How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Type of marketing tactic: High return on investment tactic
- Expected result: Increase the opening rate of your emails
Why do this Growth Hack?
A snippet is the short line of text that appears next to the subject line of an email and provides an overview of the first sentence of the email.
Most people just focus on a catchy subject line and forget about the snippet, but it's the perfect opportunity to add value to your message.
How do you do this Growth Hack?
- Email snippets should include between 40 and 50 characters.
- To do this, make sure the purpose of your email is mentioned in the very first sentence.
- Use the snippet as A call to action to encourage openness.
- Experiment to see how the snippet looks on different email clients and devices.
- Use a word counter to be sure of the length of your snippet
On Mailchimp for example, you have a function that allows you to quickly view the snippet of your email in order to know what will be visible to your recipient:
