People and brand image
1. Nearly half of people who have had a bad online experience will share it with others.
(KISSmetrics via Neil Patel)
As many as 44% of them will tell friends and family about a bad experience, which means your brand can be damaged in an instant if you're not careful.
Taking the time to deal with negative reviews and comments is critical to protecting your brand.
It's also critical to take a proactive approach to customer service and try to resolve issues before they escalate.
2. Most users allow a maximum of 10 seconds before leaving a website
(KISSmetrics via Neil Patel)
This period of time may seem short, but relatively speaking, it is quite long compared to the average attention span.
However, it's also a great opportunity to excel in this field.
To keep your visitors interested, you need to get their attention and keep it for the duration of their visit to your site.
There are several ways to do this, such as using compelling visuals, keeping your content concise and easy to read, and using strong calls to action.
Additionally, ensuring that your site loads quickly is critical, as no one wants to wait for a page to load.
Online brand image
3. On average, 4 is the maximum number of brands that people follow on social media.
(BuzzStream)
As people receive more and more content, it's not surprising that they're becoming more selective about which brands they follow.
You need to ensure that your brand image is strong and differentiated to stand out from the competition.
You need to know who your target audience is and what attracts them in order to be able to speak their language.
You also need to create high-quality and relevant content for your target audience.
This also applies to employer branding statistics, where you need to make sure your business is attractive to potential employees - we'll get to that later.
4. Fewer than 20% of customers surveyed say that a brand name change is viewed positively
(Globalbankingandfinance.com)
When a brand is well established in a customer's mind, it can be difficult to introduce a new one for them.
Most customers perceive brand name changes as unfavorable.
Indeed, they are familiar with the old name and may not be able to make the connection between the new name and the brand they know and love.
If you are considering changing your brand name, weigh the pros and cons carefully.
You also need to ensure that you communicate change to your customers clearly and effectively.
5. The time a brand has to make an impression is approximately 0.05 milliseconds.
(8 ways)
The time you have to make an impression on a potential customer is concise.
In fact, it's just a fraction of a second.
You need to ensure that your brand image is instantly recognisable and memorable.
You should also ensure that this is not done once and forgotten afterwards.
Instead, you need to create a consistent brand strategy that's applied across all touchpoints over time.
6. Creating a recognizable brand takes time, as it takes at least 7 impressions for awareness raising to begin.
(PAMMarketingNut.com)
Seven seems to be the minimum number of impressions needed for a person to start recognizing a brand.
If you want to create a recognizable brand, you need to advertise your name and logo at least 7 times.
Also, if you want to create an instantly recognizable brand, you need to put in effort and time over the long term on a consistent basis.
7. Nearly 9 out of 10 marketers use Facebook as a brand promotion tool
(Sprout Social)
Facebook is one of the most popular social media platforms out there, and it's no surprise that marketers are using it to build their brands.
This is likely due to the fact that Facebook has over 2.9 billion active users, making it an ideal platform for reaching a broad audience.
Knowing your target audience is essential for social media marketing.
This also means creating content that resonates with them and reaching out to them on their most used and most active platforms.
Your website and your brand image
8. The user experience on your site is vital for selling online.
(Amazon Web Services)
Nearly 30% of visitors give up checking out due to the complexity of the processes, and 35% abandon when asked to create an account to buy a product.
When you consider these two statistics, it's easy to see that simplifying and streamlining the buying process on your website is critical to keeping customers on track — and preventing them from abandoning the buying process altogether.
When making a purchase, creating an account has its advantages, but it should also be optional.
Many people are put off by having to create yet another account with yet another password to remember.
If you're going down this path, customers need to have a genuine reason for doing so.
9. Designing a logo is still relatively expensive, as 70% of businesses pay up to $500 for a logo.
(red-website-design.co.uk)
While some businesses only spend a few hundred dollars to design a logo, others may spend thousands to get the job done.
When it comes to high-end logos, nearly 20% of businesses surveyed say they paid up to $1,000 to have a logo created.
This shows that brand image remains an important investment for businesses big and small.
10. The logo registration process can take up to 10 months.
(99 Designs)
After spending hundreds or thousands of dollars to design a logo, businesses don't want to risk someone copying their logo.
Registering a logo can take up to 10 months, so it's crucial for business owners to start this process as soon as possible.
11. Small businesses that blog report a 126% increase in lead generation.
(Content Marketing Institute)
It's critical for small businesses to know How to create a blog that brings value and adds people to your customer list.
Not only does it help you generate leads, but it also helps you build relationships with your customers and keep them coming back over time.
When it comes to blogging, both quality and quantity are necessary for content, especially if the business wants to increase the number of leads.
Brand image factors
12. The ability to connect with customers leads to a 300% increase in customer lifetime value.
(Motista via PR Newswire)
To be successful, it's critical that customers know, value, and trust your business.
When customers feel they have a connection to a business, they are more likely to stay loyal and spend more money over the course of their lives.
It also shows that brand managers need to go the extra mile to create a strong brand strategy.
13. No less than 86% of consumers say brand authenticity is essential.
(Stackla)
Authenticity is another important factor when it comes to brand image.
Consumers want to feel that they are dealing with a company that is honest and honest.
When businesses are authentic, trust is established between the business and the customer, allowing businesses to achieve their goals and objectives.
14. Brand trust is an important factor when buying online (80+% of cases)
(Edelman.com)
Here's another statistic that supports the idea that trust is a critical part of a company's successful brand image.
In more than 80% of online purchases, customer trust in a brand is essential in the decision-making process.
When customers trust a brand, they're more likely to buy from it, even if the product isn't the cheapest on the market.
Content and brand image
15. Content marketing is three times more effective than traditional marketing when it comes to branding.
(Demand measurement)
As many as 70% of respondents say they prefer content to advertising when they want to know what a business can offer them.
When businesses publish quality content, it's more likely to be seen and shared by customers.
This creates a climate of trust between the customer and the business and, in the long term, increases the number of sales, instead of relying on ads that people are likely to ignore.
16. The ads that are part of the web page are preferred by nearly 80% of respondents.
(Warc)
In addition to the previous statistic, an integrated approach to advertising and content is essential.
Instead of being the subject of a separate banner ad, ads placed within the content are more likely to be seen and clicked on by customers.
This shows that businesses need to think about how to integrate their brand, advertising, and content strategy to be successful.
17. Branded content is preferred over ads - in a ratio of more than 1:20.
(Pressboard Media)
It's more important than ever to have quality content that includes links to brands.
With customers being bombarded with ads, they're more likely to choose a brand they trust — and content is a great way to build that trust.
Branded content is generally more affordable and offers a better return on investment than display advertising, making it more attractive for smaller businesses.
What is brand awareness?
Brand awareness is the level of recognition of a brand by customers.
It is often measured by the number of people who can correctly identify a brand when shown its logo or told its name.
Brand awareness is critical as it is the first step in the customer decision process.
When it comes to the customer experience, first impressions count.
As business owners, having a great brand isn't just about creating and selling new products.
It's also about the brand's colors, guidelines, and message.
All of these factors come into play when a customer sees a product for the first time.
If they don't like what they see, they won't buy from the company in question.
Establishing an emotional connection with loyal customers facilitates their buying decisions and ensures the success of digital marketing efforts.
In a nutshell, creating a strong brand identity is essential for any business that wants to succeed.
Brand awareness for job seekers
A brand that inspires trust isn't just for customers.
When it comes to recruiters, job seekers also pay attention to a company's brand image.
Brand awareness is one of the main factors that job seekers consider when applying for a job.
Indeed, a company's brand image can say a lot about the company culture and the type of employees it attracts.
Various initiatives can contribute to the presentation of the brand and how it is perceived among other major brands.
Keys to long-term brand recognition
Here are the main ways to get long-term brand recognition.
1. Establishing a clear brand identity
To retain a brand, you need a solid foundation.
If customers can't tell your business apart from the competition, they're unlikely to become loyal fans.
A clear brand identity offers customers different touchpoints to remember and recognize your business.
2. Create a strong logo and brand elements
Your logo is one of the most important aspects of your brand identity. It's often the first thing customers notice about your business.
Make sure that your logo is simple, memorable, and easy to recognize.
In addition to a great logo, other essential branding elements can help set your business apart, such as a slogan, color palette, or font.
Brand consistency is also critical for recognition.
Use the same fonts and overall design to reinforce your brand identity across all marketing materials.
3. Take part in the life of your community
Being active in your community is a great way to promote your brand and build brand loyalty.
Customers are more likely to support businesses that are involved in their community.
There are lots of ways to get involved, such as volunteering, sponsoring local events, or donating to charity.
Brand managers responsible for long-term brand recognition should plan to get involved in their community, as this is a great way to raise awareness and retain customers.
4. Develop a unique selling proposition (Usp) and brand values
A unique selling proposition is an essential part of your brand strategy.
This is what makes your business stand out from the competition.
What do you offer that they don't?
Why should customers choose you over your competitors?
Your USP doesn't have to be groundbreaking, it just has to be different from what your competitors are offering.
Think about what makes your business unique and work to communicate that to your customers.
Also, consider the values that your business represents.
Customers want to know that they are doing business with a company that shares their values.
If you can effectively communicate your brand values, you are more likely to retain your customers.
5. Create exciting and engaging content
When creating content, it's critical to keep your brand identity in mind.
Your content should be exciting and engaging while also reflecting your brand's voice and values.
Consistency is key: if customers can't tell that your content comes from your business, they won't be able to recognize your brand.
In this regard, social media branding statistics suggest that visual content is more engaging than textual content.
Be sure to use images, videos, and other visuals to capture the attention of your audience.
6. Stay up to date with current trends
Consumers expect brands to be current and relevant.
If you want to maintain a strong brand identity, you need to stay up to date with current trends.
That doesn't mean you have to radically change your brand every time a new trend emerges, but you should be aware of what's happening in your industry and the impact it can have on your business.
7. Make sure your website is optimized for SEO.
Your website is a crucial part of your brand strategy: it's often the first place customers go to find out more about your business.
Use the right ones SEO tools to ensure that your website is optimized for top search engine rankings and that potential customers can find you easily.
8. Use social media to connect with your customers and those who follow you.
Social media is a great way to connect with your customers and followers. It's also a great way to promote your brand and build brand loyalty.
Be sure to use social media marketing to share your content, engage with followers, and build relationships with potential customers.
Your brand image goes hand in hand with the way you present yourself on social media. It is therefore essential to always be aware of your brand image.
9. Implement a targeted marketing strategy
Existing customers who are well cared for are more likely to buy from you in the future, so it's critical to focus on retaining them.
Branding can contribute to customer loyalty by creating a sense of loyalty and recognition.
On the other hand, targeted marketing is also a great way to reach new potential customers who are likely to be interested in your product or service.
Various brand awareness statistics indicate that you can use demographic data, such as age, location, and interests, to target your marketing efforts to the people who are most likely to invest in your business.
10. Monitor your brand reputation
Your brand strategy efforts will be useless if your brand has a bad reputation.
Regularly monitoring your brand reputation and responding quickly to any negative feedback is critical.
Social listening contributes to the reputation management of the brand, because it allows you to see what people are saying about your brand and to respond to any negative feedback.
11. Invest in professional brand strategy services
Sometimes it's helpful to seek the help of a professional brand valuation service.
A professional branding service can help you develop a consistent branding strategy to help your business stand out from the competition.
As we mentioned earlier, content branding statistics indicate that businesses need to have a clear and consistent brand strategy to be successful — and sometimes, professional input is very helpful.
FAQ - Brand statistics
What are some examples of businesses that have succeeded thanks to their brand image?
Apple, Forbes, Hubspot, Coca-Cola, and Nike are examples of businesses that have a great brand image.
What are the most common brand strategy mistakes?
Some of the most common brand strategy mistakes include not defining your brand, not being consistent, and not monitoring your brand reputation.
What is the importance of brand image among Millennials?
Branding is important for millennials because they are more likely to buy from brands they trust and have a strong connection with.
Older generations are generally more loyal to brands that they have been customers of for a long time.
Are a company's social media accounts crucial for brand image?
Yes, social media accounts are crucial for brand image because they're a great way to connect with customers and followers.
Summary.
The above branding statistics present a few key things to keep in mind when looking to maintain or improve your brand image and strategy.
Whether it's using visual content or updating trends, there are a variety of actions you can take to ensure that customers will be able to identify your business as a trusted source for the products or services you offer.
Additionally, a strong brand presence on social media can help build brand awareness and loyalty, while providing a way to communicate directly with customers.
Further recommended reading: Do you want to start your own business and develop a long-term brand strategy that focuses on customer values?
Here are a few of best small business ideas that you can launch today.
Plus, if you want to know the best steps to take to sell products and services online, here's how you can create an e-commerce business .
