's very affordable, which makes it accessible in a way that more elaborate and expensive tools like Domo aren't.
That said, the functionality of Zoho Analytics is not particularly extensive. If you need to do more advanced data modeling, combine different data sets, or connect to big data, you will probably need other tools. Xperra's data experts are happy to advise you on the best toolkit based on business needs. Data preparation tools to consider are KNIME or Alteryx to format data before loading.
However, the ability to create charts that are simple and easy to use can be a boon for many small organizations.
