Qualtrics : Full Review, Testing, and Presentation (2025)

What is Qualtrics?

Qualtrics is a powerful platform designed to analyze and improve customer, product, brand, and employee experiences.

Founded in 2002, it has become an essential software for businesses and academic institutions seeking to understand their customers, develop products, measure brand perception, and increase employee satisfaction.

• Development and Acquisition: The specialist company, which is almost 20 years old, launched its experience management platform in 2017. It was acquired by SAP through Silver Lake pension funds in 2019 for 8 billion dollars, strengthening its position in the market.
• Features and Use: Qualtrics offers advanced survey creation capabilities, diverse distribution options, and deep analytics capabilities. More than 11,000 leading global brands trust this specialist for their experience management needs.

In summary, Qualtrics stands out for its ability to provide valuable insights and strategic solutions for a variety of industries, making it a valuable tool for businesses looking to optimize their customer relationships and internal strategy.

Features

1. Creating Advanced Surveys

Qualtrics is known for its ability to create complex, customized surveys. With flexibility in questionnaire design, it allows users to ask questions creatively and effectively.

• Varied Question Types: Over 22 question types available, allowing for diverse data collection.
• Intelligent Survey Logic: Uses features like Skip Logic, Display Logic, and Randomization for a dynamic survey experience.
• Professional Survey Templates: Access to a wide range of pre-designed survey templates to save time and ensure efficiency.

The flexibility and variety of survey creation options make Qualtrics a robust tool for collecting deep, accurate data.

2. Sophisticated Data Analysis

Qualtrics stands out for its data analysis capabilities, allowing users to derive meaningful insights from their surveys.

• Advanced Text Analysis: The Text iQ tool allows detailed analysis of text responses, identifying trends and feelings.
• Dynamic Cross Tables: Creation of cross tables for an in-depth analysis of the data collected.
• Customizable reports: Generation of visually appealing and informative reports, adapted to the specific needs of the user.

With its powerful analytics tools, Qualtrics enables a deep understanding of data, which is essential for making informed decisions based on surveys.

3. Integrations and Collaborations

Qualtrics excels in the ease of integration with other tools and collaboration within teams.

• Multifunctional integrations: Connection with various applications and platforms for an enriched user experience.
• Team Collaboration: Sharing and collaboration features to work effectively as a team on surveys.
• Shared Question Library: Allows questions and surveys to be saved and shared for future use.

Qualtrics' integration and collaboration capabilities increase team productivity and the synergy between different tools and platforms.

4. Personalization and Branding

Qualtrics offers extensive options for customizing surveys, which helps strengthen brand identity.

• Varied Customization Options: Customizing the appearance of surveys to align with the brand's visual identity.
• Multilingual Support: Translating surveys into over 75 languages to reach a global audience.
• Brand and Design Themes: Creation of custom themes to reflect the corporate brand image.

Advanced personalization and branding in Qualtrics helps businesses create surveys that accurately reflect their brand and message.

5. Respondent Management and Dissemination

Qualtrics makes it easy to manage respondents and deliver surveys across a variety of channels.

• Distribution via Email and SMS: Efficient sending of surveys by email and SMS, ensuring a wide reach.
• Anonymous link and QR Code: Easy distribution of surveys with anonymous response options.
• XM Directory for Contact Management: Centralized management of respondents for targeted and effective invitations.

Qualtrics' varied survey delivery options allow for effective data collection from a broad range of respondents.

6. XM and ExpertReview solutions

Qualtrics stands out for its customized XM Solutions and its ExpertReview tool to optimize the quality of surveys.

• XM Solutions for In-Depth Market Research: Access to advanced resources for the design of complex surveys.
• ExpertReview for Quality Assurance: Automatic assessment of the quality of surveys to maximize efficiency and accuracy.

Qualtrics XM and ExpertReview Solutions provide quality assurance and improved efficiency in creating and running surveys.

Customer Support

Qualtrics focuses on customer support and offers a plethora of educational resources to help users.

• Dedicated Support: Customer support available to quickly resolve issues and answer questions.
• Training Resources: Access to tutorials, webinars and guides for optimal use of the platform.

Qualtrics customer support and educational resources ensure a smooth and rewarding user experience, which is essential for taking full advantage of the tool.

Pricing

Qualtrics offers a wide range of plans to meet the needs of individuals and businesses alike when it comes to online surveys and polls. From the basic free package to the premium tailor-made offer, there is something for all budgets.

Qualtrics offers four pricing plans:

Free: Includes 1 survey, 15 questions, and a maximum of 100 answers.

CoreXM Standard: $360/year. Unlimited surveys, questions and answers. Annual commitment required. Partial refund possible.

CoreXM Advanced: Customized quote according to your needs. Broad range of survey tools and advanced features.

CoreXM Professional: Personalized quote. All the advanced features and tools for researchers and professionals. Free trial available.

Paid add-ons are also available to extend the functionality of lower plans without changing licenses.

Rates are based either on a fixed annual amount (CoreXM Standard), or on a personalized quote (CoreXM Advanced and Professional). The annual commitment for the Standard formula may be binding but a partial refund is possible in case of cancellation.

Alternatives to Qualtrics

1. Jotform

Jotform is an online form creation solution that stands out for its ease of use and flexibility.

It offers robust features to create custom forms adapted to various needs, ranging from surveys to registration forms.

Features

• Intuitive form creation: Drag-and-drop interface for quick form creation without the need for technical skills.
• Customization and flexibility: Wide range of models and customization options to meet different needs.
• Effective integrations: Compatibility with various platforms and third-party tools for better data management.

Pricing

• Free: Limited access to basic features, with some restrictions on the number of submissions and storage space.
• Paid plans: Starting at around $24/month for advanced features, higher submission limits, and more storage space.

Jotform is an accessible and user-friendly alternative to Qualtrics, ideal for those looking to create custom forms without excessive complexity.

However, it may not be suitable for users who require deep analytics capabilities like those offered by Qualtrics.

FIND OUT MORE: Try JotForm Now

2. Typeform

Typeform stands out for its user-centered design and attractive interface.

It is particularly suitable for creating interactive and engaging surveys and forms.

Features

• Attractive and interactive design: Forms and surveys with a superior visual appearance and user experience.
• Creating customizable forms: Flexible tools for creating unique forms.
• Rich integrations: Compatible with a variety of tools and platforms for effective data management.

Pricing

• Free: Basic offer with limited features.
• Premium plans: Starting at around €30/month for advanced features and a better user experience.

Typeform is ideal for those who value aesthetics and user engagement in their forms and surveys.

However, it may not be suitable for users who need complex data analysis like that offered by Qualtrics.

FIND OUT MORE: Try Typeform Now

3. SurveyMonkey

SurveyMonkey is a widely used online survey tool that is known for its ease of use and data analysis capabilities.

It is suitable for a wide range of users, from small businesses to large organizations.

Features

• Enhanced experience management: Broad range of question types and templates for different types of surveys.
• Data analysis: Integrated analytics tools to interpret responses, generate reports, and improve your bottom line
• Multiple integrations: Support for various platforms for better data synchronization.

Pricing

• Free: Access to basic features with limitations.
• Paid subscriptions: Start at around €25/month for advanced options and more advanced analytics capabilities.

SurveyMonkey is a solid option for those looking for an alternative to Qualtrics with similar analytics capabilities, although its depth of analysis may not be as extensive as Qualtrics.

News: Acquisition of Qualtrics

Qualtrics, the leading platform in the field of user experience management (XM), recently took a major step in its evolution.

On March 13, 2023, the company announced a definitive agreement for its acquisition by the Silver Lake consortium, a leading global investor in the technology sector, in partnership with the Canada Pension Plan Investment Board (CPP Investments).

This all-cash transaction values the Qualtrics service at approximately 12.5 billion US dollars.

• Change of Ownership: The Silver Lake Consortium in Salt Lake City, along with its co-investors and CPP Investments, will acquire 100% of the outstanding shares of Qualtrics, including all of the majority stake held by SAP. Qualtrics will thus become an independent, privately-owned company, well-positioned to continue category innovation and effective growth at scale, with the ambition to become the next major cloud platform for businesses.
• Financial Details of the Agreement: Qualtrics shareholders, including SAP, will receive $18.15 per share in cash. This represents a 73% premium to the 30-day volume-weighted average price on January 25, 2023, the last full trading day before SAP announced it was exploring the sale of its stake in Qualtrics, and a 62% premium to the unaffected closing price on that date.
• Leadership and Headquarters: Qualtrics will continue to be led by CEO Zig Serafin and will remain headquartered in Provo, Utah, and Seattle, Washington.

This acquisition by this consortium marks a turning point for Qualtrics, giving it the freedom and resources to further innovate and expand its reach as a leading enterprise cloud platform.

FAQs

Is there a free version of Qualtrics?

Yes, it's called Qualtrics Surveys. This is the plan you get automatically after creating an account.

Despite its expected limitations and lack of aesthetic customization options and advanced analytics, Qualtrics Surveys may be a viable option. You can launch a single survey of 15 questions in one language.

How much does Qualtrics cost?

The minimum cost for a Qualtrics license is $30 per month. But you may need to subscribe to a more expensive plan if you are a business or academic with significant research needs.

Additionally, you may face one-time expenses if you need to buy paid third-party integrations or if you want to get certain certifications.

Is Qualtrics secure?

Qualtrics has achieved ISO 27001 certification, which is the international standard for information security management. As a FedRAMP authorized provider, the U.S. government is confident in its ability to provide secure cloud-based services to federal agencies. HITRUST certified, Qualtrics inspires confidence in healthcare organizations.

Final Verdict

Qualtrics is a high-performing business platform that will help you manage multiple experiences and conduct comprehensive analytics.

Its basic paid subscription may cost more than its SurveyMonkey counterpart, but you can buy advanced features separately.

In this article we saw that this is not something we often see for this type of software.

It is already one of the online survey tools that clearly shares the heyday of the sector with a few leaders. But we expect it to aggressively develop its feature set and integration choice.

Reviews about the specialist Qualtrics generally recommend the free version of the software, but we encourage you to test the trial version of their higher-level subscription to see what it's really all about.