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What is Google Tag Manager?
Google Tag Manager (GTM) is a tag management system that allows users to easily and quickly update tags and code snippets on their website or mobile application.
This tool is especially useful for marketers and webmasters looking to manage analytics tracking, remarketing, and other digital marketing features without having to change site code.
GTM simplifies the implementation of tags for services such as Google Analytics, AdWords, and other third-party advertising platforms, making the tracking and analysis process more efficient and less technical.
- Easy Tag Management : Allows you to update the tags without changing the site code.
- Integrating with Google Tools : Compatible with Google Analytics, AdWords, and others.
- Intuitive user interface : Facilitates the configuration and management of tags.
- Flexibility and Customization : Adapt the tags according to specific monitoring needs.
In conclusion, Google Tag Manager is an indispensable tool for those who want to simplify the management of their website tags, in particular for the monitoring of analytics and advertising campaigns.
While GTM is a powerful tool, a basic understanding of digital tracking is recommended to get the most out of it.
