What is Leadpages?
Leadpages is one of landing page creators the most popular for small and medium-sized businesses.
Billed as “the most effective and affordable way for small businesses to connect with an audience, collect leads, and close sales,” Leadpages promises to help you easily create landing pages, pop-ups, and alert bars.
Features
Leadpages is a landing page and website creation platform designed to help small businesses, marketers, and entrepreneurs generate leads and convert web traffic into customers.
Here is a detailed review of the core features of Leadpages, enriched by a critical conclusion for each.
1. Landing Page and Website Builder
Leadpages offers an intuitive drag-and-drop editor for creating professional landing pages and websites without requiring coding skills.
Of course, the primary function of Leadpages is to create landing pages and the general process will be familiar to you if you have already used a landing page tool, a CMS, how Wordpress, Wix or Webflow.
- Pre-designed templates: Broad selection of templates that are optimized for conversion and customizable for various industries and purposes.
- Easy customization: Customization tools to adjust text, images, and layout according to specific needs.
The drag-and-drop editor and pre-designed templates make creating landing pages and websites accessible to anyone regardless of technical expertise.
However, while customization is easy, advanced options may be limited for users with more complex design needs.
2. Optimization for Conversion
Leadpages focuses on optimizing for conversion, offering specific tools to increase the level of conversion rate of visitors into leads or customers.
Pop Ups
Then we have Leadpages Pop-Ups products, which you can implement on your landing pages and any other page on your website.
These are exit pop-ups that trigger when a user seems to be about to leave your website. The idea is to capture prospects from traffic that would otherwise escape you.
Leadpages makes them incredibly easy to set up and you won't need to write code.
Unbounce also has this feature, but you don't have that feature with Instapage.
Alert bars
Leadpages' alert bars allow you to get a message across to users without interrupting the user experience like full-page pop-ups do.
They're a relatively mobile-friendly approach and offer a simple solution for adding CTAs to pages that wouldn't otherwise generate leads.
Once again, Leadpages makes them incredibly easy to set up and you won't need to worry about any code or plugin to use alert bars.
Combined with exit pop-ups, they can make a real difference in the conversion rates of your landing pages.
A/B Split Testing
For a better transformation rate, Leadpages allows you to run unlimited partial tests on your pages so you can simply optimize them and drag them into the most extreme movement.
If you don't know where to place a swap box for maximum optimization, you will perform a partial test on your page (s) to compare them to other plans on your site and forecast the transformation rate, execution, and optimization levels.
Conversion optimization tools are essential for maximizing the return on investment of marketing campaigns.
A/B testing is particularly valuable, although implementing it effectively requires a thorough understanding of the principles of testing and analyzing data.
3. Integrations
Leadpages integrates with a variety of email marketing platforms, customer relationship managers (CRMs), and other tools to automate workflow and enrich digital marketing strategies.
- Compatibility with Marketing Tools: Easy integration with services like Mailchimp, HubSpot, Salesforce, or social networks for seamless lead management.
- Webhooks and APIs: Allow custom integrations for specific needs.
Integrations extend the functionality of Leadpages, allowing for effective automation of marketing processes.
However, the complexity of integrations can vary, potentially requiring technical expertise for custom configurations.
4. Lead Management
Leadpages includes features to capture and manage leads, making it easy to track and optimize marketing campaigns.
- Registration forms: Create custom forms to collect lead information.
- Lead tracking: Tools to track the origin and behavior of leads in order to refine targeting strategies.
Effective lead management is crucial to transform web traffic into business opportunities.
While Leadpages offers robust tools for lead capture, in-depth analysis of the data collected is still required to derive actionable insights.
5. Easy publishing
Leadpages makes it easy to publish landing pages and websites, either on a Leadpages domain or on a personal domain.
- Accommodation included: Reliable and secure hosting for each landing page and the websites created.
- Publishing on Custom Domain: Option to use a custom domain to strengthen the brand.
The ease of publishing and the included hosting simplify the deployment of landing pages and websites.
Using a custom domain is beneficial for branding, although setting up the domain may require technical intervention.
6. Patterns
Leadpages offers over 250 landing page and website templates designed specifically to optimize conversion, covering a wide range of industries and marketing goals.
- Variety of choices: A wide selection of pre-designed templates makes it easy to create landing pages or websites quickly without compromising quality.
- Expert Optimization: Each model is designed taking into account best conversion practices, aimed at maximizing visitor response rates.
The availability of over 250 templates optimized for conversion is a valuable resource, allowing users to choose designs that fit their specific needs without requiring extensive web design skills.
However, while variety is beneficial, finding the perfect standard model can sometimes be overwhelming without effective filters or recommendations.
7. Artificial intelligence
Leadpages now integrates an artificial intelligence engine to revolutionize content creation, making it possible to write new landing pages or create the perfect image with a single click and publish pages faster than ever.
This feature unlocks the power of AI to discover a more effective way to promote your products, services, and brands.
- Editorial Assistance: Let the AI Writing Assistant take care of writing your sales text, eliminating writer's block.
- Instant Content Generation: Instantly generate dozens of title and text options and choose your favorites.
- Inspiration through AI: Use AI-generated content to inspire new angles and formulations that you didn't consider before.
- Creation without blocking: Accelerate the writing process and reduce the stress of creating websites and landing pages.
Integrating an AI engine into Leadpages to accelerate content creation is a significant step forward, making the platform even more powerful for digital marketers and content creators. This tool can dramatically reduce the time and effort needed to produce compelling sales texts and engaging page content. However, it's important to note that a Pro account is required to access the full version of the Writing Assistant, which could be an additional investment for some users.
8. Blogs
Leadpages extends its capabilities beyond landing pages by allowing users to create and manage blogs directly on their platform, making it easy to publish regular content to attract and engage the audience.
- Easy Content Creation: An intuitive editor for writing and publishing blog posts without complications for everyone
- Integration into the Website: Blogs can be seamlessly integrated into existing websites created with Leadpages, maintaining a consistent brand experience.
The blog feature adds an extra dimension to Leadpages, underlining the importance of regular content for digital marketing and audience engagement. While this makes the platform more versatile, managing a blog effectively requires a constant commitment to content creation and editorial strategy.
Customer Support
1. Technical support
Leadpages brags that they have a strong technical support team, they are super helpful and respond very quickly to resolve our issues and they also provide customers with plenty of ways to troubleshoot.
A few of these are listed below and we are going to review them briefly.
According to the company, the best way to contact them is through the support option.
Simply log into your account, choose the support option from the navigation menu, and report your problem to the company.
You can contact them by email. It usually takes 24 to 48 hours for her to respond. When sending an email, be sure to include the following relevant details.
- The name of the page or conversion tool that was queried.
- How to publish the page or form
- Required page URL
- Error messages received by you, if any
- Account email address (not required if you contact through the account navigation menu)
2. Online community
Leadpages has a Facebook group called Leadpages Community Official. All other customers and leadsters are welcome in this group.
This group is a good platform for sharing user experiences, new ideas, software practices, and best results.
This is a private group and you need to be a Leadpages customer or employee to have access to this group.
3. Coaching + webinars
Leadpages has a library that is constantly evolving for the benefit of its customers.
It includes digital marketing resources, guides, tech support, webinars, and most importantly, inspiration.
All of these elements are made available to customers in an integrated manner.
A systematic calendar of daily webinars, their topics, and schedules is available on the website.
4. Certified professionals
Each of us has very specific business goals decided by us.
When you become a Leadpages customer, Leadpages shares the responsibility for making you achieve these goals. It helps you reach these goals.
You can search for certified marketing professionals through the extensive directory created by Leadpages exclusively for its customers.
It also provided filters such as certification, country, specialty, tools, and industry.
So, you can find and choose an expert based on your needs and hire them to achieve your business goals.
Pricing
Leadpages offers three different payment models, which allow you to pay per month, per year, or over two years, with each option offering a lower equivalent price.
If you compare this figure to Unbounce (whose plans start at $79/month) and Instapage (whose plans start at $99/month), Leapages is clearly aimed at offering small businesses a lower-cost alternative.
- Leadpages Standard ($37/month, annual payment)
- Leadpages Pro ($74/month, annual payment)
- Leadpages Advanced (custom price)
In practice, however, very few of the small businesses targeted by Leadpages generate over 500,000 unique visitors on a monthly basis.
Alternatives to LeadPages
Leadpages has several alternatives, which are as follows:
1. Systeme.io
Systeme.io is an all-in-one platform for online marketing that offers tools for creating landing pages, marketing automation, selling products, and managing online courses.
It is presented as an accessible and integrated solution for entrepreneurs and small businesses.
Features
- Marketing automation: Create email campaigns and automated sequences to engage your audience.
- Sales funnel creator: Facilitates the construction of sales funnels to guide prospects through the buying process.
- Membership management and online courses: Offers tools for selling and managing online courses and member areas.
- Blogging and Webinar Tools: Includes features for creating blogs and organizing webinars directly from the platform.
Pricing
- Free: Limited offer with access to basic functionalities, ideal for testing the platform.
- Startup: Starting at €27/month for advanced features and up to 5,000 subscribers.
- Webinar: Starting at €47/month, including webinar tools and more emailing capabilities.
- Company: Starting at €97/month for unlimited access to all features and priority support.
Systeme.io stands out for its all-in-one approach, offering a complete range of digital marketing tools at a competitive price.
It's a great alternative for entrepreneurs and small businesses looking to streamline their marketing operations without investing in multiple separate platforms.
Systeme.io's pricing structure makes marketing automation and online sales accessible to a wider range of users, from newbies to established businesses.
FIND OUT MORE >> Try Systeme.io for free
2. Unbounce
Unbounce is a powerful landing page builder that gives marketers a platform to improve their conversion rates without requiring coding skills.
Features
- Drag-and-drop page builder: Allows you to create custom landing pages without writing a line of code.
- Optimizing conversion with AI: Use artificial intelligence to optimize conversion rates through automatic A/B testing.
- Popups and sticky bars: Facilitates lead capture with customizable popups and sticky bars.
- Multiple integrations: Easily connects with email, CRM, and marketing automation tools.
Pricing
- Essential: Starting at €80/month for up to 500 conversions and 20,000 visits.
- Premium: Starting at €160/month with advanced features and up to 1,000 conversions.
- Enterprise: Customized pricing for specific needs, priority support, and dedicated account manager.
In conclusion, Unbounce is distinguished by its advanced page builder and its AI optimization features, making this tool particularly suitable for businesses looking to maximize their conversions.
The variety of pricing plans also allows for flexibility depending on the size and needs of the business.
FIND OUT MORE >> Try Unbounce for free
3. Instapage
Instapage is positioned as a cutting-edge solution for creating and optimizing landing pages, aimed at offering maximum conversion rates for digital advertising campaigns.
Features
- Post-click landing page editor: Offers a visual editor to create personalized post-click and drag and drop experiences
- A/B testing and heatmaps: Offers A/B testing tools and heatmaps to understand user behavior.
- AdMap: See where your ads lead to ensure consistency between the ad and the landing page.
- Integrations: Compatible with the main marketing and CRM tools.
Pricing
- Business: Starting at €149/month for basic creation and optimization functionalities.
- Enterprise: Customized pricing based on specific needs, with advanced features and support.
Instapage differentiates itself by its focus on optimizing post-click advertising campaigns, making it a solid choice for marketers and businesses focused on the effectiveness of paid campaigns.
Their price range reflects their positioning as a high-end solution in the landing page creation space.
FIND OUT MORE >> Try Instapage for free
FAQs
What does Leadpages offer?
Leadpages is a landing page creation tool that allows users to easily build web pages for lead conversion.
Is Leadpages good for beginners?
Yes, Leadpages is designed to be intuitive and easy to use, even for those who don't have technical skills.
Can I test Leadpages before buying?
Leadpages generally offers a free trial so you can test the platform before signing up for a subscription.
Does Leadpages integrate with other tools?
Yes, Leadpages integrates with numerous email marketing tools, CRMs, and other third party software.
Is Leadpages optimized for mobile?
All landing pages created with Leadpages are automatically optimized for mobile devices.
Final Verdict
Leadpages aims to provide a landing page builder for small businesses and its pricing policy seems pretty decent at first glance.
However, there are a few things that need to be corrected. While it makes A/B testing fully available on every version of its platform, the affordable prices of its Standard plan become a real asset.
At this point, you basically have to pay for its Pro version, which brings you closer to Instapage's prices.
The 2 points of improvement of Leadpages will be its customization options and the sometimes slow sound landing page creation tool.
By enriching its offer with more than 250 models optimized for conversion and the ability to manage blogs, Leadpages is positioned not only as a tool for creating landing pages but also as a complete solution to support content and digital marketing strategies.
These additional features reinforce the appeal of Leadpages for businesses and content creators looking to maximize their online impact with effective and accessible tools.
However, making optimal use of these resources requires strategic planning and a commitment to creating quality content.
