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What is the best email marketing software?
To choose the best email marketing software, consider price, reliability, technical support, templates, ease of use, delivery capacity, automation, integrations, and any additional features you need.
The best email marketing software should allow you to easily design emails, segment your list, personalize your messages, and view analytics reports. And most importantly, they need to reach users' primary inboxes.
Ultimately, email marketing is about sending the right message to the right user at the right time.
Here are my picks for the best email marketing software and services to try this year:
1. ActiveCampaign.
ActiveCampaign is number 1 on my list because it's the best email marketing software because of its advanced automation features and delivery capability.
As the smartest tool on this list, machine learning plays a key role. Through predictive actions, ActiveCampaign answers difficult questions about your customers to automatically take action for you and move them down the sales funnel.
ActiveCampaign also integrates with over 850 other apps like Facebook, Shopify, WordPress, and more.
Automating your list segments is intuitive, and you can create list triggers and move users based on dynamic email content, sales follow-ups, and more.
Email flows are robust and easy to manage. All of this data is synchronized with their integrated CRM in order to provide sales teams with advanced lead evaluation.
Their lead scoring system is also flexible. If you're not familiar with lead scoring, it's a way to award points to individual subscribers based on actions of your choosing. When they reach a certain threshold, they enter a new automation funnel or can be contacted by your sales team.
Here are the steps:
- First, you select your engagement settings. It can be anything, from opening an email or clicking, to downloading content or requesting a consultation.
- Then, you add your lead scoring rules and points based on these conditions. These should be defined according to the level of effort and the propensity to convert.
- Maybe an open email is worth two points, and a click on a link is worth five points. Actions like not opening or unsubscribing are worth negative points. When a subscriber reaches a pre-determined point threshold, their data is sent to the Deals CRM, where they enter a new automation phase:
It's a great system that big businesses use to nurture leads via email in the most personalized way possible.
Another important selling point is email deliverability, which is higher than that of all the other platforms on this list. Their email shipments are the least likely to be marked as spam and have the best chance of reaching the primary inboxes of Gmail and Outlook.
Pricing
Pricing is based on account characteristics and the size of your email address list.
- List: $9/month
- Plus: $49/month
- Professional $149/month
- Business: $258/month
All plans come with a free 14-day trial.
Overall, ActiveCampaign is the best tool if you're looking for the best email marketing, CRM, and automation tool all in one place.
Start with ActiveCampaign.
2. Constant Contact.
Constant Contact has been present in the email marketing space since 1995, taking the name Constant Contact in 2004. In 2015, it became part of the Endurance International Group, a powerful group that includes other companies such as Bluehost, HostGator and Domain.com.
As stated on its website, the company's ultimate goal is to help small businesses take advantage of the promise, power, and potential of the web.
They offer over 100 modern, mobile-optimized templates to attract and convert customers, real-time reporting and analytics, and additional features like coupons, polls, and events.
One of their most unique features is event management and the ability to manage invitations, registrations, and tickets:
La email deliverability is above average and one of the highest among email service providers, with more than 90%.
Pricing
Constant Contact rates are staggered according to the number of email contacts in your list. Their paid plans start at $20/month for up to 500 contacts.
Their Drip campaigns are easy to use and intuitive. You can create simple sequences, but you can't combine conditions or use advanced filtering.
Ultimately, if you're looking for niche features like event management and you also want to benefit from a high quality email delivery capacity, Constant Contact is the choice you need.
You can get started today and get 10% off your first 12 months using the link below.
Try Constant Contact
3. HubSpot.
HubSpot is the most integrated marketing solution on the market.
Using your email marketing software is one of easiest ways to design, to optimize and send quality emails. HubSpot offers a multitude of custom features, and you can choose, plan, and upgrade your solution, whether you're a small business or a large business.
When creating an email, you can either use one of their pre-designed email templates or start from scratch. These templates allow you to add text, images, buttons, separators, and all sorts of assets and layouts.
I found their email editor to be the easiest to use on the market. It's much faster and more user-friendly than the other tools on this list:
Once you're happy with your email design, preview it for different recipients, devices, or email clients like Gmail, Apple Mail, and Office 365.
This tool is very useful. Email subject lines, preview text, and the content itself can be very different depending on the end user email client. These overviews allow Make sure your emails look good in any inbox.
Personalization is another strong point of HubSpot. Like standard tools, you personalize content based on common merge tags like the recipient's first name. HubSpot goes a step further.
You can also personalize content based on the user's device, list segment, and geographic location. Additionally, you can A/B test your subject lines and content to ensure that you maximize the open and click rates of your emails.
Then, when you're ready to send and publish your message, you can use the feature ofSmart shipping. This feature you allows you to adjust your sending time to maximize engagement.
After sending your email, it's time to review your measurements. The HubSpot analytics dashboard provides you with data on opens and clicks, as well as unique information about the time spent viewing your email.
Finding out if subscribers have Read over or glanced to your email is one of the best reporting tools to observe the interest of the content of your email:
For example, you may find that subscribers only look at your emails for a short time. This data allows you to know what types of email content need to be improved.
HubSpot also offers the advantage of reaching user inboxes on a regular basis. The email deliverability rate is 99%. These substantial numbers are due to the appropriate domain validation settings with DKIM and SPF records, as well as the ability to preview and test emails extensively.
The main reason HubSpot is number 1 on my list is because their email marketing platform is only one aspect of their product. The real benefits come from their Marketing Hub Starter Package.
This comprehensive marketing platform includes email marketing and everything that helps align your marketing and sales efforts:
- Full CRM
- Automated sequences
- Mobile optimization
- Personal calendar to schedule appointments
- Gmail extensions to track email messages and automate outreach
- Form builders
- Analysis of prospects, emails and advertisements.
- Phone and email support
HubSpot is one of the best email marketing software for a simple reason: it perfectly aligns your inbound marketing and outbound of the in the most efficient way possible.
Pricing
I recommend that you start for free, then upgrade to their Marketing Hub Starter Package for $50/month.
Try HubSpot
4. Brevo.
Brevo Is an email marketing service easy to use with a free plan that allows unlimited contacts, and 300 newsletter mailings per day. If you're serious about growing your list, you can use their Lite plan that starts at $20/month and allows for up to 40,000 shipments per month and no daily sending limits.
Their free platform is completely designed to be easy to use.. Its simplicity allows you to easily create clean templates, automated welcome emails, and website registration forms. It also offers a live chat and a customer relationship management system in its free package, which includes an automated workflow for up to 2,000 contacts.
Brevo also uses machine learning and AI to send emails at the best time of the day to maximize engagement
You can also view statistics in real time through the necessary reports that provide metrics such as open rates, click through rates, deliverability, and heat maps.
One of their best features is email flow automation..
They allow you to set triggers and send your subscribers personalized workflows based on the actions they take on your website and in the funnel:
These automatic triggers create actions such as sending emails and text messages, segmenting your contacts into separate lists, and updating their information in your database.
Pricing
If you want a advanced email marketing automation software at a reasonable price, you can get started with their Lite plan for $25/month.
Try Brevo
5. Moosend.
Moosend is an email automation tool that helps you build your email list, personalize your messages, and automate tasks so you can focus on relationships with your customers.
They have intuitive email templates by dragging and dropping into their campaign builder. This tool allows you to add images, text blocks, social icons, and more to your emails. They have a large library of email templates with different layouts that are responsive and good-looking on computer or mobile.
Moosend stands out for its automation functions. Using its “recipes” (predefined automation templates), you can automate messages through upselling, customer engagement, and customer retention. Each automation has three main components: triggers, control steps, and actions. When you combine these three elements, you can filter email list segments and send sequences when the specified actions occur.
Other key features of Moosend include
- Landing page creation tools : Create personalized web pages with email signup forms to increase conversions.
- Automated workflows : These templates allow you to personalize your emails and maintain customer relationships with ease.
- Personalized registration forms : You can design and create custom forms to allow visitors to subscribe to your mailing list.
- List segmentation : Segment your list based on customer behavior, like engagement metrics, abandoned cart emails, and more.
- Reporting tools : Their analysis tools offer an overview of all the important parameters of your emails.
- Customer support : Each paid plan offers telephone support. Customized business plans all include an account manager and support via email, phone, and live chat. They also have video tutorials and an extensive knowledge base to answer your questions.
Pricing
Moosend pricing is based on the number of subscribers in your email list. It offers a free plan for users with less than 1,000 subscribers and includes registration forms, reports, and the ability to send an unlimited number of emails.
Moosend's paid plans start at $8 per month and grow based on the number of subscribers. Each paid plan provides access to transactional emails, landing page creation tools and to SMTP servers. Enterprise plans offer migration and integration assistance as well as Security Assertion Markup Language (SAML).
If you're looking for advanced email automation tools, try Moosend.
Try Moosend
6. Mailerlite.
Over 600,000 customers worldwide use Mailerlite. The company offers multi-tier plans, depending on the size of your contact list.
They are best known for their easy user interface, their responsive email designs, and their excellent 24/7 telephone and email support. You can start with their free forever plan if you have less than 1,000 email subscribers.
This free plan has limited features and allows you to send up to 12,000 emails per month
Upgrading to their $10/month plan gives you access to all the features that help your email marketing strategy, including a landing page creator, embedded forms, and pop-up windows.
With Mailerlite, you can follow your marketing results by email thanks to a map of clicks and reports on openings by location.
They also offer other great features, including:
- 24/7 live customer support via chat and email
- A powerful and easy to use landing page creator
- E-commerce integrations with major platforms
- Email surveys
- Model gallery
- Powerful email deliverability
- Free quality training
Pricing
With a free plan for up to 1000 subscribers, Mailerlite's pricing plans offer something for everyone.
Overall, if you are looking for a cheap and flexible rate, that you want a excellent deliverability and you don't have an important list yet, try Mailerlite.
Try Mailerlite
7. GetResponse.
GetResponse is an all-in-one online marketing platform for growing your business. It offers email marketing campaigns, high-converting landing pages, and a webinar software to help you with your marketing efforts.
Autofunnel is a tool that offers more than 30 landing pages, email templates, and ready-to-use sequences to generate leads. And you can choose your end goals.
Whether you want to generate leads, product sales, or webinar registrations, Autofunnel is the solution. GetResponse is optimized to feed your email list and maximize your funnel conversion rates:
On the other hand, some of their 500 models seem a bit outdated, and their delivery capacity is average compared to others on this list.
However, one of GetResponse's key strengths is its intelligent automation tools. Thanks to these features, you create several advanced conditions to segment your lists automatically. Their drag-and-drop builder is also very intuitive and makes designing high-quality emails a breeze.
Overall, GetResponse is one of the best email marketing tools for creating automated sales funnels and landing pages.
Pricing
You can start with a 30-day free trial and upgrade to their $12.3/month basic plan. You also save between 18 and 30% with annual plans.
Try GetResponse
8. Pabbly Email Marketing.
Pabbly is an online platform, which offers a full suite of marketing tools for creating online forms, email marketing, billing subscriptions, and cleaning email lists. In addition, it provides a comprehensive business management package of all of these tools at a low cost called Pabbly Plus.
The email marketing service of Pabbly doesn't restrict you on features like marketing automation, list management, email autoresponders, subscriber segmentation, etc. whether it's a paid or free plan. You can effortlessly integrate built-in SMTPs or over 50 external SMTPs and send emails at no extra charge.
With Pabbly Email Marketing, you can boost the performance of your email marketing by launching campaigns and sending bulk emails to all your potential users in a single click. In addition, he manages the causes of bounce and spam from all SMTP services popular ones like Amazon SES, MailGun, Mandrill, SendGrid, etc.
Other key features of Pabbly Email Marketing include:
- A user-friendly email editor by drag and drop
- 500+ email templates accepting all types of personalization
- Collect leads and commercial information through its registration forms.
- Connect multiple SMTPs to route emails through multiple providers
- Improve open rates by removing invalid emails from your list thanks to the MX cleaner.
- Send automatic follow-up emails to people who don't open their files
- Use autoresponders and interact with users without any manual effort.
- Automatically send emails according to pre-established schedules in order to maximize the engagement of your subscribers.
Its email sending platform has a reception rate of 99% and is a great option if you are looking for a service to regularly clean your list and keep your database up to date.
Pricing
Pabbly Email Marketing pricing is based on the number of subscribers.
Start with Pabbly Email Marketing.
9. ConvertKit.
ConvertKit is built by creators, for creators. He understands the needs of their customers and knows what to do to develop an online customer base.
It offers attractive forms, increases conversion rates through automated emails and organize your subscribers to maximize their commitment.
For bloggers who want to send personalized, text-based emails, their templates seem to come directly from Gmail.
In addition, they offer fairly advanced email sequences based on site actions and email actions. Their advanced triggers offer great options for segmenting lists. :
ConvertKit is also a good choice for a few main reasons:
- You can use a advanced segmentation based on various actions to personalize your email funnels.
- Your emails look professional
- The best emails for your blog will be strictly textual. Don't worry about fancy design features, adding your logo, or lots of images.
At the end of the day, it's a great platform for lead funnels.
Pricing
With a free plan for up to 300 subscribers, their paid plans start at $9/month. This makes it a great choice for bloggers looking to build high-converting sales funnels.
Start with ConvertKit - my best choice for bloggers.
10. Omnisend.
Omnisend takes email marketing a step further by unifying email marketing across social media platforms, text, push notifications, Whatsapp, and more. Over 70,000 marketers use their email marketing software in over 130 countries.
For e-commerce brands, Omnisend can send visitors more relevant messages across platforms and devices. To do this, Omnisend manages the browsing behavior on the website and the device preferences of users, based on the personalized events that you create.
For example, you can track user actions on your website, then in welcome emails, abandoned cart emails, and post-purchase automation rounds in order to segment messages more effectively.
And he integrates with all major e-commerce platforms.
Whether you're using BigCommerce, Shopify, WooCommerce, Magento, or other e-commerce software, you can connect Omnisend to increase your sales.
With their standard $16 per month plan, you can send 6,000 emails per month and have access to their automation features. These include interactive signup forms and email elements, marketing and SMS notifications, and product recommendations.
This set of features is great for e-commerce conversion rates because users will receive messages based on the products they have interacted with on your site.
Omnisend is one of the best choices for omnichannel brands that want to effectively market (and remarket) their visitors.
Pricing
You can start with their free plan and their paid plans start at $16/month.
Try Omnisend
11. Gist.
Gist is a marketing automation, chat, and email marketing software that provides a complete 360-degree view of your business.
It also has advanced tools such as event tracking, which allows you to know what users are doing on your website, as well as a knowledge base that allows you to provide automated customer support.
Where Gist really excels is in its chatbot features. Their GistBot prequalifies prospects and organizes meetings 24 hours a day, 7 days a week for your sales teams, all of this. in a modern atmosphere and in any language. You can assign conversations to different members of your team, send private notes, and organize your conversations with easy open/close statuses.
In addition, their automation tools allow you to create visual workflows to engage and convert customers. You create actions and tags to understand customer behavior, segment your audiences, and use time variables to send the right message at the right time.
Overall, thanks to its advanced chat, event management, and marketing automation features, Gist is an ideal all-in-one marketing solution for businesses looking to increase the number of prospects for their sales team.
Pricing
You can start for free with 2 support seats included.
Try Gist
12. Automizy.
Automizy is an email marketing platform designed to increase your open rates, giving you all the tools you need to make your emails stand out in an overloaded inbox.
Automizy provides all the essential functionalities of email marketing, including sending campaigns, creating automations, creating forms, and managing your contacts.
You'll get everything you need to reach your email marketing goals, all in an intuitive interface.
By using Automizy, you'll have access to proven email marketing best practices to help you increase open rates through built-in best practices, create email automation, automatically return campaigns to people who don't open them, and save time with email templates and automation plans.
To maximize the open rates of your emails, Automizy provides an email subject line tester so that you can get scores for your subject lines before sending them. This function makes it possible to predict the performance of the object based on data from more than a million campaigns.
Finally, you can test emails automated by AB. Write up to 4 object variations and let our AI optimize them.
Pricing
For $29/month, you get access to all the features, including the very user-friendly email workflow builder, which allows you to create your most effective email sales funnel.
Try Automizy
13. Weber.
Over 100,000 email marketers use AWeber, including features are very suitable for small businesses. With high-quality phone and email support, as well as helpful support articles and videos, you get answers quickly and can focus on growing your business.
Like other tools on this list, they offer drag-and-drop email creators, email list management tools, and analytics reports.
With AWeber list management, you can import an email list and create a database from common file types like XLS, XLSX, TXT, CSV, and TSV.
They facilitate the manage your lists with the rules that you automatically create. Additionally, with their marketing automation tools, you can create an autoresponder workflow based on actions such as opening emails, clicking links, visiting sites, and making purchases.
A selling point is their 700 design templates - that compares to 500 with GetResponse and only 80 with MailChimp. Some of their models look outdated, but Some are superbs and remind of high-quality Instagram ads.
They have also just offered the possibility of using web fonts in addition to standard fonts.
Overall, thanks to the large number of models, the valuable help of the support team, and the knowledge base, AWeber is a great choice for small business owners.
Pricing
You can start with AWeber's free plan, which gives you access to almost all of their features, including unlimited landing pages, signup forms, automated email campaigns, hundreds of powerful integrations and 24/7 award-winning customer support. AWeber's Pro plan starts at $19/month and is based on the number of subscribers on your list.
Try AWeber
14. Campaign Monitor
Campaign Monitor was founded in 2004 and is a great email marketing platform. There is no specific or unique characteristic that sets them apart.
However, there is only one thing to say: It does everything well.
With a satisfaction rate of 99% of its customers and a program Giving Back, it is a global company whose values are focused on people.
Campaign Monitor employees volunteer thousands of hours every year. They provide food products to local food banks, pick up trash in parks and on beaches, and donate supplies to at-risk youth groups.
Their striking email templates are perfect for nonprofits and businesses. In addition, its customer service and its people-oriented approach allow it to stand out.
First, the email creation tool allows users to fully customize their design, right down to individual fonts and color choices. If brand standards are critical for your business, you can lock down sections of emails with their Premier plan. This additional security helps maintain the consistency of your brand.
As a bonus, you can add videos to your emails from YouTube or Vimeo.
Second, their automation suite is comparable to other platforms based on email triggers and actions. Data segmentation is also great with Campaign Monitor, because you You can exclude multiple segments and create advanced rules before sending them.
They have over 250 integrations to connect to third-party applications like Salesforce, Magento, and WordPress.
Pricing
At last the price is slightly higher than the other tools on this list. Their basic plan is $9/month and allows you to send 2,500 emails. Once this limit is reached, I recommend the $29/month unlimited plan.
Pay attention to the size of your list - prices change quickly depending on the size of your list.
For example, with a list of over 25,000 subscribers, the basic plan costs $299, and the unlimited plan costs $699.
Essentially, if fast support and well-designed templates are your priorities, Campaign Monitor is worth a try.
You can start with a completely free account to test their features.
Try Campaign Monitor
15. Mailchimp.
MailChimp is one of the biggest names in email marketing with over 1 billion emails sent every day on their platform and over 14 million customers in 2017.
His free plan offers users a user-friendly interface and up to 2,000 subscribers and 12,000 emails per month, which is more than enough for a small business.
The free plan includes autoresponders, transactional emails, analytics, and numerous third-party integrations. There's also a free Mailchimp app for iPhone and Android.
Mailchimp charges based on the size of your email list, so if you go over the 2,000 threshold, you'll need to sign up for their 2,000-2,500 at $30/month plan.
Overall, MailChimp is perhaps the most well known free email marketing service on the market, with over 17 million users a few years ago.
However, MailChimp remains at the bottom of my list because the user of their snippets is far from intuitive for a solution of this reputation. If you don't know how to use them, you will have to search everywhere for long hours to find the answer (e.g. a custom snippet to add an RSS feed to your emails)
Pricing
If your needs are basic and you want one of the simplest options, try MailChimp.
Try Mailchimp
16. Mailigen.
Mailigen is a cloud-based email marketing solution that is aimed at small and medium-sized businesses in sectors such as e-commerce, advertising, banking, media, and more.
Key features include email list segmentation, email automation, campaign analysis, creation of subscription forms, pre-built templates, and online surveys.
Additionally, users have access to online survey integrations and text messaging features.
Mailigen allows users to drag text boxes, images, and more components to design perfect marketing emails. The solution provides users with design tools and configurable templates as well as email styles that help them create and manage their campaigns.
With nine different types of content blocks, you You can easily set up emails, and even add dynamic content using if/or statements :
Another powerful feature is the functionality with its API. Mailigen offers integrations with the biggest plugins on the market like Zapier and WordPress.
In addition, he integrates with e-commerce platforms and social platforms like Facebook and Twitter.
Pricing
They are based on the number of subscribers to your email. For small lists up to 500 subscribers, the price is $10/month. If you have 2,500 subscribers, you'll pay $25/month, and that amount increases to $400/month for 100,000 subscribers.
They offer custom high-volume pricing if your list has more than 150,000 subscribers.
If you are at the looking for a solid email marketing service which integrates with numerous applications and has an open API, you can get started today with a 30-day free trial.
Try Mailgen
17. Benchmark
Benchmark is a complete and easy to use email marketing software.
Its main functionalities include an intuitive email generator, advanced automation campaigns, and tools like surveys, polls, and opt-in pop-ups to grow your list.
First, you can add their signup forms and pop-ups to encourage users to subscribe to your list.
You can use triggers to add your subscribers to automated email feeds such as welcome rounds, post-purchase shows, abandoned cart emails, and more.
Once users are on your list, you can maintain them with beautifully designed surveys, polls, and emails (across devices) to build loyalty.
Benchmark also offers analysis tools such as A/B testing on subject lines, content, and delivery times. In addition, it has a useful inbox check tool, which allows see what your message will look like on all messaging platforms.
Finally, it integrates with more than 300 other services. Connections include a WordPress plugin, Facebook signup forms, Google Docs, Zendesk, PayPal, and tons of other SaaS platforms to extend your email functionality.
Pricing
You can test Benchmark for free and upgrade to their premium plans starting at $13/month.
Try Benchmark
18. SendPulse.
SendPulse is a free email provider relatively new founded in 2015 with some excellent recent reviews from both newbies and more advanced users. Their free plan is quite generous and allows for an email list of 2,500 subscribers and up to 15,000 emails per month.
Pricing
If you want to upgrade to a premium plan and remove the limits, the plans start at $6.40 (billed annually).
While the free plan offers high limits on email submissions, some users have experienced slower performance and limited template options. However, advanced features like SMS workflows and multi-device push notifications compensate for potential performance issues:
Thanks to Sendpulse, you can also use bots to WhatsApp, Telegram, facebook, instagram or even create Landing pages simply. A cheap and complete tool.
Plus, when you sign up for a SendPulse account, you can get started for free.
Try SendPulse
19. MoonMail.
MoonMail is a cloud-based email marketing tool that works with Amazon AWS. It's a great omnichannel option that allows you to send messages via email, voice, SMS, WhatsApp, Facebook Messenger, and chatbots.
This form of event communication is great for marketers looking to extend their message beyond simple emails.
Like many of the other tools on this list, they have a drag-and-drop editor and templates. Interactive email headers are a bonus. With HTML and CSS, you can add features such as menus, hover color changes, fades, opacity changes, and more.
Plus, they offer excellent customer support and a solid knowledge base for answering common questions:
MoonMail's free plan is pretty limited. It allows you to send up to 2,000 recipients and one campaign per day, but you can only send to 10 recipients per campaign.
However, one of its main selling points is that it allows users to only pay for emails sent, instead of paying based on the number of subscribers to your list.
Their Open API allows you to send messages via WhatsApp, Facebook Messenger, or other chatbots.
They also have an application Shopify native that helps e-retailers send autoresponders and abandoned cart emails to potential customers.
For marketers and small businesses who want to send more dynamic, interactive emails and use APIs to extend their reach, MoonMail is a good choice..
Pricing
Your best opportunity is to take advantage of their $44/month Lite plan. This plan allows you to store a unlimited contacts in your email list and send up to 50,000 emails per month.
It also offers automated email bounce management, spam reports, compliance monitoring, automation, and premium support.
Try MoonMail
20. Ontraport.
When you think of email marketing, the name Ontraport might not immediately come to mind. However, this company has existed for over 13 years, has more than 100 employees and a turnover of more than 10 million dollars per year.
They are best known as a customer relationship management (CRM) tool first, and an email marketing platform second.
Their main feature is their Campaign Builder, which is a platform for visual marketing automation and live reporting. With this tool, you can create advanced sequences and collaborate with other users in real time:
Ontraport has a powerful block-based editor, with lots of useful contextual aids and hover buttons to help you solve problems you encounter when creating campaigns.
Pricing
One downside is that their basic paid plan starts at $79/month and only allows 1,000 contacts, which isn't scalable. For example, once your email list grows from 1,000 to 2,500 subscribers, the monthly price nearly doubles to $147/month.
Ultimately, this tool is ideal for sales-focused organizations in high-end B2B or B2C sectors — businesses where automation and sales flows are more important than sending bulk emails to large lists.
You can start using Ontraport free of charge for 14 days, without a credit card.
Try Ontraport
21. Mailjet
Mailjet is an email marketing service created in 2010 and based in Paris.
Bought by PathWire - and with a name as catchy as Mailjet - we expect lightning-fast email services - and that's what they do to a certain extent.
With their free plan, you get 6,000 emails sent per month or 200 email addresses per day for an unlimited number of contacts.
These features work if you have an extensive list but send few emails per day.
Pricing
To remove sending limits, have access to 24/7 support, and send up to 15,000 emails per month, you can opt for their service, which costs $15/month.
With a simple and intuitive user-friendly interface and unlimited list size, Mailjet is a good tool for big email lists.
Try Mailjet
What is email marketing?
A simple definition of email marketing is the use of emails to promote products or services. Even better, email marketing is a way of using email to maintain and develop relationships with your subscribers in order to reach an end goal, such as a sale.
Email marketing is just one form of digital marketing, which also includes elements such as search engine marketing, social media, SEO, blogs, etc.
Before emails, direct mail was a way to reach consumers in their mailboxes. Email marketing takes up this online strategy by sending messages to users by email in their “electronic mailbox.” Unlike direct mail, emails require the user to join your email list to receive your messages.
What are the benefits of email marketing platforms?
Email marketing is crucial because it's one of the best ways to retain Internet users, generate revenue, and find users where they are, in their inbox.
When a user signs up for your mailing list, they've shown interest in your business and are ready to receive your messages. Given that 74% of buyers believe that word of mouth influences their buying decisions, email is a natural extension of this ability to collect and share information that is important to them.
Also, if you are in the sales business, email is the third source of information The most influential for B2B audiences, after personal workplace relationships and recommendations from industry opinion leaders.
By choosing the best email marketing service, you send large-scale messages in a cost-effective manner, you address hot potential customers without resorting to the Cold emailing, and you don't pay any fees outside of your monthly subscription.
Other benefits of using email marketing services include:
- Email marketing is profitable and its return on investment is proven
- Ease of use and pre-designed email designers make creating amazing, mobile-friendly emails a breeze.
- Email is a form of multi-channel marketing that builds customer loyalty and increases brand awareness.
- You reach your customers exactly where they are: in their inbox.
- Email allows marketers to reach their audiences with relevant, personalized, and dynamic messages - 74% of marketers say that personalization increases customer engagement.
- Automated emails, such as emails related to abandoned carts, welcome emails and post-purchase emails, allow you to generate additional income with little work or time.
- The email marketing options are endless, and you can find tools that are easy to use, whether you're a small business or a big business.
What are the best practices when it comes to email marketing?
Email marketing isn't as easy as writing a message and sending it to a contact list. There are a lot of best practices to follow when it comes to email marketing.
Here are some of the best email marketing practices for success this year:
1. Don't use purchased email lists.
Email marketing is effective because people want to engage with your business and receive your messages. Buying email lists deprives people of that trust by sending unwanted messages to their inbox.
And the penalties for not complying with these rules are severe.
This means that falling into the spam folder is the least of your worries.
The health of your email campaigns depends on a healthy open rate. If you use a purchased list, you will certainly have very low open rates, spam complaints: you may even be put on a blacklist and have your sending domain fail to send anything at all.
With the recent deployment of General Data Protection Guarantee (RGPD), it bears repeating: never buy email lists. You should also clean your email list regularly to ensure that your contacts are up to date.
2. Personalize content with dynamic tags
An email called “Dear {first name}” is much more personal than “Dear Member.” Any data you collect from email subscribers should be used to personalize the content they receive.
A dynamic tag (called a merge tag) is a specific piece of code that allows you to place unique pieces of user data from your email list into your emails.
First and last name are the most popular merge tags that an email marketer has. Additionally, you can use other information such as the name of the business, the date of the last visit, the number of emails opened, the products purchased, or information from a survey.
Using merge tags in your initial welcome message is a great way to start making your email more personal.
3. Write compelling subject lines.
Email subject lines should be concise, compelling, and create a sense of urgency while providing enough information for the user to know what they're opening.
Does that seem confusing to you? Don't worry, that's not the case.
Subject lines should contain between 30 and 50 characters (Many email providers cut subject lines longer than that).
They need to stand out from the noise (from the other emails in the prospect's box) and Encourage users to take action. Using numbers and symbols, thoughtful emojis, and attractive offers and discounts will increase your open rates.
4. Use a series of welcome emails for new subscribers.
Email automation is a powerful tool used most often in a series of emails that welcome new subscribers to the list. These free autoresponder emails are sent automatically when new users join your list.
You can schedule these emails for your subscribers to receive on the first, third, fifth, or even tenth day. Only you know the correct pace for these emails based on your business goals.
For example, an e-commerce site might offer a 10% discount in the first welcome email. In emails 2 and 3, he can present his brand history, product catalog, and social media accounts. A series of welcome emails is ideal because it works on automatic pilot, gets your list involved, and turns prospects into customers.
5. Format your emails properly.
Emails should be between 500 and 600 pixels wide. If they are wider, users may have to scroll horizontally on their mobile devices.
Never use a generic email address to send emails like noreply@domain.com or hello @domain.com. Make it a name that your subscribers will instantly recognize.
Place your core marketing message and call to action (CTA) at the top so that most of your users see it right away.
In the content and imagery of your emails, use three fonts or fewer and ensure that the design matches the look and feel of your brand. Finally, place your logo at the top of the email so that subscribers recognize your brand at first glance.
FAQs
What are the types of email marketing?
There are three main types of emails you can send to your list:
- Newsletters and marketing emails. These are emails that are sent to your list once and provide up-to-date content, news, and offers.
- Transactional emails. These emails are used in e-commerce and can be order confirmation emails, receipts, invoices, and shipping confirmation emails.
- Behavioral emails. These are emails that are triggered based on subscriber actions, such as welcome emails when a user signs up for your list, incentive or cross-selling emails, post-purchase review emails, re-engagement emails, or free trial expiration emails.
Can I do email marketing for free?
Yes, you can get free email marketing software if you have a small list.
For example, Mailchimp offers free plans if you have fewer than 2,000 contacts and only need to send 10,000 emails per month.
However, there are other popular tools that offer a better deliverability, more unique designs, and more automation features. You get what you pay for.
How do you do email marketing?
To start using email marketing, you need to take the following steps:
- Choose an email service provider from this list and sign up.
- Gather contacts through signup forms to expand your email address list.
- Create your first email templates.
- Create your welcome email series.
- Use one of the best grammar checkers to ensure that your content is error-free.
- Do A/B testing on your subject lines to improve open rates.
- Preview your email on the platform to make sure it's displayed on all devices.
- Schedule and send your email at the best time.
- Review the analysis of your emails to improve your engagement.
What is the best time to send an email?
The time of sending your emails depends on your customer data and your type of activity.
For example, Tuesdays and Wednesdays tend to have the best engagement, with more people likely to open, read, and click on your emails. Likewise, 8 am and 4 pm are generally the best times of the day to send emails.
How to optimize emailing campaigns?
To optimize your emails and improve engagement, you need to conduct A/B tests and review analytics reports to improve your metrics.
You should always test one variable at a time to understand how your data reacts. For example, you can test the time of day, the subject of the email, the audience segment, the email content, the imagery used, and the call to action.
Once you've formulated a hypothesis about what to test, review your reports and see the impact of the changes on your open rates, click-through rates, unsubscribes, and sales.
Summary
It's over. Hopefully, this list of the best email marketing service providers will help you choose the right platform for your online business.
Since there are so many quality tools out there, it's ultimately about knowing what your price is and what features are most important to you.
Startups need different functionalities than an already established business. By focusing on price, delivery capacity, model design, ease of use, and the unique features you need, you'll be able to find the right solution.
My final recommendations:
- If you're looking for a great new email service with advanced automation, go with Moosend.
- If you're looking for great email deliverability and the best platform for small businesses, Constant Contact is your winner.
- If you're looking to add email marketing to your CRM and integrated marketing toolkit, HubSpot is your best bet.
- For new bloggers looking for emails and sequences on a budget, start with ConvertKit.
What do you think of this list? Are there platforms that have not been mentioned?
Recommended articles: For further research, check out my reviews on the best CRM software, the best marketing automation software And the webinar software to generate more leads this year.
