Top LinkedIn Automation Tools for B2B Marketing (2024)

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Key Takeaways

Discover how to boost your B2B presence on LinkedIn with our selection of the best automation tools

These groundbreaking tools allow you to effectively reach your target audience, maximize your reach, and engage in personalized interactions, while balancing automation and the human touch.

Learn to manage repetitive tasks and spend more time creating creative content and developing valuable relationships.

Transform your LinkedIn strategy with the latest technological innovations, and get a head start in the competitive world of B2B marketing.

What is the best way to automate prospecting on Linkedin?

Here are my picks of the best LinkedIn automation tools that will boost your marketing and sales activities on LinkedIn this year.

1. Phantombuster.

Phantombuster is a versatile automation and web scraping tool that is ideal for generating leads and automating tasks across a variety of platforms, including LinkedIn, Google, Quora, Twitter, and GitHub.

This tool is known for its ease of use and its numerous customization options.

Features

  • Automated network booster and message sender
  • Extracting profiles with the results sent directly to a CRM or a spreadsheet
  • Phantom conversation extraction and automatic approval
  • Possibility to web scrape numerous third-party sites
  • Integration with various applications to enrich CRMs

Pricing

  • Free trial : 14 days of instant access, no credit card required Includes 2 hours of execution, 1k of AI credits, 5 Phantoms slots, limited export, and 50 bonus email credits.
  • Starter : Starting at $56/month, billed annually. Includes 20h/month of execution, 10k/month of AI credits, 5 Phantoms slots, community access, priority support, unlimited export, and 500 email credits/month.
  • Pro : Starting at $128/month, billed annually. Offer 80h/month of execution, 30k/month of AI credits, 15 Phantoms slots, community access, priority support, account consultant, unlimited export, and 2,500 email credits/month.
  • Team : Starting at $352/month, billed annually. Includes 300h/month of execution, 90k/month of AI credits, 50 Phantoms slots, community access, priority support, account consultant, unlimited export, and 10,000 email credits/month.
Discover Phantombuster free for 14 days

Phantombuster is a smart choice for those who want to optimize their effectiveness in digital marketing and customer relationship management.

2. Dux-Soup.

Dux-Soup is a sales automation solution focused on LinkedIn that is very popular in the field of digital marketing.

Designed to facilitate engagement and communication with prospects, Dux-Soup is a Chrome extension that provides a smooth and integrated user experience.

Features

  • Automating interactions with prospects, including skill approval and connections
  • Sending personalized messages at scale
  • Targeting the most committed prospects
  • Integration possible with CRM software (only with the Premium package)
  • Uploading and segmenting specific prospect lists
  • Annotate and share lead information with the team
  • Setting up random timeouts between actions to comply with LinkedIn usage policies

Pricing

  • Pro Dux : $14.99/month or $11.25/month billed annually. Great for automating LinkedIn invites and messages.
  • Turbo Dux : $55.00/month or $41.25/month for annual billing. Includes advanced features for multi-channel campaigns and integration with third-party systems.
  • Cloud Dux : $99.00/month or $74.17/month billed annually. Offers automated campaigns in the cloud, running 24/7.

Dux-Soup is a Chrome extension that allows you stands out for its ease of use and its seamless integration with LinkedIn, making it a preferred choice for sales automation on this platform.

Discover Dux-Soup for free

3. OctopusCRM.

Automatisation Linkedin : Octopus CRM
Octopus CRM

OctopusCRM is positioned as a complete LinkedIn prospecting platform, widely used in the world of Growth Hacking.

This tool offers a range of features designed to simplify and optimize relationship management on LinkedIn.

Features

  • Creation of personalized prospecting funnels to organize and track interactions with prospects.
  • Automating connections and reminders to maintain engagement with contacts.
  • Automatically sending personalized login messages to build meaningful relationships.
  • Automated follow-up of prospects, including actions in the event of non-response.
  • Managing messages and connections strategically to maximize the impact of campaigns.

Pricing

  • Starter Plan: $6.99/month with basic features for automating connections and messages.
  • Pro Plan: $14.99/month offering advanced features for managing and tracking prospects.
  • Advanced Plan: $24.99/month for full automation and CRM integrations.
  • Unlimited Plan: $39.99/month for unlimited features and full automation on LinkedIn.

OctopusCRM is distinguished by its targeted and strategic approach to prospecting on LinkedIn. Its automation and customization options make it a powerful tool for users seeking to optimize their presence and activities on this platform.

Discover OctopusCRM for free

4. We-Connect.

We-Connect is an automated platform for LinkedIn, designed to maximize efficiency while ensuring user safety.

What sets We-Connect apart is its cloud operation and its commitment to providing a safe and compliant user experience.

Features

  • AI Digest and Smart Sequences : Advanced tools for intelligent and targeted automation on LinkedIn.
  • BYOIP (Bring Your Own IP) : A unique function to personalize your IP address, thereby increasing security.
  • Sending files and voice notes : Ability to send media files in your LinkedIn interactions.
  • LinkedIn Events and LinkedIn Posts : Integration to manage your events and publications on the platform.
  • Automated greetings : To engage new contacts in a personalized and effective way.
  • Interactive Inbox and A/B Tests : Tools to manage interactions and optimize your communication strategies.
  • Cloud Based with Team Management : Access your account from anywhere and manage your team online.
  • Randomized Daily Actions, Webhooks & Zapier Integration, API Access : Features for complex automation and flexible integrations.

Pricing

We-Connect offers simple and transparent pricing, including all features:

  • Monthly package : $49/month.
  • Yearly package : Attractive discounts are available for multiple users and annual subscriptions, including 2 free months.

We-Connect is positioned as a complete and secure solution for automation on LinkedIn, ideal for professionals and businesses looking to extend their network effectively and securely.

Discover We-Connect

5. Waalaxy.

Waalaxy is a LinkedIn automation and email marketing platform that is highly appreciated for its powerful features and its ability to effectively manage prospecting campaigns.

Features

  • Multichannel prospecting: Waalaxy excels at sending personalized automated messages and connecting with LinkedIn profiles, emails, and Twitter.
  • Prospect Collection and Management: The tool allows you to collect lead data from LinkedIn, retrieve phone numbers and other important information, and effectively manage this data.
  • Automated LinkedIn messages: Waalaxy allows you to send automated and personalized messages on LinkedIn to generate sales.
  • Campaign Management: The tool helps to launch and relaunch campaigns on three communication channels, allowing effective management and monitoring of campaigns.
  • Exporting Data: Waalaxy makes it easy to export lead data and automatically update information.
  • Email Finder functionality: This feature makes it easy to find email addresses for prospects, which is especially useful for reaching those who don't respond to LinkedIn connection requests.

Pricing

Waalaxy offers various pricing plans to meet the needs of different users:

  • Free plan: Offers basic features with a limit of 80 invitations per month.
  • Business Plan: Costs €40 per month (on a 12-month subscription) and offers 800 invitations per month.
  • Advanced plan: Priced at €60 per month (on a 12-month subscription) with additional features.

The rates are competitive compared to other similar tools, and Waalaxy also offers monthly, quarterly, and annual plans tailored to professional teams at affordable rates.

Discover Waalaxy

6. Zopto

Zopto is an automated Growth Hacking tool for LinkedIn, specially designed for LinkedIn Premium or Sales Navigator users.

It simplifies lead generation by automating various tasks, making marketing on LinkedIn more effective and less time-consuming.

Features

  • Automatic profile consultation and sequential messaging for optimized interaction.
  • Connect with users on Twitter for more diverse campaigns.
  • Customizable templates and A/B testing options to refine communication strategies.
  • Dashboard to track statistics and analytics, thus evaluating the effectiveness of campaigns.
  • Exploring new markets outside of the current network, to extend the reach.

Pricing

  • Personal: Ideal for small businesses and individual entrepreneurs - 155 USD/month (1 account included).
  • Grow: Perfect for early-stage startups and small teams - $250/month (2 accounts included).
  • Agency & Enterprise: Robust solution for agencies and large businesses - 625 USD/month (5+ accounts included).

In summary, Zopto is ideal for those looking for a comprehensive and automated LinkedIn Growth Hacking tool that can significantly expand their reach on the platform, although it is more expensive than other solutions.

Discover Zopto

7. LinkedHelper 2

Automatisation Linkedin : LinkedInHelper2
LinkedIn Helper2

LinkedHelper 2 is a Growth Hacking solution for LinkedIn, renowned for its efficiency and security.

This tool has evolved since its first version, going from a simple browser extension to a more robust CRM tool that can be downloaded to your computer.

Features

  • Connect with second and third degree contacts to extend your network.
  • Smart action limits to comply with LinkedIn usage policies.
  • Features designed to strategically expand your core network
  • Does not work in the cloud, but offers a wide variety of automated actions on LinkedIn.

Pricing

LinkedHelper 2 offers several pricing plans:

  • Basic plan : Available at an affordable rate, suitable for users with basic LinkedIn automation needs.
  • Advanced plan : Offers more advanced features for users looking to maximize their reach and impact on LinkedIn.

LinkedHelper 2 stands out for its ease of use and sophisticated features, making it a preferred choice for those looking to develop their LinkedIn network effectively and securely.

Discover LinkedHelper 2

8. Expandi

automatisation LinkedIn : Expandi
Expandi

Expandi is recognized for being one of the most powerful and secure LinkedIn automation tools available on the market.

It is particularly suited for lead generation campaigns, offering a variety of features to improve the effectiveness and personalization of marketing strategies.

Features

  • Cloud-based software: Runs in the cloud for increased flexibility.
  • Dedicated country-based IP address: Ensures security and compliance.
  • LinkedIn Profile Auto Warm-up: Helps to avoid prohibitions with progressively increased actions.
  • Smart Algorithms for Limit Ranges: Prevents exceeding LinkedIn account security limits.
  • Mimicking Human Behavior: Ensures a more natural approach to messaging.

Pricing

  • Business: $79 per month. Includes a 7-day free trial, a multitude of campaign types and scraping approaches, and other advanced features.
  • Agency: Customized pricing for more than 10 accounts. Ideal for large teams or White Label solutions. Offers flexible role and permission management, centralized campaign management, transparent customer reporting, and more.

For more details or to subscribe to a plan, please visit The Expandi website.

9. SalesFlow

Automatisation LinkedIn : SalesFlow
SalesFlow

SalesFlow is an automation tool for LinkedIn, suitable for individuals and teams. It focuses on personalized invitations, follow-up message sequences, and intelligent lead tracking.

Features

  • Automated invitations and messaging : Targeted network development.
  • AI-Driven tracking : Effective lead management.
  • Compatibility : Works with LinkedIn Basic and Sales Navigator

Pricing

  • Single User : Starting at $79/month, sending up to 400 invitations and 2,000 follow-up messages per month.
  • Teams : Customized pricing for teams with advanced features.
  • Done for you : Complete campaign management by a dedicated manager.
  • Agency : Tailor-made offer for agencies with an administration panel and branding features.

For more information, see the SalesFlow website.

10. LinkedIn Sales Navigator.

Since it's LinkedIn, you can choose to stay on the platform with its own tool. This is the case of LinkedIn Sales Navigator.

There are no sophisticated functions available in their internal tool, but this What makes Sales Navigator so powerful, these are his advanced search functions.

The tool is naturally integrated into their database, which makes Finding new prospects is child's play.

Automatisation Linkedin : Sales Navigator
Sales Navigator

LinkedIn Sales Navigator stands out as an essential tool for professionals seeking to optimize their use of LinkedIn for commercial prospecting.

This service, directly integrated into the LinkedIn platform, focuses on improving search and targeting capabilities, offering advanced features to identify and connect with relevant prospects.

Features

  • Advanced Search: Use detailed filters to target specific prospects.
  • Custom lists: Organize your prospects for effective follow-up.
  • CRM integration: Easily synchronize with your CRM system for optimized lead management.
  • Lead Suggestions: Receive automatic recommendations based on your preferences and activities.
  • Account and Contact Insights: Get valuable information for a personalized approach.

Pricing

LinkedIn Sales Navigator offers three pricing plans, tailored to the needs of different users:

Sales Navigator Core

  • Monthly rate: $99/month
  • Yearly rate: approximately $79.99/month (25% discount for annual payment)

Sales Navigator Advanced

  • Monthly rate: $149/month
  • Yearly rate: approximately $108.33/month (25% discount for annual payment)

Sales Navigator Advanced Plus

  • Starting at $1600/year

These awards offer insight into the financial commitment required to use LinkedIn's advanced services for prospecting and developing professional relationships.

For more details, see the LinkedIn Sales Navigator website.

11. Meet Alfred.

Meet Alfred is positioned as a multi-channel marketing automation tool, primarily targeting LinkedIn, Twitter, and email campaigns. It aims to improve the effectiveness of marketing campaigns without increasing the user's workload.

Features

  • Automating connection requests and personalized messages on LinkedIn.
  • Management of follow-up and engagement campaigns with prospects.
  • Automatic consultation of profiles to increase visibility.
  • Ability to create integrated multi-channel campaigns (LinkedIn, Twitter, email)
  • Secure usage limits to stay under LinkedIn's radars and prevent bans.

Pricing

  • Personal Plan: $49/month. Cloud solution for LinkedIn, Email, and Twitter automation.
  • Business Plan: $69/month. Designed for sales teams looking for optimal performance.
  • Enterprise plan: $245/month (includes 5 users, additional users at $49/month). Exclusive features and dedicated support for large teams.

Meet Alfred is suitable for businesses looking for a complete multi-channel automation solution, with plans adapted to different levels of needs.

Discover Meet Alfred

A Step-by-Step Guide to Choosing the Right LinkedIn Automation Software

Choosing LinkedIn automation software can be complex, especially if you're new to B2B marketing on this platform. The purpose of this guide is to help you select the software that is best suited to your specific needs.

Step 1: Assess Your Needs

  • Objectives: Clearly define your goals on LinkedIn (lead generation, networking, branding, etc.).
  • Required Features: List essential features according to your goals (invitation automation, message tracking, content publishing, etc.).

Step 2: Search and Compare Software

  • Software List: Create a list of LinkedIn automation software based on recommendations, online reviews, or specialized articles.
  • Comparison of Features: Compare the features offered by each software against your list of needs.

Step 3: Verify Compliance and Security

  • LinkedIn compliance: Ensure that the software complies with LinkedIn policies to avoid the risk of being penalized.
  • Data Security: Check the security measures for the protection of your personal and professional data.

Step 4: Consider User Interface and Ease of Use

  • Intuitive interface: Choose software with a user-friendly and intuitive user interface.
  • Support and Training: Check if the software offers effective customer support and training resources (tutorials, guides, webinars).

Step 5: Evaluate the Value for Money

  • Pricing: Compare prices and see if the cost is justified by the features offered.
  • Free trial: Take advantage of free trial periods to test software and assess its effectiveness.

Step 6: Read Reviews and Testimonials

  • User reviews: Consult online reviews and feedback to assess user satisfaction.
  • Case studies: Look for case studies or testimonials to understand how the software has helped other businesses.

Step 7: Test and Evaluate

  • Test the software: Use the free trial period to test the software in a real environment.
  • Evaluate the results: Analyze the impact of the software on your LinkedIn business (increased leads, improved engagement, etc.).

Choosing the right LinkedIn automation software requires a careful analysis of your needs, a rigorous evaluation of the options available, and a practical test. Take the time to explore different solutions and don't hesitate to change software if your needs change.

FAQs

Is LinkedIn automation illegal?

Technically, yes, LinkedIn automation is illegal. LinkedIn states that automation tools are prohibited and that any use of these tools is a violation of its terms of service.

However, if you use them properly and don't spam other users, there's a good chance that everything will go well. Tens of thousands of businesses around the world are using automation tools right now. As long as you use them wisely, you won't have any problems.

What is the best LinkedIn automation tool?

The best LinkedIn tool is unquestionably Phantombuster.

No other tool rivals its functionality, speed, and usability. And no other tool has as many granular filters.

Dux-Soup, Zopto, and Expandi are also great tools. You can't go wrong with any of these. But don't use a shady tool with a bad reputation or a tool without built-in security features, or you'll end up in LinkedIn prison.

Summary

Les LinkedIn Growth Hacking Tools are essential if you want to save time, maximizing efficiency, minimize human error and free up your team's intellectual and creative load to focus on the things that really matter to the organization.

You know that time is important, you have to make good use of it.

There are a lot of other tools of this type on the market. So much that we can't cover all of them in a quick guide. But remember that a tool is only as good as the person who uses it.

Don't buy tools that you can't use to have some form of “automation.” Make sure you buy the ones that make the most sense for your business.

Start automating so you have more time to start growing.

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Stephen MESNILDREY
Digital & MarTech Innovator

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