What is ConvertKit?
ConvertKit is a email marketing platform designed specifically for online creators, such as bloggers, podcasters, and YouTubers.
It combines ease of use with powerful features to help creators cultivate their audience and monetize their passion.
Launched in 2013, ConvertKit quickly established itself as a solution of choice thanks to its creator-centric approach, offering intuitive tools for creating email campaigns, automating, and managing subscribers.
Its ability to integrate registration forms and Landing pages, along with its strong focus on email deliverability, makes it a valuable tool for any creator looking to develop their online presence.
Features
ConvertKit software is a powerful marketing automation platform designed specifically for content creators.
It helps simplify sending emails, managing subscribers, and automating email sequences, allowing users to focus on what they do best: creating. Here is an overview of the key features of ConvertKit, reorganized for better understanding and updated with the latest information available.
1. Subscriber Management
ConvertKit software offers exceptionally flexible subscriber management, allowing users to segment and personalize their audience with ease.
- Advanced segmentation: Use tags and segments to organize your subscribers based on their behavior and interests.
- Easy import and export: Easily load your existing subscriber list into ConvertKit or export it for external use.
- Automating registrations: Create engaging forms and landing pages to capture contact information from your visitors.
ConvertKit software simplifies the personalization of your email campaigns through intuitive subscriber management, making it an essential tool for any email marketing strategy.
2. Creating and sending emails
With the ConvertKit software, creating emails is both simple and powerful, allowing you to communicate effectively with your audience.
- Intuitive email editor: Create beautiful emails without coding knowledge using the drag-and-drop editor.
- Customizing messages: Address your subscribers directly by their first name to strengthen engagement.
- Shipment planning: Schedule your emails to be sent at the most convenient time for your audience.
ConvertKit's email creation tool is designed to maximize engagement and deliverability, ensuring that your messages reach your subscribers' inboxes.
3. Email automation
The email automation of the ConvertKit software turns subscribers into loyal customers through personalized and automated email sequences.
- Personalized subscriber journey: Create automated email sequences that adapt to the behavior of your subscribers.
- Triggers and actions: Set up specific triggers to automate the sending of emails based on subscriber activity.
- A/B testing: Experiment with different subject lines or content to find out what resonates best with your audience.
This feature makes it possible to create highly personalized user experiences, thus increasing open and conversion rates.
4. Landing Pages
ConvertKit makes it easy to create professional and engaging landing pages that are designed to convert visitors into subscribers.
- Customizable templates: Choose from a variety of beautifully designed and customizable templates to match your brand.
- Easy integration: Connect your landing pages directly to your email sequences for seamless automation.
- Real-time reports: Track the performance of your landing pages with detailed analytics and real-time reports.
These landing pages offer a unique opportunity to grow your subscriber list and maximize engagement from the first contact.
5. Trade & Sales
ConvertKit also includes features to boost your sales, allowing you to turn your audience into paying customers.
- Selling digital products: Easily sell ebooks, courses, and other digital products directly to your audience.
- Payment integrations: Integrate with Stripe to process payments securely and easily.
- Deals & Discounts: Create special offers and discount codes to encourage purchases and reward loyal subscribers.
By integrating commerce tools directly into the platform, ConvertKit allows creators to monetize their content seamlessly.
6. Analysis & reports
Understanding your audience is critical, and ConvertKit offers analysis and reporting tools to help you make informed decisions.
- Conversion tracking: Measure the effectiveness of your emails and landing pages by tracking conversion rates.
- Overview of the audience: Get detailed insights into your audience's behavior, including open rates, click rates, and more.
- Optimizing campaigns: Use accurate data to refine your marketing strategies and improve the performance of your campaigns.
These advanced analytics tools help you optimize your marketing efforts, increase engagement, and maximize ROI.
Customer Support
ConvertKit gives you access to its customer support team via email or live chat (8am to 8pm EST).
They also offer a free migration service that allows you to transfer your email lists from your existing email software to ConvertKit for free.
Plus, you'll also have access to their HUGE knowledge base library where you can find hundreds of articles and guides on using ConvertKit. You may also find helpful video tutorials on how to get the most out of ConvertKit's email software.
ConvertKit also hosts live workshops and on-demand training courses that teach you how to become a successful online creator.
Above all, you can use their”ConvertKit creator community“to post any questions you have in mind about their software. The community is very active and you will get answers the same day.
Pricing
So how much does ConvertKit cost you?
A good thing about ConvertKit is that they recently introduced a “FREE plan” where you can manage up to 1000 email subscribers for free.
So if you're just getting started with ConvertKit as a new blogger, you can try their free plan.
That said, ConvertKit does offer a “comprehensive” plan and the pricing plans are listed below.
- $29/month for up to 1,000 subscribers
- $49/month For up to 3,000 subscribers
With their comprehensive plan, you'll get all of the following features.
- Visual automation funnels
- Unlimited number of emails
- Automated email sequences
- Reporting
- Quality customer support
- Free migration from another tool
- With their comprehensive plan, you can try all of their features for free for 14 days.
ConvertKit has a 30-day refund policy.
If you're not happy with their features or email software, you can simply contact their customer support team via live chat or email and cancel your account within 30 days of purchase for a refund.
Alternatives to ConvertKit
This review would be incomplete without listing a few other ConvertKit alternatives.
So here are some alternatives you can consider for email marketing.
1. ActiveCampaign
ActiveCampaign stands out for its marketing automation and CRM capabilities, offering all the sophisticated features to create personalized customer journeys and improve engagement.
Features
- Complex marketing automation for tailor-made customer journeys.
- CRM integrated for improved customer relationship management.
- Detailed segmentation for hyper-targeted campaigns.
Pricing
- Plans starting at $9/month for up to 500 subscribers, with advanced automation and reporting features.
ActiveCampaign is a robust option for businesses that want deep integration between their email marketing and customer relationship management.
However, for freelance content creators or small businesses that focus primarily on email marketing, ConvertKit offers a simpler and more focused user experience.
FIND OUT MORE >> Try ActiveCampaign for free
2. GetResponse
GetResponse offers a comprehensive suite of digital marketing tools, including email marketing, landing page creation, automation, and webinars.
Its platform is designed to help businesses grow their audience and convert leads into customers.
Features
- Complete email marketing tools with customizable templates.
- Creation of landing pages and automation of workflows to optimize conversion.
- Integrated webinar features for live audience engagement.
Pricing
- Plans starting at $15/month for a basic email list.
- More advanced options available, including automation and webinars, with pricing adjusted as needed.
GetResponse is a great alternative for businesses looking for an email marketing platform that offers advanced features, including the ability to host webinars.
While its comprehensive set of tools can benefit businesses of all sizes, ConvertKit remains a preferred option for content creators looking to simplify their email marketing and build stronger connections with their audience through an easy-to-use, creator-centric platform.
FIND OUT MORE >> Try GetResponse for free
3. Mailchimp
Mailchimp is widely recognized for its flexibility and comprehensive functionalities, making email marketing campaign management accessible to businesses of all sizes.
Its intuitive user interface and quality design tools make it easy to create visually appealing campaigns.
Features
- Drag-and-drop editor for easy email and landing page creation.
- Advanced subscriber segmentation for targeted campaigns.
- Detailed analyses to measure the effectiveness of campaigns.
Pricing
- Free version up to 2,000 subscribers and 10,000 emails per month.
- Paid plans starting at $9.99/month with additional features and increased sending capacity.
Mailchimp is ideal for businesses looking for an all-in-one solution for their digital marketing needs, with a wide range of features.
However, content creators focused on email marketing and building a direct relationship with their audience may find ConvertKit more suited to their specific needs.
FIND OUT MORE >> Try Mailchimp for free
How do I use ConvertKit?
To use ConvertKit, an email marketing and automation tool designed for content creators, follow these detailed steps:
Step 1: Set up your ConvertKit account
Sign up for ConvertKit: Visit convertkit.com and create an account. You can start with a free plan or choose a paid plan depending on your needs.
Confirm your email: After registering, check your inbox for a confirmation email and follow the instructions to activate your account.
Step 2: Create a form to collect emails
Access the creation of forms: In your ConvertKit dashboard, click on “Grow” and then on “Landing Pages & Forms.”
Create a form or a landing page: Select “Create Form” or “Create Landing Page” to start building your email collection method.
Personalize your form: Choose a template and personalize it with your text, images, and colors to match your brand.
Step 3: Automate email sending
Create a welcome sequence: Go to the “Automate” tab then “Sequences” and create a series of automatic emails that will be sent to new subscribers.
Set up visual automations: Use “Visual Automations” to define email sending scenarios based on the actions of your subscribers, such as registering via a specific form.
Step 4: Send email campaigns
Create a broadcast: Broadcasts are one-off emails that you can send to all or part of your list. Use them for important announcements or updates.
Segment your list: Use tags and segments to organize your subscribers and send targeted messages based on their interests or behaviors.
Step 5: Analyze and Optimize
Consult the reports: Use ConvertKit's reporting features to analyze email performance and adjust strategies accordingly.
Test and adjust: Experiment with different content, subject lines, and delivery times to see what resonates best with your audience.
Additional resources
Guides and tutorials: ConvertKit offers a series of guides and tutorials to help you better understand and use the platform.
Educational videos: Watch training videos to quickly learn the basics of ConvertKit.
Support and community: Feel free to use the ConvertKit Help Center for specific questions or join the community for advice.
By following these steps, you'll be in a position to get started with ConvertKit and take advantage of its powerful features to grow your subscriber list and engage your audience.
FAQs
Here are some of the most frequently asked questions about the ConvertKit email marketing platform.
Is ConvertKit a CRM?
ConvertKit is exclusively created as an email marketing automation software and no CRM is provided.
But it offers seamless integrations with CRMs like Zero BS CRM.
How long is the ConvertKit trial?
ConvertKit is currently offering a 14 day FREE trial on their “Full” plan and you can get it for free here.
Does ConvertKit have an app?
No, it does not have an exclusive application for smartphones like Android or iOS.
But it does have a desktop application (aka dashboard) that you'll use after signing in to your ConvertKit account.
Can ConvertKit be integrated with other platforms and tools?
Yes, ConvertKit integrates easily with a wide range of platforms and tools, including content management systems, e-commerce platforms, and webinar services, making marketing automation easy.
Does ConvertKit offer campaign analytics and reports?
Yes, ConvertKit provides detailed analytics and reports on campaign performance, helping users measure the effectiveness of their email marketing efforts.
Final Verdict
ConvertKit is one of the most adopted email marketing software solutions.
It's extremely easy to use and there's not much of a learning curve, so you can use it effortlessly even if you're a beginner.
ConvertKit is thus positioned as a complete solution for content creators, offering all the tools needed to engage, monetize, and understand your audience.
With these features, ConvertKit allows you to take full control of your email marketing and take your business to new heights.
It regularly introduces new features that can help online creators get the most out of their email lists.
If you are just starting out, you can also try their “Free Plan” which allows you to manage up to 1000 subscribers.
