Folderly : Full Review, Testing, and Presentation (2025)

What is Folderly?

Folderly is a platform designed to optimize the deliverability of corporate emails, ensuring that they reach the inbox and not the spam folder.

This solution helps businesses overcome the challenges posed by spam filters and blacklists, increasing the visibility and effectiveness of email communications.

The creation of Folderly marked a significant change in business email management. It offers a reliable approach to ensuring that email messages reach their destination without a hitch, solving a problem common to many businesses before it emerged.

In summary, Folderly is an essential tool for any business looking to maintain clear and direct communication with customers and partners, avoiding the frequent obstacles associated with email deliverability.

Folderly users

1. Startups

Startups are at the heart of innovation and growth. For them, effective email communication is crucial.

• Vital communication: Emails are essential for making connections and taking advantage of opportunities.
• Importance of deliverability: Folderly helps startups ensure that their emails reach their recipients, a crucial asset for business development.

Indispensable for startups looking to expand their network and secure key opportunities without running into deliverability issues.

2. Established Businesses

Large businesses need to maintain their reputation and the effectiveness of their email communication.

• Reputation management: Crucial for brand trust and reliability.
• In-depth analysis: Folderly allows businesses to monitor multiple email accounts and domains, ensuring the health of their email system.

Folderly is essential for businesses that want to maintain seamless communication and a strong brand image.

3. Marketing and Communication Agencies

For agencies, email is a powerful tool for reaching new customers and supporting growth.

• Email marketing optimization: Maximizing deliverability to increase reach and impact.
• Effective automation: Folderly retrieves important emails from spam folders, optimizing awareness campaigns.

Folderly is an essential solution for agencies that focus on the effectiveness and reach of their email campaigns.

Features

1. Deliverability test

Folderly offers an advanced deliverability testing service to identify and resolve email barriers.

• In-depth analysis potential issues affecting deliverability
• Suggestions for improvement based on detailed tests and domain analyses.

Essential for businesses looking to optimize their email strategies and avoid spam filters.

2. Correcting Spam and Checking Unwanted Emails

Folderly runs targeted campaigns to improve the deliverability rate and to save marketing emails from spam.

• Eliminating blockages in three steps to ensure maximum email delivery.
• Handling technical problems and improved email placement.

A comprehensive solution for businesses facing persistent spam and email filtering issues.

3. Integrations

It makes it easy to connect with a wide range of email service providers, including popular ones like Gmail and Outlook.

• Compatibility with 50 email providers different for increased flexibility.
• Oath, IMAP, or SMTP integrations for better management of e-mailing campaigns.

A major asset for businesses using various e-mailing platforms, offering great versatility.

4. Active Spam Prevention

Folderly actively helps prevent emails from being marked as spam, ensuring better deliverability.

• Identifying spam factors and proposals for concrete solutions.
• Continuous improvement of the email sending process to avoid future spam filters.

This feature is crucial for maintaining smooth and effective communication with customers and subscribers.

5. Regular Testing and Continuous Improvement

Regular testing is done to maintain a high email deliverability rate, avoiding performance drops.

• Ongoing follow-up to detect and correct problems as soon as they occur.
• Adapting to changes email provider algorithms.

Indispensable for businesses that want to maintain consistent, high-quality email communication.

6. User Friendly and Analytical Interface

Folderly offers a user-friendly interface, allowing easy analysis of email campaign performance.

• Intuitive dashboard for easy tracking of email performance.
• Detailed stats for a clear understanding of deliverability issues.

Ideal for users of all levels looking to analyze and improve their email strategies.

Pricing

Folderly offers an email deliverability assurance platform with advanced functionalities, adapted to the needs of each business.

Rates vary according to the number of mailboxes and the choice between a monthly or annual subscription.‍

‍Cost per mailbox

• 1 mailbox: $120/month
• 10 mailboxes: $90/month
• 25 mailboxes: $70/month
• 100 mailboxes or more: Custom rate

AI-supported features:

• Optimizing sender reputation
• Detecting Google & Outlook spam triggers
• Detailed analysis of the health of mailboxes
• Managing and optimizing email templates
• Real-time alerts in case of problems

Free trial

• Duration: 7 days.
• Access: Full access to the platform's powerful features to test its effectiveness.

Folderly offers flexible and comprehensive plans, adapted to different mailbox volumes, with a particular focus on advanced features supported by artificial intelligence for optimal email deliverability management.

‍Customer Support

Folderly offers comprehensive customer support to help users optimize their experience with the platform. Here are the main elements of support offered by Folderly:

• Detailed user guide : Folderly offers a step-by-step guide to help you get started with the platform. This guide covers all the features and provides clear instructions on how to use them effectively.
• FAQs : The Folderly Frequently Asked Questions (FAQs) section is a valuable resource. It answers the common questions of users, offering quick clarifications on the various aspects of the tool.
• Video tutorials : Folderly provides video tutorials to visually assist users in using the platform. These tutorials are especially useful for those who prefer visual learning.
• Technical specifications : The platform offers a comprehensive list of supported formats, devices, and configurations required, allowing users to ensure that their system is compatible with Folderly.
• Technical support : In the event of a technical problem or a specific question, Folderly has a responsive customer support team. Users can contact the team via email or through a ticket system for support.

In summary, Folderly is committed to providing quality customer support to ensure a seamless user experience, from initial setup to daily use of the platform.

Alternatives to Folderly

1. Brevo (formerly Sendinblue)

Brevo is a digital marketing platform offering advanced email marketing and automation solutions.

Features:

• Marketing automation: Automated email campaigns for targeted and personalized interaction.
• Advanced segmentation: Powerful tools for segmenting contact lists and optimizing email deliverability.

Pricing

• Free: Limited in terms of the number of emails sent.
• Premium plans: Start from €20/month, offering more features and better sending capacity.

Brevo is an ideal solution for businesses looking for a comprehensive digital marketing platform with a focus on email marketing and automation.

SEE MORE: Try Brevo for free now

2. SMTP2GO

SMTP2GO is an email deliverability service focused on reliability and transparency for businesses.

Features:

• Real-time tracking: Offers detailed insights into the performance of emails sent.
• Bounce management: Effectively manage undelivered emails and bounces to maintain a good sender reputation.

Pricing

• Various plans: Pricing based on email volume, with free options and paid plans.

SMTP2GO is perfect for businesses that need a reliable solution for managing email shipments and monitoring deliverability.

3. Postmark

Postmark is a transactional email service focused on speed and accuracy of deliverability.

Features:

• Outstanding deliverability: Specialized in the fast and reliable delivery of transactional emails.
• Detailed analyses: Provides in-depth reports on email performance, including open and click rates.

Pricing

• Based on usage: Rates vary according to the volume of emails, with packages adapted to the specific needs of businesses.

Postmark is a great option for businesses that place paramount importance on the speed and reliability of transactional emails.

What is the email deliverability rate?

The email deliverability rate measures the proportion of emails reaching recipients' inboxes, with an ideal rate of 100/100.

A rate of less than 70/100 indicates deliverability issues.

For example, a rate of 70/100 means that out of 100 emails sent, 70 reach the inbox and 30 are classified as spam.

FAQs

How does Folderly work?

Folderly tests email deliverability by sending messages from your address to other accounts controlled by Folderly and then analyzes the results. Based on these tests, Folderly identifies deliverability issues and suggests solutions to address them effectively.

How does Folderly improve email deliverability?

Folderly conducts detailed email analyses to identify deliverability issues, offers solutions to correct the causes of emails marked as spam, and offers tips for optimizing email campaigns to ensure better reach inboxes.

Final Verdict

Folderly can be used by anyone who relies heavily on email service providers for their business.

It is recognized that social media has now grown massively and that many new platforms have emerged to allow people to develop their business.

However, email is still one of the best forms of communication and there's no limit to how it can help a business grow organically online.