What are SEO tools?
SEO tools are specialized software created to optimize the visibility and ranking of a website in search engine results pages (SERPs).
- SEO tools : This software is designed to boost a site's ranking in search engine results pages.
- Evolution of SEO : From basic to sophisticated, SEO has evolved, as have the tools that accompany it.
- Word search : It is the cornerstone of SEO tools, allowing the identification of terms that are aligned with user intentions and business goals.
- Competitive analysis : It offers a window into the strategies of your rivals, opening up opportunities to surpass them.
- Backlink Management : In the SEO world, links are king. The right tools monitor your links, detect broken links, and suggest new opportunities.
- Real-time monitoring : With SERPs constantly evolving, seeing your SEO metrics in real time is a must.
- All-in-one toolbox : Some tools offer everything from SEO auditing to social media monitoring for a holistic SEO strategy.
To conclude, SEO tools are the key to a robust online presence. The right tool, adapted to your needs, can make all the difference.
List of the best free and paid SEO tools
1. SEMrush.
SEO expertise at your fingertips
SEMrush asserts itself as this indispensable SEO tool, providing a sophisticated dashboard to analyze the overall performance of a domain as well as its specific pages.
Features
- SEO Toolkit : Track the visibility of a website, identify the keywords it's ranking for, the web page's rank for a keyword, and the associated monthly search volume.
- Creating links : Study backlinks redirecting to your site.
- Keyword Magic tool : Find all the key elements needed to develop a successful SEO strategy.
- Competitive analysis : Discover the paid keywords and ad texts used by your competitors.
- Recommendations : Get suggestions for improving your organic traffic.
- Social networks: Powerful integrated strategy tool
READ MORE: Detailed SEMrush review
Pricing
- Pro: $119.95/month
- Guru: $229.95/month
- Business: $449.95/month
Benefit from a Try it 100% free by discovering SEMrush here
Our take
Optimize your SEO strategies with SEMrush, the essential tool to dominate SERPs.
2. Surfing SEO.
Boost your online presence with Surfer SEO, this versatile tool for referencing your web pages.
Features
- Keyword research : Find relevant elements to guide your content.
- On-page optimization : Optimize your pages based on what the SERPs are looking for.
- Content optimization : Improve the content of your site for better SEO positioning.
- Competitor analysis : Meet market players and find opportunities to stand out from the crowd.
- Backlink analysis : Evaluate and improve your backlink profile.
- Content planner, content editor, SERP analyzer, and SEO audit : Integrated tools to strengthen every aspect of your SEO
READ MORE: Detailed Surfer SEO review
Pricing
ESSENTIAL (Ideal for individuals and small teams)
- $69/month (billed annually - save $240)
- 180 content editor credits per year
- 2 seats for the organization
ADVANCED (For experts and medium teams)
- $149/month (billed annually - save $360)
- 540 content editor credits per year
- 5 seats for the organization
MAX (For agencies and large teams)
- $249/month (billed annually - save $600)
- 1080 content editor credits per year
- 10 seats for the organization
- All add-ons included
ENTERPRISE (For large agencies and businesses)
- Tailor-made rate
- Unlimited seats and a dedicated customer success manager
Add-ons (Add additional features to your subscription)
- SURFER AI: Create articles ready to be classified quickly with AI. $29/article.
- AUDIT: Optimize your existing pages. $49/month for 100 audits per month.
- SERP ANALYZER: Get access to powerful add-ons. $29/month for 100 analyses per day.
- WHITE LABEL: Brand Surfer with your domain and logo. $49/month.
- API: Automate request creation. $29/month.
Our take
With Surfer SEO, position your site optimally, while maximizing your budget.
Benefit from a Try 100% free by discovering Surfer SEO here
3. SE Ranking
SE Ranking stands out as a comprehensive SEO solution, offering an intuitive environment to analyze and improve the metrics of a particular site or web page.
Features
- SEO Management : Track the SEO performance of a site, decipher its elements and their respective positions, as well as the associated search volumes.
- Site audit tool : Get a detailed overview of your site's SEO health and identify areas for improvement.
- Backlink search : Review the quality and quantity of incoming links to your site.
- Competition analysis : Spy on your rivals' keywords, traffic, and backlinks to refine your strategy.
- Planner : Design a robust SEO strategy with thorough keyword research.
READ MORE: Detailed SE Ranking review
Pricing
- Optimum: $39/month
- Plus: $89/month
- Business: Starting at $189/month
Take advantage of a completely free trial by discovering SE Ranking here.
Our take
Maximize your online visibility with SE Ranking, your ally to conquer search engines.
4. KWFinder.
Research within everyone's reach
KWFinder stands out as the ideal tool for those looking for a solution focused on keyword research.
It is the bridge between SEO optimization and the writing of quality content, helping to discover relevant, potentially lucrative keywords.
Features
- Long tail : Explore specific keywords to maximize your traffic opportunities.
- Competitive analysis : Compare your strategy with that of your competitors and uncover unexplored opportunities.
- SERP analysis tool : Understand the competition on the results pages to adapt your content.
- Local search : Discover search terms in specific regions and target more localized traffic.
READ MORE: Detailed KwFinder review
Rates
- Free trial: 10 days
- Subscription: $29/month
Discover KWFinder here and start your free trial
Avis
Dive into the heart of research with KWFinder, for optimized and relevant content.
5. Ahrefs
Your advanced SEO assistant
Ahrefs is positioned as this essential SEO tool, offering a detailed analysis of your website's properties to optimize your content strategies.
Features
- Site Explorer : Analyzes the performance of specific web pages on your site.
- Content explorer : Find powerful web pages based on defined keywords and themes.
- Explorer : Evaluates monthly search volume and click rates for selected keywords.
- Site Audit : Identifies technical issues such as loading speed within specific areas.
READ MORE: Detailed Ahrefs review
Pricing
- 7-day trial: $7
- Lite: $99/month
- Standard: $179/month
- Advanced: $399/month
- Agency: $999/month
Our take
Make your SEO strategies a success with Ahrefs, the must-have tool for all marketers.
6. Google Search Console.
The key to excelling in SERPs
Google Search Console, an essential of the best free SEO tools.
It offers you a transparent view of your online visibility and helps to optimize your site for terms relevant to your audience.
Features
- Keywords : See what terms your pages are ranking for in the Google Search Console
- Crawl errors : Resolve problems with crawling your site.
- Mobile responsiveness : Evaluate and improve the adaptability of your site for mobile users.
- Indexing by Google : Track the number of pages indexed and submit those that are missing from the index.
- Key analyses : Monitor key metrics like clicks, impressions, CTR, and average position.
Pricing
- Free.
Our take
Make Google Search Console your ally and make sure your site is at the top of its game.
7. Moz Pro
Optimize your visibility with Moz, this complete free SEO tool
Moz Pro is positioned as a complete solution for professionals who want to strengthen their presence on search engines and refine their SEO strategy.
Features
- Web site search engine : Inspect up to 3,000 links for any URL.
- Email report : Get detailed information about links to your site.
- “Crawlability” analysis : Detect issues like duplicate content and redirections that can impact your SEO.
Pricing
- 30-day free trial.
- Standard: $99/month.
- Medium: $149/month.
- Large: $249/month.
- Premium: $599/month.
Our take
Increase your SEO potential and always be one step ahead of the competition with Moz Pro.
8. Google Analytics.
A window into the performance of your site
Google Analytics is a must-have of the best free SEO tools to analyze traffic and user behavior on your site.
Its free version already offers a wealth of valuable information, especially when combined with Google Search Console.
Features
- Centralization of SEO data : Combine Google Analytics with Google Search Console to get an overview of your SEO performance.
- Query analysis : Identify areas for improvement based on the keywords and phrases your users are looking for.
- Traffic filtering : Eliminate fake traffic or other traffic that can skew your reports.
- Comparison of traffic sources : Distinguish and analyze your organic traffic versus non-organic traffic.
- Commitment measures : Evaluate user interaction on your pages, identify the best-performing pages, and analyze exit behavior.
- Assisted Conversions Report : Discover the channels that generate the most conversions and their added value for your business.
Pricing
- Free version: Access to a wide range of features to start and optimize your SEO.
- For more advanced features, check out the paid version of Google Analytics.
Our take
Every website can benefit from the precise and detailed analysis offered by Google Analytics, making this tool an essential pillar of any successful SEO strategy.
9. Google Keyword Planner
Discover Google Keyword Planner: Your essential free SEO tool for a successful strategy.
Features
- Research : Select the keywords that are appropriate for your content and assess their search volume.
- Performance forecasts : Get an estimate of the number of clicks and associated costs
- History : Follow the evolution of search trends over the long term.
- Ad group ideas : Receive recommendations to group your keywords effectively.
- Budget estimates : Anticipate your budget by visualizing forecasts for your campaigns
Pricing
- Free: Google offers this free SEO tool for all Google Ads users.
Our take
In short, Google Keyword Planner is the ideal partner to strengthen your SEO strategy without affecting your portfolio.
10. Bing Webmaster.
A suite of SEO tools to improve your online presence
Bing Webmaster is a software designed to optimize the SEO of your site, offering a range of tools for in-depth analysis.
Features
- View backlink profiles : Dissect your link profile to find relevant references, domains, and anchors.
- Research : Identify the terms your audience is looking for and estimate their search volumes.
- Site analysis function : Explore your site to find possible technical SEO errors.
- SEO reports : Receive detailed analyses of errors on your site and its individual pages.
Pricing
- Free: Get access to all of Bing Webmaster's free SEO tools without paying a cent.
Our take
Opt for Bing Webmaster and give your site the visibility it deserves in organic search results.
11. Google Trends.
Discover trends to guide your SEO strategy
Google Trends is this essential tool for identifying hot topics and exploring a rich universe of themes for your site.
Features
- Trends : Visualize popular movements by country or region.
- Popular topics : Find high-profile celebrities and associated long-time keywords.
- Comparisons : Contrast the evolution of trends over various periods of time.
Pricing
- Free: Take advantage of all the capabilities of this free SEO tool at no cost.
Our take
With Google Trends, breathe life into your strategy by exploiting current trends.
12. Seolyzer.
Understand how search engines perceive your site
Seolyzer is a free platform dedicated to SEO analysis, offering unique insights into the perception of your site by search engines.
Features
- Exploring and Analyzing Newspapers : Decrypt the activity of crawlers on your site to refine your SEO strategy.
- Error detection: Quickly spot error codes, redirects, and analyze page speed performance.
- SEO monitoring: Anticipate problems by monitoring response times, errors, and exploration volume.
- Performance indicators: Get an overview of page performance, HTTP status codes, mobile/desktop responsiveness, and more.
- Page segmentation: Identify your most explored pages and their relative importance.
- Comparing pages: Understand which pages are of priority for Google in relation to your business goals.
- SEO impact measurement: Evaluate the reach of your SEO initiatives on an individual or by category basis.
Pricing
- Free: Access all of Seolyzer's tools and features at no additional cost.
Our take
With Seolyzer, get into the details of your SEO performance and manage your strategy with precision.
13. SeoQuake.
The Chrome extension for instant SEO analysis
SeoQuake is an extension for the Chrome browser dedicated to providing you with free and instant SEO insights on any web page.
Features
- SEO audit in one click : Get a quick overview of the SEO settings of the page you are visiting.
- Examining links : Use the Link Examiner feature for detailed link analysis, including URLs, anchor text, and other relevant information.
- Customizing reports : Adjust the feedback from SEOquake to highlight the metrics that are most relevant to you.
- SEO diagnosis : Quickly detect SEO issues that may be identified by search engines.
- Exporting data : Generate adjustable reports to share your analyses with stakeholders or for your own needs.
Pricing
- Free: All SEOquake features are available at no cost.
Our take
Optimize your SEO actions with SEOquake and make informed decisions in one click.
14. SEobility.
The SEO analyzer to optimize your website
SEObility is an intuitive solution for verifying and improving your site's compliance with current SEO best practices.
Features
- Full SEO Audit: Receive a detailed overview of your site's SEO health with the ability to analyze up to 1,000 subpages.
- Technical error detection: Quickly identify SEO issues on the page to recover lost traffic.
- SEO score: Get a score based on a variety of factors related to your site, including meta information, page quality, and link structure.
- Meta Information Analysis: Learn about specific issues with your titles, descriptions, and other meta information.
- Optimization suggestions: Identify areas of improvement for speed, content quality, responsive design, and more.
- Link structure tips: Get recommendations for improving your internal link structure.
- Server error resolution: Identify and fix issues with redirects, HTTP headers, and CSS/JS files.
Pricing
- Free: Get a robust set of features at no cost.
Our take
With SEObility, ensure that your site is at its best when it comes to SEO and enjoy a competitive advantage.
15. WooRank.
A complete SEO analysis solution
WooRank is this robust website analysis tool designed to offer a comprehensive assessment of a website's SEO performance, usability, social media engagement, and other essential elements of digital marketing.
Features
- Marketing checklist: A step-by-step guide helps you prioritize and complete essential tasks to improve your online visibility.
- SEO analysis: Evaluate the SEO performance of your website and discover optimization opportunities through a detailed analysis.
- Mobile optimization: In an increasingly mobile world, WooRank offers valuable insights into the mobile-friendliness of your website and recommendations for improving it.
- Social media analysis: Understand the impact of your social media efforts on your SEO and audience engagement.
Pricing
- Free trial: Test all WooRank features for 14 days at no cost.
- Pro: At $79.99/month, this package is designed for small businesses or individuals looking to optimize a website.
- Premium: For $199.99/month, this option is ideal for agencies or large businesses with more complex needs or multiple websites to manage.
Our take
If you are looking to optimize the performance of your website, WooRank offers a suite of powerful tools to guide you on this journey.
Explore WooRank today to start your digital transformation.
16. BuzzStream.
BuzzStream is this SEO tool designed to optimize your link building efforts.
It simplifies the process of interacting with potential partners.
Features
- Finding Relevant Contacts: With BuzzStream, quickly find the most relevant individuals for your outreach activities, based on their area of expertise and level of engagement on social media.
- Optimizing Outreach: Take advantage of a platform that makes it easy to write effective emails, while helping you track individuals who respond favorably to your link requests.
- Identification of Backlink Candidates: Identify those who are most likely to respond positively to your link requests, based on the particularities of your sector of activity.
Pricing
- Starter Program: After a 30-day free trial, it costs $24/month.
- Group Program: Priced at $124/month.
- Professional Program: Available for $299/month.
- Custom Program: Starting at $999/month. For specific needs.
Our take
Optimize your backlink strategy with BuzzStream.
It's an essential SEO tool for anyone looking to improve their rankings on Google.
17. Screaming Frog
Screaming Frog is this essential free SEO tool that explores websites to detect SEO issues.
It makes this process faster and more efficient, even for large websites.
Features
- Web Site Exploration: Detects SEO issues on specified URLs, making the task easier than manual evaluation, which can be time-consuming and laborious.
- Intuitive Java Interface: Featuring a Java-based user interface, with clearly defined tabs for smooth navigation.
- Export to Excel: Allows you to easily export the data collected for further analysis using Excel.
Pricing
- Basic version: Free.
- Premium version: €149/year.
Our take
Screaming Frog makes it easy to detect and fix SEO issues.
It thus improves the effectiveness of your SEO efforts.
18. AnswerThePublic.
AnswerThePublic is a listening and analysis solution that uses search engine suggestions to inform you about popular queries related to a specific keyword.
It thus allows you to optimize your content according to the needs of the audience.
Features
- Search-Based Suggestion: Provides a list of questions and phrases that users are looking for
- Regular alerts: Stay informed when a relevant keyword is mentioned or discussed.
- Trend monitoring: Understand your audience's search patterns and adapt accordingly.
- Real-time visualization: Instantly discover what your audience is looking for.
- Source of content inspiration: Generate ideas for your website and blog based on trends
Pricing
- Monthly plan: 99 dollars per month.
- Yearly Plan: $79 per month (billed annually).
- Expert Plan: 199 dollars per month.
Our take
Investing in AnswerThePublic can offer valuable perspectives for aligning your content with the needs and questions of your audience.
19. SpyFu.
SpyFu is a tool dedicated to keyword research and competitive analysis, specifically for Google Ads.
It allows businesses to stay one step ahead in the field of SEO and PPC.
Features
- Competitive PPC analysis: Identify the keywords your competitors are investing in advertising for and use this information to refine your own PPC strategy.
- SEO analysis of the competition: Find out which keywords your competitors are naturally positioning themselves on and optimize your own content accordingly.
- Monitoring ranking trends: Track changes in the positioning of a page or website on specific keywords over time.
- Campaign suggestions: Get keyword recommendations to improve the performance of your Google ads and increase conversions.
Pricing
- Basic: $39/month.
- Professional: $69/month.
- Unlimited: $129/month.
Our take
Equipping yourself with SpyFU allows you to benefit from a precise overview of your competitors' strategies, thus offering a competitive advantage in the field of SEO and paid advertising.
Why Opt For SEO Tools?
The importance of SEO tools for your website
SEO tools are essential to optimize your online presence, whether you manage a blog, an e-commerce store or a news site.
1. Weight of natural referencing
What does SEO really bring to your website?
👉 Increased visibility: SEO boosts the visibility of your website, attracting more visitors.
👉 Increased revenue: Successful SEO optimization often results in increased revenue, thanks to a larger audience.
2. Crucial choice of SEO tools
How do you choose the right tools for your needs?
👉 Adaptability: Not all SEO tools are suitable for all needs. Some may be too expensive for a small independent site.
👉 Test before you buy: Before making a financial commitment, it is recommended to use the free trial versions offered by most SEO tools.
3. Free Tools Effect
Maximize the use of free SEO tools for optimal impact
👉 Overview: Although they have their limitations, free SEO tools already offer a good overview of the improvements that need to be made.
👉 Education: They are great for beginners who want to understand the basics of SEO.
4. Importance of web hosting
Don't neglect your web host!
👉 Impact of speed: The speed of your website directly influences its referencing. A successful hosting provider is therefore essential.
👉 Future of SEO: According to Google, the importance of site loading speed will only increase in the coming years.
In conclusion, to make your website shine on search engines, a well-thought-out SEO strategy and appropriate tools are essential.
Take the time to find the ones that best fit your needs and budget.
FAQs
How does SEO software help small businesses?
SEO software is essential for small businesses that want to:
👉 Increase their visibility in search results.
👉 Generate more qualified traffic to their website.
👉 Outperform their competitors in terms of SEO performance.
👉 Optimize their product descriptions and pages for e-commerce.
Can I manage my SEO myself?
Yes, you can start SEO by yourself:
👉 Use free tools like Google's planner.
👉 Integrate relevant keywords on your site.
👉 Improve continuously by educating yourself through online blogs and guides.
What are the SEO metrics to watch out for?
Knowing and understanding multiple metrics is vital for an effective SEO strategy.
Key metrics to monitor include:
👉 Organic traffic.
👉 Bounce rate.
👉 Pages per session.
👉 Organic click rates (CTR).
👉 Domain and page authority.
👉 Page load speed.
What are SEO tools?
These are solutions that help users optimize their site for better visibility on search engines.
They provide essential data, such as rankings, backlinks, and competitor information.
Conclusion.
Choosing the right SEO tool for your needs is the most important thing when expanding your online reach.
As you can see, there are a lot of paid and free options on the market.
Using two SEO tools is also an option, as they can have features that complement each other.
In any case, identify your business goals and find out how SEO can help you achieve them before looking for the right tool.
SEO is a long-term process, and being selective is the best way to ensure that you choose the right tool to serve you in the months to come.
