ManyChat : Full Review, Testing, and Presentation (2024)

What is ManyChat?

ManyChat is an automated platform for AI chatbot that facilitates communication and engagement with customers through popular messaging applications, like Facebook Messenger.

This platform was designed to help businesses create automated, interactive, and personalized email experiences for their customers.

Here are the main things you need to know about ManyChat:

• Communication automation: ManyChat automates interactions with your customers, improving the responsiveness and productivity of your business.
• Advanced customization: You can customize your chatbots to reflect your brand tone and personality, making each interaction unique and engaging.
• Facebook Messenger integration: ManyChat is known for its tight integration with Facebook Messenger, allowing you to reach millions of active users on this platform.
• Multi-channel marketing: ManyChat is not limited to Facebook Messenger. You can also use this platform to automate your communications on other channels such as email and SMS.
• No coding skills required: ManyChat is a user-friendly platform that requires no coding skills. You can easily create and customize your chatbots using its drag-and-drop interface.

ManyChat is a powerful and easy-to-use solution that can help your business improve customer service, increase customer engagement, and boost sales, all in an automated and personalized way.

Features

ManyChat is a chatbot platform offering a multitude of functionalities to improve the user experience and optimize communication.

Let's dive into these features one by one:

1. Chatbot creation

Getting started with the ManyChat chatbot is easy, even without coding skills.

• Build interactive chatbots without the need for coding knowledge.
• Use pre-built chatbot templates to get started quickly.
• Customize your chatbots according to the needs of your audience.

In conclusion, creating chatbots with ManyChat is a hassle-free process that gives you great flexibility and total control over the content and behavior of your chatbots.

2. Segmentation tools

With ManyChat, user segmentation becomes child's play.

• Segment your users based on specific criteria for targeted marketing.
• Send personalized messages based on user preferences.
• Make sure your messages reach the right people at the right time.

ManyChat's segmentation tools allow you to target your messages precisely, which improves the effectiveness of your communication campaigns.

3. Platform connections

The ManyChat chatbot integrates easily with other platforms for a harmonious user experience.

• Integrate ManyChat with various platforms like Facebook Messenger, email, and SMS.
• Synchronize your user data across platforms for a consistent user experience.
• Access a variety of third-party plugins to enhance the functionality of your chatbot.

To conclude, ManyChat integrations are a real bargain, allowing for seamless communication and improved functionalities thanks to access to a variety of third-party plugins.

4. Marketing automation

The ManyChat chatbot makes marketing automation a practical and accessible reality.

• Automate your marketing campaigns for optimized engagement.
• Schedule your messages at specific times to reach your users when they are most active.
• Create automated conversation scenarios to guide your users through a personalized customer journey.

Marketing automation on ManyChat can greatly improve your effectiveness by ensuring that your messages always reach the right people at the right time.

5. Analysis and reports

The ManyChat chatbot offers a comprehensive range of tools to help you analyze your users' interactions and refine your communication and marketing strategies. Here is a detailed breakdown of the essential characteristics:

Growth and Engagement Tools

• The ManyChat bot offers a series of tools for creating flow and growth for encourage conversations with your bots and expand the customer base of your business.
• Prospects can be attracted to your bot via various channels such as Facebook post comments, the website widgets, the QR codes, and the landing pages.
• It exists eight potential paths to start a conversation between your potential customers and your bots, offering multiple points of interaction.

Integrated Analysis Tools

• The bot overview on the ManyChat bot allows you to follow the growth of your audience thanks to four types of charts : Active Contacts, Net Contacts, Active and Inactive Contacts, and Contact Details.
• The ManyChat bot provides essential measures to assess the effectiveness of each growth tool: Impressions, Opt-ins, Open Rate, Click Rate, Conversion Rate.

Performance monitoring

• You can also track the performance of each message block, SMS, email in each flow through individual statistics.
• For email blocks, ManyChat offers three additional stats : Rebounds, Spam Reports, and Unsubscriptions.
• The ManyChat Pixel, a tracking code, makes it possible to identify the flows with the best conversion rates and those requiring optimization.

Although the ManyChat chatbot offers a multitude of statistics to track and monitor the performance of each flow block in detail, this data is scattered across multiple sections, which can make it difficult to assess the overall effectiveness of your chatbot.

Optimizing your chatbot can be a challenge, given that the ManyChat bot analysis tools are still quite basic.

6. Templates

The ManyChat chatbot offers a range of ready-to-use models to optimize the use of your bot. These templates are specifically designed to meet a variety of business situations and needs.

Here are a few examples of these:

• Abandoned cart recovery: It's a common occurrence for customers to abandon their carts before completing their purchase. This template is designed to help you send reminders via Messenger or SMS to these potential customers to encourage them to complete their purchase.
• Opt-in for sales and promotions: Every customer appreciates a good deal. Use this template to let your customers know about your exceptional sales and promotions. The software includes a flow to ask customers to subscribe to your sales ads and promotions.
• Out of stock: If one of your products is temporarily out of stock, this template will help you keep your customers interested. It's designed to help you gather a list of people who are interested in buying the product and send them a message as soon as you have new inventory.
• Facebook ads: This software model helps you turn clicks on your ads into lasting relationships with your customers. It works by combining your Facebook Click-to-Messenger ads with this model to offer a coupon and gather contact information quickly.
• Prospect magnet: This template is designed to help you distribute your valuable content to your customers instantly via Messenger and email, while collecting their information from leads for future follow-up.

These templates provide a great starting point for engaging and retaining your customers through the ManyChat software.

7. SMS marketing

The ManyChat chatbot is not only a leading platform for creating chatbots for Facebook Messenger, it is also a robust tool for SMS marketing.

The software allows businesses to communicate directly with their leads through one of the most personal and engaging channels available, SMS.

Adding SMS marketing functionality to the ManyChat chatbot offers a number of significant advantages:

1. High open rates : SMS messages have an exceptionally high open rate, often reaching 98%. With ManyChat, you can be confident that your messages will reach almost all of your customers.
2. Instant conversations : SMS messages allow immediate and personal interactions with your customers. It's the perfect tool for sending reminders, order confirmations, or special promotions.
3. Message automation : Thanks to ManyChat's automation, you can schedule SMS messages to be sent in advance, allowing you to stay in touch with your customers without extra effort.
4. Personalization : ManyChat allows you to personalize your SMS messages for each customer, thus increasing the engagement rate and strengthening the relationship with your customers.
5. Analysis : The platform provides powerful analytics tools that allow you to track the performance of your SMS campaigns, including open rate, click rate, and conversions.

Integrating SMS marketing with ManyChat software broadens the spectrum of communication opportunities with your customers, allowing them to receive your messages wherever they are, whenever they want.

By adding SMS to your marketing strategy, you can increase engagement, improve customer service, and drive sales.

With ManyChat software, SMS marketing is simple, personalized, and effective.

8. Integrations

The ManyChat chatbot offers a complete suite of integrations to facilitate your marketing, communication, sales, and data management work. Below, you'll find an overview of the most popular and practical integrations:

Data and productivity storage

• Google Sheets : Save, update, and retrieve subscriber data directly from Google Sheets.
• Zapier : ManyChat is the fastest growing application on the Zapier software!
• Make : Connect the ManyChat software to hundreds of other applications via the Make software.

Email marketing and automation tools:

• ActiveCampaign : Automatically send the lead data you collect with ManyChat to ActiveCampaign.
• ConvertKit : Create, update, tag, and organize your leads (in ConvertKit). Get information from ConvertKit for use in ManyChat.
• MailChimp : Automatically send the lead data you collect with ManyChat to MailChimp.
• Klaviyo : Automatically send the lead data you collect in ManyChat to Klaviyo.

Payment platforms:

• PayPal : Accept payments directly in Facebook Messenger using your PayPal business account. This integration activates the “Buy button” in the Flow Builder.
• Stripe : Accept payments directly in Facebook Messenger using your Stripe account. This integration also activates the “Buy button” in the Flow Builder.

Customer relationship management (CRM) platforms

• HubSpot : Send subscriber data to HubSpot software forms, create and update contacts, and retrieve information from HubSpot for use in ManyChat.

These integrations and more make ManyChat even more powerful, allowing you to sync your work across different tools and platforms.

Customer Support

ManyChat offers customer service that is a crucial aspect of any technology platform, and ManyChat is no exception.

The platform has a solid and responsive customer service that works hard to solve the problems and queries of its users.

1. 24/7 support

The ManyChat chatbot software is aware that problems can occur at any time.

• ManyChat customer service is available 24 hours a day, 7 days a week.
• You can contact them via live chat on the ManyChat website or by email.

No matter when you encounter a problem, the ManyChat support team is ready to help.

2. Online resources

The ManyChat chatbot software also offers a variety of online resources to help its users navigate the platform.

• ManyChat's online knowledge base offers detailed guides and help articles on all of the platform's features.
• ManyChat also offers regular webinars and video tutorials to help users better understand and use the platform.

ManyChat's online resources are rich and varied, offering users a wealth of information to get the most out of the platform.

3. Community forum

ManyChat chatbot software has an active user community that can be a great source of support.

• The ManyChat community forum allows users to exchange ideas, ask questions, and share experiences.
• ManyChat employees are also active on the forum, providing official answers and useful information.

In conclusion, the ManyChat community forum is a valuable resource for getting help and advice from other experienced users.

Pricing

ManyChat chatbot software offers a range of flexible rates, adapted to all sizes of businesses. From auto-entrepreneurs to large companies, let's discover the various price offers together.

Free plan : For those who want to discover the world of email marketing or are on a limited budget, ManyChat offers a free plan.

• This plan provides access to basic functionalities such as sending broadcast messages and creating message flows.
• Although it lacks advanced features, the free plan provides a great introduction to the platform.

Pro plan : If you are looking for more features, ManyChat offers the Pro plan whose cost is based on the number of contacts.

• Rates start at $10 per month for 500 contacts, and increase with your audience.
• The Pro plan unlocks additional features, including CRM integration, access to premium templates, and more.

Business Plan : For large businesses, ManyChat offers its Enterprise plan with personalized rates.

• This plan includes all the features of the Pro plan, with added benefits like a dedicated account manager and priority support.
• To find out the pricing for this plan, you'll need to contact the ManyChat sales team.

In conclusion, ManyChat offers a flexible pricing structure, adapted to different business sizes and budgets. Regardless of the size of your business, ManyChat has a plan for you.

Alternatives to ManyChat

ManyChat, while feature-rich, isn't always the perfect chatbot solution for everyone. For these cases, there are several quality alternatives.

1. LiveChat

LiveChat offers a more fluid user experience than that of ManyChat with its minimalist administrative dashboard.

• Native integration with various marketing tools.
• Provides detailed customer data.
• Efficient ticketing system to process customer requests.
• Ability to get users' attention with proactive messages.
• Chat surveys to gather feedback.

FIND OUT MORE >> LiveChat

2. Freshchat

Freshchat is a major competitor to ManyChat, offering more customizable features.

• Custom fields and conditional logic to create a more personalized chatbot.
• Rich API for custom integration.
• Automated workflows to improve efficiency.
• Smart analytics to improve performance.

FIND OUT MORE >> Freshchat

3. Intercom

Intercom provides a comprehensive conversational relationship platform, a solid alternative to ManyChat.

• Effective live engagement with customers via text, chat, and email.
• A suite of integrated products in multiple areas, from sales to marketing to support.
• Personalized experiences based on messaging to strengthen customer relationships.

FIND OUT MORE >> Intercom

In conclusion, while ManyChat is a powerful tool, LiveChat, Freshchat, and Intercom offer viable alternatives that are worth considering based on your specific business needs.

ManyChat Affiliate Program

The ManyChat affiliate program offers a multitude of advantages that make it attractive to potential affiliates:

1. Revenue Commission: ManyChat offers an attractive commission on sales. For every new customer you refer who switches to a paid plan, you can earn a commission.
2. Access to Marketing Resources: As an affiliate, you have access to a range of marketing resources to help you promote ManyChat. This includes banners, landing pages, email templates, and more.
3. Reliable payments: Affiliates receive payments reliably and on a regular basis. This ensures that your marketing efforts are rewarded in a timely manner.
4. Dedicated support: ManyChat offers dedicated support to its affiliates to help them succeed. This includes a dedicated support team, marketing advice, and access to an active affiliate community.

Joining the ManyChat affiliate program is easy.

You must first register on the ManyChat platform website.

Once your account is created, you can apply for the affiliate program.

Once approved, you'll receive a unique affiliate link that you can share on your social media platforms, website, blog, and more.

Final Verdict

ManyChat, however, is a tool that is definitely worth your attention if you are looking to establish an effective chatbot on Facebook Messenger.

Navigating the complex landscape of AI-powered chatbots can seem confusing for those who are not familiar with the field.

ManyChat is an option to simplify the use of a chatbot that facilitates the instant distribution of your messages to your customers.

If you are not yet convinced that ManyChat meets your specific needs, trying out its free version could be a useful step towards making an informed decision.