What is HighLevel?
HighLevel is a all-in-one marketing platform And of customer management, launched in 2018 by Shaun Clark, Varun Vairavan and Robin Alex.
This application is primarily aimed at marketing agencies, consultants, and small businesses looking for a comprehensive tool to optimize their operations.
In order to achieve this, she bet on a complete all-in-one tool: this includes a CRM, features ofmarketing automation, a lead management, as well as a creation tool of websites and landing pages.
It also offers tools for online booking, subscriber management and sales pipeline management, thus covering the entire customer journey.
Since its launch, HighLevel has experienced impressive growth:
- Over 60,000 customers
- 1.4 million businesses served worldwide
- HighLevel made it possible to generate 622 million leads and facilitated no less than 14.7 billion conversations between businesses and customers.
By combining a suite of powerful tools with a results-based approach, HighLevel has established itself as a major player in the field of digital marketing and customer management.
HighLevel Features
HighLevel's features make it a comprehensive solution for marketing professionals and small businesses, offering a powerful set of tools in a single integrated platform.
Here are the details below:
1. CRM and lead management
HighLevel offers a Full CRM that is revolutionizing the management of customer relationships and leads.
This feature allows users to centralize all of their customer interactions in one place.
With this CRM, you can:
- Track every customer interaction in detail
- Segmenting your customers for targeted campaigns
Creating custom sales pipelines is a breeze, allowing you to visualize and optimize your sales process.
Critical review: HighLevel CRM stands out for its seamless integration with the other tools on the platform, offering a 360° view of the customer journey. However, some users may find the interface a bit busy at first.
2. Marketing automation
HighLevel marketing automation is designed to optimize your campaigns across multiple channels.
This feature allows you to create customizable workflows that adapt to the behavior of your prospects.
Supported channels:
- Email sequences
- SMS campaigns
- Automated voice messages
- Facebook Messenger integration
Thanks to this multi-channel approach, your messages reach your potential customers at the right time and on the right medium.
Critical review: HighLevel automation is particularly appreciated for its flexibility and efficiency. However, the learning curve can be steep for beginners.
3. Creation of web pages and landing pages
The website and landing page builder integrated with HighLevel allows you to quickly create professional web pages.
Its intuitive drag-and-drop interface makes content creation accessible to anyone, even without advanced technical skills.
With this tool, you can:
- Design complete websites
- Building effective sales funnels
- Create landing pages that are optimized for conversion
- Setting up A/B Testing
The flexibility of the tool allows you to easily adapt your pages to the specific needs of each campaign.
Critical review: Although very practical, some advanced users may find the customization options limited compared to platforms dedicated to creating websites.
4. Online booking
The system of online booking by HighLevel considerably simplifies the management of appointments.
This feature integrates seamlessly with the rest of the platform, creating a smooth workflow from appointment scheduling to billing.
Here is a list of these main characteristics:
- Managing multiple calendars
- Automated appointment scheduling
- Online payment integration
This system drastically reduces administrative work, allowing you to focus on your customers rather than on paperwork.
Critical review: The online booking feature is highly appreciated for its ease of use. However, some users would like more advanced customization options to adapt it to very specific needs.
5. Multiple integrations
HighLevel shines in its ability to integrate with numerous third-party tools.
This feature allows you to create a tailor-made marketing ecosystem, by connecting HighLevel with your favorite tools.
Some popular integrations:
- Make and Zapier for cross-application automation
- Google My Business for the management of your online presence
- Facebook Ads for your advertising campaigns
- Stripe for online payments
- Tik Tok, Fb messenger and Instagram for social networks
- Quickbooks for billing and accounting management
This flexible approach allows you to extend HighLevel's capabilities according to your specific needs.
Critical review: The wide range of integrations is a major advantage of HighLevel. However, some integrations may require complex initial setup.
6. SMS and email campaigns
HighLevel excels in direct communication with your prospects and customers.
The platform offers powerful tools for creating and managing large-scale SMS and email campaigns.
Key features:
- Extensive message personalization
- Precise segmentation of your audience
- Detailed analysis of the performance of your campaigns
Sending bulk text messages can quickly generate leads qualified, while email campaigns make it possible to feed these leads with relevant content.
Critical review: SMS and email campaigns are easy to set up and run. However, the costs associated with texting can add up quickly for big campaigns on HighLevel.
7. Membership space
HighLevel allows you to create exclusive member areas for your customers or for your own business.
This feature is ideal for offering premium content or online training.
With the creation of member areas, you can:
- Host online courses with unlimited videos
- Offer free or paid content
- Manage an unlimited number of users and products
This feature turns HighLevel into a real platform for training and customer loyalty.
Critical review: The creation of member areas adds great value to HighLevel's offering. However, customization options in the member interface may be limited for some advanced users.
8. Integrated artificial intelligence
THEHighLevel AI brings an additional dimension to your marketing campaigns. It allows you to automate and optimize your conversations with prospects, thus improving your conversion rates.
Here's what that means and includes in High Level:
- Automated conversation management
- Advanced message personalization
- Optimization of shipping times
HighLevel AI analyzes user behaviors to continuously refine your marketing strategies.
Critical review: AI integration is an innovative feature that can greatly improve the effectiveness of campaigns. However, some users may find it difficult to find the right balance between automation and personal touch.
9. White label
HighLevel offers options for white label advanced, allowing you to fully customize the platform to your image or that of your customers.
The white label option includes:
- Customizing the user interface
- Custom domain
- Customized mobile application (at additional cost)
This feature is especially useful for agencies that want to provide a consistent brand experience for their customers.
Critical review: White label options are a major asset for agencies. However, creating a personalized mobile application can be a significant investment.
HighLevel rates
HighLevel offers three pricing plans adapted to different needs:
Starter Plan - $97/month (Small businesses and freelancers)
This plan offers the essential features to get started:
- Full CRM
- Marketing automation
- SMS and email campaigns
- Lead Management
- Creating landing pages
Ideal for centralizing your basic marketing operations without excessive investment.
Agency Unlimited Plan - $297/month (Marketing agencies and consultants)
Designed for professionals who manage multiple clients, this plan includes:
- All Starter Plan features
- Unlimited customer sub-accounts
- White label option
- Priority support
Perfect for agencies that want to provide a personalized experience for each client.
Agency Pro Plan - $497/month (Large marketing agencies)
This high-end plan offers:
- All Agency Unlimited Plan features
- Advanced reporting for in-depth performance analysis
- Extensive API and advanced integrations
- Dedicated training for your team
FAQs
Does HighLevel offer a free trial?
Absolutely! HighLevel offers a 14-day free trial. It's the perfect opportunity to test all the features and see if the platform meets your needs before you commit.
Are automations customizable?
Absolutely. Automation workflows are completely flexible. You can create custom email and SMS sequences that are tailored to your specific marketing strategy.
What integrations are available in HighLevel?
HighLevel integrates with a wide range of third-party tools. Popular integrations include Zapier, Google My Business, and Facebook Ads. This flexibility allows you to effectively centralize your marketing operations.
Final opinion
Despite these points of attention, HighLevel offers a excellent feature/price ratio, particularly attractive for agencies managing several clients.
It is a powerful tool that, when properly controlled, can significantly transform the effectiveness of digital marketing strategies.
HighLevel stands out as a robust all-in-one solution for digital marketing. Its strength lies in its ability to centralize various marketing operations within a single platform, offering a full suite of integrated tools.
THEadvanced automation of marketing processes and the flexibility provided by numerous integrations make it a particularly attractive tool.
However, users should be prepared for a initial learning curve potentially steep and to monitor the costs of SMS campaigns.
Despite some occasional bugs reported, HighLevel offers a excellent feature/price ratio, especially for agencies managing several clients.
Well mastered, this tool can significantly transform the effectiveness of digital marketing strategies, making it a smart choice for professionals looking to optimize their marketing operations.
Plus, it offers a 14-day risk-free trial, so it can be a good opportunity to see if it's just right for you compared to other platforms.
