Make Money on Pinterest: Affiliate Marketing Guide [2024]

Learn how to make passive income with Pinterest affiliate marketing while providing valuable content and engaging your audience.
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Key Takeaways

Imagine blending the energy of a morning workout with the harmony of a musical masterpiece. It may seem surprising, but the most effective associations are often the least predictable.

Let's apply this concept to your business: what would happen if we transformed affiliate marketing, often text-based, by integrating it with Pinterest?

Les stats might well be in our favor - if Pinterest were a country, it would be the third largest in the world, overtaking the United States.

This represents a massive audience to attract and convert. At the same time, it's about creating a spark, a proposal that spurs action with a “I want to try that!” After all, Pinterest is a space for creativity.

In this article, I'm going to guide you on how to use Pinterest for affiliate marketing to improve your profits and expand the reach of your business.

Affiliate Marketing with Pinterest: What is it?

What exactly is a Pinterest affiliate? Imagine sharing products or things that you like. When a user makes a purchase through your specific link, you receive a commission for that sale. These affiliate links are integrated directly into your Pinterest posts.

To illustrate, let's say you find an attractive link on Pinterest and decide to make a purchase. The author of this pin earns a small commission on your purchase without this involving additional costs for you.

In addition, it is possible that the user who clicks on an affiliate link will get a bonus or a discount. This is what we call a win-win situation in affiliate marketing. You help your readers solve their problems by sharing amazing products or services, and in return, you can generate passive income.

  • Product sharing : Affiliates share products they love on Pinterest.
  • Commission generation : When a purchase is made through the affiliate link, a commission is paid to the affiliate.
  • No additional costs : Users who buy through an affiliate link do not incur additional costs.
  • Potential bonuses : Users can take advantage of discounts or bonuses using affiliate links.
  • Resolving reader issues : By sharing amazing products or services, you help your readers solve a variety of problems.
  • Passive income generation : Affiliate marketing makes it possible to earn money without extra effort.

All in all, affiliate marketing with Pinterest can be an effective way to increase revenue while helping your readers discover new products and services. With a bit of patience and dedication, you can take advantage of this opportunity to improve your affiliate marketing results.

How to optimize the Pinterest account

Pinterest is a powerful tool for improving your online visibility and developing a solid affiliate marketing channel. Here is a detailed guide covering all the steps from optimizing your Pinterest profile to mastering affiliate marketing on this platform.

1. Optimizing Your Profile

A solid online presence starts with a well-optimized profile. On Pinterest, that includes:

  • Profile picture: A high quality photo that represents your brand well.
  • User name: A relevant and easy to remember username for your brand.
  • Bio: Use this space to explain who you are, what you do, and include relevant keywords to improve your visibility.
  • Pins and boards: They should be well-organized and aesthetically appealing to provide insight into your brand and content.
  • Keywords and hashtags: Include keywords and hashtags that are relevant to your domain to appeal to a wider audience.

2. Pin Formats and Affiliate Marketing Optimization

Each pin format on Pinterest has its benefits, and understanding them can help increase the visibility of your pins. Optimizing your profile with relevant keywords and applying SEO is crucial to improving your presence on Pinterest.

  • Standard pins and videos: Perfect for driving traffic to your website or sales page.
  • Pins of ideas: More immersive, they captivate your audience in a more engaging way.
  • Rich Pins: Offer additional details that may influence the user's decision to click on your website or save the pin for later.

3. Affiliate Marketing Tools and Strategies

Once you've optimized your profile and mastered the pin formats, it's time to take advantage of Pinterest's tools and strategies to improve your affiliate marketing efforts.

  • Rich Pins: Add meta tags to your website and get Pinterest to validate them.
  • Creating pins: Use Canva to create attractive, professional pins.
  • Pine planning: Tools like Tailwind can help increase the visibility of your account.
  • Performance analysis: Use Pinterest Analytics to track and improve your strategies.

4. Long-term and Technical Aspects of Affiliate Marketing

For a long-term affiliate marketing strategy, there are several factors that need to be considered.

  • Disclosure of affiliate links: In accordance with FTC guidelines, be sure to disclose all affiliate links.
  • Types of pines: Adapt your strategy according to the platform used, as the types of effective pins can vary.
  • Affiliate networks: Choose the right network to stay compliant with Pinterest restrictions.

5. Improving Commitment and Trust

Public engagement and trust are key aspects of success on Pinterest.

  • Images and videos: Show your product in action to inspire trust.
  • Testimonies: Use social proof to demonstrate the trustworthiness of your product or service.
  • Pins of ideas: Before publishing your idea pins, add product labels to highlight your products and their unique characteristics.

In summary, optimizing your Pinterest profile, mastering the various pin formats, effectively using Pinterest tools and strategies, paying attention to the long-term and technical aspects of affiliate marketing, and working on engagement and trust are the keys to maximizing your online revenue with affiliate marketing on Pinterest.

How to create affiliate pins: a comprehensive guide

Affiliate advertising on Pinterest can be a gold mine for marketers, and to get the most out of it, it's crucial to know how to create effective pins. In this guide, I'll show you how to do that, with detailed information about what tools to use, pin sizes, key elements for a good pin, and much more.

1. Tools for creating pins

Canva

An intuitive design tool that offers a variety of features to create engaging pins. You can start with the free version and upgrade to Canva Pro for more options and tools, like access to premium images and the ability to organize your creations in folders.

Tailwind Create

Another tool for quickly creating pins. However, you may find that the pins created with Tailwind look more generic.

PicMonkey

A popular alternative to Canva and Tailwind. Some people prefer to use Photoshop to have total control over their pin design.

2. Pin size

Follow Pinterest best practices by creating pins that are 1000×1500 pixels in size with a 2:3 ratio. This allows you to maintain the clarity of the images and possibly give priority to your pins on the platform.

3. What makes a good pin

  • Clear fonts : Use fonts that are easy for users and Pinterest to read and understand. Script fonts can be aesthetically pleasing, but they are often more difficult to read.
  • Emotional words : Include words that evoke strong emotion in the reader. For example, if you're promoting a camera, you might say, “Start taking photos you'll be proud of” or “Stop being embarrassed by your grainy, fuzzy photos anymore.”
  • Intrigue : Don't reveal everything in your pin. Create suspense to encourage clicks.
  • Professional image quality : Use high quality images. If you're not a photographer, consider using image banks. Recommended options are Envato Market, Ivory Mix, and Pixistock.
  • Color palette : Use colors that make your text visible and that complement each other. Warm colors generally work well on Pinterest.
  • Clear call to action : Include a clear call to action to guide users on what to do next. For example: “Click here to find out more” or “Find out for yourself here.”
  • Focus on the benefits : Highlight the benefits of the product rather than its features. This helps users visualize how the product can improve their lives.
  • Detailed description : Take advantage of the space available and use as many words as possible for your description. This gives you an opportunity to talk about your experience with the product and to address issues that your affiliate product or service may solve.
  • Disclosure : Be sure to add a disclaimer to your pin to indicate that it contains an affiliate link in compliance with the GDPR.

By following these steps, you'll be able to create engaging and effective affiliate pins on Pinterest, leading to better engagement and better results from your affiliate marketing strategy.

How to add affiliate links

Affiliate links on Pinterest can help you turn your passion into passive income. With effective affiliate marketing, you can share the products you love with your Pinterest followers and earn a commission on every purchase made through your Pins. If you're looking to optimize your affiliate strategy on Pinterest, here's a step-by-step guide to help.

1. Steps to add an affiliate link to your pin

  • Go to your dashboard : Click on 'Create' and then select 'Create Pin'.
  • Choose an image : If you're redirecting users to a blog post, click 'Save from the site', submit the URL, and select an image of your post. Otherwise, manually select an image and drag it into the image space or search for it on your computer.
  • Write an attractive title and description : Remember to incorporate words that evoke emotions, calls to action, and discuss the benefits of your product to arouse curiosity.
  • Optimize for SEO : Add relevant keywords to help your pin rank well. A lot of people use Pinterest as a visual search engine, so optimizing your pin for relevant keywords is crucial.
  • Add an affiliate disclaimer and an ALT tag description : The ALT description makes your pin accessible to visually impaired people and the disclaimer ensures that you follow the affiliate guidelines.
  • Pin to your most relevant board : Which board the pin is first linked to is a ranking factor, so be sure to choose wisely. For example, if you have a pin pointing to a dress on a fashion site, link it to a board called “Clothing Inspiration” or “Summer Dresses,” not to a board called “Affiliate Links.”

2. Finding the right keywords for your affiliate pin

To find keywords, type a very broad search term into the search bar and review the suggestions that appear.

It's a simple and effective way to identify keywords that are relevant to your affiliate content.

Unfortunately, Pinterest doesn't offer a specific keyword research tool yet, but in the meantime, this method works quite well.

Let's stay tuned to see if Pinterest develops a better way to do keyword research in the future.

With these steps and tips in mind, you're ready to optimize your affiliate marketing strategy on Pinterest. Happy pinning!

How to choose the best affiliate programs

Pinterest offers a unique platform for affiliate marketing. This is often the starting point for users when they start their buying process.

First Click Affiliate Programs

  • They are Perfect for Pinterest because they reward the affiliate who initiated the first contact with the customer.
  • Even if another affiliate promotes the same product later, It is you who will be rewarded.
  • These programs are less common, but they exist in many areas.
  • If you are unsure, review your program terms and conditions or contact your affiliate manager.

Affordable Products

  • Pinterest can make it difficult to promote high-priced products.
  • Focus on products at prices lower but not too cheap so as not to reduce your affiliate commissions.
  • An ideal price range on Pinterest is between 20 and 70€.
  • Les digital products like ebooks or photo presets sell well on Pinterest.

Extended Cookie Lasts

  • An extended cookie duration is preferable because it Increase the period during which a sales commission will be credited to you after a user clicks on your link
  • This is especially useful for more expensive products that require more thought before buying.

Other ways to monetize Pinterest

Besides affiliate marketing, there are other ways to earn money on Pinterest:

  • Becoming a specialized virtual assistant on Pinterest upon Fiverr
  • Becoming a Pinterest strategist to help improve pinning profiles and strategies.
  • Create and sell your own digital products, like ebooks or online courses.
  • Use Pinterest to direct users to a webshop if you sell physical products

In summary, choosing the best affiliate programs for Pinterest requires some knowledge of the platform and how it is used by its users. However, with a well-thought-out strategy, affiliate marketing on Pinterest can become a significant source of passive income.

Analysis of the results

The effectiveness of your strategy can be evaluated through various indicators such as click-through rate, conversion rate, and affiliate sales.

Using Pinterest Analytics is an effective way to track and analyze the performance of your strategy.

By looking at click through and conversion rates, you can identify the most successful pins and boards and adjust your strategy accordingly.

Building a mailing list and engaging with your audience regularly can increase your conversion rate and affiliate sales.

With over 400 million monthly active users, Pinterest offers a large audience base for your affiliate marketing efforts, making it necessary to adapt your strategy based on data for optimal success.

FAQs

How do I properly present an affiliate link on Pinterest?

It's better to let your audience know that you could get a commission on their purchases through your links, rather than just using the #affiliatelink hashtag.

Can I use Amazon or Etsy affiliate links on Pinterest?

You can use links to the Amazon EU program, but not Amazon US. As for Etsy, the platform currently prohibits affiliate links from Pinterest.

Can I promote an affiliate link with sponsored pins?

In general, it is possible, but it is essential to check the terms and conditions of your programs. Some restrictions may apply regarding the use of keywords and the direction of traffic.

Summary

In this comprehensive guide to Pinterest, I've outlined several affiliate marketing ideas that you can implement right now. Promoting affiliate offers on Pinterest can be an effective method for generating passive income. Create visually appealing content, define a niche before joining an affiliate program, and use Pinterest to promote your offerings for established programs.

With patience and determination, you can become a successful affiliate marketer on Pinterest.

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Stephen MESNILDREY
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