What is Outgrow.co?

Outgrow is a fantastic platform that allows you to effortlessly create different types of highly engaging, colorful, and hopefully interactive content, like interactive quizzes, assessments, surveys, calculators, and more.

The result of the work of two technology experts at Wharton/UPENN, the platform has over 50 team members and has helped businesses and marketers create over 50,000 interactive calculators since its inception in 2015.

With this no-code tool, you can focus on the final result in less than a week, without having to worry about the technical know-how of creating interactive content.

Read on to learn more about Outgrow and how you can use it to optimize your content marketing efforts. Or watch the video below.

Features

1. Smart Builder app

This powerful and essential tool, with a minimal learning curve, accelerates the development of interactive content in just a few minutes.

With this great tool, you can easily create a few sliders, questions and options thanks to the simple and intuitive interface equipped with the following features:

Entering text
Simple selection/multi-selection
Digital cursor
Opinion scale/ranking
Date and time selector
Uploading files

... and more.

2. Outgrow models

Instead of having to create your interactive content from scratch, you can use one of the platform's dozens of pre-designed templates.

You can search for models by industry or by tool type. When you search by industry, you get real examples of using templates, making it even easier to choose.

Here's a look at each of the different content models you can choose from:

Digital calculator

This allows you to use complex mathematical formulas to give projections, estimates, quotes, cost savings, returns on investment, and more.
For example,” How much do you save when you buy a Tesla? “

Score quiz software

This type of quiz offers an “if/then” logic. This means that instead of sending all quiz participants on a single path, you can send them to several paths (and possibly different results) depending on the answers to your questions.
That way, people segment themselves as they answer your quiz questions.

Evaluations

This tool allows you to provide your target audience with scores based on how each user answers questions.
You can be interactive through evaluation quizzes and possibly scores with graded tests or quizzes and calculators and even suggest splitting the quizzes. Here is an example of Outgrow that allows you to test your English:

Survey/ Survey

Polls and surveys are a great way to increase content engagement on your website or blog.
People always want to see results, which can also help you generate links.
Check out this template for a simple Outgrow survey:

E-commerce recommendation

It's a great complement to the multiple platforms you can use and allows you to ask questions to provide advanced recommendations by filtering a wide range of products and services.
It is a powerful tool to have if you manage an e-commerce store.
Here are a few templates with examples of the type of interactive content you can create:

For all e-commerce players, the platform offers a unique shopping experience, better customer engagement, higher average order value, and a reduction in abandoned carts.

Chatbot

This feature allows you to ask questions in a chat course in order to provide recommendations or results to your users.
For example, you can use it to answer the question “A How old can you retire? “or”What diet should you follow? “Here's an example from the website:

Competitions/Contributions

If you regularly organize giveaways on your website or social media, this tool can help you generate more leads on automatic pilot by making it easier to award rewards to users who share your content. Here is an example of a pre-designed competition template:

Forms/Surveys

With this tool, you can collect leads and gather data from prospects, customers, employees, and more.
You can use it to create employee satisfaction surveys or create professional contact forms for brand partnerships. You can even use it to collect emails for your subscriber list.

3. Email and social media integrations

Email marketing and social media marketing are two of the most important marketing channels for most small and large businesses.

Outgrow integrates with numerous marketing tools and all integrations help you develop your email marketing campaign to build your list, segment your subscribers, and more.

The platform also allows your users to easily share your content on various social media networks, increasing the chances of your interactive content going viral.

4. Easy website integration

Instead of hosting your interactive content on the Outgrow platform, you can integrate it into the pages of your own website.

You can do this easily by going to the “General Settings” tab for any content you create on the platform.

Click on the link”Embed into a web page“and follow the instructions.

5. Performances

This category shows you how you are doing on the Outgrow platform. This unique feature gives you a clear idea of whether or not Outgrow is worth it for you.

You can avoid having to go through the settings to view the analyses manually. Instead, the platform shows you directly what you can do to get the most out of using it. and increase your return on investment

That includes All aspects, from your account to your launch processes, promotions, etc.

Whether you're a seasoned marketer or a newcomer to the world of interactive content, you'll appreciate this objective perspective that will help you stay on track.

6. Analytical

If you have interactive content on your site, this is where you can check its performance.

You will find the analysis tab located next to the tabs Dashboard and Performances on the Outgrow interface.

One of the unique features of the platform is that it offers easy visualizations to get insights into your data at a glance.

Here are a few examples of what you can do with the various analysis functions:

Overview: Get a bird's-eye view of your visitors and conversions.
User Details: View detailed analytics and user responses.
User funnels: Get detailed metrics on user flows.
Compare: Compare the results collected on Outgrow.
Reports: Consider and send custom PDF reports.
Connect: Find relationships between the data collected on Outgrow.

7. Advanced functions

The main goal of Outgrow is to provide you with no-code tools to create interactive content. However, you also have access to advanced features that allow you to easily create complex formulas if you want to.

For example, you can create a custom calculator and use Outgrow's advanced calculation tools to calculate anything with interactive calculators that relate to math or statistics, including:

Mortgages, bonds, and interest
Nested “if/else” and “if” statements
Percentages and discounts
Math downloaded from Excel

... and much more.

It is now clear that this tool has a lot to offer.

All of the features described above only scratch the surface of all the possibilities offered by this platform.

You also get tracking and event features, SEO tools, a lead magnet, location, usage restrictions, and more.

Check out this Outgrow video tutorial that explains more about how Outgrow content can help you grow your business.

Pricing

Outgrow offers a limited free trial and even chooses lower tier prices.

No credit card is required to get a free trial, just enter your email address, and you can start using the platform right away.

To unlock all of the software's features (such as lead generation, interactive quiz and calculator testing options, the child care team, etc.) from the free trial, you need to upgrade to one of the premium plans and choose your own package, which are as follows:

‍Freelancer Limited ($14/month): Outgrow plans start at $14/month for three types of content, one user, 12,000 leads per year, and five pieces of content.‍
Freelance ($25/month): For $25 per month, you get seven types of content, one user, up to 12,000 tracks per year, and six pieces of content.‍
Essentials ($95/month): This plan includes eight content types, 90,000 qualified leads per year, unlimited content, and three team members.‍
Business ($600/month): You can get the full suite of Outgrow tools by upgrading to the Business plan, which is paid annually for $600/month.

Integrations

Outgrow integrations allow you to boost your marketing and sales funnels. The platform allows you to create integrations with ease.

For example, with the integration powered by Zapier, you'll be able to connect to over 1,000 tools and web applications for everything related to lead information management, analytics, and everything in between.

Outgrow integrations include:

Google Analytics
Hubspot
Pardot
ActiveCampaign
Drip
Trello
Google Calendar
MailChimp
Evernote
Pipedrive
Facebook pages
Google Drive

... and hundreds of other applications for marketing, sales and sales process, customer service, data analysis, and more.

Outgrow integrates with third-party tools (other than Google Analytics). All you need to do is:

Navigate to the Outgrow dashboard interface.
Click on your name at the top right of the page to access account settings.
Then, select “Settings” from the dropdown menu, and you'll find the API key on the settings page.

You can then click on the “Generate/Regenerate” option to access the API key for the company and the entire organization that you want to integrate via Zapier.

Customer Support

Outgrow Support offers great customer support in a variety of ways, even when you have a free trial and for the duration of the trial.

For newbies, there's a ton of documentation on the website to help you do everything from creating an Outgrow account to advanced content strategies for getting the most out of the platform.

You'll get all the customer support you need through tutorials and tips, but you can also get help from Outgrow's reactive support, and the team can communicate via email or chat.

Alternatives to OutGrow

Many people nowadays use content creation software to give themselves a competitive edge in the crowded online space.

There are tons of different solutions out there, some of which are great alternatives to Outgrow depending on Your specific needs.

In our general reviews, we explored the features and tools of Outgrow, but here are the top 3 alternatives to Outgrow:

1. Constant Contact

It's hard to find a tool that can rival Outgrow's enormous wealth of applications for creating interactive content.

However, when comparing certain marketing functions, such as customer surveys, event scheduling, marketing automation, Constant Contact offers a viable alternative to Outgrow.

Outgrow has unique features such as prospecting tools, real-time data, real-time reports, and an activity dashboard that put it at the top of all others.

In terms of pricing, Constant Contact starts from $20/month, but considering the significantly lower number of features offered, it's clear that Outgrow offers better value for money.

2. Landbot

Landbot is yet another alternative with a lot of features in common with Outgrow. While developing your business, a chatbot can possibly help you, and the manufacturer also offers SMS messaging, multi-channel communication, and email management.

If these features are critical to running your small business, this may be the most attractive option.

On the other hand, Outgrow offers unique features such as distribution management, form management, campaign segmentation, and content management, which you won't find on Landbot.

When it comes to price, Outgrow has a ton of extra features and helps you achieve a lot more features and business goals than Landbot, which makes it more interesting.

3. Salesforce Marketing Cloud

Salesforce is well known in marketing software. The Salesforce Marketing Cloud platform has many characteristics in common with Outgrow and others that are unique to it.

For example, in addition to customer surveys and extended web forms, Salesforce Marketing Cloud offers multivariate testing, metadata management, landing pages, and more.

Some platforms ask for huge amounts of money for very few prospects. In contrast, Outgrow's unique features include web traffic reports, feedback management, charts, and lead capture.

While both platforms have a lot to offer to help you attract more leads and increase conversions, Salesforce's $4,800 price tag may put off many businesses and marketers.

You can get almost all the tools offered on the Salesforce platform for a fraction of the amount on the Outgrow platform.

FAQs

Why use Outgrow?

Outgrow can help you create eight types of interactive content.

Compared to static content like Landing pages, interactive pages, by definition, encourage participation. They are therefore better able to gather feedback, generate quality leads, and convert site visitors into paying customers.

What tools does Outgrow use to create interactive content?

Outgrow uses conversion rate, bounce rate, and social share data to create interactive content.

Final Verdict

Outgrow is a powerful and easy to use tool for creating interactive content that will lead to higher engagement on your site and greater lead generation for mid-sized businesses and small businesses.

The platform has helped thousands of businesses, big and small, boost engagement and lead generation. It has been used by big names like Adobe, Tesla, State Farm, and more.

It is just as effective for small businesses as it is for large corporations.

Regardless of your industry or level of expertise, it's a great tool to have in your arsenal if you're engaging in content marketing and inbound marketing.

Outgrow : Full Review, Testing, and Presentation (2024)