11 Best Free Video Converters Analyzed (2024)

List of the best free and paid video converters

1. WinX HD Video Converter Deluxe.

Ideal for : Advertising studios, freelancers, and home video editing.

Pricing : Free+ Premium. The Premium version costs $29.95 (instead of $59.95) after a limited 50% discount. Use the exclusive WinX HD Video Converter Deluxe promo code “WINX-20SP-OFFER” at checkout.

WinX HD Video Converter Deluxe is a powerful and multi-functional video tool. This software helps users convert any 4K, HD video to MP4 (HEVC/H.264), MKV, AVI, iPhone, iPad, Android, and over 420 output profiles.

Leveraging the unique Level 3 hardware acceleration technology, it processes video at 47 times faster than real time.

Features

• Convert 4K, HD videos to any format.
• GPU acceleration, fast speed, lossless quality.
• Reduce the size of video files.
• Edit, cut, crop, merge videos.
• Download online videos from over 1000 sites.
• Extracting the audio/snapshot from the video, adding subtitles to the video.
• Create photo slideshows.

Verdict

WinX HD Video Converter Deluxe is a simple but versatile program.

With its unique Level 3 hardware acceleration technology, it can convert 4K, HD videos to MP4, MKV, AVI, MOV, MP3 for any iPhone, iPad, Android, computer, TV, and other devices.

Video file compression and editing are also available in the program. It has an intuitive interface and the operations are quite easy.

2. FonePaw Video Converter Ultimate.

Ideal for : individuals, home video editing, and small and large businesses.

Pricing : Its free trial version can be downloaded. Its single-user license is available for $39.95 and a family license for $69.95. It offers a 30-day money-back guarantee.

FonePaw Video Converter Ultimate is a multi-functional application. It offers features for converting, editing, and playing videos, DVDs, and audio files. It converts at a fast speed and provides superior quality. FonePaw has video and audio conversion, merging, and editing tools. It contains a video compressor, a DVD ripper, and a video player.

Features

• FonePaw Video Converter Ultimate uses CUDA acceleration technology from NVIDIA and AMD APP to provide the conversion at a fast speed.
• It can convert HD and SD videos at a fast speed and with high quality by decoding and encoding the videos on the CUDA compatible graphics card.
• It will allow you to convert one or more videos simultaneously.

Verdict

FonePaw Video Converter Ultimate is an all-in-one video conversion software.

It supports over 300 video and audio formats. It will allow you to adjust various settings to edit and improve the quality of the videos.

3. byClick Downloader.

Ideal for : download videos from any website and in any format.

Pricing : byClick Downloader can be downloaded for free. Its premium version is available for $19.99.

byClick Downloader is a platform for saving videos from any platform. It supports over 40 sites like YouTube, Dailymotion, Facebook, etc. to save videos. You will be able to download the videos in HD and 4K quality.

Features

• ByClick Downloader allows you to download videos in any format and quality.
• It allows you to track the download.
• Playlists and entire YouTube channels can be downloaded using this tool.
• You can download YouTube subtitles, Instagram user photos, and more.
• It offers lots of other features like multiple downloads.

Verdict

ByClick Downloader has a one-click download mode and offers the option to download videos directly from the web browser. It has the ability to download private videos from YouTube and Facebook.

4. HitPaw Video Converter.

Ideal for : The best way for beginners to download videos, audio files, and thumbnails from over 10000 websites, including YouTube, Facebook, and Vimeo.

Pricing : Free trial available for crushing and downloading. Original price of $19.95, 1-year upgrade license for $39.95 per year, and single-user lifetime upgrade license for $79.95.

HitPaw Video Converter for Mac and Windows is primarily a YouTube video downloader, in that you can download videos from YouTube to your desktop. Then, the application is a YouTube video converter that can convert YouTube videos to MP4, a more usable format for editing tools.

Features

• Convert videos to over 1000 formats and devicesSave videos from over 10000 popular websites with a single click.
• Download playlists and mass channels at lightning-fast speed (Windows version only).
• Convert Apple Music, iTunes Music, audiobooks, and podcasts (Windows version only).
• Additional video editing features that improve your video experience.
• 90x faster video conversion speed without losing quality.

Verdict

HitPaw Video Converter is a 3-in-1 video tool that allows users to convert, download, and edit videos in the most efficient way possible. The latest release of HitPaw Video brings YouTube playlist downloads, Apple Music downloads, and Tik Tok downloads without watermarks.

Besides these huge updates for video downloaders, HitPaw Video Converter has also optimized the functions of the converter and the editor.

5. VideoProc.

Ideal for : beginners, educators, players, life lovers, sports fans, etc.

Pricing : The trial version allows you to convert a short video audio file (less than 5 minutes). The full version starts at $29.95. A 30-day money-back guarantee is available.

VideoProc is a simple but powerful video/audio/DVD converter that also comes with solid video editing, downloading, and recording functions. It performs these functions at a fully accelerated speed and is capable of processing 4K/8K/large videos without freezing. It offers a free solution for Windows and Mac platforms.

Features

• Supports almost all video and audio inputs, including over 370 codes; supports 4K/8K/HD/3D/VR videos.
• Convert all videos, audios, and DVDs to over 420 formats and devices, for example H264 to H265 (HEVC), MKV to MP4.
• Enables batch conversion; HD/SD to 4K conversion, 4K to 1080p/720p conversion. Fast processing speed no. 1.
• Provide the features to process videos like trimming, merging, cropping, rotating, adding subtitles, effects, video stabilization, noise removal, GIF creation, watermark, etc.
• Download videos and audios from over 1000 online sites, including YouTube. Capture desktop and mobile screens in 3 modes, shoot PIP videos, etc.

Verdict

VideoProc is the only video conversion and editing software that is fully GPU-accelerated. It gives you 47x faster processing speed in real time. It's your ultimate choice for converting and editing 4K videos/large sizes.

6. Leawo Video Converter

Ideal for : The best for user-friendly HD video conversion with various features like batch HD video conversion.

Pricing : It is available as a one-year upgrade license for a single user at a price of $29.95 per year and a lifetime upgrade license for a single user at a price of $39.95. It can be tried for free.

Leawo Video Converter is a tool for processing common and HD videos and converting them to any pop video and audio format. It has features for creating 3D movies, uploading videos to YouTube, and more.

It supports over 180 formats for video and audio conversion. The tool will allow you to apply special effects to the output.

Features

• Leawo Video Converter offers features for creating 3D videos from common and HD videos with support for six different 3D effects.
• It has a video editor internal to personalize HD videos.
• It has professional HD video editing features and advanced video settings.
• It has features to cut or crop HD videos, add a watermark, add video effects, and more.

Verdict

This tool will help you watch HD movies on various devices like iPhone, iPad, Galaxy S5, etc. without losing quality. It has excellent 2D and 3D conversion capabilities. It offers a user-friendly HD video conversion experience.

7. iTubeGo.

Ideal for : The best for audio and video conversion capabilities.

Pricing : Lifetime plan ($29.95 for life/1PC), 1 month plan ($9.95 1 month/1 PC), 1 year plan ($19.95 1 year/1 PC), family plan ($39.95 for life/2-5 PC). Free plan. 30-day money-back guarantee.

iTubeGo is a YouTube downloader for Windows, Mac, and Android devices. It has video and audio conversion features. You will be able to convert audio and video files in over 20 formats. It will allow you to convert videos into formats that are suitable for various devices like iPhone, iPad, iPod, and Android.

Features

• iTubeGo will allow you to download YouTube videos, playlists, and channels.
• It supports bulk downloading of videos.
• It supports over 10000 websites to download videos, including Facebook and Instagram.
• iTubeGo offers features to protect the privacy of your videos.

Verdict

iTubeGo is an audio and video downloader that comes with conversion capabilities. It will allow you to download videos in various SD and UHD video qualities such as 4K, 480p, etc. It allows 10 times faster video download.

8. Aiseesoft Video Converter Ultimate.

Ideal for : The best for an all-in-one video converter with support for 1000 formats.

Pricing : Aiseesoft Video Converter Ultimate is available with three licensing options: 1-month license ($25 for 1 PC), lifetime license ($55.20), and multi-user license ($119, lifetime license for 5 PCs). A free trial version is available for download.

Aiseesoft Video Converter Ultimate is an all-in-one solution for Windows and Mac platforms. It allows you to convert, edit, and compress videos as well as audio files.

It supports 1000 formats for editing, compression, and conversion. It also offers a Music Movie Maker tool for users with higher requirements and less time and skill. It will help you create great videos quickly.

Features

• Aiseesoft Video Converter Ultimate has built-in video enhancement technology that maintains the original quality to the maximum.
• It has numerous video editing filters.
• It allows you to add external subtitles to your video.
• It offers the features needed to add a 3D effect to your video.
• It has lots of other features like adding a watermark, cropping and rotating, trimming and merging video clips, editing ID3 information, and more.

Verdict

Aiseesoft Video Converter Ultimate has powerful features to convert any video. It contains features ranging from basic video/DVD conversion to advanced conversion. It offers flexible licensing options.

9. Wondershare UniConverter.

Ideal for : Small and large businesses and the self-employed.

Pricing : $45.95 (1-year license) | $69.95 (lifetime license) | $99.95 (family plan) | Free limited version trial.

WonderShare UniConverter is a versatile and versatile video conversion tool for Windows and macOS operating systems. The software can burn and transfer video discs to Android, iOS, XBOX, VR, and other formats. With this software, you can also download and convert audio and video files that are available online.

Additionally, the software allows you to record desktop screen activity with sound. This video conversion tool has the particularity of supporting 4K/UHD video editing. Also, it can repair video metadata so that you can recover damaged videos stored on disks.

Features

• Record screen activity with audio narration.
• Burn video discs for viewing on consoles and mobile devices.
• VR converter and Gif creator.
• Batch video conversion
• Supports +1000 file formats.

Verdict

WonderShare UniConverter comes with a lot of great features. The software supports a large number of file formats. You can do just about anything you want with your videos using this nifty tool.

10. PowerDirector 365.

Ideal for : The best for professional video editing.

Pricing : PowerDirector Essential is free to download. PowerDirector 365 offers a monthly plan ($19.99) as well as an annual plan ($51.99). PowerDirector 365 Business starts at $16.67.

PowerDirector 365 - is a video editing software free offered by CyberLink. It supports Windows, Mac, Android, and iOS platforms. It offers the solution with cost-effective and flexible plans.

PowerDirector 365 Business is a powerful tool that can streamline your marketing and offers tools like Ad Designer. Both of these tools have professional editing capabilities.

Features

• Video collage designer, PiP designer, mask designer.
• Customizable text and effects.
• Green screen anywhere
• Fusion mode, etc.

Verdict

PowerDirector 365 can be used for projects of any size. It offers best-in-class editing tools for cutting, refining, adding effects, and publishing. It has a simplified user interface and you will be able to create engaging content by adding new effects.

11. Prism by NCH.

Ideal for : Small and medium sized studios.

Pricing : $33.24 (1-year license) | $50 to $70 (lifetime license) | Free limited trial

NCH Prism is a simple to use video conversion application for Windows and macOS. This application allows you to convert a large number of videos quickly. You can convert your video to and from the most popular video formats. Additionally, you can also publish videos directly to DVD.

The software can convert video files into formats that are compatible with Android phones, iPhones, Xbox iPods, and PlayStation devices.

Features

• Conversion to the most common video formats.
• Add video effects
• Split or trim videos
• Direct DVD converter
• Batch conversion

Verdict

NCH Prism is an easy to use software that can convert videos to popular formats. The software allows you to convert and edit videos. This tool is generally intended for freelancers and small studios. People who want to edit simple home videos can download and use the free version of the software.

FAQs

What is video conversion software?

Video conversion tools allow you to convert the video storage format. Video storage formats describe the video output structure. The format generally defines the video compression code. These tools can process and convert video from one storage standard to another.

How does the video converter tool work?

Video conversion tools convert videos using two methods. The first method is to change the container format without changing the video. The other method is to compress the video using a process called transcoding.

What are the general characteristics of the Video Converter software?

Video conversion applications can convert the file format in order to reduce the size of the file or to open it on a particular media player. The software can handle various input and output file formats. They can convert a video format to another format or turn it into an audio file.

The best software takes care of batch processing. This feature allows you to convert a large number of videos at the same time. Additionally, you can change the video conversion format, resolution, codec, and bitrate.

Who can use the Video Converter software?

This software can be used for professional video editing and home video editing. Commercial studios typically use expensive video conversion software that contains advanced format conversion options.

Conclusion.

Video conversion tools can convert videos to various formats to reduce file sizes and optimize them for mobile devices or online sharing. Freelancers have plenty of options when it comes to selecting a free video conversion tool.

The best free versions are AVS Video Converter, Any Video Converter, Freemake Video Converter, and HandBrake. Commercial studios can choose the paid version of these tools.

The best paid tools are Wondershare Uniconverter, Movavi Video Converter, and the NCH Prism video converter tool. You can choose the one that best suits your needs.