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What is La Growth Machine (LGM) ?
La Growth Machine (LGM) is a prospecting platform and a French marketing automation software designed to help businesses develop their online presence and generate more leads.
This multi-channel prospecting solution based in Paris combines key functionalities, including social media management, email marketing, the creation of landing pages and data analysis.
Its aim is to simplify and optimize the efforts of digital marketing, by allowing users to effectively manage their campaigns and conversations through a single and intuitive interface.
What are its main advantages compared to other software?
La multi-channel prospecting (LinkedIn, email, twitter), the extensive customization possibilities, the automatic lead qualification, integration with the main CRMs (Hubspot, Pipedrive), as well as comprehensive dashboards and reports.
However, its price can be a hindrance for small businesses and its complex handling for novices.
La Growth Machine is mainly aimed at:
- Scale-ups and ETI in strong growth wanting to industrialize their prospecting
- Business Development Agencies and Consultants wanting to offer a marketing automation service
If you are one of them and have the budget, La Growth Machine is a relevant choice with a quick ROI.
La Growth Machine Features
LGM is a powerful tool to optimize your marketing campaigns, your prospecting and increase your sales.
Here's how to make the most of its features to boost your turnover.
1. Finding new leads and collecting data
With LGM from your browser, you can create your lead list in a few clicks and import it directly into the tool.
The platform integrates the tool for free Dropcontact, which allows you to enrich the information you have on your leads, including:
- Their full contact details (email, phone, address)
- Their function and level of responsibility
- Information about their business (headcount, turnover, etc.)
This contact data allows you to better know your targets and to adapt your approach according to their profile.
2. Create custom sequences
Once your list of leads is created, it is time to take action by creating automated and personalized message sequences. LGM offers two options:
- Use turnkey templates based on sequences that have already been proven
- Create your own custom sequences
Templates save you time and are based on proven best practices.
However, be sure to personalize your messages as much as possible using the information collected on your prospects.
The more adapted and relevant your messages are, the more they will attract the engagement of your targets!
3. Automating multi-channel delivery
With LGM, you can use automation tools to deliver your footage across a variety of channels, including:
- Sales Navigator
This multi-channel approach allows you to reach your prospects where they are most receptive and increase the chances of getting a response.
Automation also saves you valuable time by allowing you to reach a large number of prospects simultaneously, without manual effort.
4. Track interactions and qualify leads
Once your sequences are launched, it is crucial to monitor the interactions of your prospects and to monitor performance to react quickly to their responses. Responsiveness is in fact one of the essential conditions for the success of a campaign.
LGM allows you to monitor the reactions of your leads in real time and to qualify leads according to their behavior:
- Hot: the prospect has responded positively, he is ready to enter a sales cycle
- Warm: the prospect has shown interest, he must be relaunched to make him move forward in the conversion tunnel
- Cold: the prospect did not react, you may need to review your approach or relaunch him later
This automatic qualification allows you to prioritize your actions and focus your efforts on the most promising leads.
5. Analyze performance and optimize campaigns
Finally, to sustainably boost your sales, it is essential to analyze the performance indicators of your campaigns and to learn from them in order to optimize them.
LGM provides you with comprehensive dashboards to monitor the main performance indicators:
- The opening rate of your emails
- The response rate for each message
- The conversion rate of your sequences
- The turnover generated
By analyzing these elements, you can identify the most effective sequences, identify the points of friction in your conversion funnel, and make the necessary adjustments to improve your ROI.
6. Integrations with everyday tools
LGM integrates seamlessly with popular CRM systems like Pipedrive and HubSpot.
This feature is especially useful if you work with multiple tools on a daily basis. It allows you to centralize your data and gain efficiency in managing your sales pipeline.
7. Generating personalized messages with AI
If you run out of inspiration, you can use the artificial intelligence built into La Growth Machine to generate relevant messages in a few minutes:
- Create texts adapted to each prospect: Magic messages
- Sending voices to surprise prospects: “Voices messages”
- Save time in writing your communications
- Ensure consistency in the tone and style of your exchanges
In summary, LGM offers a complete set of functionalities to optimize your prospecting and your digital marketing in order to gain efficiency and relevance in your communications.
Prices and comparison with competitors
LGM offers a clear price list adapted to the needs of each company with an annual subscription.
LGM offers 3 price levels for annual subscriptions:
- Basic: 50€ per month and per seat
- Pro: €100 per month and per seat
- Ultimate: €150 per month per seat
Each version is chargeable, which allows you to effectively manage costs according to the number of users, but all subscriptions include a free trial of 14 days, without commitment, to allow you to test the tool in a real situation before you start.
Customer Support
La Growth Machine is distinguished by the quality of its customer service and the richness of its community.
Customer service is responsive and varies according to your subscription:
- Basic: standard chat support.
- Pro: advanced support with priority care.
- Ultimate: priority support with a dedicated contact person.
Whatever your subscription level, La Growth Machine team is at your disposal via the integrated chat for any questions or problems.
In addition to support, LGM offers a comprehensive blog with over 100 free articles.
Here you will find tips for:
- Set up your campaigns
- Writing effective messages
- Analyze your performance
- Optimize your prospecting strategy
The blog as well as the YouTube channel are valuable resources for all users, beginners and advanced users alike.
With its responsive support, its comprehensive blog and its active community, La Growth Machine offers tailor-made support to succeed in your prospecting routines, a major advantage compared to more general tools.
Use cases of La Growth Machine
La Growth Machine is a versatile tool that adapts to a wide variety of use cases, situations, and business goals. Here are some concrete examples of how to use the platform.
Prospecting new customers
The most classic use case of La Growth Machine is the commercial prospecting of new customers.
Thanks to its multi-channel automation features, the tool allows you to reach a large number of qualified prospects without manual effort.
In concrete terms, with each automation you can:
- Build your list of prospects in the tool
- Automatically enrich their contact information
- Create a personalized sequence with AI (artificial intelligence)
- Automate delivery across multiple channels
- Track interactions and qualify leads based on their responsiveness
This systematic approach allows you to generate a continuous flow of new leads and maximize your chances of conversion.
Inviting prospects to an event
The Growth Machine sequences are also adapted to more specific objectives, such as campaigns to invite prospects to an event (webinar, conference, trade show, etc.).
In this case, salespeople can create simpler and more targeted campaigns, for example:
- Select a list of prospects relevant to the event
- Create a short sequence (2-3 messages on Linkedin) to present the event and encourage registration
- Automate the sending of messages a few days before the event
- Relaunch prospects who did not respond after the event to share the replay or a report
This approach makes it possible to maximize the rate of participation in your events by effectively reaching your target audience.
Relaunch prospects
This software is also very useful for relaunching dormant prospects, i.e. leads who did not respond to your previous requests.
In this case, you can:
- Segment your base to isolate dormant prospects
- Create a personalized reminder sequence to reactivate their interest
- Automate the distribution of your messages over a given period
- Follow the reactions of leads and requalify them according to their reactivity
This approach allows you to “wake up” prospects who could have passed on to the competition and to maximize the profitability of your database.
Retain your existing customers
Finally, this software can also help you build customer loyalty by maintaining regular and personalized communication.
For example, you can:
- Segment your contact base by type of product purchased, by age, by value, etc.
- Create message sequences adapted to each segment and sales stages (special offers, exclusive content, event invitations, etc.)
- Automate the sending of these messages at a relevant frequency (monthly, quarterly, etc.)
- Track the engagement of your leads and adjust your communication accordingly
This approach allows you to strengthen the relationship with your leads and to encourage them to repeat their purchase or to move upmarket.
FAQs
How can I track the performance of my campaigns in LGM?
Track performance in real time with intuitive dashboards and detailed reports.
Can I automate actions based on the responses of prospects?
Yes, create automation scenarios based on lead behavior.
Final opinion
In conclusion, this software is a very effective marketing automation and prospecting tool, offering an excellent return on investment. Its advanced functionalities and user-friendly interface allow sales and marketing teams to gain in efficiency and productivity.
Strengths
- Multi-channel prospecting (LinkedIn, email, Twitter) to reach prospects on the most effective channels
- Advanced message personalization and automation scenarios.
- Automatic qualification of leads based on their behavior.
- Integration with the main CRMs (Hubspot, Pipedrive).
- Rich and detailed dashboards and analytics reports.
Disadvantages
- High rates compared to some competitors, especially for SMEs.
- Complexity of handling for novice users due to the numerous configuration options.
If you fall into one of these categories and have a sizeable budget, this tool is a great choice. The return on investment is generally measured in a few months thanks to productivity gains and to The increase in the commercial pipeline.
Take advantage of The free trial proposed by La Growth Machine to test the tool and check if it fits your needs.
This is the best way to form an opinion on this platform, which remains a solid reference on the market.
