〉9 Best SMS Marketing Platforms Reviewed (2024)

What is SMS marketing software?

SMS marketing software refers to tools (usually) based on cloud computing that allow businesses tosend SMS messages personalized to their potential and existing customers.

Globally, more than 75% of consumers are actively looking for SMS messages containing special offers designed for them.

Currently, the global SMS marketing sector is experiencing a average annual growth rate of around 20.3%. With mobile phones and apps like Facebook Messenger dominating communications, it's no wonder that more and more marketers are relying on SMS.

What is the best SMS marketing software?

Here's my pick of the best SMS marketing software to use this year.

1. PostScript

SMS Marketing Expert for Shopify

Specially designed for Shopify users, PostScript turns SMS marketing into a smooth and highly effective experience.

Its specialization in integrating with Shopify allows it to offer highly targeted SMS campaigns, using customer data to create personalized messages that resonate with the audience.

PostScript is the tool of choice for Shopify brands wishing to capitalize on the direct and personal communication offered by SMS.

Features

Shopify integration: Perfect sync with Shopify for consistent campaigns.
Precise Targeting: Use of customer data for personalized campaigns.
High-performance analyses: Analysis tools to assess the impact of campaigns.

Pricing

Customized plans: Flexible pricing based on needs and message volume.
Free trial: Possibility to test the functionalities without commitment.

PostScript excels at personalizing and making SMS marketing effective for Shopify users. Its ability to leverage customer data to create tailored campaigns makes it a powerful tool for improving engagement and conversions. Its Shopify specialization is both its greatest strength and a limiting factor for businesses using other e-commerce platforms.

FIND OUT MORE: Try PostScript Now

2. SimpleTexting.

Best for comprehensive SMS marketing

SimpleTexting offers what it claims: clear and simple SMS marketing software. It's fast, easy to use, and affordable, making it the perfect SMS marketing tool for businesses of all sizes.

Your business can send opt-in text messages to an entire contact list. It supports bulk SMS sending and allows you to create drip-by-drop campaigns through automated follow-up messages.

The popular SMS marketing software allows you to add promotional items like images and sign-up links to messages. You can also find out which users clicked on a particular link and enable seamless two-way communications. The service even has dedicated customer support to resolve issues.

Features

One of the cool features of SimpleTexting is that it can easily integrate with third-party tools like Zapier and Mailchimp. So you can incorporate contacts and automate the entire marketing process.

Here is a list of the features offered by SimpleTexting:

Intuitive two-way messaging
Advanced message programming
Possibility to create distribution campaigns by autoresponder.
iOS and Android apps
Easy data collection thanks to custom fields
Audience segmentation and monitoring
Powerful integration thanks to the SimpleTexting API
Time-saving message templates
Possibility to create surveys and polls
Group texts and self-cleaning lists

Pricing

SimpleTexting's pricing plans are spread over three levels, and you can opt for monthly or annual billing. I recommend that you opt for annual billing because it allows you to save up to 25%.

Here is a breakdown of SimpleTexting's pricing plans:

Starter plans starting at $18.75/month
High volume plans starting at $108.75/month
Customs plans based on individual needs

All prices listed above are billed annually and come with a 14-day free trial. During this time, you have access to 50 outgoing messages, unlimited incoming messages, and full access to all SMS marketing service features.

FIND OUT MORE: Try SimpleTexting Now

3. TextMagic.

Best for cross-platform SMS marketing

TextMagic is a UK-based SMS marketing software that can help you streamline your marketing efforts across multiple channels. With this tool, you can easily send bulk SMS notifications and marketing messages via mobile, desktop, and even web browsers.

This tool helps you establish two-way communication with your subscribers and send bulk text messages. It even allows you to send text messages by email, which can be considered as an alternative toEmail marketing.

Like SimpleTexting, TextMagic can also integrate with CRM solutions through APIs and Zapier integrations. This allows you to automate, optimize, and streamline your SMS marketing plans. It also offers reliable reporting and analysis features.

Features

One of the main benefits of TextMagic is that it allows you to send simple messages to your customers, employees, and other business partners. It is a cost-effective solution for efficient and secure messaging.

At the same time, it allows small businesses to send SMS messages across multiple platforms from a single interface.

Here is a list of some of the essential features that TextMagic offers:

Online SMS by TextMagic
Easy conversion between emails and text messages
SMS API gateway
Available on mobile, Mac, and PC devices
SMS distribution lists and two-way chat
Global coverage in multiple countries
Increased security thanks to SSO and 2FA
Business SMS solutions
Carrier and email research and validation
Multilingual Unicode-based SMS
Detailed reports and analyses

Pricing

When it comes to pricing, TextMagic is childishly simple. Opening an account on the platform is free, and you don't have to pay for incoming messages. Only outgoing messaging is billed on a prepaid basis.

You can buy unlimited credits and use them whenever you need them. Prices vary depending on the country you want to send messages to. I suggest that you use the clever price calculator available on the website if you need large volumes.

One of the best things about this SMS marketing software is that the credit never expires, and you simply pay as you go. You can also cancel your subscription whenever you want, and all credit will be refunded instantly. It is as simple as that.

FIND OUT MORE: Try TextMagic Now

4. Yotpo SMSBump

Ideal Solution for E-Commerce SMS Marketing

SMSbump has quickly established itself as an essential tool in SMS marketing, especially in the field of e-commerce.

Thanks to its innovative features and easy integration with platforms like Shopify, SMSbump helps businesses effectively increase customer engagement and boost sales. Its ease of use and its targeted approach make it a preferred choice for businesses of all sizes.

Features

Campaign Automation: Automated SMS campaigns to maximize customer engagement.
Advanced segmentation: Create customer segments for personalized messages.
E-Commerce Integrations: Perfect compatibility with platforms like Shopify.

Pricing

Free plan: Great for small businesses starting out.
Paid plans: Rates based on shipping volume, adapted to growing businesses.

SMSbump stands out for its ability to provide a complete and personalized SMS marketing solution, particularly adapted to the needs of e-commerce.

Its ease of integration and use makes it a smart choice for businesses that want to exploit the potential of SMS marketing without excessive complexity.

5. SlickText.

Best for internet SMS marketing

SlickText helps businesses in the United States and Canada by offering them affordable, fully cloud-based SMS marketing software. The service's advanced technology and focus on detail that most similar services overlook makes it an ideal tool for SMS marketing.

Besides the web interface, SlickText also has a dedicated mobile app that you can use to control your SMS and marketing on the go. SlickText also provides dedicated support to teach businesses how to use the tools to their advantage.

The reason for the widespread adoption of SlickText is its intuitive interface and extreme ease of navigation. The platform is supported by experts who have a deep understanding of marketing compliance, making it a suitable service for businesses of all sizes.

Features

SlickText is software that complies with the CTIA standard and allows you to send text messages in bulk. It doesn't charge for incoming messages and offers sufficient customer support for new users who are learning the tricks of the trade.

Here is a list of some of the key features that SlickText has to offer:

Bulk text messaging
MMS support
Support for the “text-to-join” function and shortcodes
Supplied with a dedicated link shrinker
Advanced text message programming
SMS autoresponder support
Inbox-based two-way text messaging to attract potential customers.
Improving audience engagement through “text-to-win” competitions.
Automated birthday texts
Support for surveys and SMS votes
Automated drip campaigns
Unique opt-in links
Easy integration of Zapier, Facebook, Email, and Shopify.
Simple customer segmentation

And that's just the top end of the range of features that SlickText has to offer.

Pricing

When it comes to pricing, I think SlickText offers the most options. Its pricing plans include ten levels, each of which offers an increasing number of features.

Here's a quick breakdown of SlickText's pricing plans:

Free trial plan for 14 days at 0
The basic plan at $29/month
The $49/month Step Up plan
The $79/month Lil Bro plan
The Big Brother plan at $139/month
The Boss plan at $189/month
The Albatros plan at $350/month
The Whale plan at $750/month
The $1,250/month Monstro plan
Customized variable-rate plans

6. ClickSend

The best for pay-per-view mass messaging

If you are a business owner or marketing expert looking for a profitable paid text messaging service, look no further than ClickSend. This SMS marketing service allows businesses to conduct SMS marketing campaigns with global reach.

The software is completely online, and you don't need to download anything to use it. ClickSend allows you to send text messages through cellular services and even via email. This SMS marketing platform also allows you to send bulk text messages via social media like Facebook messenger.

ClickSend has dedicated APIs that allow easy integration with third-party applications. This feature allows you to connect with others marketing automation platforms, which helps to further streamline your marketing strategy.

Features

When it comes to marketing solutions, ClickSend is an all-in-one mass messaging solution. But that is not all. In addition to text, it allows you to send voice messages and rich media. It also takes care of marketing via fax, email, and postal channels.

Please review the following list of ClickSend features:

SMS/MMS/voice/email/fax gateway
Dedicated online dashboard and APIs
Fast delivery and global coverage
Military-grade 256-bit SSL security
A reliable service level agreement (SLA) with 100% uptime
A global reach
Easy integration with Zapier, Salesforce, and other similar applications.
24/7 fast customer service
Limit extended to 1224 characters per message

Pricing

ClickSend's pricing plans are split across its various services. As for the SMS marketing pricing structure, the rates start from just $0.0911 per message for less than 2,000 messages. The higher the number of messages, the lower the price per message.

Incoming messages are always free, regardless of the plan, and you get a dedicated number and a toll-free short code. The company also offers voice, email, fax, and mail marketing services, the pricing structure of which you can view. hither.

At the same time, the SMS marketing software does not charge installation fees, has no hidden costs, and provides customization and delivery reports for free. You even have the option of opting for prepaid and postpaid services.

7. Salesmsg.

Best for small and medium businesses

Large businesses aren't the only ones that need SMS marketing automation; small and medium-sized businesses need it too. This is the customer base that Salesmsg serves; it gives your small business the tools to successfully run bulk SMS campaigns at affordable prices.

The tool's user interface may feel a bit bland compared to other more expensive options. However, users believe that the simplicity and usability of the tool sets it apart from others in the same niche.

Like the previous tools on this list, Salesmsg can interface with other applications such as Zapier, Hubspot and Zoho. By using it, you can also generate new contact numbers to reach your prospects by phone.

Features

The Zapier integration stands out among its many features because it allows the application to interface with hundreds of other applications such as Slack, Mailchimp, ClickFunnels, etc. These integrations increase the ease of use of the tool. The app also supports automatic replies, mass texting, and call forwarding to landlines.

Here is a list of the main features of the tool:

Simple, secure, and highly scalable
Bidirectional online texts
Support for local landlines as well as toll-free numbers
Integration with third party CRMs and marketing automation platforms.
MMS support
Automatic answers and ready answers
Programming text messages in advance
Double opt-in and opt-out management function
Calendar integrations and emoji support
Private and archived conversations
Segmentation by tags

Pricing

Here is a list of Salesmsg's pricing plans:

Pro plan at $35/month
Premium plan at $300/month
Customized variable rate plan

Like its user interface, Salesmsg's pricing plans are transparent and simple. It offers three-tier plans, which are available in the United States and Canada. And because each plan comes with a 30-day money-back guarantee, there's no risk for the customer.

8. EZ Texting.

Best for ease of use

EZ Texting is another web-based SMS marketing software that helps your business organize SMS campaigns in real time. The platform has all the tools needed to launch and execute successful SMS marketing.

Because it offers flexible plans, EZ Texting is suitable for all sizes of businesses. Its ease of use is impeccable, and you can control most of the features directly from the dashboard. It even offers a guided tour that can help you get started with mobile marketing quickly.

Getting back to the dashboard, it's incredibly user-friendly and offers intuitive controls that you can quickly get started with. This extreme usability makes it easy to add new contacts, track performance, and analyze reports.

Features

The multiple functionalities of EZ Texting make it an SMS service that is worth visiting. The platform offers you detailed analysis and reporting functions, as well as easy contact management.

Below is a list of the features offered by EZ Texting:

Intuitive and simple contact management
Detailed reporting and tracking
Customizing text messages to improve open rates
Free incoming messages
Seamless integration with third party applications
Reusable message templates
Programming and text transfer
Text to phone messaging

Pricing

EZ Texting's pricing plans are spread over four levels and are billed either monthly or annually. Yearly plans are more beneficial in the sense that they allow you to save 20%.

Here is a list of annual pricing plans for EZ Texting:

Value Plan starting at $19/month
Essential Plan starting at $29/month
Premium plan starting at $49/month
Custom plan starting at $299/month

9. Tatango.

Best for political SMS marketing

Tatango has similar capabilities as other SMS marketing services, but it was designed specifically for political marketers. It has established itself as one of the best SMS marketing software for politicians for over 13 years.

Tatango allows you to create email workflows without the need for coding skills. With this tool, you can segment your subscribers and send the right messages to the right customers.

It also provides you with detailed message and subscriber analytics, so you can glean effective marketing information. All of this makes Tatango an ideal marketing tool for political SMS marketing.

Features

But that's not where the benefits of Tatango end. In addition to the above features, this tool allows you to create merge tags to personalize text messages. It even integrates with other marketing applications using the Tatango API.

Here is a list of the essential characteristics of Tatango:

SMS automation based on events
Tracking messages through analysis
API dedicated to mobile messaging
Full administrative controls
Multi-channel messaging
Messages compliant with the CTIA standard

Pricing

Tatango's pricing plans start at $199/month and increase depending on the type of campaign you need. However, it does not offer a free version and does not offer a free trial period.

FAQs

Is SMS marketing effective?

Yes, 100% SMS marketing is effective. It's a much more effective way to get in touch with your prospects. Depending on the time of day, the promotion you're running, or the type of product, text marketing can be even better than email marketing.

What software is used for SMS marketing?

You have lots of options when it comes to SMS marketing, but my top choices are SimpleTexting and TextMagic. These are very easy to use SMS marketing services that most B2C businesses can use.

What is the best SMS marketing tool?

The best SMS marketing tool is SimpleTexting. This is my top recommendation out of all the options I listed above. Each product is a bit different from the next, but for SMS marketing, the goal is simple: to get the text message sent correctly.

Is SMS marketing free?

SMS marketing isn't free, but many SMS marketing services offer free trials of their products, making it much easier to choose the tool that's right for you.

What is the best bulk SMS software?

The best bulk texting software for SMS marketing is SimpleTexting. It's also my number one SMS marketing service, but it also does a great job of handling bulk text messages.

Summary.

Today, consumer phone numbers have become a gold mine for marketers. And SMS marketing is the only way to exploit this valuable resource.

If you are a local business and want to follow up with your customers in order to get more reviews, build customer loyalty, and increase sales, one of these tools may be right for you.

Personalized text messages can impact consumers better than any other marketing channel.

If you intend to boost your business by taking advantage of SMS marketing, the following tools can certainly help:

SimpleTexting : The best for comprehensive SMS marketing
TextMagic : the best for cross-platform SMS marketing
PostScript : The best solution for sending mass messages in pay-per-text mode

Whatever the niche of your industry or the size of your business, you can be sure to find a suitable SMS marketing software tool among those proposed above.