Kartra : Full Review, Testing, and Presentation (2024)

What is Kartra?

If you're a business owner and have already had to launch a product online, you know there's a lot to do.

You have your emails, your Landing pages, your webinars and your videos that you need to organize in the best possible way.

And it's even more complicated if you're running a membership site or launching an online course (or both).

Kartra software is an all-inclusive marketing platform founded by Andy Jenkins, CEO of Genesis Digital.

If you want to sell anything and want it to be fully automated with a fully functional website, membership sites, email system, marketing strategy and funnels, sales pages, shopping cart, shopping cart, analytics, and much more, this is the tool for you.

Who is Kartra for?

Kartra is an all-in-one marketing platform designed for entrepreneurs, digital marketers, small to medium businesses, or self-employed entrepreneurs.

It is particularly suitable for those looking to centralize and automate their marketing, sales, and business management tasks.

This solution is ideal for users who want to create sales funnels, manage email marketing campaigns, host online courses, and build member sites without requiring extensive technical expertise.

Kartra software makes it easy to create sales pages, landing pages, and provides tools for customer tracking, e-commerce, and analytics.

It is therefore ideal for people who want to manage all aspects of their digital marketing and online sales through a single platform.

Features

1. Intuitive Page Builder

Kartra offers an intuitive and feature-rich web page builder that is ideal for creating attractive and effective sites and sales pages.

• Easy drag and drop: Build web pages without any coding skills, thanks to a simple and intuitive user interface.
• Customizable templates: Wide range of pre-designed templates for various needs, all easily customizable.
• Mobile Responsiveness: Create pages that look great on any device, including smartphones and tablets.

The Kartra Page Builder is distinguished by its ease of use and its numerous customization options, making the creation of web pages accessible to everyone.

2. Marketing automation

Kartra software integrates marketing automation tools to effectively manage campaigns and improve customer engagement.

• Automated Workflows: Set up email sequences, automatic replies, and triggers based on user behavior.
• Advanced segmentation: Target your customers precisely by segmenting your contact list based on their interactions and preferences.
• Campaign analysis: Track and analyze the performance of your campaigns to optimize your marketing strategies.

The marketing automation of the Kartra software is a major asset in streamlining campaigns and effectively targeting customers, providing a personalized user experience.

3. Email Marketing Platform

Kartra offers a complete email marketing solution to create, send and monitor email campaigns.

• Creation of Newsletters: Easy tools to create engaging and personalized emails.
• Email automation: Plan and send email series based on specific user actions.
• Performance monitoring: Analyze open, click, and conversion rates to continuously improve your email campaigns.

Kartra email marketing is a powerful tool for engaging and retaining customers, with a comprehensive range of features to maximize the impact of your email communications.

4. Membership Management and Courses

Kartra software makes it easy to create and manage online courses and member content, making online education more accessible and effective.

• Easy Course Creation: Intuitive tools for creating and organizing interactive online courses.
• Member Management: Monitoring and managing members' enrollments, progress, and engagement.
• Content integration: Easily integrate videos, quizzes, and other types of interactive content into your courses.

With Kartra software, the management of online courses and member content is simplified, offering a robust platform for online education and training.

5. Product Sales and Payment Management

Kartra software provides a comprehensive solution for selling products and services online, with easy payment integration.

• Integrated Online Store: Create and manage an online store with ease, offering a variety of products or services.
• Secure Payment Management: Integrate secure payment options and manage transactions hassle-free.
• Upsells and Cross-sells: Maximize revenue by offering relevant upsells and cross-sells during the buying process.

Kartra software makes e-commerce more accessible, with powerful tools to sell effectively online and manage payments securely.

6. Data Monitoring and Analysis

Kartra software offers advanced monitoring and analysis tools, allowing users to accurately measure the effectiveness of their marketing and sales strategies.

• Analytical dashboards: Access detailed reports on the performance of your campaigns, web pages, and emails.
• Conversion tracking: Identify conversion rates at each stage of your sales funnels to optimize your strategies.
• User Behaviour Analysis: Understand how visitors interact with your site and adjust your approaches accordingly.

The in-depth analysis offered by Kartra is crucial for making informed decisions and continuously improving marketing performance.

7. Sales Funnels and Campaigns

Kartra software simplifies the creation and management of complete sales funnels, making it easy to convert prospects into customers.

• Intuitive Funnel Builder: Create custom sales funnels that guide prospects through a structured buying journey.
• Ready to Use Funnel Templates: Use predefined templates to quickly launch effective campaigns.
• Funnel Optimization: Test and refine your funnels to maximize conversion rates and revenue.

Kartra's sales funnel tools are essential for creating smooth and effective customer journeys, increasing the chances of conversion and retention.

8. Customer Relationship Management (CRM)

Kartra software integrates a CRM system for optimized management of customer relationships, improving engagement and loyalty.

• Customer Interaction Monitoring: Record and analyze each interaction with your customers for personalized follow-up.
• Segmentation and Profiling: Create customer segments based on specific criteria for targeted campaigns.
• Lead Management: Identify and cultivate potential leads to convert them into loyal customers.

Kartra's CRM is a powerful tool for comprehensive customer management, offering a 360 degree view of engagement and opportunities.

9. Integration and API

The Kartra software allows for seamless integration with other tools and services, thanks to its robust API and its compatibility with numerous platforms.

• Multiple integrations: Connect Kartra to third-party tools like Zapier, MailChimp, and more for perfect sync.
• Customizable API: Use the Kartra API to create custom integrations tailored to your specific needs.
• Flexibility and Scalability: Adapt Kartra to the evolution of your business by integrating new features and tools over time.

The integrative aspect of Kartra is a major asset, offering flexibility and customization that allows businesses of all sizes to adapt and grow effectively.

Pricing

Kartra's rates depend on the number of active prospects in your account.

There are four different plans to choose from:

• Starter Plan ($79/month with annual billing) - up to 2,500 leads, a custom domain, 15,000 emails/month, 50GB bandwidth, 100 hosted pages, 50 hosted videos, 20 hosted videos, 20 products sold, 20 products sold, two membership sites, two membership sites, one help desk, one additional team member.
• Silver Plan ($149/month with annual billing) - up to 12,500 leads, three custom domains, three custom domains, unlimited emails/month, unlimited bandwidth, unlimited pages, unlimited videos, unlimited product sales, unlimited product sales, unlimited product sales, unlimited membership sites, unlimited membership sites, unlimited membership sites, unlimited membership sites, unlimited support services, unlimited team members, Kartra agency.
• Gold Plan ($229/month with annual billing) - Everything in the Silver plan + up to 25,000 leads and five custom domains.
• Platinum Plan ($379/month with annual billing) - Everything in the Gold Plan + up to 50,000 leads and ten custom domains.

All plans include key Kartra features, like checkouts, funnels and campaigns, surveys and campaigns, surveys and quizzes, email marketing system, Kartra pages, videos, membership sites, affiliate marketing system, affiliate marketing system, affiliate marketing system, affiliate marketing system, affiliate marketing system, affiliate marketing system, Kartra marketplace, Kartra marketplace, and more.

Available add-ons include additional domains, email, bandwidth, third-party integrations, and an API.

You can also try Kartra for 14 days for just $1.

Alternatives to Kartra

Kartra has a lot of interesting alternatives if you are not convinced by its functionalities:

1. Systeme.io

The software Systeme.io is an all-in-one marketing platform, ideal for entrepreneurs and small businesses looking to automate their sales and marketing processes.

Features

• Marketing Automation: Tools for creating sales funnels and automating email campaigns.
• Creation of Courses and Webinars: Features for hosting training courses and webinars.
• Blogging and Membership Tools: Platform for creating blogs and member sites.

Pricing

• Free plan: Offers basic features at no cost.
• Paid plan: Starting at $27 per month for advanced features and more automation options.

Systeme.io software is a great choice for those who are new to marketing, offering a simple and affordable solution with effective automation features.

SEE MORE: Try Systeme.io free for 14 days

2. Teachable

The software Teachable is an online learning platform focused on creating and selling courses, ideal for educators and entrepreneurs.

Features

• Creating Online Courses: Easy-to-use tools for creating and hosting courses.
• Student Management: Features to manage student enrollment and follow-up.
• Marketing and Sales Tools: Integrating features to promote and sell courses with sales funnels

Pricing

• Free plan: Limited access to basic features.
• Basic plan: Starting at $39 per month for advanced features and marketing tools.
• Superior plans: Additional options for more advanced business needs.

Teachable software is a robust platform for those looking to create and sell online courses, offering a great user experience and effective marketing tools to maximize revenue.

SEE MORE: Try Teachable free for 30 days

3. ClickFunnels

The software ClickFunnels is a popular platform that offers a complete solution for creating sales and marketing funnels.

Features

• Creating Sales Funnels: Easy to design funnels to optimize conversions.
• Marketing Automation: Tools to create email marketing sequences and automated campaigns.
• Analytics and Reporting: Detailed monitoring of the performance of your funnels and campaigns.

Pricing

• Basic plan: Starting at $97 per month for limited access to features.
• Platinum plan: Starting at $297 per month for full access to advanced features and tools.

ClickFunnels software is ideal for users looking for a specialized sales funnel solution with a strong marketing automation component.

SEE MORE: Try ClickFunnels free for 14 days

Customer Support

Kartra offers dedicated and responsive customer service to help users get the most out of the platform.

Customer service comes in several forms, ensuring comprehensive assistance to users of the Kartra software:

• Technical Support by Email: Kartra provides email support, where users can get help with technical issues or questions about using the platform.
• Knowledge base: A vast directory of articles, guides, and tutorials is available to help users navigate the platform and take advantage of its many features.
• Trainings and Webinars: Kartra regularly offers training sessions and webinars to educate users on best practices and new features.
• User Community: There is an online community where Kartra users can exchange tips, share experiences, and help each other out.
• Dedicated Support Service: For complex questions or specific needs, Kartra offers a support service where users can get more personalized support.

In summary, the Kartra software is committed to providing solid customer support to ensure that its users can fully exploit the potential of the platform, whether it's resolving technical issues or understanding how to better use the tools available.

FAQs

How easy is Kartra to use for beginners?

Kartra is designed to be intuitive and user-friendly, even for beginners.

With its pre-built templates, drag-and-drop interface, and comprehensive training resources, even users with no technical experience can easily create and manage marketing campaigns and web pages.

Does Kartra integrate third-party tools like CRMs and payment platforms?

Yes, Kartra integrates with a variety of third-party tools, including popular CRM systems like HubSpot and Salesforce, as well as payment platforms like PayPal and Stripe, making it easy to sync and automate various business processes.

Does Kartra offer customization options for sales funnels and landing pages?

Absolutely, Kartra offers extensive customization options for sales funnels and landing pages.

Users can customize the design, content, and functionality of their pages and funnels to meet their specific marketing and sales needs.

Final Verdict

Kartra is the digital marketing software best suited to the needs of an individual or small business to create websites, digital downloads, custom sales pages, email marketing campaigns, and more.

Marketing automation software is also a great alternative for designers who want to create something by themselves without having to deal with the “hassles” of coding/developing a website.

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Further reading: If you're not convinced that Kartra is the marketing automation tool for you, check out my detailed comparison Kartra vs Kajabi for another option.

Take a look at my Review of Kajabi And at my ThriveCart review if you want to see how the alternatives to Kartra perform in various ways.