What is the Zeliq?
Launched in 2023 in Paris by the founders Dorian Ciavarella (CEO) and Guillaume Cruz, Zeliq represents a new approach to B2B sales management. This Parisian SaaS platform is distinguished by its unified interface that brings together all the tools essential to sales teams.
Since its launch, Zeliq has attracted more than 2,000 B2B businesses, mainly in the technology sector, in France and the United States. The platform now processes more than 1 million monthly actions, testifying to its rapid adoption around the world.
The strengths of this software :
- A rich database of 450 million qualified B2B contacts
- Automated sales sequences on LinkedIn and by email
- Native integration with major CRM
- Personality analyses of customers and prospects to improve conversion rates thanks to its artificial intelligence
- A complete centralization of commercial tools to adapt each message or appointment
The platform integrates naturally with HubSpot, Pipedrive and Salesforce, allowing a smooth synchronization of commercial information. This integrated approach eliminates redundancies and significantly reduces operational costs.
Features
Zeliq, created in 2023, represents a new generation of B2B sales management platforms. It is distinguished by its advanced integration of artificial intelligence that optimizes every aspect of the business process.
1. Sales automation
THEintelligent automation by Zeliq is transforming the way sales teams manage their prospects. The system uses AI to create personalized sales sequences across multiple channels:
- LinkedIn messages adapted to the profile of the prospect
- Personalized emails based on opening behavior
- Automatic tracking with smart reminders
- Continuous enrichment of lead data
Users will particularly appreciate the extensive customization, although some settings would benefit from being simplified.
2. Contact and prospect data
La power of the B2B network of Zeliq is based on its exceptional base of 450 million contacts. This valuable resource offers:
- A permanent update of information
- Precise targeting filters
- Automatic enrichment via “waterfall” workflow
- Add leads with its chrome extension
An impressive database in its size, but which sometimes shows variations in the quality of information across sectors and regions. Automatic enrichment partially compensates for these disparities.
3. Behavioral analysis and scoring with artificial intelligence
Zeliq's analytics system carefully reviews each interaction to create detailed profiles. Artificial intelligence real-time analysis:
- Opening and response rates
- The time spent on your communications
- Clicks and interactions with your content
- The patterns of engagement
- Buying signals
Scoring is accurate and relevant, although the system can sometimes overestimate certain behaviors. Manual calibration is sometimes necessary to refine the results.
4. CRM integration and other tools
La seamless connection with your existing ecosystem guarantees optimal efficiency. Zeliq integrates naturally with essential tools:
The system automatically synchronizes your data with HubSpot, Pipedrive And soon Salesforce. Integration with Aircall and Ringover allows smooth management of communications.
The integrations are solid and reliable, but some advanced features are only available with premium CRMs. The current absence of Salesforce can be a barrier for some businesses.
5. Campaign management and optimization
La centralized platform by Zeliq offers a clear overview of your marketing performance. Intuitive dashboards allow accurate monitoring of results, while AI automatically adjusts your campaigns to optimize their impact.
The dashboards are complete and readable, although reports could be further customized. Automatic optimization through AI produces tangible results.
Pricing
Zeliq structures its offerings to support business growth, from individual users to large sales teams, with functionalities adapted to each level of need.
Free plan
The Entrance plan allows you to discover the fundamentals of Zeliq without commitment. It includes:
- 50 monthly credits for enrichment and analysis
- 2 active email/call sequences
- Access to basic search filters
- Data import via CSV
An interesting formula for testing the tool, but the limitations are quickly reached for regular professional use.
Starter plan
TO €59 per user per month, this release unlocks the true potential of Zeliq for business.
The offer includes essential features:
- 750 monthly credits for your prospecting
- Full automation via email and LinkedIn
- Integration with the main CRMs
- Detailed reporting and analysis
- Multichannel data enrichment
The best compromise for small structures, offering most premium features at an affordable price, even if some limitations remain on volumes.
Custom Plan
This formula Premium at €3,000 per user per year is aimed at confirmed sales teams. It proposes:
- Centralized team management
- Personalized support
- Advanced analysis tools
- Unlimited data enrichment by AI (emails, lead phone numbers, etc.)
- Priority support
- Team gamification features
A complete offer but whose high price reserves it only for large structures. Personalized support and advanced functionalities justify the investment for teams seeking to maximize their ROI.
Alternatives to Zeliq
In the landscape of B2B sales tools, several alternatives to Zeliq stand out. Let's analyze the strengths and features of Apollo.io, ZoomInfo, and Hunter.io.
Apollo.io
The platform is distinguished by its data-driven approach to commercial prospecting.
Common points with Zeliq :
- A substantial B2B database to accelerate your productivity
- Multi-channel sales automations
- Extensive integration with major CRMs
- Data enrichment tools
The particularities that differentiate it:
- A base of 220 million contacts (vs 450 million for Zeliq)
- Particularly detailed search filters
- A focus on technological data
- An increased risk of messages classified as spam
Our opinion : A solid alternative for SMEs, even if the database is more limited than Zeliq. Advanced targeting features partially compensate for this limitation.
ZoomInfo
This premium solution mainly targets large companies with specific data needs.
The tool is distinguished by:
- Exclusive purchase intent data
- Remarkable precision of information
- A high price positioning (especially targeted for teamwork)
- A unique depth of analysis
Our opinion : A high-end solution that is very complete but whose high price and the lack of personalized support can be a hindrance. Preferred for large accounts with advanced data needs.
Hunter.io
This solution focuses on email verification and targeted lead generation.
The key points :
- A specialization for email verification
- An easy to use interface
- Accessible rates
- Effective CRM integration
- A unique focus on email
Our opinion : An effective tool but more limited than Zeliq, ideal for small structures only looking to validate emails and lead generation. The lack of multi-channel automation can be limiting for certain uses.
Each software meets specific needs: Apollo.io for SMEs looking for a good quality/price ratio, ZoomInfo for large accounts requiring accurate data, and Hunter.io for structures focused on email. Zeliq is positioned as an interesting compromise with its AI approach, the grouping of all the functions necessary to improve business performance and its set of important data.
Customer Support
User support is a priority for Zeliq, which deploys several levels of support adapted to the needs of each customer.
Educational center
The training program Zeliq is based on regular educational initiatives:
The platform offers weekly webinars live where Zeliq experts share their knowledge and answer participants' questions.
The space Zeliq Odyssey offer:
- Detailed video tutorials
- Downloadable practical guides
- Concrete application exercises
- Real case studies
- Customizable templates
- A co-creation center
A comprehensive training system that makes it easy to get started, even if some advanced content would require more depth.
Help Center
La documentary base centralizes all essential resources in an intuitive interface. Users quickly find answers to their technical and functional questions there.
Regular updates ensure the accuracy of the information, with a particular focus on new features.
Rich and well-structured documentation, but which would benefit from offering more concrete examples of use.
Support Direct
The helpdesk remains accessible via several channels for immediate assistance:
- Live chat with response within 5 minutes (excluding work hours)
- Dedicated phone line
- Prioritized ticket system
- Interactive knowledge base
A responsive and competent team, especially for premium users, even if waiting times can get longer during peak periods.
Dedicated Account Manager
Personalized support is a pillar of the Zeliq experience. Each customer of the premium plans benefits from a dedicated expert Who:
- Analyze specific needs
- Optimizes the use of the platform
- Follows business goals
- Suggest continuous improvements
- Organize performance reviews
Quality support that makes a difference, particularly appreciated by ambitious sales teams.
A remarkable level of customization for businesses with complex needs, although reserved for premium customers.
Conclusion
Our in-depth analysis of Zeliq reveals a solution that truly modernizes B2B prospecting. Let's look at the various aspects of this platform.
Strengths
La technological power by Zeliq is expressed through several innovative aspects:
- The advanced use of artificial intelligence for behavioral analysis
- A considerable database of 450 million B2B contacts
- Multi-channel automations (LinkedIn, email, telephone)
- Seamless integration with the major CRMs on the market
- Extensive personalization of commercial approaches
The integration of AI and the breadth of its information places it among the major players in the sector, with real added value for sales teams.
Points for improvement
Despite its advantages, some aspects deserve attention :
- A handling that requires a significant investment
- Premium rates that can be expensive for advanced plans
- A credit system that is sometimes restrictive in the search for prospects
- An interface that could benefit from being simplified
These points, while notable, do not detract from the overall quality of the solution but require careful consideration before adoption.
Overall balance
Zeliq marks a turning point in automating B2B sales. The platform impresses with its technological approach and its ability to effectively centralize business tools.
A solution particularly suited to companies with an ambitious prospecting strategy and the resources to fully exploit its potential. Small structures will have to accurately assess their ROI before engaging, but the investment can be very profitable for teams that master the tool.
