SuperSend : Full Review, Testing, and Presentation (2024)

What is SuperSend?

Super Send is a Cold emailing and email automation platform that uses AI to optimise your marketing campaigns and improve deliverability.

This is for businesses and marketers who want to get more from their digital comms.

At the heart of Super Send is his AI which looks at sender reputation and recipient behaviour to create more relevant and better campaigns.

Some of Super Send’s features include:

• Email validation
• Intelligent inbox rotation
• Lead enrichment for targeting

Super Send goes beyond email with multi-channel automation, especially on LinkedIn and Twitter. You can automate profile visits, send targeted connection requests and send messages in a personal way on these platforms.

Used by over 6,000 businesses including Amazon, Uber, Google and DOMO, Super Send is a trusted tool in the digital marketing space. It’s a complete solution for professionals who want to get more from their digital comms by combining intelligent automation, AI and multi-channel.

Features

1. Intelligent email automation

Super Send is email automation beyond mass sending. The system uses your real email address for authenticity and tracks recipients based on their responses.

Also:

• Unlimited and free email validation
• Automatic email update and enrichment
• Warming up emails to improve deliverability

Together these features help you optimise your email campaigns and get more from them.

❤️ Review: This feature is real and effective, builds trust and deliverability. Unlimited validation and warm-up are great for optimisation. But initial setup can be tricky for new automation users; there’s a learning curve.

2. Automatic LinkedIn prospecting

Super Send goes to LinkedIn, a full prospecting solution. This feature visits profiles, sends targeted connection requests and sends personal messages.

By combining emails and professional networks Super Send multiplies your multi-channel prospecting and conversion chances.

❤️ Review: Automating LinkedIn interactions is a big plus but effectiveness can be limited by LinkedIn’s restrictions on large scale automation which can slow down large scale campaigns.

3. Intelligent inbox rotation

To optimise campaigns Super Send uses an inbox rotation system. This allows:

• Send more without lowering deliverability
• Avoid blacklists by sending from multiple sources

This feature is great for large campaigns or businesses with multiple brands.

❤️ Review: This feature is a must for large campaigns but sending from multiple inboxes can be complicated and requires constant monitoring which can be time consuming for users.

4. Advanced personalisation

Super Send is all about personalisation to amplify campaigns. The platform includes:

• A tool to create custom images with Unsplash
• AI editor to generate custom content

AI looks at the context and available data to offer relevant and engaging messages to each recipient.

❤️ Review: Personalisation tools including Unsplash integration and AI editor have high potential for great campaigns. But AI can sometimes generate irrelevant content, human intervention is needed to refine the messages and approve.

5. Strong integrations and APIs

Super Send also has strong integrations with your existing setup. The platform syncs with main CRMs, has a Chrome extension for browser and integrates with automation tools like Zapier apps and Make.

Its open API can be customised to your needs.

❤️ Review: Integrations with popular CRMs and automation tools are a plus, data sync is easy. But technical documentation could be improved to make integration more accessible to non-techies which would reduce the need for technical expertise.

6. Analysis and optimisation

Email deliverability is top priority for Super Send cold emailing software. The platform checks the sender’s reputation and the recipient’s behaviour in real time.

These analytics allow campaigns to be adjusted on the fly to be visible in recipients’ inboxes.

❤️ Review: Verifying the sender’s reputation and recipient behaviour is crucial for email visibility. But some users would benefit from more detailed and customisable reports to dive deeper into their campaigns.

7. Real-time notifications and tracking

Super Send keeps you informed in real time. Email responses in Slack allow you to respond to opportunities fast.

The real-time dashboard gives you a view to optimise on the go.

❤️ Review: Real-time notifications via Slack and dashboard are good for responsiveness and performance overview. But the UI could be better for all users to quickly understand the data.

Pricing

Starter ($30/month) Independents and VSEs

This plan is the best value for money for email automation.

• 6,000 emails per month
• 2 campaigns
• Small team with 2 email senders
• Validation database integrated

For independent professionals starting out or very small businesses starting with email marketing.

Pro (75$/month) PMI or SMEs and marketing agencies

The Pro plan is for businesses building their digital marketing strategy:

• 75,000 emails per month
• Unlimited campaigns
• Multi-team and multi-sender

For growing small and medium businesses or marketing agencies managing multiple clients.

Enterprise (On request) Large companies and e-commerce sites

This custom plan is for organisations with specific needs:

• Unlimited messages
• Advanced features and dedicated support
• Custom integrations and API access

For large companies, e-commerce sites with high traffic or organisations that need complex marketing automation.

SuperSend best practices

Using AI features

Super Send has AI features to optimise your campaigns. To get the most out of it:

Personalise your campaigns with AI to check sender reputation and recipient behaviour. This will improve deliverability and increase the chances of your emails being opened.

Adjust your email content with customer data. AI can help you with content ideas and optimise your messages for better engagement.

You can add images from Unsplash to make your emails more beautiful. AI will suggest images related to your content.

For deliverability, use the email warm-up feature. It will improve your sender reputation over time. Also validate your email addresses with the built-in tool to avoid bounces.

Inbox rotation is a big plus. It allows you to increase your sending volume without sacrificing deliverability.

Monitoring and reporting

Super Send has advanced tracking to measure your campaigns:

• Detailed reports on opens, clicks and conversions
• Real-time analysis tools
• Slack notifications for faster response to opportunities

To be as efficient as possible, segment your email list into targeted groups. This will allow you to send more relevant and personalised messages.

Don’t forget to adapt your multi-channel sequences. Include messages on LinkedIn and Twitter to reach across channels.

Use cases

Email marketing campaigns

To promote your products or services:

1. Use advanced personalisation to adapt the content, subject and time of your emails.
2. Integrate multi-channel sequences to reach your prospects across different channels.
3. Analyse the results to refine your next campaigns.

Prospecting and loyalty campaigns

For lead generation, automate your interactions on LinkedIn. Visit profiles and send connection requests to increase sales opportunities.

Import your contacts from HubSpot regularly to enrich your prospecting campaigns. Use custom sequences to engage prospects at every stage of the sales funnel.

For relationships with your existing customers, send targeted loyalty campaigns. Use segmentation tools to tailor your messages to each customer.

Track customer engagement with built-in analytics. This will help you adjust your loyalty strategies for maximum impact.

By following these best practices and using Super Send to the full, you’ll optimise your email and multi-channel campaigns.

SuperSend vs Alternatives: Comparison

1. SuperSend

Main features:

• Automation (email and LinkedIn)
• Unlimited email warm-up
• Email validation
• Unified inbox and rotation
• AI writer for email
• Advanced integrations (developer APIs, webhooks, CRM)

Pricing: Company, campaigns and unlimited senders

Rating: High ROI and easy to use

❤️ Review: SuperSend has all the options for automation and customisation with solid integrations. But initial setup can be tricky and documentation for advanced integrations could be better.

2. Lemlist

Lemlist is all about email personalisation. Its strength is the ability to add personalised images and videos into the messages.

Main features:

• Advanced customisation of each message for cold emailing
• Smart follow-up sequences based on campaign data
• User friendly interface
• Chrome extension

Pricing: Starting at $59/user/month

❤️ Review : Lemlist excels at personalisation and interface. But cost per user can be a barrier for big teams. And some users report limits on managing large contact lists of their targets.

3. Instantly

Instantly is an affordable and effective solution for email warm-up and multi-channel prospecting.

The tool has:

• Automated email warm-up
• Prospecting on multiple channels
• Best value for money

Pricing: Payments starting at $37/user/month

❤️ Review : Instantly has a very good price-quality ratio, especially for email warm-up. But has fewer advanced features than Super Send which can be a drawback for users looking for more powerful tools.

4. Mailshake

Mailshake is for sales teams that need full sales engagement tools.

Pros:

• Business engagement tools
• Good team features
• Advanced reporting

Pricing: Subscriptions starting at $59/user/month

❤️ Review : Mailshake excels at sales engagement and teamwork. But interface can be less intuitive for new users and price can be a barrier for small teams. Some users also report limits on customising emails compared to other solutions.

📝 Comparison summary

• Super Send is for big operations with a pricing model that’s good for big teams. Has a balance between advanced features and ease of use.
• Lemlist is for super personalisation but can be too expensive for some companies.
• Instantly is cheap with good email warm-up, especially for small teams or startups.
• Mailshake is for sales teams that need integrated solutions but higher prices and steeper learning curve.

Choose between these tools will depend on your business needs, including how much you value personalisation, budget, size of operation and complexity of sales process.

FAQs

What makes Super Send different from other prospecting tools?

Super Send has innovative features like inbox rotation, AI assisted writing and multi-channel automation.

Is Super Send free to try?

Yes, Super Send has a 14 day free trial. You can try all the features of the platform.

What are the integrations with Super Send?

Super Send integrates with automation tools like Zapier and Make. Has native integrations with popular CRMs to sync marketing data and processes.

Summary

Super Send is an AI tool for email and prospecting campaigns. Its pros: email automation, multi-channels and AI to personalise interactions.

It’s a good solution for businesses that want to boost their marketing. But remember Super Send’s effectiveness depends on how well the options are used by users.

So, Super Send is for businesses that are willing to put in the time to learn and use it.