Find Free Leads: Google Dorks Techniques Explained

A “Google dork” is a search string that uses Google custom search operators to filter search results. Used creatively, these filters can return information that is not supposed to be found. The exploitation of Google dorks is known as Google dorking or Google hacking.

You can search Google for character strings that are optimized to return important documents... Like contact lists, potential leads, and more.
Many of these documents probably should not have been referenced on Google.

Let's take an example (link to the search):

Here is the result:

Lists of files ready to be explored containing thousands of email addresses and phone numbers of company CEOs!

We will now see how to combine these Google Dorks to target a lot of specific and useful information for generate leads for your business.

Find leads for free with Google Dorks

This is where marketers become growth hackers

This guide covers everything you need to know to use Google Dorks in order to get ahead of your competitors.

This article is divided into two parts:

• An introduction with a short tutorial.
• 29 examples of growth hacking that use Google Dorks

Let's just start:

These Google dorks look for CSV, XLS, and XLSX files that contain email addresses.

It's perfect for finding contacts you should contact.

1. Find new contacts

Find CEO email lists

+CEO | +CEO “email” filetype:csv | filetype:xls | filetype:xlsx

Test and customize the request: 👉 hither 👈

Find blogger email lists

“blogger” | “blogger” “email” filetype:csv OR filetype:xls OR filetype:xlsx

Test and customize the request: 👉 hither 👈

Finding new backlink sources

“dofollow” | “nofollow” | “backlink” “contact” | “email” filetype:csv | filetype:xls OR filetype:xlsx

Test and customize the request: 👉 hither 👈

Find new Marketing contacts

filetype:csv | filetype:xls | filetype:xlsx “Marketing” “email” | “email” “contact” | “lead” | “prospect” | “opportunity” -sample 2023 “website” | “website” -template

Test and customize the request: 👉 hither 👈

2. Find New Contracts/Tenders

These Google dorks are looking for tenders in various vertical sectors.

An effective way to find opportunities to respond to tenders that you might not have otherwise known about.

Find SEO Tenders

“Request for proposal” | “RFP” | “Tender” | “AO” filetype:doc | filetype:pdf | filetype:docx | filetype:xls | filetype:xlsx “SEO” | “search engine optimization” -template -sample 2023

Test and customize the request: 👉 hither 👈

Find Web Design Tenders

“Request for proposal” | “RFP” | “Tender” | “AO” filetype:doc | filetype:pdf | filetype:docx | filetype:xls | filetype:xlsx “web design” | “web design” | “website development” | “website design” -template -sample 2023

Test and customize the request: 👉 hither 👈

Find Accounting Service Tenders

“Request for proposal” | “RFP” | “Tender” | “AO” filetype:doc | filetype:pdf | filetype:docx | filetype:xls | filetype:xlsx “accounting” | “accounting” -template -sample 2023

Test and customize the request: 👉 hither 👈

Find Legal Services Tenders

“Request for proposal” | “RFP” | “Tender” | “AO” filetype:doc | filetype:pdf | filetype:docx | filetype:xls | filetype:xlsx “legal” | “legal” | “legal” -template -sample 2023

Test and customize the request: 👉 hither 👈

Find Project Management Tenders

“Request for proposal” | “RFP” | “Call for tender” | “AO” filetype:doc | filetype:pdf | filetype:docx | filetype:xls | filetype:xlsx “project management” | “project management” | “PM” -template -sample 2023

Test and customize the request: 👉 hither 👈

Find Writing/Copywriting Tenders

“Request for proposal” | “RFP” | “Call for tender” | “AO” filetype:doc | filetype:pdf | filetype:docx | filetype:xls | filetype:xlsx “writing” | “copywriting” | “writing” -template -sample 2023

Test and customize the request: 👉 hither 👈

Find tenders for Java and/or JEE Development services

“RFP” | “Call for tender” | “AO” filetype:doc | filetype:pdf | filetype:docx | filetype:xls | filetype:xlsx “Jee” | “J2ee” | “Java” -template -sample -alternance 2023 design | development france

Test and customize the request: 👉 hither 👈

3. Find Commercial Proposals from your competitors

These Google dorks are looking for business proposals across all vertical markets. It's useful for learning more about your competitors and seeing what the most interesting business proposals look like.

Social Network Management Business Proposal

title:proposal | title:proposal “confidential” | “proprietary” | “confidential” | “owner” | “do not distribute” filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx “social media management” | “social media management” | “social media management” | “facebook” | “social media” | “social networks” | “SMM” -example -example template -sample -request

Test and customize the request: 👉 hither 👈

Commercial proposal for SEO Services

title:proposal | title:proposal “confidential” | “proprietary” | “confidential” | “owner” | “do not distribute” filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx “SEO management” | “SEO” | “referencing” | “search engines” -example -template -sample -request

Test and customize the request: 👉 hither 👈

Web Design/Dev Business Proposal

title:proposal | proposal “confidential” | “proprietary” | “proprietary” | “do not distribute” filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx “web design” | “web design” | “web design” | “Web site development” | “Web design” | “Web site design” -example -sample -request -school -student -students -students -students -apprentices -apprentice -school -university

Test and customize the request: 👉 hither 👈

Commercial proposal for Facebook/Google Ad Services

title:proposal | proposal “confidential” | “proprietary” | “confidential” | “owner” | “do not distribute” filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx “google ads” | “facebook ads” | “facebook ad” | “facebook ad” | “google ad” | “google ad” | “google ad” -example -sample -apprentice -school -students -students -students -students -students -students -apprentice -school -university -request

Test and customize the request: 👉 hither 👈

4. Find useful content for your business

These are a number of Google features that can help you improve your marketing and sales processes by finding lots of useful content very quickly.

White papers

intitle: “white paper” filetype:pdf | filetype:ppt | filetype:pptx | filetype:doc | filetype:docx marketing

Test and customize the request: 👉 hither 👈

Prospecting Scripts

title:cold calling script | “prospecting script” | “cold call script” filetype:doc | filetype:docx | filetype:pdf

Test and customize the request: 👉 hither 👈

Email marketing templates

title:email marketing template filetype:doc | filetype:docx | filetype:pdf

Test and customize the request: 👉 hither 👈

B2B email addresses

title:email marketing template filetype:doc | filetype:docx | filetype:pdf

Test and customize the request: 👉 hither 👈

Targeted Linkedin profiles

site: en.linkedin.com/in/ +DSI - responsible

Test and customize the request: 👉 hither 👈

Freelance contract templates

title: contract filetype:doc | filetype:docx “freelance” | “consulting” -sample

Test and customize the request: 👉 hither 👈

Web agency contract templates

title: contract filetype:doc | filetype:docx | filetype:pdf - sample “web agency”

Test and customize the request: 👉 hither 👈

Targeted CVs

Title: CV filetype:doc | filetype:docx | filetype:pdf “j2ee” | “java” | “Jee” -sample Paris 2023 -template -cobol -mainframe -work-study -student

Test and customize the request: 👉 hither 👈

FAQs - Google Dorks

Why use Google Dorks to find leads?

In this article, we looked at how Google Dorks could be useful in your prospecting process.

In particular, you will be able to:

1. What a Google Dork is and how to create them yourself.
2. How to retrieve lists of prospects that other people have put together.
3. How to find potential customers through tenders.
4. How to find competitors' proposals and other confidential documents.
5. How to use Google Dorks to find leads, top influencers, marketing strategy books, and more

Google has the largest prospecting database in the world

Google has the largest and most up-to-date database on the web, which is updated every minute or less.

If you're in the B2B business, the right search parameters can turn Google into a powerful resource for finding new leads for your business.

In this article, we'll look at how you can use Google to find B2B leads in any industry to fill your sales pipeline in no time.

Create advanced searches with Google Dorks

These advanced Google operators can be used to:

• Find lead lists from over thousands of CEOs
• Find information about how competitors run their businesses.
• Discover new sectors and verticals 10 times faster than in the past.
• Find the contact details of the main influencers.
• Create lists of thousands of public relations contacts
• Build huge databases of backlink providers for search engines.
• Find email and cold calling scripts used by the best people in the business.
• etc...

How do you filter your searches with Google Dorks? (Advanced operators)

You can filter your search using Google operators.

An operator is a short string that tells Google which results you want to exclude... and which results you want to show in greater numbers.

Here is a tableau which introduces some of the most popular search operators.

Examples of operators

• ‍“Search terms” : Searching for an exact match “growth hacking Google”
• “—” : Exclude words from the search (jaguar speed -car)
• “+” : Looking for a synonym (+California)
• ‍info : Get details about a site (info:google.com)
• ‍site : Search on a specific website (site:youtube.com)
• ‍Filetype : Target a specific extension (filetype:pdf)
• ‍Intitle : Search for a phrase in the title (intitle: “Tesla vs Edison”)

Include them in your Google searches to filter the results you get.
Read on and discover several examples of Google dorks that might help.