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Explore the ultimate list of blog statistics. Ranked by visits, platform usage, and other key metrics to help you understand the blogging landscape.
These are all essential questions that will allow you to better understand blog reading statistics and your competition.
Find out the number of bloggers in the United States, their main Reasons to blog and other information for bloggers.
Let's assess the number of blogs that exist (and thrive) on the internet. While there are plenty of websites devoted to blogging, many sites only include small blog sections and articles. Additionally, while new blog sites are created every day, some blogs are removed or become inactive.
As of 2021, there are over 570 million blogs on the Internet, according to activities reported by WordPress, Tumblr, Blogger, Wix, Squarespace, and Medium (and that number is constantly increasing).
We are going to show the statistics for the various platforms and explain how we arrived at this figure below.
First, let's take a look at the number of websites of all sorts. According to InternetLiveStats, there are over 1.93 billion websites on the web.
In addition, numerous blogging platforms present their activities:
WordPress claims that 43% of the web is built with its services and its software powers more than 30 million websites. But, of course, not all of these WordPress sites are blogs.
However, there are other extremely popular website builders and CMSs as well.
Tumblr usage statistics show 541 million accounts, Wix Count more than 200 million users, Squarespace feeds 2.8 million websites, Blogger (Blogspot) powers more than 622,000 blogs, and there are many more blogging platforms in the world.
Even if we are pessimistic and only add figures from Tumblr, WordPress, and Blogger, without taking into account the blogs of the rest of the websites, we can see that our estimate of over six billion blogs is correct.
(Source: Statista.com, Wix.com, Builthwith.com)
With the number of active blogs approaching 500 million, it is not surprising to discover that over 7 million blog posts are published every day.
This figure is exceptionally high considering that many blog sites don't post every day. Many of them only post a few times a week, or even a few times a month.
(Source: Internetlivestats.com)
43% of 1.93 billion websites that exist online are powered by a single content management system, WordPress, which shows that it is a definite market leader.
Further proof that most blogs are powered by WordPress is the fact that 20 billion of their blog pages are viewed every month by 409 million users.
Although WordPress owns between 40 and 65% CMS market shares According to various sources, there are many other similar platforms. Shopify (5.0% market share), Joomla (2% market share), Wix (2.6% market share) and Drupal (2.5% market share) are just a few examples (as of October 28, 2020).
The main motivation for starting a blog is self-employment (24.2%), while 17% want to express themselves creatively and 16% want to build an audience.
(Source: Convertkit.com)
About 43% of people only skim over blog posts, but 36% of readers find blogs believable if they include case studies.
(Source: Quoracreative.com)
Whether you're a guest writer, a ghostwriter, or have your own blog, the main question on your mind is probably how many words should your posts contain.
How long should your content be to provide real added value to your readers while keeping them engaged to the end? Can you get your message across in the short amount of time people spend reading a blog post? How long should your headlines be to generate higher click rates? The answers to these questions are critical for your blogging efforts to bear fruit.
Keep in mind that while there are many statistics that show that certain item lengths perform better than others, you should remain cautious. The success of your blog depends on a delicate balance between quality and quantity.
The following blog statistics will help you better understand how write compelling blog posts and attract and retain readers.
Whatever the reason, bloggers who make the big difference are more likely to see results. In fact, the majority of bloggers who write articles longer than 3,000 words report “good results.”
That doesn't mean that 3000 words is the magic length for good SEO performance. However, this indicates that longer articles have better SEO performance overall.
(Source: Orbitmedia.com)
Trends show that successful blog posts are getting longer every year, with the number of posts over 2,000 words increasing every year.
(Source: Orbitmedia.com)
Because longer articles are more effective for long-tail keywords, they have better SEO performance, which leads to a direct increase in social media shares.
(Source: Quoracreative.com)
Longer blog posts simply contain more information and are therefore more likely to be found and linked.
(Source: Backlinko.com)
In addition to viewing and reviewing blog statistics, serious writers should also look at blogger statistics. These can tell you if you're spending too much (or not enough) time writing your posts, if you need to adapt how you find your titles and headers, and whether it would be a good idea to update and republish that old, already very successful blog post.
Studying the habits of other bloggers can help you improve your writing process and show you How to boost your articles.
So let's take a look at some of the most important statistics and facts about blogging.
According to Firstsiteguide.com
Link between publication frequency and results
Statistics sources include Quoracreative.com and Orbitmedia.com
Hubspot concluded this after sampling 170,000 blog posts.
Deciding what type of content you're going to use to create a blog post can sometimes be difficult.
For example, you might prefer to write in-depth articles rather than how-to guides, but what about summaries and infographics? Should you spruce up your content with other types of articles from time to time?
You should explore the content types that give the most positive results in terms of traffic, in order to be able to increase it constantly.
The following statistics will give you an idea of the types of blogs that generally perform well. Use them as inspiration, but not necessarily as strict guidelines.
Photos that work best:
Audio content in blog posts led to better results for 45% of bloggers.
The majority of the audio content that is included in the articles relates to podcasts. When used properly, audio content can add depth to your content and spice it up.
(Source: Optinmonster.com)
Optimizing your blog for search engines is one of the most important steps you need to take to increase your organic search traffic and your ranking in search engines. This starts with keyword research and continues with putting up engaging images and videos and updating old blog posts to improve their performance.
To generate more traffic to your blog, you need to promote your content regularly. Les social media are your greatest asset today, but there are also paid ads, email marketing, SEO promotions, guest blogging, and influencer marketing.
With that in mind, we're going to look at how other bloggers are driving traffic to their websites and see what we can learn from them.
(Source: SocialMediaExaminer.com)
Once you've reached your desired stage in terms of audience size, it's easy to feel satisfied and successful, and to stop trying to grow your blog further.
However, if you take your blogging career really seriously, you should always do what you can to expand your audience and continue to focus on growing your blog. Here are a few blog statistics that illustrate how other people are expanding their audience and the reach of their site.
Source: Searchenginewatch.com
What motivates you to create content for people who share the same interests as you?
Is money your main motivation, or do you find pleasure in helping people learn something new or answer their questions?
Maybe you blog for professional reasons and want to establish yourself as an expert in your field?
The reasons for individuals and businesses to start blogging are numerous, and many businesses are now using blogging to increase profits.
Believe it or not, a simple quality blog can really do wonders to increase profits.
So let's look at the benefits that motivate most people to blog and how they monetize their blog.
Starting a blog can be one of the most rewarding projects, both emotionally and financially.
However, you need to do it right if you want to take advantage of all the benefits available and ensure that your efforts pay off.
These blog statistics will help you understand the big picture and prepare for a successful adventure.
Over the past few years, the blogging world has seen massive changes. Just looking back and comparing the evolution of the number of bloggers between 2014 and 2020 proves just how much change and growth has taken place.
There are currently millions of blog sites, millions of devoted fans and readers, and that's not about to change.
The only things that could change are current trends. Blogs will remain popular for many years to come, but their form and content are expected to change.
Here are a few examples of trends that we can expect to see in the future blogosphere:
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