What is Looka?
Looka is an online platform for creation of logos and visual identities.
Formerly known as LogoJoy, Looka has evolved to be more than just a logo maker.
Founded in 2016 by Dawson Whitfield, a Toronto-based designer, Looka aims to make professional logo design accessible to everyone, including:
- Entrepreneurs
- Small businesses
- Those looking to create a distinctive visual identity for their online presence
Looka is distinguished by simple tools, professional templates and the possibility of creating a complete visual identity (logo, business cards, website)
In summary, Looka is an all-in-one solution for creating a professional visual identity, without requiring design skills or a large budget.
Features
1. Logo generator
At the heart of Looka is its AI-based logo generator, it guides you step by step to create a professional and attractive logo for:
- Your sector of activity
- Logos you love
- Colors
- The name of your business
- The keywords for your slogan (optional)
- Symbols
In a few minutes, you get a first set of custom logos.
❤️ Our Take : Looka's logo generator is very easy to use, even without design skills. It's a great tool to get started in order to quickly create a professional logo with one of these generators.
2. Intuitive personalization tools
With Looka, you don't need to be an IT expert to customize your logo like:
- The layout
- The colors
- The name
- The slogan
- The symbol
- And many other elements
If necessary, Looka accompanies you with its technical support and its comprehensive help center.
❤️ Our Take : Looka's customization tools are simple and offer great freedom to adapt your logo to your preferences. However, professional designers might find the options a bit limited compared to advanced design software.
3. Overview on various media
Looka allows you to visualize your logo on various media, such as:
- Business cards
- tees
- Signs
- Documents
- Web sites
This way, you can assess its impact before finalizing your design.
❤️ Our Take : Previewing mockups is great for getting an idea of the logo's effect in real situations. This helps you make informed decisions for your final design.
4. Complete kit
Once your logo is created, Looka provides you with a complete kit including:
- Logo files in various formats
- Social media templates
- Email signatures
- Document headers
- Presentation templates
- Invoice templates
This kit allows you to maintain a memorable identity on all your communication media.
❤️ Our Take : Looka's comprehensive kit is a valuable resource for ensuring a quality image and for saving time (and money).
5. Social media templates
The Looka social media kit contains:
- Cover images for major platforms
- Templates for publications and posts
With over 100 dimensionally optimized templates, creating consistent content is child's play.
❤️ Our Take : Looka's social media kit is useful for maintaining a consistent presence across platforms. However, experienced users may prefer to create their own content for a more personalized look.
6. Business cards
Looka helps you create professional business cards that reflect who you are.
❤️ Our Take : Looka allows you to quickly create business cards that are consistent with your branding. However, customization options are more limited than working with a designer.
7. Branding tools
Looka offers numerous tools for designing a professional brand identity:
- Email signature templates
- Letter paper
- Invoice templates
- Ad templates
- Poster and flyer templates
- Presentation templates
- Card templates
- Blog banners
- Business proposal templates
- Newsletter templates
- Brochure templates
- Invitation card templates
- Website templates
❤️ Our Take : The wide range of tools offered by Looka makes it a complete platform for designing a coherent visual identity. It is an ideal resource for small businesses and entrepreneurs thanks to a really pleasant user experience.
Pricing
Looka offers two main options for buying your logo:
Complete solution for your visual identity (subscription)
The brand kit is the ideal platform for those looking to create a complete and coherent visual identity for their business. There are two subscription plans for creation:
Brand kit ($96/year)
This subscription includes everything you need to create an identity:
- Unlimited changes to your logo
- Full ownership of your logo, even after the end of the subscription
- High resolution and vector logo files
- Social media profiles and posts
- Business cards, email signatures, letterheads, invoices
Brand + Web kit ($129/year)
This package includes all of the above benefits, as well as an AI-generated website.
It is the perfect platform for those who want a professional online presence that is consistent with their identity.
❤️ My opinion : The brand kit is an excellent choice for businesses that want a complete and coherent visual identity. The price may seem high at first, but the quantity and quality of the resources included make it a profitable investment in the long run.
Those who only need a logo (one-time purchase)
If you only need a logo and don't want to commit to a subscription, Looka offers two packs to buy at once:
Basic logo ($20)
This pack includes a single low resolution PNG logo file. This is the most economical option, but also the most limited.
Premium logo ($65)
This pack includes:
- Several types of high resolution files (PNG, EPS, SVG, PDF)
- Color variations (including transparent backgrounds)
- Unlimited changes after purchase
- Full ownership
- Lifetime technical support
❤️ My opinion : For those who only need a logo, the premium pack is the best choice. Although more expensive than the basic pack, it offers much better value with its high-resolution files, color variations, and lifetime technical support. The basic pack is too limited and only suitable for those who have a very tight budget and minimal needs.
Customer support
Looka does not Does not offer phone support, but does offer live chat and email support. The two channels are interconnected and managed by the same team, guaranteeing optimal follow-up of requests.
- The knowledge base accessible to everyone is detailed and well-structured, with articles covering the most current topics.
- The live chat is available from 9 a.m. to 9 p.m., with a response time generally under 5 minutes.
- The emails are answered within one day, unless the request requires extensive research.
❤️ My opinion : Despite the lack of telephone support, Looka offers responsive and efficient customer service. Live chat works well during availability hours, and the knowledge base is a valuable resource.
How do I get started with Looka?
Do you want to create a professional logo for your business?
Here's a simple guide to getting started with Looka.
1. Go to the Looka website and start your project
Go to www.looka.com and click on”Make a logo“.
Select your industry from the options provided to help Looka generate responsive designs.
2. Set your style preferences
Browse through the logo gallery and pick the ones you like.
Then select the colors that you would like to see in your logo (up to 3).
3. Enter your business information
Type the Your business name, add a slogan if you want (optional), and choose symbols that could match your logo.
4. Generate and customize your logo
Click on”Generate logos“and let Looka create the first set of custom designs.
Choose the one you like best and use the customization tools to adjust it to your liking (layout, colors, fonts, symbols, etc.).
5. Preview and finalize
Preview your logo on a variety of media to see how it will look.
Once satisfied, proceed with the purchase to get all the files you need and start using your new logo!
❤️ Critical review : Looka offers a simple and intuitive process for creating a professional logo, even without design skills. The key steps are well organized and the customization options allow for a unique result. It is an ideal solution for entrepreneurs and small businesses who need to quickly create a strong visual identity.
Final Verdict
Formerly known as LogoJoy, Looka is much more than a simple logo generator.
This comprehensive platform, powered by artificial intelligence (AI), allows you to create not only logos, but also business cards and complete kits for your business.
The wealth of available resources, the inspiration provided at each stage and the integrated support make Looka a smart choice for all entrepreneurs and businesses looking to create a strong visual identity.
Whether you're starting a new business or looking to freshen up your image, Looka is there to support you every step of the way.
In summary, if you are looking for a complete and accessible solution for your design needs, Looka is a choice to make and used by more than 20 million entrepreneurs.
