Kommo (ex amoCRM) : Full Review, Testing, and Presentation (2024)

What is Kommo?

Kommo, formerly known as amoCRM, is a customer relationship management solution (CRM) focused on messaging and sales.

This innovative platform is distinguished by its approach centered on instant messaging, allowing businesses to communicate with their customers via popular messaging channels like WhatsApp, Facebook Messenger, and Instagram.

Kommo is ideal for small and medium-sized businesses looking to optimize their sales process and strengthen customer engagement through a more personal and direct communication approach.

• Multi-channel Messaging Integration : Allows you to manage all customer interactions via a single interface.
• Sales Process Automation : Facilitates the management of leads and sales tasks.
• Monitoring and Analysis of Interactions : Offers insights to improve the communication and sales strategy.
• Personalization and Contact Management : Ensures effective and personalized management of customer relationships.

In conclusion, Kommo is a CRM tool modern and effective, particularly suitable for companies that prioritize direct and personalized communication with their customers.

Although powerful, it requires strategic integration and use to take full advantage of its features.

Features

1. Customer Relationship Management (CRM)

Kommo offers a CRM platform designed to improve customer engagement and accelerate the sales cycle. This feature is the core of Kommo, allowing efficient management and in-depth analysis of customer interactions.

• Complete monitoring of customer interactions: Allows you to track every interaction with customers, from the first contact to the conclusion of the sale, facilitating a detailed understanding of the customer journey.
• Advanced customer data analysis: Uses sophisticated algorithms to analyze customer data, offering valuable insights to optimize sales and marketing strategies.
• Improved contact management: Centralizes all customer and prospect information in a unified database, making the contact management process both simpler and more efficient.

Kommo stands out for its ability to transform customer data into concrete actions, thus improving loyalty and increasing sales. The personalized and data-driven approach of Kommo CRM makes it an indispensable tool for modern businesses.

2. Sales pipeline

Kommo's sales pipeline is a visual tool that makes it easy to organize and track sales opportunities across various stages. This feature allows users to have a clear vision of their current sales and to effectively prioritize their efforts.

• Intuitive visualization: Provides a clear overview of the sales pipeline, allowing rapid identification of risky opportunities and priority actions.
• Customizable stage management: Allows you to customize the different stages of the pipeline to adapt to the specific sales method of each company.
• Real-time tracking: Updates the status of sales opportunities in real time, allowing for rapid response to changes and informed decision-making.

Implementing Kommo's visual sales pipeline helps businesses optimize their sales process, managing opportunities more effectively and increasing conversion rates.

3. Task Automation with Salesbot

Kommo integrates functionality from Salesbot, an automation tool designed to take on repetitive tasks and improve the efficiency of sales processes. This intelligent sales robot makes it possible to personalize interactions without sacrificing the quality of service.

• Automation of communications: Automatically sends personalized emails and messages to customers based on their interaction with your business.
• Qualification of leads: Identifies and qualifies leads automatically, allowing the sales team to focus on the most promising prospects.
• Follow-up of customer actions: Reacts in real time to customer actions, offering instant and relevant answers to maintain engagement.

Using Kommo's Salesbot not only saves time by automating routine tasks but also improves the customer experience through fast and personalized interactions.

This revolutionary tool reinforces the effectiveness of sales and marketing teams, significantly increasing the chances of conversion.

4. Omnichannel communication

The Kommo platform supports omnichannel communication, allowing businesses to stay connected with their customers through various communication channels, such as email, SMS, social networks, and more.

• Centralization of communications: Brings all customer interactions together in one place, making it easy to track and analyze communications.
• Large-scale customization: Allows messages to be personalized according to the customer's preferred channel, thus increasing the effectiveness of communications.
• Detailed interaction reports: Provides in-depth analyses on the effectiveness of different communication channels, helping businesses optimize their communication strategies.

With Kommo's omnichannel communication, businesses can deliver a consistent and personalized customer experience across channels, improving customer satisfaction and strengthening brand loyalty.

5. Performance Reporting and Analysis

Kommo offers advanced reporting and analysis tools, allowing businesses to accurately assess their sales and marketing performance. These insights help you make strategic decisions based on reliable data.

• Customizable dashboards: Allows you to create custom dashboards to monitor key performance indicators (KPIs) specific to your business.
• Sales trend analysis: Identifies trends and patterns in sales data, offering opportunities to optimize sales strategies.
• Monitoring the ROI of marketing campaigns: Evaluates the effectiveness of marketing campaigns by measuring the return on investment, helping to allocate resources more effectively.

Kommo's focus on performance analysis and reporting allows businesses to have a clear understanding of their current situation and to confidently plan their next steps.

6. Integration with External Tools

In today's digital world, the ability of a platform to integrate with other tools is critical. Kommo excels in this area, offering extensive connectivity and a robust API for extensive customization.

• ‍Connectivity with third party platforms: Whether it's for accounting solutions, email marketing platforms, social networks, or cloud storage services, Kommo integrates with a wide range of external tools. This integration facilitates workflows and allows for more consistent data management across platforms.‍
• Robust API for custom development: For specific needs not covered by standard integrations, Kommo provides a powerful API. This allows businesses to develop custom integrations and extend Kommo's functionality according to their unique needs.‍

The integration of Kommo with external tools is an undeniable strength, allowing remarkable flexibility and adaptability for businesses of all sizes. However, the complexity of some custom integrations via the API may require advanced technical skills, which could be a barrier for small teams without dedicated IT resources.

Pricing

Here is an overview of Kommo's prices

Security and Privacy

Data security and regulatory compliance are major concerns for businesses in today's digital environment. Kommo takes these challenges seriously, implementing cutting-edge security measures and ensuring compliance with standards such as the GDPR.

• ‍Advanced data protection: Kommo uses advanced security technologies to protect sensitive data from unauthorized access and cyber attacks, ensuring that business and customer information remains secure.‍
• Compliance with regulations: In addition to data protection, Kommo ensures compliance with key data protection regulations, helping businesses navigate the complex regulatory landscape and meet their legal obligations.

Kommo's focus on data security and compliance is reassuring for businesses of all sizes, especially at a time when data breaches are rife. However, it is important for users to stay informed and proactive about data security, in addition to the measures taken by Kommo.

Customer Support

Kommo comes with comprehensive support and an active community, offering users all the resources they need to maximize the use of the platform.

• Guides and Tutorials : Access a comprehensive library of educational resources to learn how to use Kommo effectively.
• Responsive Support : Get fast and reliable support for any questions or issues you may have about Kommo.

Kommo's dedicated support and committed community ensure that users have access to valuable help and advice, improving their customer relationship management and marketing experience.

Alternatives to Kommo

1. PipeDrive

PipeDrive is a CRM designed for sales teams, with an emphasis on simplicity and efficiency. Its ease of use and intuitive interface make it a popular solution among small and medium-sized businesses looking to optimize their sales process.

Features

• Visual sales pipeline interface for easy tracking of deals.
• Automating tasks and follow-ups to reduce manual efforts.
• Reporting and performance analysis for informed decision making.

Pricing

• Subscriptions start at €12.50/user/month for the Essential plan, with more advanced options available.

PipeDrive is ideal for sales teams looking for a simple but powerful CRM tool that is focused on improving productivity and effectively managing the pipeline. While it may lack some of the advanced features found in more comprehensive solutions like HubSpot, its ease of use and competitive cost make it appealing to SMBs.

FIND OUT MORE >> Try PipeDrive CRM Now

2. Zoho CRM

Zoho CRM offers comprehensive customer relationship management with sales automation, multi-channel marketing, and customer service capabilities, all in a cost-effective and user-friendly solution.

Features

• Manage leads, contacts, and opportunities with detailed reports.
• Automating sales processes to increase team efficiency.
• Integrations with other Zoho products and third-party applications through Zoho Marketplace.

Pricing

• Free for up to three users with limited features.
• Paid plans start at €14/user/month, offering advanced automation and analytics tools.

Zoho CRM is a great option for small and medium businesses looking for an affordable and feature-rich CRM solution.

While it offers great flexibility and integration with other Zoho tools, some businesses might find its interface less intuitive compared to options like PipeDrive.

FIND OUT MORE >> Try Zoho CRM Now

3. HubSpot CRM

HubSpot CRM is a free and customizable customer relationship management platform that is distinguished by its seamless integration with HubSpot's marketing, sales, and customer service tools, offering a comprehensive solution for managing the entire customer journey.

Features

• Contact and business management with a complete view of customer interactions.
• Automating sales and marketing tasks for increased efficiency.
• Native integrations with other HubSpot tools for holistic customer management

Pricing

• Free for basic features.
• Paid plans start at €45/month, including advanced automation and customization features.

HubSpot CRM excels for businesses looking for an integrated CRM solution that can manage marketing, sales, and customer service at the same time.

Its free version is a major asset for small businesses, while the paid plans offer sophisticated features for growing businesses.

FIND OUT MORE >> Try Hubspot CRM Now

FAQs

Does Kommo integrate with other applications?

‍Yes, Kommo offers robust integrations with third-party platforms like Gmail, Zapier, and other popular tools to automate and sync business processes.

Can Kommo be customized?

‍Absolutely, Kommo allows the customization of sales pipelines, reports, and dashboards to adapt to various needs and specific business processes.

Does Kommo offer marketing automation features?

‍Yes, Kommo offers marketing automation features that allow users to create targeted campaigns, send mass emails, and track customer interactions to optimize communication strategies.

Final Verdict

Kommo stands out as a comprehensive CRM and sales solution, offering a wide range of features to support businesses in customer relationship management, sales optimization, project management, and much more.

Its integrated approach, ease of use, and focus on security and compliance make Kommo a solid choice for businesses looking to improve operational efficiency and drive growth.

However, as with any platform, it is crucial to assess how its functionalities align with the specific needs of your business and to prepare your team for an eventual transition.

Choosing between HubSpot CRM, PipeDrive, and Zoho CRM as an alternative to Kommo will depend on the specific priorities of the business in terms of CRM features, system integration, and budget.

HubSpot CRM is perfect for those looking for an all-in-one solution, PipeDrive is suitable for sales teams that value simplicity and efficiency, while Zoho CRM offers a good balance of cost and functionality for SMBs.