〉Ubersuggest vs SEMrush: SEO Tool Showdown (2024)

Ubersuggest vs Semrush: An honest comparison of 2 SEO tools

Ubersuggest vs Semrush - Features

Semrush and Ubersuggest offer exceptional tools. First, let's look at their characteristics.

Ubersuggest features

Ubersuggest is an affordable SEO toolkit that offers the following features.

Domain analysis
Follow-up of the ranking
Main SEO pages
Keyword suggestions
Competitor research
Content ideas
Get alerts about critical issues with your website
Check the SEO health of your website
Backlink Data and more

Semrush features

The best part about Semrush is that it offers over 50 tools. Here are some of the NOTABLE features Semrush offers.

Keyword Magic Tool (which has a HUGE database with over 20 billion keywords)
Site Audit
On-page SEO controller
SEO Writing Assistant
Local SEO
Brand monitoring
Social media tracking
Rank monitoring tool
Social media management
Backlink analysis
Competitor SEO analysis
PLA advertising and much more

Who is the winner? Semrush because it gives you access to over 50 powerful SEO tools while Ubersuggest only offers a few.

Ubersuggest vs Semrush: Keyword Research

Both tools are great for keyword research. But which one is the best?

Ubersuggest allows you to get keyword suggestions from a starting keyword. It also shows monthly search volume, CPC, and competition for each keyword.

Semrush, on the other hand, allows you to get more detailed information about each keyword. It shows you the estimated traffic for each keyword, as well as the level of competition and the number of results for each keyword.

Let's discover the keyword research capabilities of these two tools.

Researching keywords with Ubersuggest

To get started, go to the Keyword Overview tool and enter any keyword to continue. You will also be able to select the database of your choice.

Once you click on the “Search” button, you will immediately get data on keywords that look like this;

As you can see above, you can find key metrics like;

Keyword search volume
SEO difficulty (indicates estimated competition in organic search results)
Paid difficulty (shows estimated competition in paid search results)

When you scroll down, you can see a list of all of the keyword suggestions that are relevant to your target keyword.

Have a look;

As noted above, you will find a list of the following items;

Relevant keywords
The trend for each keyword
Volume
CPC

Searching for keywords with Semrush

Go to the Keyword Magic tool and enter any keyword after choosing the database (country) you want.

This is what it looks like;

Click on the Search button and you'll instantly see a list of all keyword data.

As you can see above, you'll get in-depth keyword data including;

Keywords corresponding to broad words, phrases, and snippets
Volume
The keyword trend
Difficulty with keywords
CPC and more

If you click on any of these keywords, you will get even more details, which look like this;

Do you see? You can find a ton of keywords and their metrics, including search volume, CPC, keyword difficulty, and more.

One of the best features of the Keyword Magic tool is its ability to find “keyword intent.” It displays a unique search intent metric (no other major SEO tool has this feature) that helps you quickly analyze the intent of EVERY keyword.

This is what it looks like;

As you can see above, you'll find several types of intent for each keyword, including;

I (informative keywords)
C (commercial keywords)
N (navigation keywords)
T (transactional keywords)

Overall, the Semrush Keyword Magic tool is a powerful tool for finding the best keywords in any niche.

Who is the winner? Semrush is the winner because it provides you with thousands of keyword variations for most topics while Ubersuggest doesn't provide as many keyword variations.

Ubersuggest vs Semrush: Backlink Data

Both Ubersuggest and Semrush offer backlink analysis tools.

Semrush's backlink analysis tool allows you to spy on your competitors' backlinks and see where they're getting their links from. It's a great way to find link building opportunities for your own website. Ubersuggest also offers an overview of backlinks to assess the link profile of a site or a URL page.

Let's see which one is the winner.

Ubersuggest Backlink Analysis Tool

Once you are on the Ubersuggest Backlinks tool, enter any domain and click the Search button.

It will instantly generate a site backlink report that looks like this;

Do you see that? You'll get huge data on website backlinks that include the following;

Website domain authority
Domains of reference
Total number of backlinks
Backlinks acquired over time
New and lost reference domains and more

Semrush backlink analysis tool

Once you're on Semrush's “Backlink Analytics” tool, enter the URL of any website to quickly assess its backlinks.

Do you see? You'll get in-depth backlink data that includes;

A quick overview of the backlink profile
Total number of backlinks including referring domains
Outgoing domains
Indexed pages
New backlinks and lost backlinks
the overall toxicity score (which is based on the number of toxic backlinks leading to an analyzed website and on the importance of the toxic markers discovered).

You can also discover the main countries that send the most backlinks, the distribution of the link profile, and the main pages containing backlinks in the analyzed domain.

Who is the winner?

Semrush is the winner because it's the most powerful and up-to-date backlink checker on the market.

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Semrush vs Ubersuggest - Site Audits

The site audit is a useful feature that provides insight into the SEO health of your website. By using the site audit feature, you can easily uncover SEO issues that impact your site's organic traffic.

Both Semrush and Ubersuggest offer a site audit feature that helps you easily find and fix your SEO issues with easy to follow instructions. Let's talk briefly about the site audit function using these two tools.

Semrush site audits

Once you're on the Semrush Site Audits tool, enter your website and create a project.

It will take some time to explore and analyze your entire website. Once done, this is what the site audit looks like;

As you can see above, you will get the full audit of your site which includes;

Thematic reports
Ramp accessibility issues
HTTPS issues
Overall site performance score
Internal link issues
Total site health and more

Once you've resolved all of these issues and re-explored your site using the site audit feature, you'll see an improvement in the site health score. Your task is to fix as many errors as possible to improve your search engine rankings.

Semrush Site Audit also shows you an amazing report called Core Web Vitals that helps you find the percentage of good pages (=.

This is what it looks like;

As you can see above, you'll find important metrics including;

Page status
The largest number of content painting metrics
Total block time and more

Ubersuggest site audits

To get started, enter your website URL and click the Search button. Exploring the site may take some time to complete the site audit.

Once the exploration is complete, this is what it looks like;

As you can see above, the Ubersuggest Site Audit tool gives you the following data;

On-page SEO score
Monthly organic traffic
Organic keywords
Pages discovered in search engines
SEO questions and more

Who is the winner?

Semrush is the winner because Semrush's site audit feature gives you very detailed information about the SEO health of your site.

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Ubersuggest vs Semrush: Pricing

Both Ubersuggest and Semrush offer multiple pricing plans. Let's talk about the pricing plans offered by these two tools.

Semrush pricing

Semrush offers the following three pricing plans.

1. Pro : It's Semrush's starter plan that's perfect for marketing newbies and small internal teams. This plan costs you $99.95 per month (if paid annually) and allows you to take advantage of the following key features.

Results per report: 10,000
Reports per day: 3000
Projects: 5
Keywords to follow: 500
Pages to explore: 100,000
50 profiles for monitoring
Scheduled PDF reports: 5

2. Guru : If you want to unlock more boundaries, Guru is the right plan for you. It's ideal for small businesses, growing agencies, and marketing consultants. This plan costs you $191.62 per month (if paid annually) and allows you to take advantage of the following key features.

Results per report: 30,000
Reports per day: 5000
Projects: 15
Key words to follow: 1500
Pages to explore: 300,000
Social media profiles: 100 (for monitoring)
Scheduled PDF reports: 20
Brand PDF reports
Access to historical data (with historical Semrush data collected since 2012)

3. Business : If you want to unlock all of Semrush's features, the Business plan is for you and is suitable for large agencies and businesses. This plan costs you $374.95 per month (if you pay annually) where you'll get the following key features.

Results per report: 50,000
Reports per day: 10,000
Projects: 40
Keywords to follow: 5000
Pages to explore: 1,000,000
Social media profiles: 300 for monitoring
Scheduled PDF reports: 50
White label PDF reports
Historical data
Product ads
Multi-user management and more

So what are you waiting for?

What is Semrush's refund policy?

Semrush offers a 7-day money-back guarantee for any Semrush subscription. You can send a request via mail@semrush.com if you want a full refund.

Ubersuggest pricing

Ubersuggest offers the following three price plans.

1. Individual : It's Ubersuggest's cheapest plan that's perfect for entrepreneurs and small businesses. You can manage 1-3 websites. This plan only costs you $120 (which is a one-time fee) and you'll get the following features.

100 reports per day
Manage 1 to 3 websites
Create up to 3 projects
Track up to 100 keywords per project
Search up to 1000 pages per report
20,000 keyword suggestions

2. Business : This plan is suitable for small and medium-sized businesses where you can manage up to 7 websites. This plan only costs you $200 (one-time fee) and you get the following features.

300 reports per day
Manage up to 7 websites
Create up to 3 projects
Track up to 150 keywords per project
Search up to 5000 pages per report
50,000 keyword suggestions

3. Enterprise : This plan is ideal for larger businesses and agencies where you can manage up to 15 websites. This plan only costs you $400 (one-time fee) and you get the following features.

900 reports per day
Manage up to 15 websites
Create up to 3 projects
Track up to 200 keywords per project
Search up to 10,000 pages per report
100,000 keyword suggestions

What is Ubersuggest's refund policy?

For annual and lifetime subscriptions, Ubersuggest offers a 30-day money-back guarantee.

Who is the winner?

Ubersuggest: It is the cheapest SEO software compared to Semrush.

Semrush vs Ubersuggest: Pros and Cons

Now let's talk about the pros and cons of Ubersuggest and Semrush.

Advantages and disadvantages of Semrush:

Benefits

You can get an idea of what your competition is doing. You can see the keywords they're targeting, the ads they're running, and the content they're posting.
Semrush can help you identify new opportunities. If you see that a competitor is ranking for a certain keyword, you may want to consider targeting that keyword yourself.
Get the most out of your PPC campaigns
Semrush gives you access to over 50 SEO tools.
Find thousands of hidden keywords in ANY industry
Find link building opportunities
You can track your site's rankings, find the keywords your site is ranking for, know your current keyword rankings.
A domain overview report that gives you information about ANY website, such as age, traffic, and backlinks.
Set up an awareness campaign using the link building tool.
You can perform site audits that analyze your website for over 130 technical and SEO errors.
Easy integration with Google Analytics
Access to reports. You can create fully customized or branded PDF reports.
Use the topic search tool to generate thousands of new topics.

Disadvantages

Semrush can be expensive for most people. The cheapest plan is $99.95 per month, which may be out of reach for some bloggers and small businesses.
The interface can be a bit overwhelming when you're just starting out, as Semrush offers over 45 SEO tools under one roof!

Advantages and disadvantages of Ubersuggest:

Benefits

Ubersuggest also offers a free version that you can use for domain overview, keyword research, and more.
You can use this tool to analyze the SEO strategies of your competitors.
Easily discover the best SEO pages for any website or domain.
You can use their keyword research tool to find hundreds of long-range keyword suggestions.
Get content ideas for a given keyword
See daily changes in your rankings from 20 locations, including mobile and desktop.
Get comprehensive data on backlinks from any website
You can easily organize all the data from each of your websites into a single project.
Lifetime deal, starting at just $120, which is amazing.

Disadvantages

The data provided by Ubersuggest is not always accurate, nor is it very important (compared to Semrush).

What is my choice?

Without a doubt, it's Semrush.

Semrush is the ultimate SEO toolkit that you can use for keyword research, competitive analysis, site audits, and more. We have been using Semrush for over 6 years and it has allowed us to quadruple our traffic and sales.

Yes, Semrush is expensive compared to Ubersuggest, but Semrush gives you over 50 tools under one roof, making it worth every cent.

So what are you waiting for? Try it for free.

Customer reviews and feedback

Before you spend money on ANY SEO tool, you should find out about customer ratings or reviews. This way, you will understand what REAL users think about the tool you are going to buy.

What do other customers think about Semrush and Ubersuggest? Let's find out about customer reviews on the main user review platforms.

On Trustpilot;

On Trustpilot, Semrush received a score of 4.4 out of 5 from over 300 customers.

On Trustpilot, Ubersuggest received a score of 4.4 out of 5 from over 80 customers.

On G2;

On G2, Semrush scored 4.6 out of 5 from over 1400 customers.

On G2, Ubersuggest scored 4.1 out of 5 from over 50 customers.

Overall, these two tools are highly rated by customers on the web.

FAQ - Semrush vs Ubersuggest

Here are some of the most frequently asked questions about Semrush and Ubersuggest SEO tools.

Which is better between Semrush and Ubersuggest?

Both Ubersuggest and Semrush are great SEO tools that offer a wide range of tools, including keyword research, site auditing, backlink analysis, etc. Ubersuggest is a freemium tool, while Semrush is a paid tool. Ubersuggest is a free tool, while Semrush is a paid tool.

Is Ubersuggest a good SEO tool?

Ubersuggest is a freemium SEO tool that offers a ton of features, including keyword research, site audits, competitive analysis, etc. It also allows you to get thousands of long-tail keywords and see how difficult it will be to rank for each keyword.

Is Semrush the best SEO tool?

Semrush is the BEST online marketing tool, used by over 7 million users. It allows you to see what keywords your competitors are targeting and to spy on their advertising campaigns. This can help you optimize your own website to stay ahead of the competition.

Semrush also offers an excellent suite of tools for SEO analysis, including backlink verification, site audits, and keyword research. Overall, Semrush is a must-have tool for any online marketer.

Does Semrush offer a free trial?

Yes, Semrush offers a free trial. You can take advantage of its 30-day free trial using the following link.

How much does Ubersuggest cost?

Ubersuggest offers three plans;

Individual: $120 (lifetime plan)
Business: $200 (lifetime plan)
Business: $400 (lifetime plan)

How much does Semrush cost?

Semrush offers 3 pricing plans that are listed below.

Semrush Pro costs you $99.95/month when paid annually.
Semrush Guru costs you $191.62/month in annual payments.
Semrush Business costs you $374.95/month in annual payments.