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How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Type of marketing tactic: High volume
- Expected results: Increase in activation and acquisition rates
Why do this Growth Hack?
If you offer technological solutions, this Growth hack is for you.
The more you know the tools your customers use, the better your pitch or your understanding of your customers will be.
How do you do this Growth Hack?
- Use a technology detection tool (paid or free) like BuiltWith to create a list of decision makers in ideal target businesses that use your competitor's software.
- Upload decision-makers' email addresses into a personalized audience that you can show ads to.
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Builtwith remains a fairly expensive tool, but it is possible to use it when looking for a particular website:
Then create a similar audience from this custom audience to target your ads to even more qualified prospects (start with an audience similar to 1%, then increase as you get results).
If you don't want to pay for a tool like BuiltWith to search for emails : use business lists and search for decision-makers through Linkedin.
You can also use solutions like Dropcontact that work well.
An alternative: Wappalyzer is another effective application, it is a bit less powerful than Builtwith But does the job all the same
