11 Best Online Survey Tools: Free and Paid 2024

Discover the top online survey software tools. Compare ease of use, analytics, and pricing to choose the best tool for gathering feedback and insights.
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Key Takeaways

Online survey software has come a long way since its inception. Today, the need for better understand your customers And of carry out real market studies through online surveys is more important than ever.

So what can survey software be used for?

There are a multitude of options for online businesses, bloggers, SaaS, and e-commerce businesses, including:

  • Receive product information
  • Conduct market research and university studies
  • Sending a questionnaire to find new content ideas
  • Survey customers to offer updates to SaaS products.
  • Sending employee satisfaction surveys

The list goes on and on.

The question then is which online survey software to use to gather the data and Analyze them properly.

Since there are dozens of popular options to choose from, I want to help make your decision easier.

I tested, ranked, and reviewed the best survey software based on their features, ease of use, analytics tools, survey data depth, customer support, pricing, and more.

Let's get started.

What is the best survey software?

Here is my pick of the best survey software.

1. SurveySparrow.

Best global survey software ($99 per month)

surveysparrow homepage

SurveySparrow is a survey software for everyone, from individual contributors to large businesses. SurveySparrow offers an easy to use online web application where anyone can create surveys and publish them on the Internet in minutes.

SurveySparrow is great for engaging people in instant surveys to learn more about your customers.

You're more likely to get answers if you ask more questions. With SurveySparrow, you can get quick feedback for almost any survey type.

Survey Sparrow has enough features to conduct effective surveys while being easy to use. With no learning curve, it allows you to comment on responses in real time. You can easily share other media like images with your audience at the same time.

Features

  • Focus on what matters - Develop strategies, encourage use, and build loyalty.
  • Satisfaction - Evaluate the level of satisfaction of your customers.
  • User experience - Create exceptional customer journeys.
  • Management - Use the dashboard to manage all of your surveys at once.
  • Collaboration - Use your staff to help you reach your goals.

Benefits

  • Develop a successful corporate culture that promotes results.
  • Gather useful information to avoid guesswork in decision making.
  • Smarter, faster, and more engaged employees deliver better results.
  • Create a customer-focused organization that empowers your staff to delight customers every day.
  • Give product managers and marketers valuable data insights to make better decisions and gain competitive advantage.
  • Exceed the boundaries of duty to satisfy customers and grow your business.
  • Personalize while collecting user feedback and create content on the fly.

Rates

SurveySparrow pricing

There are 4 different types of plans:

  • Staff: Starting at $0-$29 per month
  • Business: From 99 to 499 dollars per month (an elite solution is also available).
  • NPS: starting at $0-299 per month (an enterprise solution is also available).
  • 360° reviews: Starting at $79 per month
Each of the plans is assorted of a free 14-day trial ->

2. Zoho Survey.

An interesting tool for users who want to follow surveys on a mobile application ($25 per month).

Zoho Survey

Zoho Survey allows you to create intuitive surveys in minutes and reach audiences across device platforms. It also offers real-time results in a graphical format for easy understanding.

You have 250 expertly designed templates to create your perfect survey.

Some categories include:

  • Customer satisfaction surveys
  • Marketing surveys
  • Corporate Resource Surveys
  • Education surveys
  • Health Care Surveys
  • Event Investigations
  • Market studies
  • Employee engagement and satisfaction surveys
  • And many more

It also offers over 25 question types to create unique quizzes and multi-lingual surveys. It's also really easy to reach your audience through web links, email campaigns, custom domain links, and more.

Then, collect the survey results and integrate them into your websites and emails. Finally, you can analyze reports and make smart decisions.

Zoho Survey offers numerous types of intelligent reports, including real-time reports, filtered responses, custom reports, cross-reports, and more.

Zoho Survey reports

In addition, it ensures the security of your surveys through SSL certification, password protection, multiple response prevention, and CAPTCHA.

Features

  • Automated emails - Automatically trigger emails based on user responses. You can also define the responses that emails will be triggered on.
  • Reports - Create visual and customizable reports to get actionable insights. For an even deeper understanding, it offers integration with Google Sheets.
  • Buying answers - If you don't have an audience, Zoho takes care of it. Simply choose demographics and Zoho will gather the responses on your behalf.

Benefits

  • Collaborate with other users in real time to get help creating surveys.
  • All surveys are compatible with mobile devices.
  • Send surveys via web links, emails, QA codes, custom domains, and email campaigns.
  • You can also collect surveys offline.
  • Upload your own logo, custom end page, white label to create unique surveys.
  • It offers over 200 templates in multiple languages.

Rates

zoho pricing

Zoho offers four pricing plans:

  • Free: $0/month
  • Plus: $25 per month
  • Pro: $35 per month
  • Business: $75 per month

You also get a 7-day free trial of the Enterprise plan.

3. HubSpot.

Best enterprise customer feedback software ($800 per month).

HubSpot Customer Service Software

The HubSpot customer service software survey platform allows for qualitative and quantitative customer feedback to be collected. It increases your reach by distributing surveys through emails and integrating them into your website.

Hubspot will also allow you to choose the right survey tool for better visibility and better engagement.

You also have a number of options to improve your survey experience, such as:

  • Net Promoter Score (NPS) to measure customer loyalty.
  • Customer Effort Score (CES) to check if your customers are receiving appropriate customer support.
  • Customer satisfaction (CSAT) to assess the level of satisfaction of your customers.

It also offers a user-friendly dashboard where you can track customer responses under one roof.

HubSpot Customer Survey Dashboard

HubSpot also allows you to identify opportunities to improve customer engagement and examine how happy your customers are compared to other industry leaders.

Features

  • Clone your surveys - You can clone an existing survey with all of its characteristics and content. It also allows you to edit the content however you want.
  • Position on the web - You can easily drag the position of your survey box onto the web page and check the preview.
  • Sending by email - Select the survey language from a dropdown list, name the form, and the subject line to send surveys by email.

Benefits

  • Upload the images of your choice to reinforce the theme of your investigation.
  • Select custom colors for the web page to meet your branding guidelines.
  • Ask follow-up questions based on answers submitted by users.
  • You can also customize thank you responses based on feedback.
  • Add multiple pages or URLs to your surveys.

Rates

hubspot pricing

The Survey feature comes with HubSpot CRM.

  • Starter plan: $45 per month
  • Professional plan: $800 per month
  • Business plan: $3200 per month
Try HubSpot for free

4. QuestionPro.

Best global survey software ($129 per month)

QuestionPro Homepage

QuestionPro offers survey software for everyone, from individuals to large companies. QuestionPro offers an easy to use online web application, with pre-built surveys that anyone can customize and use in minutes.

QuestionPro is a great tool for collecting customer feedback; you can even send them rewards when they complete a survey.

You can get more relevant answers by asking exactly the right questions to the right people. QuestionPro's branching logic allows you to tailor each interview to the user and get great feedback quickly.

Features

  • Choose from hundreds of pre-built surveys, then customize designs to highlight your brand and increase survey engagement.
  • Large-scale data collection: Quickly gather thousands of responses to make good decisions.
  • Customer experience: Use NPS+ and other tools to assess and improve your customer journey.
  • Analyze responses through a dashboard that you control, then share your work and results with colleagues.
  • Get Help: QuestionPro's support is highly rated and can be reached 24/7 via email and chat. According to the plan, dedicated technical support and customer satisfaction managers are available.

Benefits

  • The best free survey software available on the market
  • An extremely versatile and comprehensive set of features
  • 38 question types and hundreds of surveys to use
  • Export your data via CSV, XLS, PDF, PPT, and SPSS.
  • Easily integrate your data with Salesforce, Marketo, and more

Rates

QuestionPro Pricing

There are 4 different types of plans:

  • The essentials: Free forever
  • Advanced: Starting at $129 per month
  • The team: Contact them to find out the rates
  • Search: Contact them to find out the price
Try QuestionPro for free.

5. Google Forms.

Free online survey software for individuals and large businesses (free).

Google Forms

Google Forms is one of the most popular names for a free online survey tool. Its drag-and-drop user interface allows you to create a survey in minutes. In addition, you can customize its pre-established templates to design forms that meet your needs.

You also have access to real-time charts and information based on user responses.

You can also connect collected data to other Google products. At the same time, your respondents can also download a file as a response to your survey.

In addition, it offers a variety of different question types, including multiple voice questions, short answers, and multiple choice questions.

Features

  • Collaboration - Collaboration is one of the most advanced features in Google Forms. You can easily share access to changes with any user in the world.
  • Data analysis - You can use sheets to create data visualizations and pivot tables to make sense of heaps of data.
  • Simple user interface - It offers an easy to use user interface. Even a beginner can easily create forms for the survey.

Benefits

  • Anyone can use Google Forms with a Gmail account.
  • It offers over 12 themes to help you customize the format of your forms.
  • It also allows you to create a personalized thank you page with a short message.
  • It offers support 24 hours a day, 7 days a week, via email and a live chat option.
  • All changes are automatically saved to Google Drive.
  • You can also copy and paste existing questions to quickly create surveys.

Rates

Google forms are free to use.

6. SurveyLegend.

The best solution for creating beautiful surveys on any device ($33 per month).

SurveyLegend homepage

Enjoy a top-notch real-time data analysis experience in an online survey tool that's easy to use, lightweight, and powerful. SurveyLegend is a feature-rich application with a simple interface.

SurveyLegend offers a simplified list of features, perfectly balanced with an intuitive interface. Surveys also load quickly regardless of the device used to access them.

Your analytics come to life as answers come in - SurveyLegend was designed with real-time analytics, feedback, and results in mind. As soon as someone answers your survey, you can see the data coming in and start interacting with it: filter, search and sort, export, or create beautiful charts and tables using our many available themes.

Reach your target audience, wherever they are in the world and in any language. You can share your surveys with people using email, social media, and even text messages.

Features

  • Design - Increase the efficiency and engagement generated by your surveys.
  • Collect and analyze in real time - See what happens as your target respondents fill out the forms, no matter where they are in the world.
  • Get deeper insights - A wide variety of reports are available to allow you to deepen the information collected during your surveys.
  • Use the APIs - A variety of APIs and integrations are available for you and for use.
  • An easy to learn interface - The tool has an intuitive interface that allows anyone to carry out surveys with one or more questions, which are extremely simple to create, distribute and analyze.

Benefits

  • Creating engaging surveys on your tablet or computer has never been easier.
  • Create beautiful charts and tables using our many available themes.
  • Filter, search, and sort your results in real time
  • Easily export your data to CSV for later use in Excel, Numbers, etc.

Rates

surveylegend pricing

Here are the four pricing plans available with SurveyLegend:

  • Beginner: Free Forever
  • Pro: $15 per month
  • Business: $25 per month
  • Legendary: $65 per month

7. SurveyMonkey.

Best online survey software ($25 per month).

SurveyMonkey - most popular survey software

SurveyMonkey is one of the most popular questionnaire tools in the world. It's an easy to use tool that makes creating surveys, designing polls, and collecting data a snap.

This survey solution gives you the ability to ask up to 15 different types of questions, including open comments, interactive sliders, and multiple choice questions. You can also include questions written by experts in your surveys to make them more effective.

It also offers over 230 templates for various types of surveys.

Here are a few of them:

  • Customer satisfaction survey.
  • Health care surveys.
  • User friendly search tools.
  • Employee surveys.
  • And more.

The templates are suitable for beginners to create basic online surveys or complex surveys. You can also customize the survey design, colors, fonts, and more to align with your brand.

SurveyMonkey Customization Features

The flexible sharing options are also very useful. The formats you can export your data to include CSV, XLS, PDF, PPT, and SPSS. You can present your results in charts and graphs.

Here's how SurveyMonkey works:

  • First, you create surveys and polls for your target audience.
  • Share the survey and gather feedback via social media, mobile links, emails, and more.
  • Analyze feedback using a variety of analytics functions.
  • Integrate the result into any third-party commercial application you want.
  • Make better decisions for your business based on the result.

Features

  • Pre-established questions - It offers a wide range of questions for your surveys. Its AI engine also offers questions adapted to your content and brand.
  • Reporting - Analyze results using graphical charts and in-depth reports. You can also study data from respondents who answered multiple questions. It also allows you to modify the display of data reports according to your needs.
  • Support - SurveyMonkey support is helpful and responsive. You can contact them via email 24 hours a day, 7 days a week, and they usually get in touch with customers in under an hour.

Benefits

  • Easily export raw data to a CSV or Excel file.
  • Its preview feature gives you an overview of the final version of the survey form.
  • It also notes your survey form to assess their success.
  • You can also send surveys to your customers via text message.
  • The models are adapted to mobile phones.
  • Its logical tool redirects users to different web pages based on their responses.

Rates

surveymonkey pricing

SurveyMonkey offers seven pricing plans for individuals and teams.

Individual plans:

  • Basic: free forever
  • Benefit: $32 per month, billed annually.
  • Standard: $99 per month, billed annually
  • Premier: $119 per month, billed annually.

Team plans:

  • Team Advantage: $25 per month, billed annually.
  • Team Premier: $75 per month, billed annually.
  • Team Enterprise: Customized Plan

A business plan allows you to conduct multilingual surveys and apply advanced survey logic.

8. SoGo Survey.

User-friendly platform for CX, EX, online surveys, and quizzes ($25 per month).

SoGoSurvey - affordable survey tool

SogoSurvey is a great option for businesses looking for an affordable survey tool with powerful data analysis features.

SogoSurvey offers “survey banks” with numerous template options and built-in question templates. So you can design a survey form very easily. After designing the survey, you can distribute and share your surveys across multiple platforms. Finally, you can review and share results using live reports.

The benefit is that you have survey templates for all markets, including customer loyalty surveys, event surveys, feedback forms, and more.

You can also automate your feedback process by connecting its API to your CRM system. Additionally, the NLP (Natural Language Processing) function automatically analyzes text responses and serves customers more effectively.

In addition, its data analysis tool to measure the feeling of the responses users to easily understand their behavior. You can also use its Net Promoter Score (NPS) to manipulate your questions for accurate feedback.

Features

  • Real-time analysis - As soon as you publish your survey, it starts to reflect user data on its dashboard to help you stay responsive.
  • CRM integration - It offers powerful integration with the most popular CRM tools, including Zapier, Salesforce, Basecamp, and Slack.
  • Distribution options - You can broadcast and distribute surveys globally with multiple options, including built-in forms, social media invites, and email invites.

Benefits

  • Instantly share real-time report links with team members.
  • Easily gather data and export reports to PowerPoint, Excel, or Word.
  • Ensure absolute anonymity to receive honest feedback.
  • Its multilingual capacity allows you to reach multiple communities.
  • Add audio or video to your survey to make it more engaging.
  • Automatically redirect your survey to preferred URLs.

Rates

sogosurvey pricing

SogoSurvey offers four pricing plans:

  • Plus plan: $25 per month
  • Pro plan: $66 per month
  • Premium plan: $99 per month
  • Business: Customized plan adapted to your business

Besides the paid plans, you also have a freemium plan for basic features. The Premium plan option offers the “AutoSave” option to review incomplete surveys.

9. Survey AnyPlace.

Great interactive quizzes for surveys, quizzes, and evaluations ($33 per month).

Best survey software Survey Anyplace

Survey Anyplace creates quizzes and also provides valuable customer information to your audience. You also have plenty of text choices and options for asking open-ended questions.

In addition, you can ask several types of questions, including image choice, ranking, and evaluation questions. To improve the engagement quotient, you can also include a timer, final score, and ranking.

Survey Anyplace uses three simple steps to create winning surveys:

  • Do it - Use pre-designed templates and customize them by adding images, videos, and animations. Additionally, incorporate your brand elements such as logo, colors, etc.
  • Broadcast them - Share your mobile-friendly surveys on all types of devices. You can also integrate them into your social media platforms, email campaigns, and web application.
  • Learn from it - Analyze results graphically using text, tables, and graphs. Also, provide helpful answers for your audience.
Survey Anyplace Features

You can also integrate the survey with Facebook, Webhooks, Zapier, and Google Analytics for powerful reports.

Features

  • Patterns - It offers a bank of 20 breathtaking pre-designed templates to instantly respond to a survey. You can also preview them to check the final version of the form.
  • Personal brand - You can add your brand logo, colors, and other background details. It also offers 40 engaging backgrounds and an option to integrate social media sharing buttons into your survey.
  • Interactive quiz - Its quiz-based feature offers pools of pre-written questions and a quiz timer to validate answers and reflect the final score.

Benefits

  • Scratch games and discount coupons make your survey more fun and engaging.
  • Its tabbed editor is easy to navigate.
  • You can create a comprehensive white label survey.
  • Create a restricted business role to empower all stakeholders.
  • Easily change and modify question types with a dropdown menu.
  • Save your original design templates for later use.

Rates

surveyanyplace pricing

It offers four paid formulas:

  • Essential - $33 per month
  • Professional - $50 per month
  • Business - On request
  • ReportR - On request

There is also a 7-day free version to test the software. The custom Enterprise plan also offers a comprehensive white label option upon special request.

10. Qualtrics.

Powerful online survey software for questionnaires for specific research projects ($1,500 per year).

Qualtrics homepage

Qualtrics is a great option if you're looking for custom solutions to survey customers, employees, and brands.

Its drag-and-drop survey builder allows you to create highly customized and intuitive survey forms. It provides over 50 built-in templates to easily create amazing surveys.

Then, get answers and information from your customers or increase employee engagement wherever they are. For example, you can share your survey link via email, text message, etc.

Qualtrics features

After receiving the results, you get insights and options for creating market segments.

Plus, you can bring all of the feedback together on one platform by breaking down silos and creating an overall view of the customer journey. You can also improve the quality of information through high engagement rates and by asking just enough questions.

To help keep your data secure, it offers enterprise-grade security, surveillance, privacy, and data access controls.

Features

  • Extensive integration - It allows you to send or receive your data without any coding. It also offers 16 system-level integrations with tools like Tableau, Jira, Pendo, and others.
  • 360° feedback - Automate user reviews by multiple reviewers for easier and faster employee feedback. It also provides reports to employees while protecting the anonymity of reviewers with built-in privacy tools.
  • NPS identification - Easily identify dissatisfied customers and segment them based on loyalty. You can also monitor product and service improvements to improve your NPS.

Benefits

  • Act on the basis of real-time information on your website visitors in order to optimize the experience of your audience.
  • Trigger relevant communications with advanced targeted surveys and intelligent segmentation.
  • Measure the impact of your new decisions on organizational key performance indicators and employee productivity.
  • Offer surveys via mobile devices, websites, websites, apps, chatbots, and more
  • It provides powerful predictive intelligence and statistical analysis tools.

Rates

Qualtrics pricing plans are only available upon request. However, online reviews suggest that prices start from $1500 per year. Qualtrics also offers a free plan that you can use for an unlimited period of time.

11. GetFeedback.

Great customer feedback tool (pricing on request).

GetFeedback homepage

GetFeedback helps you deliver a great customer experience (CX) by collecting user feedback in real time. It provides an easy to use drag-and-drop editor for creating engaging surveys and sending them to your customers for feedback.

The good news is that it gathers information after each customer interaction throughout the customer journey, from sales to service.

You can also integrate your GetFeedback dashboard with Salesforce.

GetFeedback Salesforce integration

GetFeedback allows you to:

  • Automate the distribution of surveys
  • Assign follow-up tasks
  • And provide information to your team

All of these features allow you to follow up on unhappy customers and build brand loyalty. It is a flexible tool that easily adapts to all platforms.

Common types of survey templates offered by GetFeedback include the following:

  • Net Promoter Score Surveys
  • Events and conferences surveys
  • Marketing and product studies
  • Employee engagement surveys

Features

  • Free templates - It offers 15 free templates to help you create amazing surveys in minutes.
  • Distribution on multiple channels - It shares user-friendly surveys at every touchpoint and gets feedback.
  • SMS survey - Engage with customers on the go with SMS surveys. Ask questions one at a time without getting tired.

Benefits

  • Integrate brand surveys into your live conversation to gather feedback in real time.
  • Easily gather information by embedding survey questions into an email.
  • It offers detailed guides for implementing its features.
  • It provides detailed analytics to help you assess reactions and identify trends.
  • Create intuitive and engaging dashboards to track your key performance metrics.
  • Filter your reports by region, users, and products.

Rates

It offers 2 price plans:

  • Business plan - For brands, to improve the customer experience.
  • Salesforce Plan - For a superior sales experience with Salesforce.

Pricing plan details are available upon request only. You also get a 14-day free trial.

12. Nicereply.

A great tool for creating omnichannel satisfaction surveys ($39 per month).

Nicereply - real-time customer feedback

Nicereply gets real-time feedback using one-click brand surveys. You can customize them and add additional questions using the beautiful built-in templates.

Additionally, evaluate surveys based on the “Customer Effort Score” to identify why and where customers are struggling with your products or services. Use its “Net Promoter Score” to discover your loyal customers and develop other users around them.

After collecting feedback, monitor the causes of the wrong answers and improve the problems.

Nicereply Features

Here's how Nicereply helps you improve the experience of your target audience:

  • It allows you to never miss a bad grade and to respond on time.
  • Set automatic responses to negative comments.
  • It helps you take the appropriate steps to retain existing customers.

It offers a large number of themes and colors to adapt to your logo and brand image. You can use all the customization features without any coding knowledge.

Features

  • Smart Insights - Its dashboard provides an overview of team performance through NPS ratings, charts, and trends.
  • Sharing surveys - Keep everything under control. Share your survey with specific users at a specific time to gather authentic responses.
  • Automation - Trigger automatic surveys after every customer interaction, including support chat or purchase

Benefits

  • Incorporate the survey in your email signature or on your official website.
  • Customize surveys with themes, colors, and logos of your choice.
  • It offers integration with Pipedrive, Salesforce, Zendesk, Zendesk, LiveAgent, Aircall, and more.
  • Leverage NPS to measure customer loyalty.
  • Increase survey response rates up to 200%.
  • It minimizes the sending of emails and maximizes responses.

Rates

nicereply pricing

Nicereply offers four pricing plans:

  • Mini plan: $39 per month with annual billing.
  • Starting plan: $79 per month with annual billing.
  • Grow plan: $159 per month with annual billing.
  • Business plan: $239 per month with annual billing.

You also get a free 14-day trial and a free live demo. Billing annually allows you to save 20%. If you need more than 2500 responses, you can contact the sales team for a custom pricing model.

13. Pulse Insights.

Suitable for collecting customer feedback and discovering essential information for businesses (prices on request).

Pulse Insights cover image

Pulse Insights gets to the heart of your customers' experience by asking contextual questions when conducting surveys.

You can also customize your survey form to make it look and feel valuable. It also offers a wealth of customization options, including themes, colors, and logos, to meet your branding guidelines.

Pulse insights

Pulse surveys also promise to help you increase response rates by up to 10%. You can also share your forms across all company channels. Plus, it integrates your surveys with other web analytics tools, including A/B testing and CRM.

Pure Insights offers three main solutions:

  • Thanks to the 360 degree view, you get analytical data 10 to 20 times faster than with other existing tools.
  • Guide customers to take the best action after receiving their feedback.
  • Personalize each customer interaction by collecting individual preferences.

Features

  • Engage - Guide your customers based on the feedback collected in order to offer them a more personalized experience.
  • Progressive profiling - Capture large-scale interaction and customize customer interaction based on various parameters.
  • Integrate feedback - Easily integrate surveys across multiple touchpoints and platforms.

Benefits

  • Customize your forms with pre-established themes and colors.
  • Surveys are compatible with devices of all screen sizes.
  • Integrate surveys into your email campaigns and other platforms.
  • Send responses based on feedback received from the customer.

Rates

Its pricing plans are available upon request.

What is survey software?

Traditionally, organizations used surveys to capture public opinion by analyzing respondents' responses to a series of specific questions.

Survey tools are applications that make it possible to collect the reactions of a sample or a targeted population via a computer. This software helps researchers, businesses, and freelancers to conceptualize, design, and analyze surveys.

Most survey tools also offer drag-and-drop tools to easily design survey forms. Their automated features also streamline the entire process and facilitate monitoring and analysis.

They also offer distinct advantages over manual surveys, especially when it comes to speed and levels of accuracy. Some of the best survey tools include SurveyMonkey, SogoSurvey, Zoho Survey, etc.

Key features of online survey tools

Every business or individual has different investigative goals. For example, an e-commerce business may want to ask recent buyers about a particular product.

A blogger may want to survey their email list in order to find ideas for future blog posts or an online course. A SaaS company can also survey its users in order to better understand the updates to its products.

However, regardless of the type of survey, there are a few features that are essential to any online survey software. Here are a few of them.

1. Data analysis.

Good online survey software should allow users to analyze the data collected and draw actionable insights from it. For example, SurveyMonkey allows you to perform sentiment analyses, word clouds, and labels. It also offers all the other usual data analysis features.

2. Multiple languages.

During surveys, respondents feel more comfortable when they can answer in their own language. It can also improve accuracy levels. For example, SurveyAnyPlace offers a wide range of language options.

3. Third-party integrations.

Online survey software that allows for third-party integrations is especially useful in cases where businesses deal with multiple domains. For example, Nicereply offers integrations with Zendesk, LiveAgent, Pipedrive, Freshdesk, Mailchimp, and other business tools.

4. Randomization.

Surveys can often fall prey to various types of biases. To get the most accurate results, you need to make sure that biases in responses are kept to a minimum. For example, Qualtrics allows you to do this by randomly displaying all the questions, hiding certain questions, and locking some of them in particular positions.

5. Automation.

Automation allows you to spend less time creating quizzes and designing and distributing multiple surveys. You can spend most of the time analyzing the answers and writing them down. The automation of Zoho Survey is a good example.

How do you create online surveys and improve customer satisfaction?

Most online survey tools have standard features and work in a similar manner.

Let's show you how to create a survey form with SurveyMonkey:

First, create an account on the site and click on the “Create Survey” option at the top right of the page.

SurveyMonkey create surveys

You have three options for creating your survey:

  • “Build it for me” - SurveyMonkey will create a survey form for you based on your goals.
  • “Start form a template”- Choose a ready-to-use survey and customize it to create your final survey form.
  • “Start from Scratch” - Create your survey yourself or copy and paste an existing survey that you created earlier.

If you select the “Start from a template” option, you can choose from a wide range of templates offered.

SurveyMonkey templates

You can also enter your requirements into the text editor provided for more accurate results and click on the “Use this template” option.

In the next step, you can name your survey and choose the category for your survey.

After selecting the category, you can create a variety of questions.

Here are a few examples:

SurveyMonkey questions options

You can also customize the survey form to align it with your brand. You can add colors, fonts, and logos of your choice.

Then, you can preview the entire survey before sending it out to the target audience. This helps you understand how the survey looks on different devices like laptops, tablets, and mobile devices.

Then, choose from a wide range of options for sending the survey. Finally, wait for the answers to do the following series of activities, such as data collection, customer response analysis, response, etc.

Conclusion.

That's my list of the best survey software to try out this year. Each of these investigative tools has standard functions and unique characteristics. However, you need to look at your business needs to decide which online survey software is best for you.

For example, if you're looking for a free tool that has basic features, you can use Google Forms. It offers powerful security and collaboration.

On the other hand, SurveyMonkey is one of the best paid tool choices to meet the needs of small businesses and businesses. If your business plan includes the purchase of a CRM subscription, you may want to consider HubSpot, as it comes with a powerful built-in survey tool.

Learn about unique features, analytics, data security, and customization options before you buy your online survey software.

Further reading: For more software reviews, check out my guides to best email marketing platforms And of best webinar software for your online business.

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Stephen MESNILDREY
Digital & MarTech Innovator

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