Microsoft Bing : Full Review, Testing, and Presentation (2025)

What is Bing?

Bing isn't just a web browser For your research, it's your personal assistant, planner, and online creative partner.

• Smart search assistant : Ask complex questions and Bing will provide detailed answers using artificial intelligence.
• Precise answers : Instead of simply listing the results, Bing analyzes the web to provide you with a concise and relevant response.
• Boost your creativity : Bing is here to stimulate your imagination.
• Enriched conversation : Ask follow-up questions for even more accurate answers. However, each chat session has a limited number of interactions to stay focused on your research.

By using Bing as your primary search engine, you benefit from improved search and content, powered by artificial intelligence, that goes far beyond simple keyword research.

Bing (formerly Live Search Qna) is reinventing itself to offer a more interactive and personalized search.

If you're looking for a search engine that goes beyond providing links, Bing is an option to seriously consider for your content and resources.

Differences between Bing Chat and ChatGPT

Bing, with its new features, which are undergoing rapid change, is revolutionizing online search.

Let's compare it to ChatGPT to better understand its benefits.

1. Introduction to the new version of Bing

The new version of Microsoft Bing captured the attention of many search marketing professionals as early as early as 2023.

• Early access : The new Bing Chat officially started on February 8
• Features : In addition to sample queries, the beta offers a more comprehensive search than with Bing Chat

The new version of Microsoft Bing combines the best features of traditional search and AI.

2. Comparing Bing Chat vs. ChatGPT

The new version of Bing seems to outperform GPT in many ways for its web search results.

• Access to current data : Unlike the GPT model, Bing Chat offers up-to-date information, reinforced by sources and footnotes.
• Relevance : Issues like GPT's inability to provide current data in its search results, like the name of Twitter's current CEO, are addressed with Bing Chat.

Bing Chat's ability to provide up-to-date information with reliable sources puts it above the competitor of GPT chat.

3. Improved UX

Bing doesn't just provide answers.

It offers a rich search interface.

• AI-assisted responses : Bing Chat combines AI-generated responses with traditional “knowledge panel” or “featured snippet” results.
• Chat prompts : After a search, Bing suggests prompts related to the query, improving user interaction.

With these new features, Bing offers a more immersive and interactive UX compared to GPT.

Features

Bing, much more than just a search engine, is a multi-functional platform designed to meet all of your search needs.

1. Microsoft Bing voice search

Microsoft Bing allows you to go beyond traditional typing by offering a voice search function.

• Speech recognition: Turns your voice into text to make it easier to search.
• Convenience: Great for times when you can't type or just want to talk.

With this feature, Bing makes it easy to search for those who prefer to speak rather than type.

2. Advanced algorithms

Microsoft Bing uses advanced Microsoft search technologies to sort and present different types of search results.

• Complexity: A combination of advanced algorithms for relevant results.
• Personalization: Adapts the results according to the user's search habits.

These algorithms ensure that the most relevant resources and information are obtained in the shortest possible time.

3. Bing Chat

A revolutionary AI chatbot that is changing the way users interact with the search engine.

• AI technology: Powered by GPT-4 and the Microsoft Prometheus model.
• Multilingual: Available in multiple languages
• Operating system: runs on Windows, macOS, or Linux

Microsoft Bing Chat provides an interactive search experience, making information searches more engaging.

4. Browser extension

Optimize your browsing experience with the Bing extension.

• Compatibility: any language or web browsers
• Accessibility: Start your searches from any device.

This extension ensures that Bing is always at your fingertips no matter what web browser you're using.

5. Bing mobile app

Bing on your mobile lets you search on the go.

• Familiar interface: Find all the features you love.
• Integrated tools: Converters, calculators, and more.

With the Microsoft Bing app, you have all the power of Bing in the palm of your hand.

6. Office 365 integration

Microsoft Bing integrates Internet users with Microsoft applications for a smooth UX.

• Integrated searches: Find words in your Office documents and web pages
• Creative Commons: Insert relevant images quickly

It makes Bing an invaluable tool for Office 365 users.

7. Image and video search

Bing offers advanced search tools for rich use.

• Advanced filtering: Get accurate image results based on your needs.
• Integrated viewing: Watch videos directly from the results.

Bing visual search is designed to provide rich, immersive UX.

8. Image creator by DALL·E

Learn how the Bing web browser integrates the power of its DALL·E suite to turn your words into images.

• Artificial Intelligence Image Maker : Bing integrated DALL·E for AI image creation.
• Turn words into visuals : Enter words or phrases to get AI-generated maps and photos, bringing a new dimension to visual searches.

Bing continues to innovate by integrating technologies like DALL·E, offering powerful tools to visualize their knowledge resources and ideas and enrich their research.

9. Impact on SEO

With the evolution of specific search engines and knowledge about AI or language, the SEO landscape is on the verge of major changes.

• NORA (No One Right Answer) : The key to the queries and knowledge of professionals in SEO.
• It is likely that Google Bard will focus more on these requests on its site.
• Impact on SEO : Although concerns arise regularly, the SEO industry continues to grow despite them.

The future of SEO seems promising, with innovations like Bing bringing new opportunities and challenges.

Security and Privacy

Learn how Bing, Microsoft's search engine, prioritizes security, news, privacy, and responsible use of AI.

• Commitment to responsible AI : The Bing browser is designed in accordance with Microsoft AI principles, in partnership with OpenAI. Measures like content filtering, monitoring, and abuse detection ensure a secure experience.
• Continuous improvement : Responsible AI is a journey. Microsoft is committed to improving its AI based on user feedback.
• Confidentiality : Privacy is a fundamental right for Microsoft. Bing offers transparency about data collection and use while respecting privacy.
• Image Management : When uploading an image, Bing uses facial blur to protect privacy. Bing does not have facial recognition technology and should not be used for this purpose.
• Data access and control : Connected users can manage chat history and access their data through the Microsoft privacy dashboard.

In conclusion, Microsoft Bing strives to provide a secure and privacy-friendly experience.

With advanced protection measures and a user-centric approach, Microsoft Bing is a search engine that users can rely on.

Alternatives to Microsoft Bing

Discover the search engines that stand out as alternatives to Bing, each with its own advantages and disadvantages plus specificities.

• Google : The undisputed leader despite privacy and advertising concerns.
• Lilo : Based on the Google algorithm, it finances social and environmental projects. Each search generates “drops of water” that are transformed into donations for selected associations.
• Ecosia : Uses Bing for research, but each use contributes to reforestation. Simple and user-friendly user interface, with one tree planted every 45 searches.
• Qwant and Qwant Junior : French search engines that use their own algorithms, guaranteeing unbiased results. Protects data and does not target ads based on previous searches.
• DuckDuckGo : Prioritizes user privacy and blocks unwanted ads. Accessible on all platforms and offers an intuitive search.

In conclusion, while Bing offers a robust search experience, there are plenty of alternatives that meet a variety of needs, whether it's privacy, eco-responsibility, or support for social causes.

Choosing the right search engine depends on what you value most about your online browsing site.

Differences between Bing vs Google

Bing and Google provide intuitive navigation.

Then you should use a business or an image as a reference.

The home web page seems to be a lot simplified. The search box can be found within the main web page.

It includes images as well as links to the most important information on the subject. The search bar has much less readable information than Google.

Alternatively, the Bing website can be customized. Google also supports keyword research tools to find optimal content and results.

Bing is primarily available as a search engine for other search engines like Google. Bing offers other SEO services.

FAQs

How do I remove Bing from the Microsoft Edge browser?

Click the horizontal button at the top left of the Microsoft Edge browser.

Select Settings and then click on the Advanced link at the top right of the screen.

Additionally, users should tap Change Web Browsers and select Set as Default.

How do I switch from Bing to another search engine in Firefox?

To replace Bing in Firefox Navigate, use the search engine in the previous section.

Then choose one or two horizontal lines from the bottom of the screen.

Then, select the engine you want to search for. It does not require a Save or Close option.

Final review

Let's discover together the latest advanced knowledge of the Bing search engine and what it means for the SEO world.

Near real time access : Bing surpasses OpenAI's ChatGPT by offering almost instant access to the web, thereby strengthening its database.

Integration of chat functionality : Bing chose to integrate SERP features rather than replace them, which might seem a bit cumbersome at first glance.

Competing with Google : Despite its advances, Bing is still struggling to measure up to the Google search engine.

Effective referencing : Bing Chat stands out by offering the power of GPT similar to the Google Bard proposal.

In conclusion, the new Bing, with its innovations in AI and search, is clearly a major player to watch in the long term.

While there are still areas that need improvement, the future looks bright for the Bing search engine and the SEO world.