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eBay: Key Statistics and Figures (2024)

Discover essential eBay statistics and key facts. Learn about eBay's influence on the e-commerce sector and what these insights mean for online sellers.
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As one of the world's first and largest marketplaces, there's a lot to say about eBay.

Although initially launched under the name AuctionWeb, the platform was renamed eBay two years after its launch. However, the main concept has remained unchanged: to connect buyers and sellers in a safe and open marketplace.

Today, eBay remains a major e-commerce company around the world. Thanks to its impressive selection and unbeatable prices, users come back to eBay regularly.

With online shopping an increasingly popular trend that shows no signs of slowing down anytime soon, we decided to review the 20 most important eBay statistics and trends of the year.

Before that, let's take a look at some of the eBay facts and statistics that have made this company a well-deserved global marketplace.

Interesting eBay Facts and Statistics

  • eBay generated over $10.2 billion in revenue in 2020.
  • There are over 1.5 billion active ads on the platform.
  • Nearly 187 million people are actively using eBay.
  • Over 17 million sellers use eBay to sell their products.
  • eBay has around 1.7 billion visits per month.
  • 31% of eBay's top sellers are based in the United States.
  • eBay has approximately 62% male users and 38% female users.
  • The largest age group that uses eBay is 35-64.
  • Approximately 70% of items purchased are shipped free of charge.
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General eBay statistics

Now that you know more about eBay and its powerful impact on the global digital marketplace, let's jump right into the top 20 eBay statistics and trends for 2022.

1. eBay users and activity

eBay is an online marketplace that has millions of users around the world. In this article, we'll look at key stats about eBay usage.

  1. Number of users : In the first quarter of 2021, eBay had over 187 million users, representing growth of 1.08% over the previous quarter and 7.47% over the previous year. (Source: eBay.com)
  2. GMV : In the last quarter of 2021, eBay's GMV was $20.7 billion. (Source: eBay.com)
  3. Market capitalization : eBay is the 9th largest e-commerce company, with a market capitalization of $47.83 billion.
  4. Popularity : eBay is one of the most popular e-commerce marketplaces, with over 885 million website visits every month and over 197 million people using their devices to visit the online platform every month. (Source: Statista.com)
  5. Most popular categories : The top-selling products on eBay over the past six months include car and truck parts and accessories, men's clothing, shoes, and accessories, watches and watch accessories, small kitchen appliances, perfumes, World War II military items, medical supplies and equipment, bicycles, bicycle components and parts, and figurines. (Source: Statista.com)
  6. User age group : 61% of eBay users are between the ages of 35 and 64, although the platform is also attracting more and more young individuals. (Source: Edison.tech and Smallbiztrends.com)

With its ever-growing user base, eBay continues to thrive as one of the largest e-commerce marketplaces in the world. eBay users can take advantage of a wide range of products, from car accessories to men's clothing to watches and small kitchen appliances.

2. eBay sales and revenue

eBay is a popular online retail platform that has seen steady revenue growth in recent years.

  1. eBay's annual revenue reached $10.2 billion in 2020, an increase of 5.1% over the previous year. (Source: eBay.com)
  2. eBay has been focused on growing its advertising revenue since separating from PayPal in 2014.
  3. 70% of eBay's full assortment of items in the US ship for free because buyers prefer to buy items that have free shipping. (Source: eBay.com)
  4. eBay offers sellers the ability to post product ads on its platform, with 940,000 sellers using this opportunity and 250 million online listings. The promoted lists generated approximately $89 million in revenue in the second quarter of 2019. (Source: eBay.com)

eBay continues to thrive as an online retail platform with steady annual revenue growth, a focus on growing advertising revenue, a free shipping offering, and an opportunity to advertise products for sellers.

3. eBay Geographic Statistics

In this section, we are going to talk about eBay's statistics regarding the popularity of the platform in different countries, the use of the mobile application, and the number of users of the mobile application.

  • The top destinations for top eBay sellers are the United States with 31%, followed by the United Kingdom with 29% and Germany with 15%. (Source: eBayinc.com)
  • The eBay app currently has 476 million downloads, which is constantly increasing. This shows the increasing popularity of mobile apps for making purchases. (Source: eBayinc.com)
  • Of eBay's 187 million users, 62.15 million use the mobile app every month. This makes the eBay app the third most popular shopping app in the US after Amazon and Walmart. (Source: Statista.com)

eBay continues to be a popular online shopping platform with users around the world. The eBay mobile app is also growing in popularity with an increasing number of downloads.

4. Evolving trends on eBay

eBay is a well-established online marketplace where millions of buyers and sellers meet to conduct business transactions. In this text, we're going to look at the most current eBay usage and performance data.

  • More than half (55%) of eBay's gross value added (GVA) comes from mobile contacts. Additionally, more than half of eBay orders and transactions are viewed from a mobile device. (Source: eBayinc.com)
  • eBay is the second most visited shopping site in the world with 1.7 billion monthly visits in April 2021, just behind amazon. (Source: Statista.com)
  • eBay currently has 1.5 billion online listings and 17 million sellers offering their products on the platform.
  • eBay offers users the option to choose from 885,000 different stores to make purchases. (Source: eBayinc.com)
  • 80% of the products available on eBay are new, with brands and retailers opening their online stores on the platform to sell their products to a global audience. (Source: PRnewswire.com)

These statistics underscore the importance of eBay as an online marketplace with significant global reach. Buyers can find a variety of new and used products, while sellers can reach a global audience through a platform that is easy to use and accessible via mobile devices.

Conclusion

eBay is an active and successful online marketplace. Since its launch in 1995, the platform has built one of the largest e-commerce businesses and online marketplaces. Constant progress and upgrades have made the success of the platform possible even after decades in the industry.

Today, eBay occupies an important place in the global e-commerce sector. Building on his many years of success, he is a source of inspiration for e-commerce businesses around the world.

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Stephen MESNILDREY
Digital & MarTech Innovator

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